I've been looking for an alternative item to phase me out of wearing jeans—the cotton poplin skirt trend is it. See why the simple, elegant skirt is taking over here.

Who What Wear

01.05.2024

44 Summer Nordstrom Basics Any Fashion Person Would Buy | Who What Wear UK

We're showcasing the best summer basics from Nordstrom that any fashion person would add to their wardrobe.

Who What Wear

01.05.2024

6 Maximalist Trends That Will Surge This Spring | Who What Wear UK

Are you over the quiet luxury movement? We rounded up the biggest maximalist trends from spring runway collections. Click in to see which made the cut.

Who What Wear

01.05.2024

6 Scandi Dress Outfits That You'll Want to Copy Immediately | Who What Wear UK

From slip dresses and sandals to bandeau dresses and heels, here are 6 dress outfits inspired by the Scandi set.

Who What Wear

01.05.2024

The 25 Best Luxury Mother's Day Gifts | Who What Wear UK

These are the best luxury Mother's Day gifts, according to a fashion editor.

Who What Wear

01.05.2024

6 Style Lessons Our Editors Have Learned From Their Moms | Who What Wear UK

We work in fashion and our love for personal style all started with our Mothers. Here, we share the style lessons they taught us that we hold onto.

Who What Wear

01.05.2024

The 12 Best Scalp Scrubs For Dry, Flaky Scalps, Tried and Tested By A Beauty Expert | Who What Wear UK

If dryness, flakes, itchiness, or a greasy scalp are giving you grief, a scalp scrub will be a welcome addition to your routine. These are the very best.

Who What Wear

01.05.2024

The 2024 Swim Report: Every Trend to Know | Who What Wear UK

These are the major swim trends that are taking over in 2024. Join us and shop the edit.

Who What Wear

30.04.2024

The Spring Dresses, Tops, and Knits I'm Currently Shopping | Who What Wear UK

Infuse your wardrobe with spring energy and add these tops, dresses, and knits into your closet.

Who What Wear

30.04.2024

35 Heartfelt Mother's Day Gift Ideas for Every Type of Mom | Who What Wear UK

From recipe books to jewelry and everything in between, these 35 Mother's Day gifts are heartfelt and impressive no matter what your recipient likes.

Who What Wear

30.04.2024

Jennifer Lawrence Wore the Bag Trend That'll Dominate This Autumn | Who What Wear UK

It's never too early to start thinking about autumn trends, so read on to shop the buzzy bag trend Jennifer Lawrence just endorsed.

Who What Wear

30.04.2024

Reviewed by Editors: Ritual's HyaCera Skin Supplement | Who What Wear UK

A beauty editor shares her honest thoughts on Ritual's HyaCera skin supplement. Click in for more on how it hydrates and helps to reduce fine lines.

Who What Wear

30.04.2024

Who What Wear Weddings: Margo Schneier and Mike Lukach | Who What Wear UK

Take an inside look at the beautiful New York wedding of Margo Schneier and Mike Lukach.

Who What Wear

30.04.2024

Dua Lipa's Flat-Shoe Trend Is Worn By Grandmas and Gen Z | Who What Wear UK

Dua Lipa just wore the flat-shoe trend that's universally beloved. Shop similar pairs here.

Who What Wear

30.04.2024

20 Square Toe Ballet Flats That Have Our Stamp of Approval | Who What Wear UK

Ballet flats are a given for this time of year, but this season we're switching it up slightly and giving the square toe ballet flats the spotlight. Here are our top picks.

Who What Wear

30.04.2024

The 20 Best Shoes on Nordstrom, According to Reviews | Who What Wear UK

We're showcasing the best sneakers, flats, loafers, heels, and more available on Nordstrom, according to the highest-rated reviews.

Who What Wear

29.04.2024

Jennifer Lawrence Wore the Bag Trend That'll Be Everywhere This Fall | Who What Wear UK

It's never too early to start thinking about fall trends, so read on to shop the buzzy bag trend Jennifer Lawrence just endorsed.

Who What Wear

29.04.2024

Gwyneth Paltrow Just Styled Culotte Jeans in the Chicest Way | Who What Wear UK

Gwyneth Paltrow just dressed up her Khaite culotte jeans with a chic black blazer. Shop her look and shop other cropped denim options.

