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Truly Deeply | Brand Agency Melbourne - Marketing
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5 Reasons why AI is bad at branding - Truly Deeply - Brand Strategy & Creative Agency Melbourne
AI’s capabilities have dramatically evolved, enabling machines to perform tasks once thought to be the exclusive domain of humans. Despite these advances, AI struggles with branding due to several intrinsic limitations related to creativity, cultural sensitivity, emotional resonance, and contextual understanding. 1. Lack of Creativity…
Vale Pete Singline - Truly Deeply - Brand Strategy & Creative Agency Melbourne
Pete has left the building It’s with a heavy heart that we announce the passing of Truly Deeply founder, noted Brand Scientist and all-around good guy; Peter Singline. Pete was highly respected by clients across the country and ‘almost every conceivable category’ and by all…
Vinyl Group; the new heartbeat of an equitable music world - Truly Deeply - Brand Strategy & Design Agency Melbourne
Brand architecture, strategy and design for a multinational music group Three separate music businesses, Vampr, Jaxsta, and Vinyl.com, were merged. Truly Deeply worked with the brand owners to create the new brand architecture, strategic proposition, and visual identity for the new entity. As with any…
Bunnings and Bluey; a brilliant brand partnership - Truly Deeply - Brand Strategy & Design Agency Melbourne
The famous Australian cartoon Bluey and hardware superstore Bunnings, is an inspired collaboration that benefits both brands. For February, Bunnings has rebranded several of their stores to Hammerbarn, the name of the fictional hardware store that Bluey’s family visited in the TV show. The Bluey…
Truly Deeply creates graduate-specific employer brand for Gadens - Truly Deeply - Brand Strategy & Design Agency Melbourne
While many firms leverage their global network, Gadens is proudly focused on Australia and needs to communicate a very different proposition to attract employees. Truly Deeply worked with Gadens to bring to life their unique spirit and culture to articulate their Employer Brand. This was…
Truly Deeply designs waste campaign for Yarra Council - Truly Deeply - Brand Strategy & Design Agency Melbourne
The Victorian Government has recently made some significant changes to reduce waste and increase recycling. The changes mean that the cost of providing waste and recycling services is rising. Councils across Victoria are struggling to recoup the increased waste costs within the rates, so they…
Moccona fights to protect its trademark packaging as a key brand asset - Truly Deeply - Brand Strategy & Design Agency Melbourne
In a David and Goliath battle, Multinational coffee company Jacobs Douwe Egberts (JDE), is suing Australia’s Vittoria Coffee over the use of its glass jar packaging. JDE, the owner of the Moccona brand, claims that the glass jar’s iconic shape is a trademarked design and…
Adding a little bit of fun to your next pres with Fockups - Truly Deeply - Brand Strategy & Design Agency Melbourne
We all know how mock-ups help sell a design or get a concept across the line. It helps clients understand how things may look in the real world no matter how stylised or fantastical the scenario. While we’re aware that the life of our brilliant…
Supermarkets continue to top brand trust rankings - Truly Deeply - Brand Strategy & Design Agency Melbourne
Leading retail brands continue to lead the Roy Morgan ‘Net Trust’ rankings while distrust is highest for Facebook and leading telcos. The top 10 list of trusted brands for the December 2022 quarter has just been released by Roy Morgan. Despite increasing inflation, the report…
Zuum launches in Australia - Truly Deeply - Brand Strategy & Design Agency Melbourne
New energy gum brand now available at Chemist Warehouse. Keen followers of Truly Deeply may have noticed us talking about a new energy gum brand we created for three Melbourne mates, during the lockdown years. Truly Deeply worked closely with the founders of Zuum to…
Unlocking the private label brand architecture strategies of big retailers - Truly Deeply - Brand Strategy & Design Agency Melbourne
From supermarkets to department stores, private labels or store brands are becoming more important to both profitability and customer retention. According to a recent research report from Oracle, private label dollar growth in Australia outpaces branded products by nearly 2x. Private labels currently account for…
Brand name renaming, 3 ways to rename. - Truly Deeply - Brand Strategy & Design Agency Melbourne
Brand naming can be hard, but it’s easy compared to brand renaming. Brand naming: coming up with a strategic, relevant and available name for a new company, product or service is challenging. Engaging stakeholders and bringing them on a journey, getting buy-in on preferred options…
Truly Deeply unveils latest packaging design for Jenny Craig - Truly Deeply - Brand Strategy & Design Agency Melbourne
New packaging continues to evolve with the offer and enhance the Jenny Craig brand experience. Truly Deeply has been working with Jenny Craig since 2014. Our initial work involved a complete refresh of the brand with research, brand strategy, brand identity, packaging, marketing collateral, and…