There is a growing trend of businesses bringing their digital marketing in-house. Discover what not to do when transitioning to an in-house digital marketing team.

The Portent Blog: Internet Marketing with a Twist of Lemon

28.03.2024

How YouTube’s Crack Down on Ad Blockers Impacts Advertisers - Portent

Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage.

The Portent Blog: Internet Marketing with a Twist of Lemon

21.03.2024

GA4 Engagement Rate Guide & Industry Benchmarks | Portent

Learn more about GA4 engagement rate, industry benchmarks to compare your performance against, and our tips to optimize this metric.

The Portent Blog: Internet Marketing with a Twist of Lemon

05.03.2024

Expert Advice for Moving & Logistics Brands in 2024 - Portent

Discover actionable digital marketing strategies tailored for the moving and logistics industry in 2024.

The Portent Blog: Internet Marketing with a Twist of Lemon

23.02.2024

Guide: Using GPT for Digital Marketing Analytics (with examples) - Portent

Unlock the power of ChatGPT for advanced data analysis with our comprehensive guide. We've even included screenshots.

The Portent Blog: Internet Marketing with a Twist of Lemon

07.02.2024

Using Google Ads’ Data-Driven Attribution Model - Portent

Data-driven attribution is the default attribution model in Google Ads. Understand how and why to use it in your Google Ads campaign.

The Portent Blog: Internet Marketing with a Twist of Lemon

02.02.2024

What is PPC? Pay-Per-Click Explained - Portent

PPC marketing is a method of advertising online that allows marketers to pay for their ad placement only when their ad is clicked on by an online user.

The Portent Blog: Internet Marketing with a Twist of Lemon

01.02.2024

Bidding on Competitors’ Branded Terms - Portent

Bidding on branded terms is an essential PPC strategy. Understand how your company can improve performance by bidding on your competitor’s branded terms.

The Portent Blog: Internet Marketing with a Twist of Lemon

31.01.2024

Optimize Toward “Final Sale” Data in Google Ads - Portent

Discover how optimizing toward “final sale” data in Google Ads can improve your campaign’s conversion rate.

The Portent Blog: Internet Marketing with a Twist of Lemon

11.01.2024

LinkedIn Advertising: How to Create a B2B Campaign | Portent

Starting your first LinkedIn advertising campaign can be tricky. The platform’s ad management functionality differs from other platforms, like Facebook and Tw

The Portent Blog: Internet Marketing with a Twist of Lemon

11.01.2024

How to Easily Perform a Social Media Audit in 2024 | Portent

Auditing your organic social media content is crucial to maintaining performance. Learn how to get started auditing your paid social efforts today.

The Portent Blog: Internet Marketing with a Twist of Lemon

03.01.2024

Exploring Digital Analytics Trends for 2024 - Portent

Portent's Michael Wiegand investigates how the digital analytics trends might shift in 2024, including thoughts on AI, Privacy, and UX.

The Portent Blog: Internet Marketing with a Twist of Lemon

21.12.2023

History of Blogging In Marketing - Portent

Blogs have transformed into essential assets for businesses today. Explore the history of blogging, from its humble beginnings to a now powerful tool.

The Portent Blog: Internet Marketing with a Twist of Lemon

20.12.2023

Building Successful PPC: Google Campaign Settings - Portent

When creating a Google Ads campaign, it's important to understand all of the settings options. Learn more about utilizing Google Ads campaign settings.

The Portent Blog: Internet Marketing with a Twist of Lemon

07.12.2023

noindex and nofollow: Comprehensive SEO Implementation Guide - Portent

Unlock the secrets of effective SEO implementation with our comprehensive guide, covering everything you need to know about noindex and nofollow strategies.

The Portent Blog: Internet Marketing with a Twist of Lemon

30.11.2023

PPC: How to Create Effective Responsive Search Ads

To take advantage of Google’s machine learning, we recommend all marketers utilize responsive search ads (RSAs). Discover what they are and how to best implement them.

The Portent Blog: Internet Marketing with a Twist of Lemon

22.11.2023

Building Successful PPC: Writing Engaging Ads - Portent

Writing engaging ads for your target audience is instrumental for Google Ads success. In order for ads to be engaging they need to be relevant, informative, and

The Portent Blog: Internet Marketing with a Twist of Lemon

17.11.2023

Core Web Vitals’ Impact on Traffic and Conversions - Portent

We analyzed seven websites spanning various industries to determine how Core Web Vitals correlate to traffic, revenue, and conversions. Discover the results.

