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The Simons Group | Chicago B2B Marketing Agency Blog - Marketing
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5 B2B Digital Marketing Trends for 2024 - The Simons Group
From voice search optimization to content marketing diversification, digital marketers can look forward to new technologies and opportunities in 2024. Here are five B2B digital marketing trends that will reshape content marketing in 2024 and beyond. 1. Voice search optimization B2B decision-makers are always on the go. The way they search for information is evolving.
The Simons Group Joins the Content Authenticity Initiative - The Simons Group
The Simons Group is now a member of the Content Authenticity Initiative (CAI), an association that seeks to develop standards and technologies for ensuring the authenticity and integrity of digital media. The group includes media and tech companies, nongovernmental associations, academics, technologists and journalists, who want trust and transparency at scale in the age of
Research Alert: B2B Marketing Budgets Surge - The Simons Group
B2B marketing budgets are on the rise worldwide. The trend is expected to increase in the coming years, new research reveals. Business-to-business (B2B) marketers are largely optimistic about the future, according to a recent LinkedIn/Ipsos report. “The B2B Marketing Benchmark” surveyed 1,954 B2B leaders in eight countries, including the United States. Six in 10 said
7 Quick AI Tips for Seasoned Writers - The Simons Group
That got concerning for a bit there, didn’t it? When ChatGPT burst onto the scene in early 2023, it felt like it was trying to take us down as writers. Suddenly, anyone could create generally presentable marketing content – instantly. Fortunately, it looks like generative artificial intelligence (AI) will be a tool for us versus
What to Do When You Need Content Marketing Inspiration - The Simons Group
When you’re out of content marketing inspiration and the well is dry, it’s a struggle to get out of that rut. You might explore topic ideas only to find that other creators have covered them. That happened to me recently. My next move was to tap ChatGPT and Notion.so. Unfortunately, the chatbots didn’t suggest anything
B2B Content Marketing Strategy Comparison: Case Studies Vs. White Papers - The Simons Group
While many people are unclear about the differences between a case study and a white paper, each has a distinct purpose and can be a valuable tool in your B2B content marketing strategy. What are the differences between a white paper and a case study? A case study, also known as a success story, is
How B2B Content Marketing Crushes Cold Calling - The Simons Group
Business-to-business (B2B) content marketing crushes cold calling when it’s done well. I emphasize that point because crappy content marketing won’t get you anywhere. True cold calling probably won’t either, because it’s not based on problem-solving. It’s a fishing expedition to sell products and services. When I started working in corporate marketing, B2B businesses relied heavily
Help Your Content Marketing Writers Succeed - The Simons Group
The internet is full of advice about how to win at content marketing. Whether you want to create a strategy, plan and build out content or stand out from your competitors, you’ll find plenty of guides, how-tos and tips. Want to know what’s missing? No one explains how to set up your content marketing writers
Who Do You Think You’re Talking To? - The Simons Group
Before I followed my passion and made content marketing my career, I took time off after college. I had to get my head together and mature a bit. Many of my friends did the same. Their activities included backpacking in Asia and working on a fishing boat in Alaska. In contrast, I went to law
Marketers: Don’t Fear ChatGPT (Yet) - The Simons Group
The marketing world has been abuzz about ChatGPT for a hot minute. And content marketers feel threatened. But is ChatGPT going to replace us? Here’s my take: Don’t worry – yet. Read on to learn why. What is ChatGPT? ChatGPT is a chatbot that uses artificial intelligence (AI) to answer questions conversationally. The bot is
Balance Readability and Complexity in Marketing Content - The Simons Group
In George Orwell’s “1984,” the Party had several ways of ensuring conformity. The Party limited independent thinking and banished forbidden thoughts and actions. Deleted images and stories landed in the “memory hole." And of course, Big Brother was watching you. But "Newspeak" was the central initiative through which these original dystopians tried to accomplish these
The Top 7 Content Marketing Goals to Track - The Simons Group
It’s crucial to develop a consistent cadence for tracking your content marketing goals. This sets your team up to make smart content marketing decisions. Tracking will help you: Understand your current and prospective customers’ habits Foster relationships with your target audience Run informed content marketing campaigns Fine-tune your content marketing strategy Do you understand why