Artificial Intelligence - Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a recent analysis.

The Skincare Saviour | Scottish/UK Skincare Blog

21.02.2025

How AI Supports and Collaborates With Sales Teams | MarketingProfs

Discover how AI-powered tools help B2B sales teams boost productivity, improve messaging, and enhance collaboration for better sales outcomes.

The Skincare Saviour | Scottish/UK Skincare Blog

20.02.2025

3 Strategic AI-Adoption Steps for CMOs | MarketingProfs

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key actions will help int

The Skincare Saviour | Scottish/UK Skincare Blog

20.02.2025

SEO - Can AI-Written Blog Posts Rank Well on Google Search?

SEO - Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

How B2B SaaS Marketers Can Use LTV to Maximize ROAS | MarketingProfs

Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap.

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Artificial Intelligence - AI Update, February 14, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

SEO - Are Google's AI Overviews Good or Bad for Brands? [Infographic]

SEO - Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according to a recent deep dive

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Marketing Management - How Mobile Phones Hurt Work Productivity [Infographic]

Marketing Management - What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans.

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

How Business Automation Drives B2B Growth | MarketingProfs

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth.

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Marketing Strategy - The State of B2B Influencer Marketing

Marketing Strategy - What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top infl

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Social Media Marketing - 20 Social Media Trends to Watch in 2025 [Infographic]

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, accord

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Measurement & Analytics - What's Holding Enterprise Marketers Back From Data Analytics Success?

Measurement & Analytics - What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Artificial Intelligence - AI Update, February 7, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Artificial Intelligence - How Concerned Are Americans About AI?

Artificial Intelligence - More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov re

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Balancing Personalization and Data Privacy in Marketing | MarketingProfs

Discover how financial services (and other) CMOs and marketers can enhance personalization while ensuring data privacy and regulatory compliance.

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Branding - The 25 Most Valuable Brands in the World [Infographic]

Branding - Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

The Evolving Role & Impact of Marketing Operations and | MarketingProfs

Discover how marketing operations (Mops) is gaining influence, driving data-driven decisions, and shaping career paths in modern organizations.

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Customer-Engagement Content Strategies Between Purchases | MarketingProfs

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and messaging that educates, informs, and keeps buyers en

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Five Marketing Strategy Frameworks to Choose From | MarketingProfs

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from.

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Artificial Intelligence - How Generative AI Is Actually Benefiting Enterprise Companies

Artificial Intelligence - Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloit

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Marketing Strategy - How Do Marketers Learn About New Marketing Agencies?

Marketing Strategy - Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

Public Relations - What's the Difference Between PR and Publicity? [Infographic]

Public Relations - Public relations and publicity differ significantly in terms of tactics, timelines, and underlying characteristics, according to this recent infographi

The Skincare Saviour | Scottish/UK Skincare Blog

19.02.2025

B2B Marketing Trends Shaping the Future | MarketingProfs

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

The Skincare Saviour | Scottish/UK Skincare Blog

01.02.2025

Artificial Intelligence - AI Update, January 31, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

31.01.2025

B2B SEO Basics: How to Get Started With Search | MarketingProfs

New to B2B SEO? This guide walks you through the fundamentals to improve visibility, credibility, and lead generation.

The Skincare Saviour | Scottish/UK Skincare Blog

31.01.2025

Branding - Old-School Cool: The Power of Retro Logo Design [Infographic]

Branding - This infographic looks at the appeal of retro logos, the key elements to consider when creating one, and examples from brands.

The Skincare Saviour | Scottish/UK Skincare Blog

30.01.2025

How Generative AI and UGC Are Redefining Social Media | MarketingProfs

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.

The Skincare Saviour | Scottish/UK Skincare Blog

30.01.2025

Marketing Strategy - Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

Marketing Strategy - Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent rese

The Skincare Saviour | Scottish/UK Skincare Blog

29.01.2025

Martech - Businesses' Martech Plans for the Next 12 Months

Martech - Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.

The Skincare Saviour | Scottish/UK Skincare Blog

29.01.2025

How Generative AI Is Changing SEO | MarketingProfs

Discover how generative AI is transforming SEO practices, from content creation to voice search optimization, without losing focus on human insight.

The Skincare Saviour | Scottish/UK Skincare Blog

29.01.2025

Demand Generation - 10 Key B2B Lead Generation Stats for 2025 [Infographic]

Demand Generation - What are the most important B2B lead generation insights and data points you should be aware of in 2025?

The Skincare Saviour | Scottish/UK Skincare Blog

25.01.2025

Artificial Intelligence - AI Update, January 24, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

24.01.2025

Advertising & Promotions - A Guide to LinkedIn Event Ads [Infographic]

Advertising & Promotions - This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them.