The Portent Blog: Internet Marketing with a Twist of Lemon

15.11.2023

A Thank You From Everyone at Portent - Portent

When I joined Portent nearly 10 years ago, our website had the tagline “Weird, Useful, Significant.” Like the novelty “Live, Laugh, Love” mantra display

The Portent Blog: Internet Marketing with a Twist of Lemon

09.11.2023

How to Implement Hreflang & Canonical Tags Correctly - Portent

On the surface, both the hreflang tag and canonical tag do similar things - tell search engines which version of a page they are supposed to index and deliver t

The Portent Blog: Internet Marketing with a Twist of Lemon

02.11.2023

Yes, You Should Bid On Your Own Branded Terms - Portent

When paid budgets are tight, you might be tempted to cut spend on your branded terms. Our data says that's probably not a good idea.

The Portent Blog: Internet Marketing with a Twist of Lemon

13.10.2023

Study: Google Update Decreases Search Result FAQs By 37% - Portent

Google’s recent updates neutered FAQ results in SERPs. We take a before and after look to see the effects of these changes.

The Portent Blog: Internet Marketing with a Twist of Lemon

13.10.2023

What Is a Headless CMS & When Does It Make Sense to Use One? - Portent

Should you use a headless CRM for your site? Learn what a headless CRM is, how it works, and where it makes sense.

The Portent Blog: Internet Marketing with a Twist of Lemon

06.09.2023

How to Prioritize Content Marketing Best Practices in 2023 - Portent

Use the priority and effort ratings assigned to each content marketing best practice to realistically assess which strategies you should focus on.

The Portent Blog: Internet Marketing with a Twist of Lemon

23.08.2023

Why Your Business Needs CRO When Budgets Are Cut | Portent

Conversion Rate Optimization (CRO) allows you to improve your website performance using methods like AB testing. Learn why CRO is a smart investment right now.

The Portent Blog: Internet Marketing with a Twist of Lemon

17.08.2023

Ad Rank in Google Ads: What You Need to Know - Portent

Having a high ad rank yields more visible ads for a lower CPC. Learn what ad rank is, how it’s calculated, and how you can increase it.

The Portent Blog: Internet Marketing with a Twist of Lemon

09.08.2023

5 Questions About Ad Rank You Need Answers To Right Now - Portent

You know those blog posts that attempt to answer questions about something you’re keenly interested in, but then the first 80% of them beat around the bush un

The Portent Blog: Internet Marketing with a Twist of Lemon

12.07.2023

It's Not Too Late to Migrate to Google Analytics 4 - Portent

Universal Analytics (UA) stopped collecting data on June 30th, 2023, but there's no need to panic. Use this guide to migrate to GA4 and preserve your UA data.

The Portent Blog: Internet Marketing with a Twist of Lemon

01.06.2023

What the Rise of AI Means for GBP & Local Search | Portent

How is AI going to change local SEO and GBP? New Google features like SGE and Perspectives mean things will be different but also the same.

The Portent Blog: Internet Marketing with a Twist of Lemon

31.05.2023

Ideal Customer Profiles (ICPs): A Beginner’s Guide - Portent

Ideal Customer Profiles (ICPs) help you identify B2B leads and are crucial to conversion rates. Read this guide to learn how you can use ICPs for your business.

The Portent Blog: Internet Marketing with a Twist of Lemon

25.05.2023

How to Conduct a Website Content Audit in 6 Steps - Portent

Content audits are a foundational step when creating a content strategy. It’s easy to get excited about new ideas for your website content and want to start c

The Portent Blog: Internet Marketing with a Twist of Lemon

10.05.2023

Interaction to Next Paint (INP) - New Core Web Vitals Metric - Portent

Interaction to Next Paint (INP) is a critical metric for your site. Learn how reducing your INP score can improve your customers' experience.

The Portent Blog: Internet Marketing with a Twist of Lemon

28.04.2023

5 Best Ways to Use ChatGPT for Content Marketing - Portent

You probably shouldn't use ChatGPT to write your content. But it can be useful for content marketers. Here are 5 ways ChatGPT can help.

