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Expectations for Cyber Five 2024 Across Google, Amazon, Meta, and More | Tinuiti
It’s already November but Cyber Monday is still nearly a month away, as the 2024 calendar pushed Thanksgiving to November 28 from November 23 a year prior. This makes for the shortest stretch between Thanksgiving and Christmas Day since 2019, and while it should go without saying, a lot has happened since then. Here we’ll […]
iOS18 Mail Updates: What Email Marketers Need to Know | Tinuiti
Apple’s iOS18 Mail update introduces new features like priority messages and inbox categorization, impacting email visibility and engagement. Discover how these changes affect email marketing and how to adapt your strategies for success.
Unlocking AMC Insights Series: Path to Purchase | Tinuiti
Learn how AMC's Path to Purchase analysis helps advertisers optimize their ad strategies, revealing key metrics and conversion paths across Amazon's ad ecosystem. Understand how to leverage data from multiple campaigns, identify high-performing ad types, and refine your media mix for enhanced conversions.
Instacart Ads Innovations: What Brands Need to Know for 2025 | Tinuiti
Explore how Instacart Ads is evolving with new data offerings, curated partnerships, and innovative tools like Retail Powered Media and Target ROAS. Learn how brands can leverage these advancements to reach new audiences and drive growth in 2025.
Media Updates: Election-Driven CTV Spend Surge, Snap's AI-Powered Spotlight, and Google Faces Antitrust Pressure | Tinuiti
Key Highlights TV & Audio We’re now in the home stretch of the political season, with fewer than seven weeks to go until election day. Unsurprisingly, news viewership remains strong, with a huge audience increase the week of the 9th as over 67M viewers tuned in to watch Kamala Harris debate Donald Trump. That figure […]
What Advertisers Need to Know About Google Trusted Execution Environments | Tinuiti
Learn how Google Trusted Execution Environments (TEEs) are transforming data security and privacy in advertising. Explore their features, benefits, and how they can help advertisers manage data effectively while staying compliant.
Media Updates: Streaming Struggles for WBD & Paramount, Meta's Algorithm Overhaul, and Walmart's Ad Sales Surge | Tinuiti
Key Highlights: TV & Audio While it was another successful Olympics for the red, white, and blue – leading all nations with 126 medals and tying China for the most golds – the biggest winner may have been NBC. Enormous audiences caught the second week of the broadcast, with over 30M viewers tuning in across […]
Media Update: Netflix vs. Amazon, X's New Stats, and the Future of Programmatic Digital Out-of-Home | Tinuiti
Key Highlights: TV & Audio News and sports viewership spiked significantly in the final week of June. News viewership accelerated amid the fallout from the first Biden-Trump debate; while viewership for the debate itself was markedly lower than 2020, ongoing discussions around the viability of Biden’s candidacy and a high-profile interview with ABC’s George Stephanopoulos […]
Media Update: Netflix's Ad Push, Reddit's Sports Expansion, and Apple’s New Ad Ventures | Tinuiti
Key Highlights: TV & Audio Our readers surely are not surprised to see that news viewership spiked dramatically in recent weeks. Since the last edition of this newsletter on the 12th, a nearly-dormant election cycle has broken open amid an assassination attempt against former President Trump, President Biden’s COVID diagnosis, Trump’s selection of Ohio Senator […]
2024 Election: What Marketers Need to Know | Tinuiti
Discover how the 2024 U.S. Presidential Election will impact advertising strategies across channels. With political ad spending hitting new highs, we're covering insights and actionable recommendations for navigating shifts in Paid Search, Social Media, TV, Audio, Display, and Ecommerce.
Unlocking AMC Insights Series: How to Use Tentpole Analysis Post-Prime Day for Smarter Seasonal and Yearly Media Strategy | Tinuiti
Discover the power of Amazon Marketing Cloud (AMC) and its Tentpole Analysis capabilities. Learn how AMC's data-driven insights help advertisers optimize strategies for key events like Prime Day.