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ThoughtShift | eCommerce, SEO, PPC & Social Media Blogs
03.09.2024
Read our comprehensive article on dietary supplement digital marketing strategies, including marketing ideas for supplements and ecommerce trends
31.07.2024
The adventure travel and tourism market size is expected to develop exponentially in terms of revenue and compound market growth rate during 2024-2031
24.07.2024
The best Google Ads strategy for you is one that is tailored to you and your business. But what makes a truly bespoke Google Ads strategy and why invest in one?
17.07.2024
If you're a UK travel business looking to expand your USA market share, these travel & tourism travel digital marketing trends are for you. Find out more.
14.06.2024
Preventing click fraud, fake impressions & implementing brand safety in digital advertising isn’t a fair exercise industry wide.
11.06.2024
Love Island is a huge cultural moment across TV, Social and general conversation. Is your marketing strategy relevant?
24.05.2024
Learn more about the TikTok ban in the USA & strategies to diversify your social media marketing for sustained traffic & revenue growth.
16.05.2024
Join our free digital marketing mastermind training and community programme aimed at marketers, C-level decision-makers and digital specialists for purpose-driven brands across the globe.
10.05.2024
We’ve retained our Google Premier Partner status for 2024! Learn how as a Google Ads Premier Partner we could help you achieve 3X to 18X return on ad spend.
17.04.2024
Learn how to enable on-site search term tracking in GA4 to discover what users are searching for on your website and optimise content, UX, SEO, & PPC strategies.
04.04.2024
Ensure GDPR compliance for your GA4 property with the redact data functionality. Learn how to check for and redact personal data before sending it to GA4.
14.02.2024
Discover the top 7 email marketing trends for 2024 and learn how to harness these innovative strategies for powerful customer engagement. Find out more.
18.01.2024
Learn more about the role of artificial intelligence in enhancing data-driven marketing campaigns to increase engagement by tailoring experiences to individuals to offer a more personalised experience.
12.01.2024
PPC has seen a rapid pace of change with 2024 set to accelerate even further. AI, data, the Digital Markets Act, Humans, Cost of Living Crisis and the Race to Zero are driving external impacts
11.01.2024
Read our comprehensive guide to find out how you can harness the power of Big Data to elevate your digital marketing campaigns to the next level. Find out more.
12.12.2023
Looking for mental health & wellbeing digital marketing strategy ideas? These tactics will maximise the reach of your company's services to those in need.
06.12.2023
Find out how to use the power of data-driven digital marketing strategies to craft campaigns that increase revenue while respecting users’ privacy.
06.09.2023
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Introduction In today's connected world, where customers have access to various digital platforms and devices, multi-channel marketing ha
Multichannel e-commerce, as the name implies, sells products or services through multiple channels or structures. It may be via a traditional brick
Google Analytics 4 (GA4) brought significant changes to data attribution, moving away from last-click attribution to data-driven attribution. This
AI Chatbot Showdown: Analysing ChatGPT, Google Bard and Bing Chat in Action including What is Artificial Intelligence and a comparison table to compare ChatGPT, Google Bard and Bing Chat
In today's competitive business world, it's critical to understand the various marketing strategies and tactics available to help your business grow.
31.05.2023
Ecommerce businesses can use video on their websites, social media platforms and digital advertising, such as via Instagram Ads or Facebook Ads to drive sales
Using Instagram videos is a highly effective way to promote your products or services online. Instagram has become the platform to engage your target audience.
22.05.2023
Customer engagement used to take a one-size-fits-all approach, now companies are able to use personalisation for ecommerce growth
25.04.2023
Let’s take a closer look at values-based marketing and how it can boost your overall brand, ecommerce marketing and build your bottom line.
19.04.2023
Ecommerce product photography helps online buyers experience the exact colours, shapes, sizes, features and textures of the products they see on their screens.
A social media content calendar is a vital tool for businesses to connect with customers, build brand awareness and increase sales. Learn how to use a calendar
21.03.2023
Social media is a key component of any business’s marketing strategy. A strong, cross-platform presence can protect your brand identity, boost your leads, and i
In today’s highly competitive markets, leave no stone unturned when considering ways to improve digital marketing strategy. Consumer behaviour factors are complex
20.03.2023
Email is one of the most traditional types of online interaction, but it's also one of the most impactful digital marketing methods available. Email marketing
16.03.2023
Influencer marketing is a type of marketing in which businesses cooperate with people that have a large audience to boost brand awareness. Businesses may ask
We live in an age where content and advertising are at the centre of our lives, both personal and professional. When immersed in the competitive and
26.01.2023
No matter how long you’ve been in the digital marketing field, you undoubtedly understand the importance of your target audience. Being able to reach as many p
With unparalleled trading conditions, shrinking budgets and even higher aspirations in 2023, it may all seem overwhelming. But whilst your competitors are
23.01.2023
Recommerce is a business method that involves the resale of previously owned products. Facebook Marketplace, eBay, Vinted, Thrifted and other platforms fall
21.12.2022
If you’ve seen a message from Google about the sunsetting of Universal Analytics urging you to move to Google Analytics 4, we’ve outlined some commonly asked que
05.12.2022
Email marketing is essential for business success. The advantages of adopting efficient email strategies are immense. Email marketing enables the expansion of
Online and omnichannel retail efforts are continuing to see growth across the global marketplace. However, this also means there’s likely to be significant c