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World Branding Forum Advertising
21.04.2025
Brazil's top telco, Vivo, teams up with Africa Creative in a bold new campaign addressing our growing and unhealthy dependence on smartphones.
17.04.2025
China suppliers use TikTok to bypass tariffs, showcasing deals with brands like Nike and Lululemon, revealing bold sourcing strategies amid trade tensions.
AeroPress has unveiled the AeroPress Clear XL, the brand’s latest evolution of its popular AeroPress Clear, now with a 20oz (600ml) capacity.
16.04.2025
BMW launched the BMW 5 Series in China, marking its first model equipped with integrated Vehicle-to-Everything (V2X) technology, in partnership with JOYNEXT.
OTOKI has launched a global campaign for Jin Ramen, with a new campaign video, "Real Love", featuring Jin of BTS, to expand market reach.
15.04.2025
Discover the Staud x St. Regis resort capsule collection: timeless accessories blending elegance and modernity, perfect for every moment of your journey."
Barcelona Bridal Fashion Week unveils its largest edition yet, solidifying its status as a true hub of innovation in bridal, ceremony, and red-carpet fashion.
14.04.2025
Leading men’s health charity Movember has announced a £4.2 million investment into its youth mental health programme, Movember Ahead of the Game.
The 2024-2025 World Branding Awards celebrated another year of outstanding achievements in branding, recognising theimpact of brands from across the globe.
Add a sprinkle of fun to your wardrobe with the Krispy Kreme x Primark collection. Shop exclusive styles now at Primark stores across the UK!
11.04.2025
Four Seasons sets the global standard in culinary excellence, earning new accolades and becoming one of the world’s most awarded restaurant and bar operators.
09.04.2025
When rebrands go wrong, the internet reacts. Explore 5 brand overhauls that sparked major backlash, revealing the risks of brand evolution in the digital age.
Explore the impact of Trump tariffs as companies face rising costs, export hurdles, and the need for strategic adjustments in a shifting global trade landscape
Louis Vuitton unveils a limited-edition chocolate Easter egg shaped like their iconic egg bag, alongside gourmet-filled eggs. Click for details and prices.
Step into the world of Mami Wata's wild campaign, where we explore the unexpected: humour in bald heads, facial recognition & sunscreen.
As global demand for chocolate-inspired products grows, cocoa flavouring is poised to play a significant role. Will cocoa flavouring replace cocoa amidst a cocoa shortage?
Purpose-driven branding has emerged as a powerful strategy for companies seeking to build deeper connections with their audiences.
Fine jeweller Monica Rich Kosann has partnered with Charles M. Schulz's Peanuts to create a collection of friendship bracelets inspired by the comic strip.
05.04.2025
The Nintendo Switch 2: A leap forward in hybrid gaming. Find out how Nintendo is building on the original Switch's success with enhanced games and new features.
29.03.2025
Following the recent bankruptcy filing by F21 OpCo, Forever 21 has announced Going-Out-of-Business sales across its US stores and online.
28.03.2025
Xiaomi's foray into the electric vehicle market continues to gain momentum, with the unveiling of its first electric SUV, the YU7.
Garmin launches Connect+, premium subscription offering AI insights, advanced tools, and new features. Try it free for 30 days and elevate your fitness journey.
27.03.2025
SNICKERS unveils SNICKERS Eggs: a unique, egg-shaped treat brimming with milk chocolate, luscious caramel, roasted peanuts & smooth nougat for Easter delight.
Acure has unveiled a brand refresh that reinforces its commitment to proven formulas, high-quality ingredients, and accessible price points.
Adobe Firefly Services Custom Models revolutionise content creation, enabling brands to produce personalised, on-brand content at scale across key platforms.
Puma becomes Premier League official ball supplier for the 2025/26 season, succeeding Nike, in a deal highlighting innovation and global football excellence.
As the seasons shift, Inns of Monterey encourages individuals to embrace spring's arrival and take a well-deserved break from their routines.
Clarks Originals and Liam Gallagher have reunited for a new collaboration, revives the rare Clarks Desert Rain silhouette, originally from the early 2000s.
Sony has revealed the WF-C710N Truly Wireless Noise-Cancelling Earbuds, with noise-cancelling technology, a long-lasting battery, and clearer call quality.
PepsiCo has finalised an agreement to purchase poppi, a popular prebiotic soda company, for $1.95 billion.
Discover Sony limited edition The Last of Us PS5 DualSense controller. Learn about its unique design, price, release date, and where to pre-order.
Celine presents a refined approach to Pilates and fitness. Discover luxury accessories and apparel, merging high-fashion aesthetics with wellness.
20.03.2025
Chia Milk debuts: Benexia® launches first whole chia seed plant-based milk. Available at select Costco West, AK & Amazon.
28.02.2025
Adobe launches Photoshop for iPhone, bringing professional-level editing to mobile. Discover the free app and explore how it revolutionises mobile creativity.
26.02.2025
Apple AirPods Pro 2 update provides hearing assistance functionality, addressing mild to moderate hearing loss and enhancing accessibility.
LAGOS, the fine jewellery brand known for its signature Caviar designs, delivered diamond-encrusted drama to the navy carpet at the 31st Annual SAG Awards.
25.02.2025
Isco Alarcón signs with Skechers! Read about the Real Betis midfielder's new partnership and how he'll feature in Skechers Football's campaigns.
Meghan Markle has announced a significant shift in her entrepreneurial endeavours, rebranding her lifestyle brand from "American Riviera Orchard" to "As Ever."
Renault has launched UN.patent, sharing its EV safety tech with the world. Starting with "Fireman Access," a device that helps firefighters quickly extinguish EV battery fires.
21.02.2025
Apple launches the iPhone 16E, a budget-friendly version of the iPhone 16. Features the A18 chip, Apple Intelligence, and a 2-in-1 camera.