VentureBeat - Marketing

Tempr raises $5M to reboot user acquisition for mobile marketers | VentureBeat

How AI can improve services revenue and customer success | VentureBeat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today.

Report: 95% of businesses have a customer success function | VentureBeat

It’s clear that strategic, data-driven investments in customer success make a huge difference to the bottom line.

How AI can improve services revenue and customer success | VentureBeat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today.

Improvado offers tool for deeper marketing insights, nabs series A | VentureBeat

Improvado just announced a $22 million series A round to fuel growth of its data analytics tool aimed at improving marketing insights. The no-code tool offers a mechanism to gather data across a range of sources and turn it into dashboards that deliver concise reports.

How AI can improve services revenue and customer success | VentureBeat

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today.

Why entrepreneurs need a market-integrated, data-driven approach to valuing startups | VentureBeat

Without data to support your asking price, buyers won’t engage with your startup. How can you effectively access and use the data you need?

The critical question about the metaverse that no one is asking | VentureBeat

When tech giants make people addicted to the metaverse, marketers will do what they do best: exploit data, time and privacy for profit.

Report: 95% of businesses have a customer success function | VentureBeat

It’s clear that strategic, data-driven investments in customer success make a huge difference to the bottom line.

Less can be more with hyper-personalization | VentureBeat

Customers want hyper-personalization: information that's relevant and customized for their unique, rapidly changing needs.

Your marketing approach may be why your customers are blocking you | VentureBeat

There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX.

The rise of NFTs and brands’ quests to protect their intellectual properties | VentureBeat

Counterfeit NFTs have quickly emerged, hoodwinking many unsuspecting consumers and cashing in on the IP of brands and artists alike.

What advertisers need to focus on as they prepare for the metaverse | VentureBeat

Advertising and marketing in the metaverse require a smart approach to ensure ads are relevant, respectful, contextualized and reward-based.

AWS CMO Rachel Thornton on the future of customer-obsessed marketing in 2022 | VentureBeat

Join the CMO of AWS to discover what’s ahead for the intersection of customer marketing and technology in 2022 and the future of your team.

How to use web scraping for marketing and product analytics | VentureBeat

Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires.

How to avoid buying AI-based marketing tools that are biased | VentureBeat

If your marketing team is looking to buy an off-the-shelf AI-powered marketing product, ask the vendor these 5 questions first.

Why NFTs should be seen as worldbuilding opportunities for brands | VentureBeat

Here's what brands and marketers should learn from thriving NFT communities: NFTs are Web3 access keys to new worlds and franchises.

Brands, music and the metaverse | VentureBeat

Nowadays, music companies aren’t limited to audio-only releases or music videos. What new opportunities exist as they move to the metaverse?

How NFTs can turn consumers into brand advocates | VentureBeat

Brands are starting to awaken to the potential NFT technology holds, allowing them to take their advertising to new levels.

SocialFi could empower content creators to break free of brand partnerships | VentureBeat

SocialFi, where content creators earn tokens on crypto-empowered social networks by creating or engaging with content, might replace risky brand partnerships and ad revenue.

Why you need both consumer data and data management platforms | VentureBeat

Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers.

Get ready for your evil twin | VentureBeat

AI-driven promotional avatars might be a legitimate use of virtual people. But what about the fraudulent uses?

Top 7 ways to get ahead in m-commerce in 2022 | VentureBeat

Mobile commerce has grown in popularity and is becoming the standard for online shopping. Here’s how your business can get ahead in m-commerce in 2022.

Report: One in five customers won't wait for a website error to be fixed | VentureBeat

Bad CX has a direct impact on businesses' bottom lines. Only brands delivering the best CX will survive in today's digital economy.

Waiting for the metaverse? The revolution is already here | VentureBeat

Get active in AR/VR/XR marketing to entertain your audiences and keep your brand top-of-mind creativity revolution in the metaverse.

How machine learning frees up creativity and strategy for marketers | VentureBeat

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman.

The difference between web and mobile search | VentureBeat

Web and mobile user search queries may have some similarities, but their respective search capabilities and user behaviors vary drastically.

5 ways AI can help solve the privacy dilemma | VentureBeat

AI can power solutions that protect privacy while giving people the digital experiences they want and allowing businesses to profit.

How machine learning frees up creativity and strategy for marketers | VentureBeat

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman.

Report: 95% of businesses have a customer success function | VentureBeat

It’s clear that strategic, data-driven investments in customer success make a huge difference to the bottom line.

The rise of NFTs and brands’ quests to protect their intellectual properties | VentureBeat

Counterfeit NFTs have quickly emerged, hoodwinking many unsuspecting consumers and cashing in on the IP of brands and artists alike.

Report: One in five customers won't wait for a website error to be fixed | VentureBeat

Bad CX has a direct impact on businesses' bottom lines. Only brands delivering the best CX will survive in today's digital economy.

How to avoid buying AI-based marketing tools that are biased | VentureBeat

If your marketing team is looking to buy an off-the-shelf AI-powered marketing product, ask the vendor these 5 questions first.

Less can be more with hyper-personalization | VentureBeat

Customers want hyper-personalization: information that's relevant and customized for their unique, rapidly changing needs.

The difference between web and mobile search | VentureBeat

Web and mobile user search queries may have some similarities, but their respective search capabilities and user behaviors vary drastically.

How to use web scraping for marketing and product analytics | VentureBeat

Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires.

The critical question about the metaverse that no one is asking | VentureBeat

When tech giants make people addicted to the metaverse, marketers will do what they do best: exploit data, time and privacy for profit.

How NFTs can turn consumers into brand advocates | VentureBeat

Brands are starting to awaken to the potential NFT technology holds, allowing them to take their advertising to new levels.

What advertisers need to focus on as they prepare for the metaverse | VentureBeat

Advertising and marketing in the metaverse require a smart approach to ensure ads are relevant, respectful, contextualized and reward-based.

Why entrepreneurs need a market-integrated, data-driven approach to valuing startups | VentureBeat

Without data to support your asking price, buyers won’t engage with your startup. How can you effectively access and use the data you need?