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The Skincare Saviour | Scottish/UK Skincare Blog
16.07.2025
Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user experience and determine ad visibility.
Marketing Strategy - This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and
Learn how B2B brands can reduce fraud risk and protect marketing budgets by prioritizing affiliate compliance and monitoring tools.
Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.
12.07.2025
Artificial Intelligence - Catch up on select AI news and developments from the past couple of weeks. Stay in the know.
11.07.2025
SEO - This infographic provides an overview of key SEO principles such as webpage optimization, search engine rankings, and keyword research.
Snowflake's ABM team uses AI to improve targeting, reduce spend, and scale personalized ad copy—boosting meeting rates and campaign ROI.
Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at scale—while building trust through responsib
10.07.2025
CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals and breaking down silos.
Social Media Marketing - Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.
09.07.2025
Artificial Intelligence - Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.
Social Media Marketing - This infographic looks at how introverts can show up on social media without burning out.
AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.
04.07.2025
Social Media Marketing - Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United Sta
Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.
Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market impact, a study finds.
03.07.2025
Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and supporting every stage of the customer journey.
Marketing Management - Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its polic
02.07.2025
Branding - Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to Kantar BrandZ’s annual rankings.
Artificial Intelligence - Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleague
Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, clarity, deeper engagement, and loyalty across co
28.06.2025
27.06.2025
Association media provides permission-based, first-party audience signals that outperform third-party data by offering context-rich, trust-driven engagement for B2B marke
Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than grad
Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, and decision-making—on your own terms.
26.06.2025
Career Development - Most 53% small business owners say they are much happier now compared with when they worked for someone else, and 23% say they are somewhat happier,
Learn how to manage and optimize SEO across multiple enterprise websites with a structured, scalable, and strategic approach.
25.06.2025
AI agents are transforming how businesses operate by automating tasks, adapting to workflows, and enhancing productivity across teams.
Demand Generation - How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI ad
Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders?
21.06.2025
20.06.2025
One-third of martech rollouts fail. Learn how strategy, leadership, and expert support can make your implementation succeed.
Social Media Marketing - Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know.
19.06.2025
Demand Generation - Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to incr
ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.
18.06.2025
Social Media Marketing - This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most re
Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic growth, and full control of brand infrastructu
Association media connects B2B marketers with influential, engaged audiences. Learn why trusted environments can outperform high-volume ad tactics in driving results.
Martech - Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challe
14.06.2025