Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan that aligns Marketing and Sales to drive revenu

The Skincare Saviour | Scottish/UK Skincare Blog

10.10.2025

Marketing Content - FOMO Content Marketing: The Good and Bad of Chasing Trends [Infographic]

Marketing Content - Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and viral moments with conte

The Skincare Saviour | Scottish/UK Skincare Blog

10.10.2025

How Natural Language Interfaces Are Transforming Marketing

As enterprises enter the year of applied AI, natural language interfaces are redefining how marketers access data, improve decision-making, and accelerate business outcom

The Skincare Saviour | Scottish/UK Skincare Blog

09.10.2025

Social Media Marketing - What Grade Do Marketers Give Their Social Media Efforts?

Social Media Marketing - What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are th

The Skincare Saviour | Scottish/UK Skincare Blog

09.10.2025

The Outcomes Era: Connecting Brand-Building to Sales | MarketingProfs

Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction data, aligning CMOs, CFOs, and agencies around

The Skincare Saviour | Scottish/UK Skincare Blog

08.10.2025

Public Relations - The State of B2B Public Relations: Top Tactics and Challenges

Public Relations - What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs?

The Skincare Saviour | Scottish/UK Skincare Blog

08.10.2025

How to Improve Email Deliverability Under Google's and Yahoo's Rules | MarketingProfs

Learn how to increase email deliverability under Google's and Yahoo's sender rules. Discover practical ways to recover your domain reputation and keep your campaigns reac

The Skincare Saviour | Scottish/UK Skincare Blog

08.10.2025

Social Media Marketing - The Most Popular Social Platforms Among Age Groups [Infographic]

Social Media Marketing - Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available global data from a

The Skincare Saviour | Scottish/UK Skincare Blog

04.10.2025

Artificial Intelligence - AI Update, October 3, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

03.10.2025

Artificial Intelligence - The Rise of Workplace 'AI Atrophy' and 'Antisocial AI' [Infographic]

Artificial Intelligence - This infographic covers insights from a recent survey related to what the researchers call AI atrophy (increasing reliance on AI) and antisocial

The Skincare Saviour | Scottish/UK Skincare Blog

03.10.2025

Generative AI Gains Speed in Marketing Adoption | MarketingProfs

B2B Marketers are moving beyond AI experimentation. Generative AI is driving creative, media, and strategy workflows at scale.

The Skincare Saviour | Scottish/UK Skincare Blog

02.10.2025

Marketing Strategy - SMBs' Biggest Frustrations With Marketing Right Now

Marketing Strategy - SMB decision-makers say their biggest current marketing challenge is not knowing what's working, according to recent research.

The Skincare Saviour | Scottish/UK Skincare Blog

02.10.2025

Curiosity in Marketing: Unlocking Creativity and Innovation | MarketingProfs

Explore how curiosity drives creativity, collaboration, and innovation in marketing, helping teams generate more resonant ideas and impactful campaigns.

The Skincare Saviour | Scottish/UK Skincare Blog

01.10.2025

How AI Is Redefining Jobs and the Future of Work | MarketingProfs

AI is reshaping work by automating tasks, creating new roles, and demanding new skills. Learn how professionals can adapt and thrive in an AI-driven workforce.

The Skincare Saviour | Scottish/UK Skincare Blog

01.10.2025

Guide to Protecting Your Brand With Trademarks, Copyrights, and Business Structures

Learn how to protect your brand and content legally with trademarks, copyrights, and LLC formation. Practical steps ensure long-term security and credibility.

The Skincare Saviour | Scottish/UK Skincare Blog

01.10.2025

Marketing Content - Blogging Benchmarks for 2025: Word Count and Frequency Trends

Marketing Content - Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research.

The Skincare Saviour | Scottish/UK Skincare Blog

01.10.2025

Branding - The 40 Brands People Feel Most Intimately Connected To [Infographic]

Branding - Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to recent research.

The Skincare Saviour | Scottish/UK Skincare Blog

27.09.2025

Artificial Intelligence - AI Update, September 26, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

26.09.2025

Artificial Intelligence - Business Leaders' Perspectives on AI for Lead Gen [Infographic]

Artificial Intelligence - Half of business leaders expect AI to replace traditional search engines for lead generation within five years, according to recent research.

