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Truly Deeply | Brand Agency Melbourne - Marketing
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Vale Pete Singline - Truly Deeply - Brand Strategy & Creative Agency Melbourne
Pete has left the building It’s with a heavy heart that we announce the passing of Truly Deeply founder, noted Brand Scientist and all-around good guy; Peter Singline. Pete was highly respected by clients across the country and ‘almost every conceivable category’ and by all…
Vinyl Group; the new heartbeat of an equitable music world - Truly Deeply - Brand Strategy & Design Agency Melbourne
Brand architecture, strategy and design for a multinational music group Three separate music businesses, Vampr, Jaxsta, and Vinyl.com, were merged. Truly Deeply worked with the brand owners to create the new brand architecture, strategic proposition, and visual identity for the new entity. As with any…
Bunnings and Bluey; a brilliant brand partnership - Truly Deeply - Brand Strategy & Design Agency Melbourne
The famous Australian cartoon Bluey and hardware superstore Bunnings, is an inspired collaboration that benefits both brands. For February, Bunnings has rebranded several of their stores to Hammerbarn, the name of the fictional hardware store that Bluey’s family visited in the TV show. The Bluey…
Truly Deeply creates graduate-specific employer brand for Gadens - Truly Deeply - Brand Strategy & Design Agency Melbourne
While many firms leverage their global network, Gadens is proudly focused on Australia and needs to communicate a very different proposition to attract employees. Truly Deeply worked with Gadens to bring to life their unique spirit and culture to articulate their Employer Brand. This was…
Truly Deeply designs waste campaign for Yarra Council - Truly Deeply - Brand Strategy & Design Agency Melbourne
The Victorian Government has recently made some significant changes to reduce waste and increase recycling. The changes mean that the cost of providing waste and recycling services is rising. Councils across Victoria are struggling to recoup the increased waste costs within the rates, so they…
Moccona fights to protect its trademark packaging as a key brand asset - Truly Deeply - Brand Strategy & Design Agency Melbourne
In a David and Goliath battle, Multinational coffee company Jacobs Douwe Egberts (JDE), is suing Australia’s Vittoria Coffee over the use of its glass jar packaging. JDE, the owner of the Moccona brand, claims that the glass jar’s iconic shape is a trademarked design and…
Adding a little bit of fun to your next pres with Fockups - Truly Deeply - Brand Strategy & Design Agency Melbourne
We all know how mock-ups help sell a design or get a concept across the line. It helps clients understand how things may look in the real world no matter how stylised or fantastical the scenario. While we’re aware that the life of our brilliant…
Supermarkets continue to top brand trust rankings - Truly Deeply - Brand Strategy & Design Agency Melbourne
Leading retail brands continue to lead the Roy Morgan ‘Net Trust’ rankings while distrust is highest for Facebook and leading telcos. The top 10 list of trusted brands for the December 2022 quarter has just been released by Roy Morgan. Despite increasing inflation, the report…
Zuum launches in Australia - Truly Deeply - Brand Strategy & Design Agency Melbourne
New energy gum brand now available at Chemist Warehouse. Keen followers of Truly Deeply may have noticed us talking about a new energy gum brand we created for three Melbourne mates, during the lockdown years. Truly Deeply worked closely with the founders of Zuum to…
Unlocking the private label brand architecture strategies of big retailers - Truly Deeply - Brand Strategy & Design Agency Melbourne
From supermarkets to department stores, private labels or store brands are becoming more important to both profitability and customer retention. According to a recent research report from Oracle, private label dollar growth in Australia outpaces branded products by nearly 2x. Private labels currently account for…
Brand name renaming, 3 ways to rename. - Truly Deeply - Brand Strategy & Design Agency Melbourne
Brand naming can be hard, but it’s easy compared to brand renaming. Brand naming: coming up with a strategic, relevant and available name for a new company, product or service is challenging. Engaging stakeholders and bringing them on a journey, getting buy-in on preferred options…
