Websites - SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.

The Skincare Saviour | Scottish/UK Skincare Blog

21.11.2024

How PR Pros Can Adapt to Modern Media Challenges | MarketingProfs

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content opportunities.

The Skincare Saviour | Scottish/UK Skincare Blog

20.11.2024

How AI-Powered Search Impacts B2B Marketing | MarketingProfs

Learn how AI-powered search impacts B2B marketing, focusing on personalization, voice search, predictive analytics, and ethical transparency.

The Skincare Saviour | Scottish/UK Skincare Blog

20.11.2024

Communications - When Is It OK to Use Emojis at Work? [Infographic]

Communications - Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done som

The Skincare Saviour | Scottish/UK Skincare Blog

20.11.2024

Advertising & Promotions - How Decision-Makers Perceive B2B Ads on LinkedIn

Advertising & Promotions - Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research.

The Skincare Saviour | Scottish/UK Skincare Blog

16.11.2024

Artificial Intelligence - AI Update, November 15, 2024: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

15.11.2024

Career Development - LinkedIn Data: How Work Is Changing [Infographic]

Career Development - The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up with these shifts? To find out, researchers

The Skincare Saviour | Scottish/UK Skincare Blog

15.11.2024

Buying Signals at B2B Events Drive Marketing Results | MarketingProfs

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth.

The Skincare Saviour | Scottish/UK Skincare Blog

14.11.2024

FTC Regulations on Deceptive AI Claims in Marketing | Marketingprofs

Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.

The Skincare Saviour | Scottish/UK Skincare Blog

14.11.2024

Artificial Intelligence - Why B2B Marketers Are Investing in AI

Artificial Intelligence - What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find

The Skincare Saviour | Scottish/UK Skincare Blog

13.11.2024

The Cost of Dirty Data in B2B Marketing and How to Fix It | MarketingProfs

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns and boost ROI.

The Skincare Saviour | Scottish/UK Skincare Blog

13.11.2024

Martech - Martech Replacement Trends in 2024

Martech - Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 markete

The Skincare Saviour | Scottish/UK Skincare Blog

13.11.2024

Social Media Marketing - What to Do If Your Social Media Post Goes Viral [Infographic]

Social Media Marketing - This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.

The Skincare Saviour | Scottish/UK Skincare Blog

09.11.2024

Artificial Intelligence - AI Update, November 8, 2024: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

08.11.2024

Social Media Marketing - YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]

Social Media Marketing - When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition softwa

The Skincare Saviour | Scottish/UK Skincare Blog

08.11.2024

Effective Content Syndication Lead Gen Through Account Verification | MarketingProfs

With transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and drive higher revenue and conversions.

The Skincare Saviour | Scottish/UK Skincare Blog

07.11.2024

Marketing Strategy - Brands & Politics: Do People Want Brands to Weigh In More?

Marketing Strategy - Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own pe

The Skincare Saviour | Scottish/UK Skincare Blog

07.11.2024

The Rise of the Positionless Marketer in AI-Driven Marketing | MarketingProfs

Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional marketing roles.

The Skincare Saviour | Scottish/UK Skincare Blog

07.11.2024

Marketing Management - B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

Marketing Management - What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow

The Skincare Saviour | Scottish/UK Skincare Blog

07.11.2024

Marketing Content - The Influencer Content Tactics Americans Dislike Most [Infographic]

Marketing Content - Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts tha

The Skincare Saviour | Scottish/UK Skincare Blog

02.11.2024

Artificial Intelligence - AI Update, November 1, 2024: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

01.11.2024

Data Privacy and Authenticity Lessons From Europe for US B2B Marketers | MarketingProfs

European B2B marketers excel with authentic branding and data privacy best-practices, offering key lessons for US marketers.

The Skincare Saviour | Scottish/UK Skincare Blog

01.11.2024

Writing - What Is Ghostwriting? [Infographic]

Writing - This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works.

The Skincare Saviour | Scottish/UK Skincare Blog

31.10.2024

How Purpose-Driven Marketing Builds Stronger B2B Relationships | MarketingProfs

Discover how purpose-driven marketing enhances client relationships and business growth by aligning mission with B2B objectives.

The Skincare Saviour | Scottish/UK Skincare Blog

31.10.2024

Career Development - Do Recent College Grads Need Workplace Etiquette Training?

Career Development - Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone eti

The Skincare Saviour | Scottish/UK Skincare Blog

30.10.2024

Artificial Intelligence - Are Marketers Worried About Being Replaced by AI?

Artificial Intelligence - Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.

The Skincare Saviour | Scottish/UK Skincare Blog

30.10.2024

Social Media Marketing - How to Maximize Engagement on TikTok [Infographic]

Social Media Marketing - This infographic explores the key factors that influence content discovery and amplification on TikTok.

The Skincare Saviour | Scottish/UK Skincare Blog

30.10.2024

How to Optimize Google Ads Bidding: Strategies to Maximize ROI | MarketingProfs

Learn how to stop overpaying for Google Ads by using optimized bidding strategies that improve cost efficiency and results.

The Skincare Saviour | Scottish/UK Skincare Blog

25.10.2024

How Google's SEO Policies Impact AI-Generated Content | MarketingProfs

Learn how Google's updated SEO policies address AI-generated content and what marketers need to know to stay compliant.

The Skincare Saviour | Scottish/UK Skincare Blog

25.10.2024

- 45 Tips to Master the Executive Sale [Infographic]

- This infographic covers tips for successfully selling to executives structured around a STRATEGIC model with nine pillars.