The Skincare Saviour | Scottish/UK Skincare Blog

26.09.2025

Impactful Automated Email Marketing Campaigns for Nonprofits

Discover how nonprofits can use automated email campaigns to nurture donors, show gratitude, and strengthen donor retention while maximizing limited resources.

The Skincare Saviour | Scottish/UK Skincare Blog

26.09.2025

Why CDPs Need Real-Time Activation for Marketing Success | MarketingProfs

Explore how customer data platforms (CDPs) and real-time activation work together to meet rising buyer expectations and drive faster marketing performance.

The Skincare Saviour | Scottish/UK Skincare Blog

25.09.2025

B2B Website UX Trends: How AI and Design Drive Growth | MarketingProfs

Explore five key B2B website UX trends—including AI-driven layouts, micro-agents, and sustainable design—that enhance customer engagement and business growth.

The Skincare Saviour | Scottish/UK Skincare Blog

25.09.2025

Artificial Intelligence - More Concerned Than Excited: How Americans Feel About AI

Artificial Intelligence - A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent resear

The Skincare Saviour | Scottish/UK Skincare Blog

24.09.2025

Career Development - 15 Ways to Reduce Online Training & Learning Dropout Rates [Infographic]

Career Development - Many businesses invest significant resources in developing online training and professional development courses. Yet, workers often disengage before

The Skincare Saviour | Scottish/UK Skincare Blog

24.09.2025

Generative Engine Optimization: How Content Marketers Can Adapt to AI-Driven Search | MarketingProfs

Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Le

The Skincare Saviour | Scottish/UK Skincare Blog

24.09.2025

Email Marketing - Email Subject Lines and Phrases That Stress Workers Out the Most

Email Marketing - Which phrases in emails do American workers dread the most? Which days of the week are most draining for work emails? What tone do they want in an out-o

The Skincare Saviour | Scottish/UK Skincare Blog

24.09.2025

Choosing the Best Business Structure for Marketers: Sole Proprietorship, LLC, S-Corp | MarketingProfs

Explore how freelancers and consultants can choose the right business structure—from sole proprietorship to LLC or S-Corp—for taxes, liability, and growth.

The Skincare Saviour | Scottish/UK Skincare Blog

20.09.2025

Artificial Intelligence - AI Update, September 19, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

19.09.2025

How Brand-Bidding Distorts PPC ROI and What to Do About It | MarketingProfs

Explore how brand-bidding and ad-hijacking distort ROI, raise acquisition costs, and erode profitability—and learn the steps marketers can take to protect branded search.

The Skincare Saviour | Scottish/UK Skincare Blog

19.09.2025

Marketing Management - The Rise of AI-Enhanced Resumes and Job Applicants [Infographic]

Marketing Management - Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they consider enhancing a resume with AI to be a

The Skincare Saviour | Scottish/UK Skincare Blog

19.09.2025

How Integrating Brand and Performance Marketing Drives Long-Term Value | MarketingProfs

Discover how integrating brand and performance marketing strengthens both short-term results and long-term brand equity while aligning teams, metrics, and customer experi

The Skincare Saviour | Scottish/UK Skincare Blog

18.09.2025

Artificial Intelligence - Are AI Tools Replacing Traditional Search Engines?

Artificial Intelligence - Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the

The Skincare Saviour | Scottish/UK Skincare Blog

18.09.2025

How B2B Marketers Can Use Subject-Matter Experts in Short-Form Video | MarketingProfs

B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically with target audiences across TikTok, Instagram

The Skincare Saviour | Scottish/UK Skincare Blog

17.09.2025

Artificial Intelligence - Where AI Gets Its Facts [Infographic]

Artificial Intelligence - Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT, according to recent research.

The Skincare Saviour | Scottish/UK Skincare Blog

17.09.2025

Social Media Marketing - The Secret to Successful Employee-Advocacy Posts on LinkedIn

Social Media Marketing - If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagemen

The Skincare Saviour | Scottish/UK Skincare Blog

17.09.2025

Performance Branding in B2B | MarketingProfs

Philip Kotler (the father of modern marketing) and co-author Waldmar Pfoertsch argue that performance branding reshapes B2B marketing by linking brand identity to measura

The Skincare Saviour | Scottish/UK Skincare Blog

13.09.2025

Artificial Intelligence - AI Update, September 12, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

12.09.2025

SSP Evolution: How Adtech Must Prove Real Value to Publishers | MarketingProfs

The adtech industry is shifting as publishers demand transparent, performance-driven SSP partnerships focused on revenue impact, user experience, and fraud prevention.