Truly Deeply rebrands 357 Collins St to create a uniquely Melbourne precinct - Truly Deeply - Brand Strategy & Design Agency Melbourne
Located in the heart of Melbourne’s CBD, 357 Collins St is a prestigious office address that has been transformed into a vibrant new precinct. Working closely with Frasers Property, their architects and property management team, we set out to redefine the experience of 357 Collins…
Match flips the dating proposition in cheeky new campaign - Truly Deeply - Brand Strategy & Design Agency Melbourne
USA dating site Match creates a bold outdoor campaign that takes a me first approach. The dating app market is massive but also largely undifferentiated. That’s why this latest campaign from Match in the USA caught my eye. Rather than promising to find ‘the one’,…
Truly Deeply unveils latest packaging design for Jenny Craig - Truly Deeply - Brand Strategy & Design Agency Melbourne
New packaging continues to evolve with the offer and enhance the Jenny Craig brand experience. Truly Deeply has been working with Jenny Craig since 2014. Our initial work involved a complete refresh of the brand with research, brand strategy, brand identity, packaging, marketing collateral, and…
Truly Deeply creates Pronto, a unique vapor inhaler brand for the USA - Truly Deeply - Brand Strategy & Design Agency Melbourne
Brand naming, strategy, design, and packaging for an innovative range of vapor inhaler products from Rhinomed. Pronto features a unique vapor inhaler that gently opens the nose and delivers a soothing blend of essential oils. There are two versions of the product, featuring different essential…
Ethical brands still prioritised by Australians, despite cost of living pressures - Truly Deeply - Brand Strategy & Design Agency Melbourne
Research study shows as consumers tighten their spending, brand values and shopping ethically are still a top priority. Toluna’s Global Consumer Barometer Study shows that the rising cost of living continues to impact Australian consumers and is taking a toll on their health and well-being.…
Back to Neon. One of the big brand trends of 2022. - Truly Deeply - Brand Strategy & Design Agency Melbourne
Flash, boom! Neon takes us back to the era many of us now yearn for. Neon has been a strong trend this year with so many influences from the 80s and early 90s. Nostalgic branding is very powerful, especially as millennials (my generation) are most…
Car brand names you're probably mispronouncing - Truly Deeply - Brand Strategy & Design Agency Melbourne
How to pronounce the world’s leading car brands correctly. From the French, Italians, Germans to the Japanese, many car brands are mispronounced. This can be caused by a misunderstanding of different languages, popular culture references or just bad brand management. Having worked with Porsche, we…
Is BrewDog's anti-sponsor campaign brilliant or a shameless stunt? - Truly Deeply - Brand Strategy & Design Agency Melbourne
BrewDog’s anti-sponsor campaign for the World Cup is getting lots of attention but not everyone is a fan. Multinational brewery and pub chain BrewDog has just declared itself the “proud anti-sponsor” of the 2022 FIFA World Cup to promote its Lost beer. A blaze of…
Pronounce your favourite alcohol brands like a boss - Truly Deeply - Brand Strategy & Design Agency Melbourne
How many of the world’s leading Champagne, wine, beer or spirit brands are your pronouncing correctly? For the third in our series of how to pronounce brands, we’re looking at famous alcohol brands. Once again European names dominate the list, but there’s many other…
Truly Deeply awarded for most reviewed branding company on The Manifest - Truly Deeply - Brand Strategy & Design Agency Melbourne
The Manifest Names Truly Deeply as one of the Most Reviewed Branding Agencies. After another successful year, Truly Deeply’s clients have shared the love with a string of 5-star reviews on The Manifest and their sister site Clutch. After recently joining the platform, Truly Deeply…
How to pronounce famous everyday brand names - Truly Deeply - Brand Strategy & Design Agency Melbourne
You know the name, but can you pronounce it correctly? For the fourth in our series of how to pronounce brands, we’re looking at household brands. Despite their popularity, you’re probably mispronouncing many famous brands such as Nutella, Evian, Godiva, Sriracha, Zara, Adidas, Hugo Boss, Bayer,…