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interihotel BCN25 (21–23 October 2025, Fira Barcelona - Gran Vía) will once again host AMBIT's Interiors Living Lab, an experiential space comprising four areas that will allow visitors to discover the latest innovations applicable to hospitality space design: Concept Rooms Lab, Xperience Lab, Materials Lab and Craft Lab
At Host Milano 2025 (Pav.12 | B48 B56 E47 E55), SEB Professional Beverage puts innovation, digitalization and sustainabilty in the center, showcasing bold multi-brand solutions from WMF, Schaerer, Curtis, La San Marco, and Zummo. “Grinding solutions. Juicing ideas. Serving business.” With this promise, SEB Professional Beverage invites visitors to experience inspiring concepts that raise beverage quality, boost efficiency, and deliver seamless operations. From premium coffee to fresh juice, every innovation reflects the company’s commitment to shaping the future of out-of-home beverages. “HOST Milano is a global stage where we share our latest technologies, strengthen partnerships, and inspire new possibilities,” says Martin Zouhar, Executive VP, SEB Professional Beverage. “With innovation, sustainability, and digitalization at our core, we’re not just following trends – we’re shaping the future of coffee culture and out-of-home beverages worldwide.”