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5 Key Takeaways From Reading Alex Hormozi And Russell Brunson's Books On Traffic
Late last year my lead generation methods started to fail. We had solid growth in 2023 and throughout the start of 2024 focusing on Google search ads and LinkedIn video ads. They both started to decline late 2024. Nothing I did changed the results. I can’t say why this happened — but I expected it. […]
I Live In A Bubble. You Live In A Bubble. Why As Entrepreneurs We Must Must Look Beyond The Bubble
You live in a bubble. I live in a bubble too. Today I really got a reminder of this… I’ve been planning a marketing experiment for my company. The short version of this plan is to go after larger clients. Right now our positioning is focused on the entrepreneur, leader, CEO or expert. We help […]
What The Most Effective Entrepreneurs Do Differently
Once on a podcast Tim Ferriss was asked to describe what his day is like. His answer was deceptively simple… “I spend most of my time thinking.” I’m paraphrasing here, but this was the general message. He didn’t talk about tasks or goals or morning routines or anything specific. He went on […]
The Two Numbers In Your Company That Decide How Big It Can Get
I recently came to terms with a brutal truth about scaling a business. We did an analysis of our company churn rate (client subscription cancelations) and the numbers came up pretty good. The data showed 2.5% to 3% churn on average (we lose 3% of our clients each month). If you’re not familiar with industry churn rates, under 5% […]
My Girlfriend Said: Are You Lazy?
When I was in high school I was forced to get up at 6:30am to do a 1.5 hour commute to school. I hated it. I especially hated my alarm clock. I promised myself that when I was older I’d never need an alarm again. I kept that promise. I’ve slept-in for the past 25 […]
Why Your Company Needs A Clear Differentiation Strategy Now More Than Evern
Differentiation. It’s one of the most powerful marketing tools. To be different is a perception, which means it is malleable. It can be influenced – this is why we study marketing, to learn how to influence people to purchase our products and services. The internet is so big you will have competition no matter what you sell. You […]
How Long Should Your Sales Cycle Be?
How long is your sales cycle? Long enough to make the sale. That’s a tongue-in-cheek answer but it is the answer. The sales cycle for my services business is short… Discovery > Website > Sales Call > Purchase This can all happen in 24-48 hours. My education business has been a bit more complicated… Discovery > Landing […]
Nuance: One Of The Most Powerful Advantages That Only Time Can Give You
Nuance. Nuance is what you know because of the things you saw before. You can’t have it without time. I’m convinced nuance is also a feeder for intuition. Take for example what happened recently with my LinkedIn ad campaigns… There is a targeting setting I turned on earlier this year after a LinkedIn consultant we hired […]
The Recurring Income Myth
A true ‘recurring income’ product or service doesn’t exist. I say this even as right now I have several customers who have been paying a subscription to my company for over six years. A long time ago I got real excited about having a subscription product or even a membership site. Then as I began to sell these […]
Top 5 Growth Tactics: Overwhelming Proof
Overwhelming proof. It’s the most powerful force in marketing. If you watched late night TV infomercials you’ve seen it in action. Customer faces appear, one after the other, talking about how their life changed thanks this incredible ab-rolling machine. They just keep coming. Another happy buyer. Then another. Wow, this product really must work… And […]
Why Did I Build A Solar Farm In Ukraine?
I’ve been meaning to share this full story publicly for a long time, but something held me back… In 2017 I was in Lviv, Ukraine. I went to Ukraine initially because I wanted to attend Eurovision, which was being hosted that year in Kyiv, Ukraine. My father was born in Ukraine, and my name, Yaro, […]
3 Steps To Reach New Income Levels With Your Business
I remember the first time I made $1,000 in a month from my website. It felt like a breakthrough moment. At that time I was selling Magic: The Gathering cards and I was 20 years old. Five years later, with a different website, this time an agency selling essay editing services, I had my first […]
Blogs Don't Work Anymore 😢
A friend recently said this to me… “You got out of blogging just in time. Blogs don’t work anymore.” I responded by first saying I haven’t stopped blogging — or creating content, but yes it is true that I no longer rely on my teaching business as my main source of income. She explained to […]
I Was Nervous, But Excited...
