It's not often that a new trend surprises me, but this one really did. Click through to discover the Keen trainers that fashion people are eyeing up right now.

Who What Wear

02.09.2025

32 Chic Nordstrom and Zara Finds Fashion People Love in 2025 | Who What Wear

Here are 32 chic Nordstrom and Zara finds fashion people love in 2025, including an elevated list of tops, jackets, dresses, shoes, bags, jeans, and accessories

Who What Wear

02.09.2025

Mauve Nails Is This Autumn's Chicest Manicure Shade | Who What Wear

If you're looking for a chic alternative to milky nails this autumn, why not try mauve nails? Find out more here.

Who What Wear

02.09.2025

Why Maison Crivelli Oud Maracujá Is So Compliment-Winning | Who What Wear

Our beauty columnist Rhea carwright reviews the Maison Crivelli Oud Maracujá fragrance, which is set to be the next big niche perfume.

Who What Wear

02.09.2025

It's Confirmed, Wide-Leg Jeans Look Best with This Chic Shoe | Who What Wear

Wide-leg jeans and pointed-toe heels bring out the best in each other. Click through to discover why this pairing is having a moment right now.

Who What Wear

02.09.2025

5 Trend-Forward Easy Fall Outfits That Are Wildly Chic | Who What Wear

These five easy trend-forward fall outfit ideas are wildly chic.

Who What Wear

02.09.2025

Arket's Knitwear Sells Out Every Year—This Is Why | Who What Wear

As a shopping editor, Arket is my go-to for knitwear that feels polished, versatile and built to last. Shop my top picks here.

Who What Wear

02.09.2025

This Short Shoe Trend Is Showing Up Everywhere | Who What Wear

Forget kitten heels. Micro heels are the shorter shoe trend that fashion people are wearing. Discover the trend and shop the best pairs here.

Who What Wear

02.09.2025

Sienna Miller Updated Her Basic Jeans with Key Autumn Trends | Who What Wear

With the right outfit additions, even basic jeans can feel incredibly trendy. Click through to discover how Sienna Miller updated her basic pair.

Who What Wear

02.09.2025

The Fascinating History of Oud as Fragrance | Who What Wear

Oud is sultry, opulent, and expensive. Hence perfumers call it "liquid gold." Read up on its fascinating history that dates back millennia.

Who What Wear

02.09.2025

25 Editor-Approved Fall 2025 Finds From Abercrombie | Who What Wear

Here are 25 editor-approved fall 2025 finds from Abercrombie. Shop chic pieces like jeans, jackets, dresses, bags, and other affordable standout basics.

Who What Wear

02.09.2025

The Autumn Report 2025: Everything You Need to Know About the Season Ahead, From Shoe Trends to Nail Colours | Who What Wear

Getting ready for autumn? We know we are. Click here to see the Who What Wear UK autumn report 2025, a hub of all our expert-led trend guides, from shoe and outfit trends to nail colours and makeup looks to know about.

Who What Wear

02.09.2025

Butter and Burgundy Is the Rich-Looking Colour Combo Taking Over | Who What Wear

Butter and burgundy are already coming through as one of autumn's key colour trends. Discover the surprisingly chic combination here.

Who What Wear

02.09.2025

9 Beauty Trends Editors Predict Will Dominate NYFW 2025 | Who What Wear

Our beauty editors forecasted the makeup, hair, and nail trends they suspect will surge during S/S 26 NYFW. Click to shop the looks before the shows begin.

Who What Wear

02.09.2025

Diptyque Lazulio Perfume Review by 3 Beauty Editors | Who What Wear

Diptyque Lazulio is the latest perfume to les Essences de Diptyque fragrance collection. This is why our three beauty editors rate it so highly.

Who What Wear

02.09.2025

9 New-In Zara Buys That Will Sell Out First | Who What Wear

Zara's launched its autumn/winter 2025 collection, and I've found nine pieces that will sell out first. Shop the expensive-looking buys here.

Who What Wear

02.09.2025

27 Chic Under-$150 Fall 2025 Fashion Finds to Shop Now | Who What Wear

If you're on a budget, you can get a jumpstart on the new season with 27 chic under-$150 fall 2025 fashion finds, including jackets, jeans, shoes, and more.

Who What Wear

02.09.2025

21 Seriously Chic COS Labor Day 2025 Sale Finds to Shop Now | Who What Wear

Here are 21 chic COS Labor Day 2025 sale finds that one fashion editor can't get enough of, including jackets, sweaters, jeans, and more that are 25% off.