The Skincare Saviour | Scottish/UK Skincare Blog

12.09.2025

Marketing Management - What Is 'Unbossing'? And Do Workers Want It? [Infographic]

Marketing Management - Unbossing is a movement that seeks to shift decion-making from a hierarchical leadership structure to a decentralized, collaborative structure.

home›The Skincare Saviour | Scottish/UK Skincare Blog›Marketing

The Skincare Saviour | Scottish/UK Skincare Blog - Marketing

Artificial Intelligence - AI Update, October 10, 2025: AI News and Views From the Past Week

Build an Effective Go-to-Market Plan With the 4Ms Marketing Framework | MarketingProfs

Marketing Content - FOMO Content Marketing: The Good and Bad of Chasing Trends [Infographic]

How Natural Language Interfaces Are Transforming Marketing

Social Media Marketing - What Grade Do Marketers Give Their Social Media Efforts?

The Outcomes Era: Connecting Brand-Building to Sales | MarketingProfs

Public Relations - The State of B2B Public Relations: Top Tactics and Challenges

How to Improve Email Deliverability Under Google's and Yahoo's Rules | MarketingProfs

Social Media Marketing - The Most Popular Social Platforms Among Age Groups [Infographic]

Artificial Intelligence - AI Update, October 3, 2025: AI News and Views From the Past Week

Artificial Intelligence - The Rise of Workplace 'AI Atrophy' and 'Antisocial AI' [Infographic]

Generative AI Gains Speed in Marketing Adoption | MarketingProfs

Marketing Strategy - SMBs' Biggest Frustrations With Marketing Right Now

Curiosity in Marketing: Unlocking Creativity and Innovation | MarketingProfs

How AI Is Redefining Jobs and the Future of Work | MarketingProfs

Guide to Protecting Your Brand With Trademarks, Copyrights, and Business Structures

Marketing Content - Blogging Benchmarks for 2025: Word Count and Frequency Trends

Branding - The 40 Brands People Feel Most Intimately Connected To [Infographic]

Artificial Intelligence - AI Update, September 26, 2025: AI News and Views From the Past Week

Artificial Intelligence - Business Leaders' Perspectives on AI for Lead Gen [Infographic]

Impactful Automated Email Marketing Campaigns for Nonprofits

Why CDPs Need Real-Time Activation for Marketing Success | MarketingProfs

B2B Website UX Trends: How AI and Design Drive Growth | MarketingProfs

Artificial Intelligence - More Concerned Than Excited: How Americans Feel About AI

Career Development - 15 Ways to Reduce Online Training & Learning Dropout Rates [Infographic]

Generative Engine Optimization: How Content Marketers Can Adapt to AI-Driven Search | MarketingProfs

Email Marketing - Email Subject Lines and Phrases That Stress Workers Out the Most

Choosing the Best Business Structure for Marketers: Sole Proprietorship, LLC, S-Corp | MarketingProfs

Artificial Intelligence - AI Update, September 19, 2025: AI News and Views From the Past Week

How Brand-Bidding Distorts PPC ROI and What to Do About It | MarketingProfs

Marketing Management - The Rise of AI-Enhanced Resumes and Job Applicants [Infographic]

How Integrating Brand and Performance Marketing Drives Long-Term Value | MarketingProfs

Artificial Intelligence - Are AI Tools Replacing Traditional Search Engines?

How B2B Marketers Can Use Subject-Matter Experts in Short-Form Video | MarketingProfs

Artificial Intelligence - Where AI Gets Its Facts [Infographic]

Social Media Marketing - The Secret to Successful Employee-Advocacy Posts on LinkedIn

Performance Branding in B2B | MarketingProfs

Artificial Intelligence - AI Update, September 12, 2025: AI News and Views From the Past Week

SSP Evolution: How Adtech Must Prove Real Value to Publishers | MarketingProfs

Marketing Management - What Is 'Unbossing'? And Do Workers Want It? [Infographic]

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