Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, acc

The Skincare Saviour | Scottish/UK Skincare Blog

14.05.2025

Social Media Marketing - The Top Social Media Influencers by Industry [Infographic]

Social Media Marketing - Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 d

The Skincare Saviour | Scottish/UK Skincare Blog

14.05.2025

How to Align AI and Human Potential in Marketing | MarketingProfs

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and future innovation.

The Skincare Saviour | Scottish/UK Skincare Blog

14.05.2025

SEO - The State of SEO Jobs: Hiring, Salary, and Skill Trends

SEO - What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were they remote or in-person? Which skills were

The Skincare Saviour | Scottish/UK Skincare Blog

10.05.2025

Artificial Intelligence - AI Update, May 9, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

09.05.2025

B2B Event Marketing Success With the Virtual Sandwich Method | MarketingProfs

Explore how B2B marketers can use the virtual sandwich method to maximize event success and extend attendee engagement beyond the event.

The Skincare Saviour | Scottish/UK Skincare Blog

09.05.2025

How AI Connects Martech and Adtech for Full-Funnel B2B Marketing Success

Learn how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

The Skincare Saviour | Scottish/UK Skincare Blog

09.05.2025

Artificial Intelligence - Which US Jobs Are Using Generative AI the Most? [Infographic]

Artificial Intelligence - Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of

The Skincare Saviour | Scottish/UK Skincare Blog

08.05.2025

The Marketer of the Future: Unmatched Taste, AI-Enabled | MarketingProfs

AI is changing marketers and marketing teams, making creativity, curiosity, and taste key human differentiators of job performance success.

The Skincare Saviour | Scottish/UK Skincare Blog

08.05.2025

Artificial Intelligence - Are AI Customer Experience Agents Helpful?

Artificial Intelligence - Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, researchers s

The Skincare Saviour | Scottish/UK Skincare Blog

07.05.2025

Artificial Intelligence - How AI Is Impacting Workers' Jobs [Infographic]

Artificial Intelligence - Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, accordin

The Skincare Saviour | Scottish/UK Skincare Blog

07.05.2025

Marketing Strategy - The State of B2B Influencer Marketing in 2025

Marketing Strategy - How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results?

The Skincare Saviour | Scottish/UK Skincare Blog

07.05.2025

Confronting 3 Branding Challenges That Have Intensified | MarketingProfs

This article explores three growing branding challenges—disruptive innovation, hostile media environments, and short-termism—and their implications for modern brand strat

The Skincare Saviour | Scottish/UK Skincare Blog

03.05.2025

Artificial Intelligence - AI Update, May 2, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

02.05.2025

B2B Social Media Marketing: Trends, Tactics, and Platforms | MarketingProfs

Discover how B2B marketers are adapting to social media shifts, from the rise of LinkedIn SEO to the Fediverse and zero-click content.

The Skincare Saviour | Scottish/UK Skincare Blog

02.05.2025

SEO - What's the Difference Between SEO, AEO, and GEO? [Infographic]

SEO - This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for.

The Skincare Saviour | Scottish/UK Skincare Blog

01.05.2025

Branding - The Key Drivers of Brand Reputation

Branding - People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/servic

The Skincare Saviour | Scottish/UK Skincare Blog

01.05.2025

AI Efficiency and Human Creativity in Marketing | MarketingProfs

Explore how marketers are using AI to drive efficiency while maintaining the human creativity and emotional insight needed for authentic, impactful campaigns.

The Skincare Saviour | Scottish/UK Skincare Blog

30.04.2025

Marketing Management - What Grade Would CEOs Give Their CMO?

Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent research.

The Skincare Saviour | Scottish/UK Skincare Blog

30.04.2025

How Marketers Are Driving Efficiency and Growth | MarketingProfs

Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive measurable growth and strategic success.

The Skincare Saviour | Scottish/UK Skincare Blog

30.04.2025

Artificial Intelligence - How and Why GenAI Exceeds Expectations in Marketing [Infographic]

Artificial Intelligence - Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Compa

The Skincare Saviour | Scottish/UK Skincare Blog

26.04.2025

Artificial Intelligence - AI Update, April 25, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

25.04.2025

How B2B Marketers Can Use B2C Tactics to Engage | MarketingProfs

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional connection to create lasting impressions and foster

The Skincare Saviour | Scottish/UK Skincare Blog

25.04.2025

Social Media Marketing - What Are LinkedIn Accelerate Campaigns? [Infographic]

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

The Skincare Saviour | Scottish/UK Skincare Blog

24.04.2025

How AI Search Optimization vs. Traditional SEO | MarketingProfs

AI-driven search is reshaping SEO. Learn how to build authority and trust to optimize your site content for AI-generated search responses.

The Skincare Saviour | Scottish/UK Skincare Blog

24.04.2025

Artificial Intelligence - The Top Generative-AI Risks Facing Businesses

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybe

The Skincare Saviour | Scottish/UK Skincare Blog

23.04.2025

How to Optimize Your Homepage for UX and Conversions | MarketingProfs

This article provides a detailed look at five proven homepage optimization tactics that convert site visitors into loyal customers.

The Skincare Saviour | Scottish/UK Skincare Blog

23.04.2025

Adapting B2B Marketing to Shifts in Buyer Decision-Making | MarketingProfs

Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

The Skincare Saviour | Scottish/UK Skincare Blog

23.04.2025

Career Development - The Backgrounds and Tenures of Fortune 500 C-Suite Executives

Career Development - Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite?