The Portent Blog: Internet Marketing with a Twist of Lemon

12.04.2023

What Is ROAS & Why It’s the Only Marketing Metric You Should Care About - Portent

Return on Ad Spend might be the most under-appreciated marketing metric. Learn what it is, how to calculate it, and why it should be your go-to.

The Portent Blog: Internet Marketing with a Twist of Lemon

05.04.2023

Cross-Channel Marketing: Improve Paid Social Ads With PPC Keywords - Portent

Cross-channel marketing can supercharge your paid efforts. Learn how to leverage PPC keyword research to make your social ads more effective.

The Portent Blog: Internet Marketing with a Twist of Lemon

30.03.2023

What Is Social Listening & Why It’s a Gold Mine of Insights - Portent

Social listening might be the most valuable tactic for insights about your industry, competition, and customers. Learn how to harness its power for your brand.

The Portent Blog: Internet Marketing with a Twist of Lemon

22.03.2023

AI Chatbots Make Organic Search Marketing Harder, Not Easier - Portent

AI content tools like ChatGPT will make some digital marketing tasks easier, but they will increase the minimum effort required to rank on the first page.

The Portent Blog: Internet Marketing with a Twist of Lemon

16.03.2023

Should Your Business Advertise on TikTok? - Portent

Learn about the pros and cons of TikTok ads as well as how to determine if it’s worth it for your business to advertise on TikTok.

The Portent Blog: Internet Marketing with a Twist of Lemon

08.03.2023

How SEO Tools Estimate Organic Traffic - Portent

SEO tools can't measure organic traffic precisely. But that doesn't mean the data is useless. Learn how to use them to gain useful insights.

home›The Portent Blog: Internet Marketing with a Twist of Lemon›Marketing

The Portent Blog: Internet Marketing with a Twist of Lemon - Marketing

Impact of Third-Party Cookie Deprecation - Portent

Successfully Bringing Digital Marketing In-House - Portent

How YouTube’s Crack Down on Ad Blockers Impacts Advertisers - Portent

GA4 Engagement Rate Guide & Industry Benchmarks | Portent

Expert Advice for Moving & Logistics Brands in 2024 - Portent

Guide: Using GPT for Digital Marketing Analytics (with examples) - Portent

Using Google Ads’ Data-Driven Attribution Model - Portent

What is PPC? Pay-Per-Click Explained - Portent

Bidding on Competitors’ Branded Terms - Portent

Optimize Toward “Final Sale” Data in Google Ads - Portent

LinkedIn Advertising: How to Create a B2B Campaign | Portent

How to Easily Perform a Social Media Audit in 2024 | Portent

Exploring Digital Analytics Trends for 2024 - Portent

History of Blogging In Marketing - Portent

Building Successful PPC: Google Campaign Settings - Portent

noindex and nofollow: Comprehensive SEO Implementation Guide - Portent

PPC: How to Create Effective Responsive Search Ads

Building Successful PPC: Writing Engaging Ads - Portent

Core Web Vitals’ Impact on Traffic and Conversions - Portent

A Thank You From Everyone at Portent - Portent

How to Implement Hreflang & Canonical Tags Correctly - Portent

Yes, You Should Bid On Your Own Branded Terms - Portent

Study: Google Update Decreases Search Result FAQs By 37% - Portent

What Is a Headless CMS & When Does It Make Sense to Use One? - Portent

How to Prioritize Content Marketing Best Practices in 2023 - Portent

Why Your Business Needs CRO When Budgets Are Cut | Portent

Ad Rank in Google Ads: What You Need to Know - Portent

5 Questions About Ad Rank You Need Answers To Right Now - Portent

It's Not Too Late to Migrate to Google Analytics 4 - Portent

What the Rise of AI Means for GBP & Local Search | Portent

Ideal Customer Profiles (ICPs): A Beginner’s Guide - Portent

How to Conduct a Website Content Audit in 6 Steps - Portent

Interaction to Next Paint (INP) - New Core Web Vitals Metric - Portent

5 Best Ways to Use ChatGPT for Content Marketing - Portent

What Is ROAS & Why It’s the Only Marketing Metric You Should Care About - Portent

Cross-Channel Marketing: Improve Paid Social Ads With PPC Keywords - Portent

What Is Social Listening & Why It’s a Gold Mine of Insights - Portent

AI Chatbots Make Organic Search Marketing Harder, Not Easier - Portent

Should Your Business Advertise on TikTok? - Portent

How SEO Tools Estimate Organic Traffic - Portent

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