News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
Media Update: Ad-Supported Gaming, Threads Feature Rollout, Advertising Growth Outlook | Tinuiti
Key Highlights TV & Audio Though news viewership has held up well relative to 2024, the remainder of linear TV is on the decline. Typically, we show the below chart to represent year-over-year changes. This week, we’ve added a second version of the chart to show change indexed to the eleventh week of 2022 (three […]
Media Update: Ad-Supported Gaming, Threads Feature Rollout, Advertising Growth Outlook | Tinuiti
Key Takeaway TV & Audio Though news viewership has held up well relative to 2024, the remainder of linear TV is on the decline. Typically, we show the below chart to represent year-over-year changes. This week, we’ve added a second version of the chart to show change indexed to the eleventh week of 2022 (three […]
Media Update: AppLovin Stock, YouTube’s Big-Screen Evolution, Google's Value Proposition | Tinuiti
Key Highlights TV & Audio Linear sports viewership tumbled last week as we enter the professional sports doldrums; with the Super Bowl out of the way and March Madness still to come, February 14th marked a rare day without action from the NFL, NHL, NBA, MLB, or MLS, or a top-25 men’s or women’s college […]
Media Update: Industry Brand Safety, Digital Gaming, Chrome's Global Cookie Choice Prompt | Tinuiti
Key Highlights TV & Audio Despite a record-breaking Super Bowl audience on February 9th, overall linear viewership remains generally flat year-over-year across broadcast and news inventory, while entertainment viewership remains consistently down by ~20% as cord cutting continues. 1. The digital marketing world was rocked two weeks ago when Adalytics, an ad quality and transparency […]
Media Update: Social Commerce Movement, AI Advancements, Tariff Impact on Consumer Prices | Tinuiti
Key Highlights TV & Audio While entertainment audiences remained depressed year-over-year, other areas of linear have seen recent spikes. News and, to a lesser extent, broadcast viewership have seen some gains as coverage of the first two weeks of Donald Trump’s second term has dominated headlines. Sports viewership boomed in the week of the 20th, […]
Media Update: January 24, 2025 | Tinuiti
Key Highlights: TV & Audio Linear news viewership jumped in early January, as some of President Trump’s cabinet nominees faced early Senate confirmation hearings and the Supreme Court ruled on TikTok’s bid to overturn the law requiring its divestiture. Despite the NFL entering the divisional round of the playoffs, sports and broadcast viewership has been […]
Media Update: Disney-Fubo Agreement, YouTube Pilot Feature, Holiday Shopping Increases | Tinuiti
Key Highlights TV & Audio Linear sports viewership started strong in 2025 with impressive numbers for the first-ever College Football Playoff quarterfinals, which averaged ~17M viewers per game over the New Year’s holiday. Despite the upcoming presidential inauguration, news viewership has been relatively modest in recent weeks, while entertainment – the largest bucket by total […]
2024 Cyber Five Ad Trends: Black Friday and Cyber Monday Stats Across Google, Amazon, and Meta | Tinuiti
The period between Thanksgiving and Cyber Monday, known as the Cyber Five, is a clear mile marker to start holiday shopping for many consumers, and, as such, is a pivotal stretch for many marketers. Here we’ll take a look at some of the key trends that emerged from this year’s Cyber Five for Tinuiti clients […]
From Primetime to Podcasts: How Women’s Sports Are Reshaping Media | Tinuiti
Explore how the rise of women’s sports is reshaping media, from primetime TV to podcasts. Learn about growing coverage equity, surging viewership, and opportunities for brands to connect with loyal, engaged audiences in this dynamic and transformative space.
Expectations for Cyber Five 2024 Across Google, Amazon, Meta, and More | Tinuiti
It’s already November but Cyber Monday is still nearly a month away, as the 2024 calendar pushed Thanksgiving to November 28 from November 23 a year prior. This makes for the shortest stretch between Thanksgiving and Christmas Day since 2019, and while it should go without saying, a lot has happened since then. Here we’ll […]
iOS18 Mail Updates: What Email Marketers Need to Know | Tinuiti
Apple’s iOS18 Mail update introduces new features like priority messages and inbox categorization, impacting email visibility and engagement. Discover how these changes affect email marketing and how to adapt your strategies for success.
Unlocking AMC Insights Series: Path to Purchase | Tinuiti
Learn how AMC's Path to Purchase analysis helps advertisers optimize their ad strategies, revealing key metrics and conversion paths across Amazon's ad ecosystem. Understand how to leverage data from multiple campaigns, identify high-performing ad types, and refine your media mix for enhanced conversions.
Instacart Ads Innovations: What Brands Need to Know for 2025 | Tinuiti
Explore how Instacart Ads is evolving with new data offerings, curated partnerships, and innovative tools like Retail Powered Media and Target ROAS. Learn how brands can leverage these advancements to reach new audiences and drive growth in 2025.
Media Updates: Election-Driven CTV Spend Surge, Snap's AI-Powered Spotlight, and Google Faces Antitrust Pressure | Tinuiti
Key Highlights TV & Audio We’re now in the home stretch of the political season, with fewer than seven weeks to go until election day. Unsurprisingly, news viewership remains strong, with a huge audience increase the week of the 9th as over 67M viewers tuned in to watch Kamala Harris debate Donald Trump. That figure […]
What Advertisers Need to Know About Google Trusted Execution Environments | Tinuiti
Learn how Google Trusted Execution Environments (TEEs) are transforming data security and privacy in advertising. Explore their features, benefits, and how they can help advertisers manage data effectively while staying compliant.
Media Updates: Streaming Struggles for WBD & Paramount, Meta's Algorithm Overhaul, and Walmart's Ad Sales Surge | Tinuiti
Key Highlights: TV & Audio While it was another successful Olympics for the red, white, and blue – leading all nations with 126 medals and tying China for the most golds – the biggest winner may have been NBC. Enormous audiences caught the second week of the broadcast, with over 30M viewers tuning in across […]
Media Update: Netflix's Ad Push, Reddit's Sports Expansion, and Apple’s New Ad Ventures | Tinuiti
Key Highlights: TV & Audio Our readers surely are not surprised to see that news viewership spiked dramatically in recent weeks. Since the last edition of this newsletter on the 12th, a nearly-dormant election cycle has broken open amid an assassination attempt against former President Trump, President Biden’s COVID diagnosis, Trump’s selection of Ohio Senator […]
Media Update: Netflix vs. Amazon, X's New Stats, and the Future of Programmatic Digital Out-of-Home | Tinuiti
Key Highlights: TV & Audio News and sports viewership spiked significantly in the final week of June. News viewership accelerated amid the fallout from the first Biden-Trump debate; while viewership for the debate itself was markedly lower than 2020, ongoing discussions around the viability of Biden’s candidacy and a high-profile interview with ABC’s George Stephanopoulos […]