The Skincare Saviour | Scottish/UK Skincare Blog

24.01.2025

Authenticity in Marketing vs. the Role Of Generative AI | MarketingProfs

Explore the balance between authenticity and AI in marketing. Understand how AI can complement human creativity while preserving real, human connection in your strategies

The Skincare Saviour | Scottish/UK Skincare Blog

23.01.2025

Advertising & Promotions - The Media Channels Marketers Plan to Increase Spend on in 2025

Advertising & Promotions - Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

The Skincare Saviour | Scottish/UK Skincare Blog

23.01.2025

3 Tips for Better Webinar Signups and Engagement | MarketingProfs

Learn how to boost B2B webinar engagement with these three best-practices that will affect how many people sign up for and attend your webinars.

The Skincare Saviour | Scottish/UK Skincare Blog

22.01.2025

Marketing Strategy - B2B Marketers' Top Focus Areas in 2025 [Infographic]

Marketing Strategy - This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address.

The Skincare Saviour | Scottish/UK Skincare Blog

22.01.2025

Marketing Strategy - Americans' Views on Companies, Technology, and the Economy

Marketing Strategy - Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be respons

The Skincare Saviour | Scottish/UK Skincare Blog

22.01.2025

Top 5 B2B Digital Advertising Trends | MarketingProfs

Explore the Top 5 trends shaping B2B digital advertising in 2025, including privacy-first strategies, AI's role, and adtech.

The Skincare Saviour | Scottish/UK Skincare Blog

18.01.2025

Artificial Intelligence - AI Update, January 17, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

home›The Skincare Saviour | Scottish/UK Skincare Blog›Marketing

The Skincare Saviour | Scottish/UK Skincare Blog - Marketing

Artificial Intelligence - The Incredible Scale of AI Capital Investments by Big Tech [Infographic]

How AI Supports and Collaborates With Sales Teams | MarketingProfs

3 Strategic AI-Adoption Steps for CMOs | MarketingProfs

SEO - Can AI-Written Blog Posts Rank Well on Google Search?

How B2B SaaS Marketers Can Use LTV to Maximize ROAS | MarketingProfs

Artificial Intelligence - AI Update, February 14, 2025: AI News and Views From the Past Week

SEO - Are Google's AI Overviews Good or Bad for Brands? [Infographic]

Marketing Management - How Mobile Phones Hurt Work Productivity [Infographic]

How Business Automation Drives B2B Growth | MarketingProfs

Marketing Strategy - The State of B2B Influencer Marketing

Social Media Marketing - 20 Social Media Trends to Watch in 2025 [Infographic]

Measurement & Analytics - What's Holding Enterprise Marketers Back From Data Analytics Success?

Artificial Intelligence - AI Update, February 7, 2025: AI News and Views From the Past Week

Artificial Intelligence - How Concerned Are Americans About AI?

Balancing Personalization and Data Privacy in Marketing | MarketingProfs

Branding - The 25 Most Valuable Brands in the World [Infographic]

The Evolving Role & Impact of Marketing Operations and | MarketingProfs

Customer-Engagement Content Strategies Between Purchases | MarketingProfs

Five Marketing Strategy Frameworks to Choose From | MarketingProfs

Artificial Intelligence - How Generative AI Is Actually Benefiting Enterprise Companies

Marketing Strategy - How Do Marketers Learn About New Marketing Agencies?

Public Relations - What's the Difference Between PR and Publicity? [Infographic]

B2B Marketing Trends Shaping the Future | MarketingProfs

Artificial Intelligence - AI Update, January 31, 2025: AI News and Views From the Past Week

B2B SEO Basics: How to Get Started With Search | MarketingProfs

Branding - Old-School Cool: The Power of Retro Logo Design [Infographic]

How Generative AI and UGC Are Redefining Social Media | MarketingProfs

Marketing Strategy - Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

Martech - Businesses' Martech Plans for the Next 12 Months

How Generative AI Is Changing SEO | MarketingProfs

Demand Generation - 10 Key B2B Lead Generation Stats for 2025 [Infographic]

Artificial Intelligence - AI Update, January 24, 2025: AI News and Views From the Past Week

Advertising & Promotions - A Guide to LinkedIn Event Ads [Infographic]

Authenticity in Marketing vs. the Role Of Generative AI | MarketingProfs

Advertising & Promotions - The Media Channels Marketers Plan to Increase Spend on in 2025

3 Tips for Better Webinar Signups and Engagement | MarketingProfs

Marketing Strategy - B2B Marketers' Top Focus Areas in 2025 [Infographic]

Marketing Strategy - Americans' Views on Companies, Technology, and the Economy

Top 5 B2B Digital Advertising Trends | MarketingProfs

Artificial Intelligence - AI Update, January 17, 2025: AI News and Views From the Past Week

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