Who What Wear

29.04.2024

Stylish Women Won't Stop Wearing Boxer Shorts | Who What Wear UK

The women's boxer shorts trend is taking off this season and fashion people can't stop wearing them. Click through to discover the trend and how to style them here.

Who What Wear

29.04.2024

6 Spring Shoe Trends That Will Make Your Outfits Look Expensive | Who What Wear UK

We're sharing six chic spring shoe trends that give your outfit an elegant and expensive look.

Who What Wear

29.04.2024

The 13 Most-Worn Spring Items In a Fashion Editor's Closet | Who What Wear UK

Shop these 13 editor-approved spring pieces that I constantly turn to when the weather warms up.

Who What Wear

29.04.2024

The 12 French Girl Style Staples We Wear on Repeat | Who What Wear UK

If you love French girl style, but aren't quite sure how to pull it off, then you've come to the right place. Start by adding these pieces to your wardrobe.

Who What Wear

29.04.2024

The 9 Best Hyaluronic Acid Serums, Reviewed by Editors | Who What Wear UK

Want to know which hyaluronic acid serums are worth their price tag? Click here to see the nine best ones, tested and reviewed by editors.

Who What Wear

29.04.2024

The 34 Best Luxury Mother's Day Gifts to Buy This Year | Who What Wear UK

Our editor is a mom of two. See and shop her picks of the best luxury gifts for Mother's Day if you're looking to make a splurge.

Who What Wear

29.04.2024

These Are the Best Extrait Perfumes, According to a Beauty Expert | Who What Wear UK

One of the best kept secrets in fragrance, extraits are quietly returning to the mainstream. Here are the best to buy now, picked by a beauty editor.

Who What Wear

29.04.2024

30 Trendy and Affordable Summer Pieces | Who What Wear UK

From white maxi skirts to spring’s best sneakers, we’ve rounded up this season’s must-have pieces all at affordable prices.

Who What Wear

28.04.2024

Coconut Oil Dried Out My Thick, Curly Hair | Who What Wear UK

Coconut oil is super popular in haircare, but you might want to proceed with caution when it comes to this oil. Click in for all the details.

Who What Wear

28.04.2024

The 19 Best Dunelm Homeware Buys, According to a Fashion Editor | Who What Wear UK

I'm a fashion editor who is obsessed with Dunelm homeware—these are the 19 best and chicest pieces you can buy from the brand right now.

Who What Wear

28.04.2024

Ashley Tisdale Shares Her Top Beauty and Wellness Staples | Who What Wear UK

What does the founder of a wellness brand swear by? Click here to see every product Ashley Tisdale uses as part of her routine.

Who What Wear

28.04.2024

The Experts Have Spoken—5 Products to Avoid If You Have Rosacea | Who What Wear UK

From exfoliating acids to foaming cleansers, these are the products to avoid if you have rosacea—and the ones to try instead.

Who What Wear

28.04.2024

Elsa Hosk's Thong-Exposing Sheer Dress Is Going Viral | Who What Wear UK

Elsa Hosk wore an underwear-revealing sheer dress and everyone is obsessed. See the photos.

Who What Wear

28.04.2024

Lila Moss's Simple Spring Outfits Cement Her Fashion-Icon Status | Who What Wear UK

Lila Moss's simple spring outfits are some of the best I've seen this year. Click through to discover the three key trends she's championing and to re-create the looks.

Who What Wear

28.04.2024

6 Black Top With Jeans Outfits That Are Absolutely Stylish | Who What Wear UK

I am always on the search for easy yet stylish looks to copy, and these black top with jeans outfits certainly nail the brief. Here are 8 combinations to try today.

Who What Wear

28.04.2024

The 5 Sneaker Colors Celebrities Are Wearing for Spring | Who What Wear UK

See how celebs are styling colorful sneakers for spring. From rich chocolate brown to radiant yellow, it's clear that colorful sneakers go with everything.

Who What Wear

28.04.2024

The 7 Best Shoes to Wear With Capri Pants, Hands Down | Who What Wear UK

I've done the research—click through to see which shoes to wear with 2024's capri pants trend, as seen on chic fashion people.

Who What Wear

28.04.2024

16 Trending M&S Sandals Trends 2024 to Add to Your Collection This Spring | Who What Wear UK

As warm weather creeps in, it's time for a little shoe addition—or two. This season we're looking to add a few of the M&S Sandals trends 2024 to our collection. Keep reading for our top picks.

