In the latest of our Icons Only series, fashion expert Emma McCarthy charts the history of Barbour's wax jacket, its origin and noteworthy celeb and royal sightings.

Who What Wear

05.10.2025

5 Winter-Ready Outfits to Copy From Alexa Chung This Season | Who What Wear

Alexa Chung is my long-time style muse. Click through to discover the five winter outfits I'll be copying from her this season.

Who What Wear

05.10.2025

7 Chic European Jeans Outfits to Copy in Winter 2025 | Who What Wear

From Paris to Stockholm, I've rounded up seven effortlessly-chic jeans outfits that I'll be copying from my favourite European fashion people.

Who What Wear

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The Best Black Satin Blouses to Shop Now | Who What Wear

No clothing item offers quite as much elegance as the black satin blouse. Read on to discover the very best styles on the market right now.

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18 Zara New-In October 2025 Pieces I Predict Will Sell Out Fast | Who What Wear

Zara’s latest collection for October, fronted by Alexa Chung, is packed with chic coats, knits and dresses. These 18 new-in pieces are set to sell out fast. Read more here.

Who What Wear

05.10.2025

5 Autumn 2025 Fashion Trends Over-50s Are Wearing On Repeat | Who What Wear

From Pamela Anderson to Julia Roberts, these are the five key autumn 2025 fashion trends that chic women over 50 can't stop wearing. See and shop them all here.

Who What Wear

05.10.2025

Tate McRae Spills All of Her Secrets for Juicy Skin 24/7 | Who What Wear

Tate McRae is only 22, but the singer-songwriter and dancer is dominating the world of pop. Here's how she takes care of her skin between sold-out shows.

Who What Wear

05.10.2025

How to Style Gucci Loafers in Fall 2025 | Who What Wear

Gucci loafers have been around for 70 years. To make them look current in 2025, style them with low-rise pants like Bella Hadid. Discover the outfit here.

Who What Wear

05.10.2025

Everything to Know About Hermès' Spring 2026 Show | Who What Wear

Hermès presented its spring 2026 collection during Paris Fashion Week. Here's everything you need to know about it.

Who What Wear

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Everything to Know About the Victoria Beckham’s SS26 Runway | Who What Wear

Presented in Paris, the designer's Spring/Summer 2026 show channeled girlhood nostalgia and late ’90s films as an ode to Beckham’s teenage years.

Who What Wear

05.10.2025

25 Chic Picks From the Mango Friends and Family Sale | Who What Wear

Fashion people love an affordable yet chic finds. Here are 25 picks from the Mango Friends and Family sale to buy now, including coats, bags, jeans, and more.

Who What Wear

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Kate Middleton's Navy Shoes Made Her Grey Trousers 10 Times Chicer | Who What Wear

Kate Middleton proved that navy shoes make grey trousers look their chicest. Discover the sophisticated pairing here.

Who What Wear

04.10.2025

Mugler's Spring 2026 Show Combined Flamboyance and Futurism | Who What Wear

Mugler's newest Paris Fashion Week show was an ode to the showgirl. Read our review.

Who What Wear

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Fall Street Style From The Row Spring 2026 Show in Paris | Who What Wear

From Kendall Jenner to Lauren Santo Domingo, here's what fashion insiders wore to The Row's spring 2026 show in Paris. Discover and re-create their outfits here.

Who What Wear

04.10.2025

How to Prioritize Who What Wear Articles on Google | Who What Wear

Calling all Who What Wear fans: Google's new feature allows you to customize your search results page. Here's how.

Who What Wear

04.10.2025

Hailey Bieber Loves These Brazilian Body Oils | Who What Wear

Hailey Bieber loves using *these* Brazilian body oils in her lymphatic drainage bodycare routine.

Who What Wear

04.10.2025

Gigi Hadid Found the 2025 Way to Style Ugg Boots | Who What Wear

Gigi Hadid's Ugg boot outfit proves that they're for more than just wearing with leggings. See her look and shop her classic Uggs here.

Who What Wear

04.10.2025

Celebrity Nail Stylist Elle Gerstein's Favorite Beauty Products | Who What Wear

Celeb nail stylist Elle Gerstein's client list includes J.Lo, Angelina Jolie, and more. Read the story to shop her favorite beauty products—from nail care to skincare.