The Skincare Saviour | Scottish/UK Skincare Blog

24.10.2024

Social Media Marketing - TikTok Is Now Gen Z's Top Social Platform for Product Information

Social Media Marketing - TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research fr

The Skincare Saviour | Scottish/UK Skincare Blog

24.10.2024

How B2B Organizations Can Adapt Their Sales Funnel for Gen Z Buyers | MarketingProfs

Learn how B2B organizations can adjust their sales funnels for Gen Z buyers with ABM, content marketing, and PR tactics.

The Skincare Saviour | Scottish/UK Skincare Blog

24.10.2024

Artificial Intelligence - AI Update, October 25, 2024: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

23.10.2024

Customer Experience - What Drives B2B Purchase Decisions: Personal vs. Professional Considerations

Customer Experience - B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers

The Skincare Saviour | Scottish/UK Skincare Blog

23.10.2024

Marketing Content - 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]

Marketing Content - In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if y

The Skincare Saviour | Scottish/UK Skincare Blog

23.10.2024

5 Leadership Tips for Successful OKR Implementation | MarketingProfs

Discover five key leadership tips for implementing OKRs successfully by fostering team autonomy, learning, and alignment.

The Skincare Saviour | Scottish/UK Skincare Blog

23.10.2024

How to Budget Your B2B Website Redesign for Maximum ROI | MarketingProfs

Learn why you need to strategically allocate your website redesign budget to balance short- and long-term business goals.

The Skincare Saviour | Scottish/UK Skincare Blog

19.10.2024

Artificial Intelligence - AI Update, October 18, 2024: AI News and Views From the Past Week

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The Skincare Saviour | Scottish/UK Skincare Blog

18.10.2024

Marketing Strategy - The Eight Laws of B2B Tech Marketing [Infographic]

Marketing Strategy - B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the ch

The Skincare Saviour | Scottish/UK Skincare Blog

18.10.2024

How TikTok AI Tools Impact B2B Marketing Strategies | MarketingProfs

Discover how TikTok's generative AI features and tools, such as Symphony, are impacting content creation, personalization, and engagement in B2B marketing.

home›The Skincare Saviour | Scottish/UK Skincare Blog›Marketing

The Skincare Saviour | Scottish/UK Skincare Blog - Marketing

Websites - What SMBs Want From Their Websites

How PR Pros Can Adapt to Modern Media Challenges | MarketingProfs

How AI-Powered Search Impacts B2B Marketing | MarketingProfs

Communications - When Is It OK to Use Emojis at Work? [Infographic]

Advertising & Promotions - How Decision-Makers Perceive B2B Ads on LinkedIn

Artificial Intelligence - AI Update, November 15, 2024: AI News and Views From the Past Week

Career Development - LinkedIn Data: How Work Is Changing [Infographic]

Buying Signals at B2B Events Drive Marketing Results | MarketingProfs

FTC Regulations on Deceptive AI Claims in Marketing | Marketingprofs

Artificial Intelligence - Why B2B Marketers Are Investing in AI

The Cost of Dirty Data in B2B Marketing and How to Fix It | MarketingProfs

Martech - Martech Replacement Trends in 2024

Social Media Marketing - What to Do If Your Social Media Post Goes Viral [Infographic]

Artificial Intelligence - AI Update, November 8, 2024: AI News and Views From the Past Week

Social Media Marketing - YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]

Effective Content Syndication Lead Gen Through Account Verification | MarketingProfs

Marketing Strategy - Brands & Politics: Do People Want Brands to Weigh In More?

The Rise of the Positionless Marketer in AI-Driven Marketing | MarketingProfs

Marketing Management - B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

Marketing Content - The Influencer Content Tactics Americans Dislike Most [Infographic]

Artificial Intelligence - AI Update, November 1, 2024: AI News and Views From the Past Week

Data Privacy and Authenticity Lessons From Europe for US B2B Marketers | MarketingProfs

Writing - What Is Ghostwriting? [Infographic]

How Purpose-Driven Marketing Builds Stronger B2B Relationships | MarketingProfs

Career Development - Do Recent College Grads Need Workplace Etiquette Training?

Artificial Intelligence - Are Marketers Worried About Being Replaced by AI?

Social Media Marketing - How to Maximize Engagement on TikTok [Infographic]

How to Optimize Google Ads Bidding: Strategies to Maximize ROI | MarketingProfs

How Google's SEO Policies Impact AI-Generated Content | MarketingProfs

- 45 Tips to Master the Executive Sale [Infographic]

Social Media Marketing - TikTok Is Now Gen Z's Top Social Platform for Product Information

How B2B Organizations Can Adapt Their Sales Funnel for Gen Z Buyers | MarketingProfs

Artificial Intelligence - AI Update, October 25, 2024: AI News and Views From the Past Week

Customer Experience - What Drives B2B Purchase Decisions: Personal vs. Professional Considerations

Marketing Content - 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]

5 Leadership Tips for Successful OKR Implementation | MarketingProfs

How to Budget Your B2B Website Redesign for Maximum ROI | MarketingProfs

Artificial Intelligence - AI Update, October 18, 2024: AI News and Views From the Past Week

Marketing Strategy - The Eight Laws of B2B Tech Marketing [Infographic]

How TikTok AI Tools Impact B2B Marketing Strategies | MarketingProfs

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