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The Loomis Agency
28.08.2024
When it comes to healthcare marketing, you can build trust and drive patient loyalty by crafting a distinctive brand identity.
08.08.2024
In the crowded telecommunications industry, developing a strong brick-and-mortar retail presence can help challenger brands differentiate.
17.07.2024
The ascent of Red Bull from obscurity to soft drink industry leader stands as a testament to the power of challenger brand thinking.
22.06.2024
For healthcare marketers, patient acquisition is critical to patient retention. And a patient-first mindset is key.
06.06.2024
Our takeaways from the 2024 National Restaurant Association Show and discussions around a need for foundational refinement.
04.06.2024
How to track, analyze, and leverage data to optimize your home services marketing campaigns for maximum impact.
22.05.2024
In retail marketing, a successful strategy is about building a consistent and positive emotional connection with your target audience.
03.04.2024
Takeaways from the 2024 Best Practices Conference to help re-engage restaurant customers by creating joyful experiences and human connection.
19.03.2024
Challenger brands possess unique strengths and opportunities that can be leveraged to achieve remarkable success.
05.03.2024
How can healthcare marketing deliver value in an evolving landscape? We explore emerging trends and technology to help achieve your goals.
13.02.2024
A few members of the pack (and their non-ad counterparts) weigh in on the brands whose ads were winners in this year's Super Bowl.
31.01.2024
It isn't easy for a restaurant to stand out. A strong restaurant social media marketing strategy can make all the difference.
12.12.2023
The best advertising agencies know how to tap into the challenger brand power of storytelling to deliver breakthrough, memorable messages.
26.10.2023
LOOMIS hit Chicago for this year's Society for Health Care Strategy & Market Development Conference. Here are some of our top takeaways.
24.10.2023
AI and virtual influencers garner millions of views and engagement. And while this isn’t necessarily bad, it’s not exactly good either.
18.10.2023
28.08.2023
Company culture plays a huge role in shaping a brand's reputation. And there's a direct correlation between culture and business success.
14.08.2023
Using the latest AI has to offer creates a serious competitive advantage that neither agency nor client can afford to ignore.
25.07.2023
How do challenger brands build and maintain trust with customers, especially when they're perceived as the underdog?
13.06.2023
LOOMIS hit Chicago for this year's National Restaurant Association Show. Here are some of our top takeaways.
27.05.2023
Today's QSR technology can capture massive amounts of data. To be successful, brands must have systems robust enough to harness it.
15.05.2023
Loyalty programs can be game changers for challenger brands looking to build a strong customer base and increase brand loyalty.
24.04.2023
True challenger brands are defined by how they approach their 3 States: State of Market, State of Mind, and State of Readiness.
18.04.2023
Ad agencies are trying to get their heads around the impact AI can or will have on client work. We look into ways ChatGPT might be helpful.
30.03.2023
Our takeaways from the 26th annual Healthcare Internet Conference, an event focused on all things digital for healthcare marketers.
20.03.2023
What would it take for healthcare providers to create a comforting, certain, and reassuring patient experience?
28.02.2023
10.02.2023
We compare our non-advertising friends and family's opinions on this year's Super Bowl commercials to our own, with surprising results.
19.12.2022
This year, we've been good to each other and the people we work with. But there's a few more things that would really make us happy.
13.12.2022
No matter how you approach it, building a meaningful company culture takes time, focus, and effort. The best time to start is now.
02.12.2022
Bookstores are making a comeback—they are growing in number, popularity, profit, and against all odds, relevancy.
30.11.2022
North Star Leadership happens when leaders have clarity about who they are, where they want to take their companies, and how to get there.
Minor League Baseball teams embrace challenger brand thinking—all for the love of the game and a chance to prove themselves.
Every successful challenger brand builds a lighthouse identity so bright, consumers have to pay attention. Here are 4 ways to build your own.
Trust is built on congruence. People buy in to your vision, your purpose, and your company culture when what you do and what you say match up.
Quiet quitting: pursuit of a healthier work/life balance or doing the bare minimum when the job and company culture requires more?
Great company culture brings purpose and meaning to employees' lives. But to create that transcendent company culture, everyone has to buy in.
BMW’s new campaign shows how AI can uncover fascinating insights and information agencies can use to create engaging and unexpected work.
More and more, agencies of record find themselves in a position of collaboration. Here's why that's a good thing.