The Skincare Saviour | Scottish/UK Skincare Blog

23.04.2025

Marketing Content - 14 Tips for Creating Website Content That Works [Infographic]

Marketing Content - How can you develop content for your business site that helps you accomplish your goals?

The Skincare Saviour | Scottish/UK Skincare Blog

19.04.2025

Artificial Intelligence - AI Update, April 18, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

18.04.2025

Career Development - Tips for Succeeding With Remote Job Interviews [Infographic]

Career Development - This infographic covers how to set yourself up for success when interviewing remotely for a job.

The Skincare Saviour | Scottish/UK Skincare Blog

18.04.2025

How Optimizing UX Improves SEO and Search Rankings | MarketingProfs

Discover how optimizing user experience—page speed, mobile usability, navigation, and intent alignment—boosts SEO performance and increases visibility in search engine re

The Skincare Saviour | Scottish/UK Skincare Blog

17.04.2025

Artificial Intelligence - How Successful Is AI-Generated Content for Marketers?

Artificial Intelligence - Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create ot

The Skincare Saviour | Scottish/UK Skincare Blog

17.04.2025

From Mad Men to Modern Marketing: Data and Creativity Today | MarketingProfs

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

The Skincare Saviour | Scottish/UK Skincare Blog

16.04.2025

Websites - How Much Time People Spend on the Most Popular Websites [Infographic]

Websites - How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist looked at Similarweb data from February 2

The Skincare Saviour | Scottish/UK Skincare Blog

16.04.2025

Why Brands Are In-Housing Marketing & How to Do It Right | MarketingProfs

Explore why leading brands are moving marketing in-house, the models they're using, and how to build a successful internal team.

The Skincare Saviour | Scottish/UK Skincare Blog

16.04.2025

Event Marketing - B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

Event Marketing - How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on a

The Skincare Saviour | Scottish/UK Skincare Blog

12.04.2025

Artificial Intelligence - AI Update, April 11, 2025: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

home›The Skincare Saviour | Scottish/UK Skincare Blog›Marketing

The Skincare Saviour | Scottish/UK Skincare Blog - Marketing

B2B Brand Management Needs Infrastructure, Not Just Guidelines | MarketingProfs

Marketing Strategy - How Geopolitical Tensions Are Impacting B2B Marketing Spend

Social Media Marketing - The Top Social Media Influencers by Industry [Infographic]

How to Align AI and Human Potential in Marketing | MarketingProfs

SEO - The State of SEO Jobs: Hiring, Salary, and Skill Trends

Artificial Intelligence - AI Update, May 9, 2025: AI News and Views From the Past Week

B2B Event Marketing Success With the Virtual Sandwich Method | MarketingProfs

How AI Connects Martech and Adtech for Full-Funnel B2B Marketing Success

Artificial Intelligence - Which US Jobs Are Using Generative AI the Most? [Infographic]

The Marketer of the Future: Unmatched Taste, AI-Enabled | MarketingProfs

Artificial Intelligence - Are AI Customer Experience Agents Helpful?

Artificial Intelligence - How AI Is Impacting Workers' Jobs [Infographic]

Marketing Strategy - The State of B2B Influencer Marketing in 2025

Confronting 3 Branding Challenges That Have Intensified | MarketingProfs

Artificial Intelligence - AI Update, May 2, 2025: AI News and Views From the Past Week

B2B Social Media Marketing: Trends, Tactics, and Platforms | MarketingProfs

SEO - What's the Difference Between SEO, AEO, and GEO? [Infographic]

Branding - The Key Drivers of Brand Reputation

AI Efficiency and Human Creativity in Marketing | MarketingProfs

Marketing Management - What Grade Would CEOs Give Their CMO?

How Marketers Are Driving Efficiency and Growth | MarketingProfs

Artificial Intelligence - How and Why GenAI Exceeds Expectations in Marketing [Infographic]

Artificial Intelligence - AI Update, April 25, 2025: AI News and Views From the Past Week

How B2B Marketers Can Use B2C Tactics to Engage | MarketingProfs

Social Media Marketing - What Are LinkedIn Accelerate Campaigns? [Infographic]

How AI Search Optimization vs. Traditional SEO | MarketingProfs

Artificial Intelligence - The Top Generative-AI Risks Facing Businesses

How to Optimize Your Homepage for UX and Conversions | MarketingProfs

Adapting B2B Marketing to Shifts in Buyer Decision-Making | MarketingProfs

Career Development - The Backgrounds and Tenures of Fortune 500 C-Suite Executives

Marketing Content - 14 Tips for Creating Website Content That Works [Infographic]

Artificial Intelligence - AI Update, April 18, 2025: AI News and Views From the Past Week

Career Development - Tips for Succeeding With Remote Job Interviews [Infographic]

How Optimizing UX Improves SEO and Search Rankings | MarketingProfs

Artificial Intelligence - How Successful Is AI-Generated Content for Marketers?

From Mad Men to Modern Marketing: Data and Creativity Today | MarketingProfs

Websites - How Much Time People Spend on the Most Popular Websites [Infographic]

Why Brands Are In-Housing Marketing & How to Do It Right | MarketingProfs

Event Marketing - B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

Artificial Intelligence - AI Update, April 11, 2025: AI News and Views From the Past Week

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