It was almost midnight in Brisbane, Australia. This night was the culmination of three months – or really two years – of preparation. I was about to click SEND on an email to my newsletter announcing the opening of my first product. This was MY product. 100% made by Yaro. I was 27 years old. […]
I Wish Someone Told Me This When I Was Deciding What Kind Of Business To Start
I wish someone told me earlier how important business models are. When I first became an entrepreneur my ideas were basic. Find something people want and sell it to them. That was my plan. At first I sold something physical, Magic: The Gathering trading cards. Then I sold a service, essay editing for university students. […]
2023 Year In Review: I Became Co-Founder Of A Million Dollar Company
Let’s start with the big win for 2023… At the start of the year my company InboxDone.com finally surpassed the benchmark $83,333/month in revenue. This is the number that means your company is a ‘7-figure business‘ because you’re doing a million a year in revenue. We’re doing $100,000+ months now, which on some level is […]
Here's A List Of The Marketing Tactics I've Used To Grow All My Companies
This is a (not exhaustive) list of marketing techniques I’ve used to grow audiences and attract customers to my companies in the last 25 years. Posting in forums and newsgroups (back in the early early days) Putting up posters on university campuses Sponsoring events (getting my company featured in print handouts, listed as an event […]
Cumulative Pressure: Driving For Results Even When You're Losing
I was recently listening to a tennis podcast. The hosts were recapping the results from the US Open. One of them brought up this concept he titled ‘Cumulative Pressure’. He was specifically talking about it in the case of Coco Gauff, who happened to win that US Open. He explained how Coco would continue to […]
Anthony Zhang, Co-founder Vinovest, How To Invest In Wine And Whiskey
Anthony Zhang is the co-founder of Vinovest.co, a platform and marketplace for investing in wine and whiskey as an asset class. Anthony explains in this podcast how to add wine and whiskey to your portfolio and takes us through the origin story of his startup. This is an interesting business model, with one part […]
What Is 'Intent' Versus 'Discovery' - The Big Two Online Marketing Concepts
What is the difference between ‘intent’ based marketing and ‘discovery’ based marketing when growing your online business? Listen to this solo episode as I break down these two very important online marketing concepts. Enjoy the episode. Yaro
What Is 'Intent' Versus 'Discovery' - The Big Two Online Marketing Concepts
What is the difference between ‘intent’ based marketing and ‘discovery’ based marketing when growing your online business? Listen to this solo episode as I break down these two very important online marketing concepts. Enjoy the episode. Yaro
How To Sell Consulting Services (Getting Started)
Do you know how to sell consulting services? In this article, I will offer my personal experiences, insights, and practical tips to guide you as you take your first steps into the world of consulting. Straight off the bat, here are a few key takeaways: Collect and showcase client testimonials using SurveyMonkey. Use Canva to […]
How To Sell Consulting Services (Getting Started)
Do you know how to sell consulting services? In this article, I will offer my personal experiences, insights, and practical tips to guide you as you take your first steps into the world of consulting. Straight off the bat, here are a few key takeaways: Collect and showcase client testimonials using SurveyMonkey. Use Canva to […]
How To Sell Coaching Services (Getting Started)
Do you know how to sell coaching services? As an entrepreneur, blogger, podcaster, and digital nomad, I’ve traveled the path of the coaching industry, gaining unique insights and knowledge about how to effectively sell coaching services to different markets. However, it’s not just my own experience I’m about to share. Successful coaches from various niches […]
Brian Nichols, Angel Investor (Hustle Fund, Angel Squad), Lyft 'Mafia' Angel Syndicate, How To Pick Unicorns
Brian Nichols in 2014 had an offer to work at Facebook, Twitter or Lyft. He chose Lyft. This was just one of the early startups he worked out, many of which turned into great experiences, but no big financial gains. This lead Brian to realize he’d rather have a small piece of lots of […]
Tools For Life Coaching (How To Get Started)
What are the best tools for life coaching? As a life coach, you’re dedicated to helping others improve their lives, reach their goals, and create a sense of fulfillment. To succeed in this noble mission, you need the right tools and software. When it comes to life coaching tools, the digital landscape offers an unprecedented […]
Tools For Life Coaching (How To Get Started)
What are the best tools for life coaching? As a life coach, you’re dedicated to helping others improve their lives, reach their goals, and create a sense of fulfillment. To succeed in this noble mission, you need the right tools and software. When it comes to life coaching tools, the digital landscape offers an unprecedented […]
My 2022 Year In Review: Growth, Consolidation, War, Net Worth Crash, Passive Income Dividends!