Who What Wear

04.10.2025

The Best Fashion Buys From Amazon Prime Big Deal Days 2025 | Who What Wear

Amazon Prime Big Deal Days are coming up on October 7 and 8. See what's in our shopping editor's cart from Hanes, Gap, Levi's, and more.

Who What Wear

04.10.2025

Grey Tights Are Taking Over From Black | Who What Wear

Fashion people are skirting flashy accessories and elevating their looks with grey tights instead. Discover the best pairs on the market right now here.

Who What Wear

04.10.2025

Carven: What Women in Paris and NYC Will Wear in Spring 2026 | Who What Wear

At his first runway show since becoming Carven's creative director, Mark Thomas debuted a Paris Fashion Week collection that stylish women will flock to in 2026.

Who What Wear

04.10.2025

A Review of Jack McCollough and Lazaro Hernandez's Loewe Debut | Who What Wear

Spring 2026 marks the dawn of a new era for Loewe under the leadership of Jack McCollough and Lazaro Hernandez. Read up on their debut during Paris Fashion Week ahead.

Who What Wear

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12 Best Bar Soaps, According to an Expert Editor | Who What Wear

If you’re looking to perfect your shower or bath routine, click here to see the best bar soaps to suit every skin type and budget.

Who What Wear

04.10.2025

Shop the 36 Best Jackets for Fall 2025 | Who What Wear

See and shop our editor's picks of the best jackets for fall 2025 and beyond.

Who What Wear

04.10.2025

Confirmed: Rum Raisin Nails Will Be Everywhere This Fall | Who What Wear

Rum raisin is the deliciously on-trend nail color taking over fall manicures. Here, top experts share how to achieve the moody, syrupy look at home.

Who What Wear

04.10.2025

Bella Hadid Wore the It Skinny Jean Trend of 2025 | Who What Wear

If you're going to wear skinny jeans this fall and want to look the most forward, wear the style Bella Hadid just wore in the way she did. See it here.

Who What Wear

04.10.2025

Moeka Hoshi Shares Her Louis Vuitton Getting-Ready Diary | Who What Wear

The Japanese actress and Shōgun breakout takes us behind the scenes of her Louis Vuitton spring 2026 show look with an exclusive GRWM photo diary.

Who What Wear

04.10.2025

The Only Items Frugal Shoppers Should Splurge On | Who What Wear

I love to shop just as much as the next person, but I'm on a budget. However, if I had unlimited funds, I would have these items leave my cart. Shop them here.

Who What Wear

04.10.2025

A Beauty Editor Reviews Diptyque's Lazulio Eau de Parfum | Who What Wear

ICYMI, Diptyque's newest addition to their Les Essences de Diptyque Collection just launched. Click here for one beauty editor's review of the fragrance.

Who What Wear

04.10.2025

Suddenly, Platform Heeled Boots Are Every Celebrity's New Go-To | Who What Wear

All of a sudden, Hailey, Lila, Dakota and Iris have swapped their kitten-heel boots for a newly trending platform pair.

Who What Wear

04.10.2025

Raindrop Watches Will Be 2026's Chicest Accessory Trend | Who What Wear

If you're bored of circular and rectangular watches, try this unexpected silhouette in 2026.

Who What Wear

04.10.2025

The Schiaparelli Spring 2026 Show Was an IRL Fantasy | Who What Wear

In Paris, Daniel Roseberry presented a Schiaparelli spring/summer 2026 collection inspired by art as a way to counteract the era of slop and doomscrolling.

Who What Wear

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15 Early Beauty Deals for Amazon Prime Big Deal Days 2025 | Who What Wear

The best beauty deals, secured. Inside, shop curated skin, hair, and makeup products for Amazon Prime Big Deal Days 2025 from Shark, Medicube, and more, from $8.

Who What Wear

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The 25 Best Affordable Funnel-Neck Jackets for Fall | Who What Wear

From technical styles to cropped trench coats, a funnel-neck jacket will instantly make you look like a fashion person this fall.

Who What Wear

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The Leather Funnel-Neck Jacket Trend, Taking Over This Winter | Who What Wear

I'm all over the leather funnel-neck jacket trend Lila Moss and Rosie Huntington-Whiteley are wearing this season. Here are the chicest styles to buy.