Who What Wear

02.09.2025

6 Nail Colours Set to Take Over Autumn 2025 | Who What Wear

From wine red to midnight blue, two nail experts share their predictions for autumn 2025's most popular nail colour trends.

Who What Wear

02.09.2025

The Preppy Sweater Trend It Girls Will Wear For Fall 2025 | Who What Wear

Sweater season is around the corner and It girls like Kaia Gerber are already wearing the latest trends. Shop the preppy one she just wore in L.A. here.

Who What Wear

02.09.2025

Best Multipurpose Beauty Products to Streamline Your Routine | Who What Wear

From multitasking makeup to multipurpose skincare, these are the beauty products that do the most in your beauty routine.

Who What Wear

02.09.2025

The Best Autumn 2025 Fashion Trends for Petites, According to a Petite Fashion Editor | Who What Wear

I'm a 4'11" fashion editor, so trust me when I say these are the autumn 2025 trends that will work for petite people, from the denim style to know about to clever styling tips. Click here to see the best autumn trends for petites.

Who What Wear

02.09.2025

The Black and Gold Bag Trend is Back for Autumn 2025 | Who What Wear

All of the It bags of the moment feature black leather and gold detailing. Find out more about the trend here and shop the style.

Who What Wear

02.09.2025

5 Fashionable Fall Nordstrom Outfits for Under $425 | Who What Wear

Here are five fashionable fall outfits from Nordstrom that are under $425 and that look like you hired a personal stylist.

Who What Wear

02.09.2025

33 New Fall Zara Items That Give Off "I'm Chic in the City" Vibes | Who What Wear

These 33 new fall Zara items give off "I'm chic in a Metropolitan city" vibes.

Who What Wear

02.09.2025

Royal Purple Is Fashion's New Fall It Color | Who What Wear

There's a new color trend for fall 2025 that's feeling fresher than burgundy. See the runway and outfit inspiration and shop it here.

Who What Wear

02.09.2025

Over 50's Zara Shopping: The Expensive-Looking Buys My 58-Year-Old Mum and I Love | Who What Wear

At 58, my mum, an ex-fashion buyer, has finally worked out what to buy from Zara. Click to see our favourite Zara buys that both her and I love right now, despite a 30-year age gap.

Who What Wear

02.09.2025

The Best Trousers to Wear With Loafers, According to a Fashion Editor | Who What Wear

These are the best trousers to wear with your classic loafers, according to a fashion editor with mimimalist taste.

Who What Wear

02.09.2025

7 Vintage Nail Designs Worth Saving for Your Next Mani | Who What Wear

Nostalgic nails are in for 2025, albeit with some fresh, modern updates. Find our favorite designs here, plus the tools you need to re-create each set.

Who What Wear

02.09.2025

The Best New Fashion Items to Shop Now, According to Editors | Who What Wear

Who What Wear editors share the best new fashion items to buy right now. Here's what is sitting in their carts.

Who What Wear

02.09.2025

The Cultivated Bob Is the Chic Short Hairstyle of the Season | Who What Wear

Bobs are big news for autumn, and the cultivated bob is the chicest of them all. Find out more about this style here.

Who What Wear

02.09.2025

How to Style White Jeans for Fall in 2025 | Who What Wear

Can you wear white jeans once summer's over? Yes, you can. We've rounded up the best white jean outfit ideas to show how to style this denim trend for fall.

Who What Wear

02.09.2025

The Best Ombré Nail Designs of 2025 | Who What Wear

They're so back. Inside, see 17 cool, modern-day iterations of this 2000s trend and shop the exact products you'll need to achieve them at home.

Who What Wear

02.09.2025

Step Inside Who What Wear UK's Monthly Supper Club in August | Who What Wear

From scenic views to an impressive guest list, take a peek at the August edition of Excellent Taste, Who What Wear UK's monthly supper club.

Who What Wear

02.09.2025

Hailey Bieber Found the Fall 2025 Way to Wear Flip-Flops | Who What Wear

Hailey Bieber can't leave flat sandals alone, even during the fall. See how she styled them and shop her look here.

Who What Wear

02.09.2025

Hailey Bieber Pilates Outfits: 5 Looks to Re-Create | Who What Wear

From leggings to bike shorts, Hailey Bieber's Pilates fashion is top-notch. Discover her best five looks and the pieces to re-create them here.