Who What Wear

27.04.2024

5 Incredibly Chic Looks That Use an Effortless Outfit Formula | Who What Wear UK

I love an easy ensemble that doesn't sacrifice style. Here are five incredibly chic looks that use an effortless outfit formula.

Who What Wear

27.04.2024

20 Raffia Bags That'll Sell Out By Summer | Who What Wear UK

Summer 2024 is going to be another raffia bag summer. Gear up by shopping these stunning options.

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Who What Wear - Fashion & Style

28 Last-Minute Mother's Day Gifts That'll Ship Fast | Who What Wear UK

Donna Karan Is Officially The New Gold Mine Of Fragrances | Who What Wear UK

It's True—the Cotton Poplin Skirt Trend Just Replaced My Jeans | Who What Wear UK

44 Summer Nordstrom Basics Any Fashion Person Would Buy | Who What Wear UK

6 Maximalist Trends That Will Surge This Spring | Who What Wear UK

6 Scandi Dress Outfits That You'll Want to Copy Immediately | Who What Wear UK

The 25 Best Luxury Mother's Day Gifts | Who What Wear UK

6 Style Lessons Our Editors Have Learned From Their Moms | Who What Wear UK

The 12 Best Scalp Scrubs For Dry, Flaky Scalps, Tried and Tested By A Beauty Expert | Who What Wear UK

The 2024 Swim Report: Every Trend to Know | Who What Wear UK

The Spring Dresses, Tops, and Knits I'm Currently Shopping | Who What Wear UK

35 Heartfelt Mother's Day Gift Ideas for Every Type of Mom | Who What Wear UK

Jennifer Lawrence Wore the Bag Trend That'll Dominate This Autumn | Who What Wear UK

Reviewed by Editors: Ritual's HyaCera Skin Supplement | Who What Wear UK

Who What Wear Weddings: Margo Schneier and Mike Lukach | Who What Wear UK

Dua Lipa's Flat-Shoe Trend Is Worn By Grandmas *and* Gen Z | Who What Wear UK

20 Square Toe Ballet Flats That Have Our Stamp of Approval | Who What Wear UK

The 20 Best Shoes on Nordstrom, According to Reviews | Who What Wear UK

Jennifer Lawrence Wore the Bag Trend That'll Be Everywhere This Fall | Who What Wear UK

Gwyneth Paltrow Just Styled Culotte Jeans in the Chicest Way | Who What Wear UK

Stylish Women Won't Stop Wearing Boxer Shorts | Who What Wear UK

6 Spring Shoe Trends That Will Make Your Outfits Look Expensive | Who What Wear UK

The 13 Most-Worn Spring Items In a Fashion Editor's Closet | Who What Wear UK

The 12 French Girl Style Staples We Wear on Repeat | Who What Wear UK

The 9 Best Hyaluronic Acid Serums, Reviewed by Editors | Who What Wear UK

The 34 Best Luxury Mother's Day Gifts to Buy This Year | Who What Wear UK

These Are the Best Extrait Perfumes, According to a Beauty Expert | Who What Wear UK

30 Trendy and Affordable Summer Pieces | Who What Wear UK

Coconut Oil Dried Out My Thick, Curly Hair | Who What Wear UK

The 19 Best Dunelm Homeware Buys, According to a Fashion Editor | Who What Wear UK

Ashley Tisdale Shares Her Top Beauty and Wellness Staples | Who What Wear UK

The Experts Have Spoken—5 Products to Avoid If You Have Rosacea | Who What Wear UK

Elsa Hosk's Thong-Exposing Sheer Dress Is Going Viral | Who What Wear UK

Lila Moss's Simple Spring Outfits Cement Her Fashion-Icon Status | Who What Wear UK

6 Black Top With Jeans Outfits That Are Absolutely Stylish | Who What Wear UK

The 5 Sneaker Colors Celebrities Are Wearing for Spring | Who What Wear UK

The 7 Best Shoes to Wear With Capri Pants, Hands Down | Who What Wear UK

16 Trending M&S Sandals Trends 2024 to Add to Your Collection This Spring | Who What Wear UK

5 Incredibly Chic Looks That Use an Effortless Outfit Formula | Who What Wear UK

20 Raffia Bags That'll Sell Out By Summer | Who What Wear UK

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Dua Lipa's Flat-Shoe Trend Is Worn By Grandmas and Gen Z | Who What Wear UK