Who What Wear

04.10.2025

Solange Knowles's Four Simple Steps to Look Parisian | Who What Wear

Looking Parisian has never been so easy. Solange Knowles just wore a simple, yet chic, copy-worthy ensemble. Shop the look here.

Who What Wear

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33 Chic, Elevated Basics From Gap, H&M, and Old Navy | Who What Wear

This editor only wears basics. Shop 33 editor-approved elevated basics, from modern camis to cashmere sweaters, perfect for mixing and matching.

Who What Wear

03.10.2025

Rhode's New Peptide Eye Prep Patches Are Officially Here | Who What Wear

Months after Hailey Bieber posted Rhode eye patches on Instagram, the brand has officially launched the Peptide Eye Prep. Here's how get them into your hands.

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Who What Wear - Fashion & Style

Sienna Miller's Favourite A313 Retinol Is Worth the Hype | Who What Wear

Aubergine Nails Are the Coolest Alternative to Burgundy | Who What Wear

The Barbour Wax Jacket: An Unlikely Fashion Icon | Who What Wear

5 Winter-Ready Outfits to Copy From Alexa Chung This Season | Who What Wear

7 Chic European Jeans Outfits to Copy in Winter 2025 | Who What Wear

The Best Black Satin Blouses to Shop Now | Who What Wear

18 Zara New-In October 2025 Pieces I Predict Will Sell Out Fast | Who What Wear

5 Autumn 2025 Fashion Trends Over-50s Are Wearing On Repeat | Who What Wear

Tate McRae Spills All of Her Secrets for Juicy Skin 24/7 | Who What Wear

How to Style Gucci Loafers in Fall 2025 | Who What Wear

Everything to Know About Hermès' Spring 2026 Show | Who What Wear

Everything to Know About the Victoria Beckham’s SS26 Runway | Who What Wear

25 Chic Picks From the Mango Friends and Family Sale | Who What Wear

Kate Middleton's Navy Shoes Made Her Grey Trousers 10 Times Chicer | Who What Wear

Mugler's Spring 2026 Show Combined Flamboyance and Futurism | Who What Wear

Fall Street Style From The Row Spring 2026 Show in Paris | Who What Wear

How to Prioritize Who What Wear Articles on Google | Who What Wear

Hailey Bieber Loves *These* Brazilian Body Oils | Who What Wear

Gigi Hadid Found the 2025 Way to Style Ugg Boots | Who What Wear

Celebrity Nail Stylist Elle Gerstein's Favorite Beauty Products | Who What Wear

The Best Fashion Buys From Amazon Prime Big Deal Days 2025 | Who What Wear

Grey Tights Are Taking Over From Black | Who What Wear

Carven: What Women in Paris and NYC Will Wear in Spring 2026 | Who What Wear

A Review of Jack McCollough and Lazaro Hernandez's Loewe Debut | Who What Wear

12 Best Bar Soaps, According to an Expert Editor | Who What Wear

Shop the 36 Best Jackets for Fall 2025 | Who What Wear

Confirmed: Rum Raisin Nails Will Be Everywhere This Fall | Who What Wear

Bella Hadid Wore the It Skinny Jean Trend of 2025 | Who What Wear

Moeka Hoshi Shares Her Louis Vuitton Getting-Ready Diary | Who What Wear

The Only Items Frugal Shoppers Should Splurge On | Who What Wear

A Beauty Editor Reviews Diptyque's Lazulio Eau de Parfum | Who What Wear

Suddenly, Platform Heeled Boots Are Every Celebrity's New Go-To | Who What Wear

Raindrop Watches Will Be 2026's Chicest Accessory Trend | Who What Wear

The Schiaparelli Spring 2026 Show Was an IRL Fantasy | Who What Wear

15 Early Beauty Deals for Amazon Prime Big Deal Days 2025 | Who What Wear

The 25 Best Affordable Funnel-Neck Jackets for Fall | Who What Wear

The Leather Funnel-Neck Jacket Trend, Taking Over This Winter | Who What Wear

Solange Knowles's Four Simple Steps to Look Parisian | Who What Wear

33 Chic, Elevated Basics From Gap, H&M, and Old Navy | Who What Wear

Rhode's New Peptide Eye Prep Patches Are Officially Here | Who What Wear

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Hailey Bieber Loves These Brazilian Body Oils | Who What Wear