Who What Wear

02.09.2025

Wear These Shirt and Shoe Trends at the Airport to Look Chic | Who What Wear

Actress Greta Lee is sticking to the classics with her latest airport outfit. Shop the pieces to wear with jeans here.

Who What Wear

02.09.2025

6 Fall 2025 Shoe Trends to Wear With Jeans and Pants | Who What Wear

It's the time of year again when we love to tell you about what shoes to wear with jeans and pants. Shop our selections for fall 2025 here.

Who What Wear

02.09.2025

The 12 Best-Selling Lush Products of All Time | Who What Wear

We asked Lush to share its best selling beauty products of all time, from haircare to bodycare and skincare. Keep reading for the items that won't stay stocked.

home›Who What Wear›Fashion & Style

Who What Wear - Fashion & Style

Skip Jeans and Pants—Fall's Lace-Trim Dresses Are Prettier | Who What Wear

Fashion People are Swapping Sambas For Keen's Jasper Trainers | Who What Wear

32 Chic Nordstrom and Zara Finds Fashion People Love in 2025 | Who What Wear

Mauve Nails Is This Autumn's Chicest Manicure Shade | Who What Wear

Why Maison Crivelli Oud Maracujá Is So Compliment-Winning | Who What Wear

It's Confirmed, Wide-Leg Jeans Look Best with This Chic Shoe | Who What Wear

5 Trend-Forward Easy Fall Outfits That Are Wildly Chic | Who What Wear

Arket's Knitwear Sells Out Every Year—This Is Why | Who What Wear

This Short Shoe Trend Is Showing Up Everywhere | Who What Wear

Sienna Miller Updated Her Basic Jeans with Key Autumn Trends | Who What Wear

The Fascinating History of Oud as Fragrance | Who What Wear

25 Editor-Approved Fall 2025 Finds From Abercrombie | Who What Wear

The Autumn Report 2025: Everything You Need to Know About the Season Ahead, From Shoe Trends to Nail Colours | Who What Wear

Butter and Burgundy Is the Rich-Looking Colour Combo Taking Over | Who What Wear

9 Beauty Trends Editors Predict Will Dominate NYFW 2025 | Who What Wear

Diptyque Lazulio Perfume Review by 3 Beauty Editors | Who What Wear

9 New-In Zara Buys That Will Sell Out First | Who What Wear

27 Chic Under-$150 Fall 2025 Fashion Finds to Shop Now | Who What Wear

21 Seriously Chic COS Labor Day 2025 Sale Finds to Shop Now | Who What Wear

6 Nail Colours Set to Take Over Autumn 2025 | Who What Wear

The Preppy Sweater Trend It Girls Will Wear For Fall 2025 | Who What Wear

Best Multipurpose Beauty Products to Streamline Your Routine | Who What Wear

The Best Autumn 2025 Fashion Trends for Petites, According to a Petite Fashion Editor | Who What Wear

The Black and Gold Bag Trend is Back for Autumn 2025 | Who What Wear

5 Fashionable Fall Nordstrom Outfits for Under $425 | Who What Wear

33 New Fall Zara Items That Give Off "I'm Chic in the City" Vibes | Who What Wear

Royal Purple Is Fashion's New Fall It Color | Who What Wear

Over 50's Zara Shopping: The Expensive-Looking Buys My 58-Year-Old Mum and I Love | Who What Wear

The Best Trousers to Wear With Loafers, According to a Fashion Editor | Who What Wear

7 Vintage Nail Designs Worth Saving for Your Next Mani | Who What Wear

The Best New Fashion Items to Shop Now, According to Editors | Who What Wear

The Cultivated Bob Is the Chic Short Hairstyle of the Season | Who What Wear

How to Style White Jeans for Fall in 2025 | Who What Wear

The Best Ombré Nail Designs of 2025 | Who What Wear

Step Inside Who What Wear UK's Monthly Supper Club in August | Who What Wear

Hailey Bieber Found the Fall 2025 Way to Wear Flip-Flops | Who What Wear

Hailey Bieber Pilates Outfits: 5 Looks to Re-Create | Who What Wear

Wear These Shirt and Shoe Trends at the Airport to Look Chic | Who What Wear

6 Fall 2025 Shoe Trends to Wear With Jeans and Pants | Who What Wear

The 12 Best-Selling Lush Products of All Time | Who What Wear

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