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The Simons Group | Chicago B2B Marketing Agency Blog - Marketing
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5 B2B Digital Marketing Trends for 2024 - The Simons Group
From voice search optimization to content marketing diversification, digital marketers can look forward to new technologies and opportunities in 2024. Here are five B2B digital marketing trends that will reshape content marketing in 2024 and beyond. 1. Voice search optimization B2B decision-makers are always on the go. The way they search for information is evolving.
The Simons Group Joins the Content Authenticity Initiative - The Simons Group
The Simons Group is now a member of the Content Authenticity Initiative (CAI), an association that seeks to develop standards and technologies for ensuring the authenticity and integrity of digital media. The group includes media and tech companies, nongovernmental associations, academics, technologists and journalists, who want trust and transparency at scale in the age of
Research Alert: B2B Marketing Budgets Surge - The Simons Group
B2B marketing budgets are on the rise worldwide. The trend is expected to increase in the coming years, new research reveals. Business-to-business (B2B) marketers are largely optimistic about the future, according to a recent LinkedIn/Ipsos report. “The B2B Marketing Benchmark” surveyed 1,954 B2B leaders in eight countries, including the United States. Six in 10 said
7 Quick AI Tips for Seasoned Writers - The Simons Group
That got concerning for a bit there, didn’t it? When ChatGPT burst onto the scene in early 2023, it felt like it was trying to take us down as writers. Suddenly, anyone could create generally presentable marketing content – instantly. Fortunately, it looks like generative artificial intelligence (AI) will be a tool for us versus
What to Do When You Need Content Marketing Inspiration - The Simons Group
When you’re out of content marketing inspiration and the well is dry, it’s a struggle to get out of that rut. You might explore topic ideas only to find that other creators have covered them. That happened to me recently. My next move was to tap ChatGPT and Notion.so. Unfortunately, the chatbots didn’t suggest anything
B2B Content Marketing Strategy Comparison: Case Studies Vs. White Papers - The Simons Group
While many people are unclear about the differences between a case study and a white paper, each has a distinct purpose and can be a valuable tool in your B2B content marketing strategy. What are the differences between a white paper and a case study? A case study, also known as a success story, is