Back when my full-time job was blogging and writing my email newsletter, I would always complete an end of year recap post in December. I enjoyed doing them because I could think back, month by month, and remember what I was focusing on with my business and where I was traveling to if I was […]
How We Used Content To Grow My Agency Into A 7-Figure Business (5 Tactics That Worked!)
Several years ago I became frustrated with the label of ‘blogger’. I was frustrated because I felt the skills a person develops by writing a successful blog are really ‘Content Marketing’ skills. Not only that, you learn ‘Search Engine Optimization’ (SEO) and ‘Copywriting’ skills too. You learn how tell stories to engage people and build […]
Copy This 2 Week Email Course To Sell Any Product Or Service On Autopilot
I woke up, checked my email, and there it was. I’d made a sale. This was not the first product sale I’d ever made, nor was it for a lot of money. Just $29 for an ebook and some bonuses. However, what made this sale special was because it was the first sale I’d ever […]
How To Grow An Online Business In One Hour Per Day (Video Tutorial)
I started teaching online business, specifically blogging and email marketing, in 2007. During that time I became intently interested in a certain issue — why people failed. …and not just failed, but how they could continue to show up with motivation, take action, then come back again reporting that they’d made no progress. I wanted […]
Why The Miracle Business Idea Doesn't Exist (Try These 3 Business Ideas Instead)
I’ve been writing a newsletter about online business since 2007. During those years, many times I’ve been sent emails from my subscribers with some version of this question – Is there a low cost business idea that you can guarantee will bring me $5,000 to $10,000 a month in passive income within six months? There […]
Matheus Riolfi Co-founder & CEO of Tint, AI Powered Embedded Insurance, Raises $25 Million Series A (VC EP37)
Matheus Riolfi Co-founder & CEO of Tint.ai, an AI powered insurance solution for companies to embed insurance as part of their product offering. A good example is Turo, a peer-to-peer car sharing service, which requires custom insurance for each part of the world it enters. Matheus previously worked as the head of international expansion at Turo, which gave […]
My 25th Anniversary As An Online Entrepreneur
In 1998 I registered my first domain name. It was MTGParadise.com, a website about the Magic: The Gathering card game I still played back then as a teenager. This was the first website I built that made money. I learned so much during this period, probably more than any other time in my life. At its best my new […]
Krish Ramineni, Co-founder & CEO of Fireflies.ai, AI Powered Meeting Assistant, Raises $19 Million (VC EP36)
Krish Ramineni is the co-founder & CEO of Fireflies.ai, a meeting assistant and voice intelligence platform. In this interview Krish shares the story behind his two previous startup ideas — a drone delivery company and an AI chatbot, which he built along with his co-founder. These companies are directly connected to what Fireflies is today, […]
16 Insights That Helped Me Go From $7,000 To $700,000 In Sales Of My Flagship Course
I’m excited to release a brand new report – The Flagship Course Formula: 16 Insights That Helped Me Go From $7,000 To $700,000 In Sales Of My Flagship Course This handout is for anyone who currently sells or intends to sell an online course. You can download the entire guide for free in PDF right […]
Free Video Workshop: What Topic Should You Cover (3 Questions You Need To Answer)
I have a short video for you today, taken from my members-only Laptop Lifestyle Academy. The topic of this presentation is How To Position Your First Offer. It was created for people who struggle with conviction due to having too many directions to take with your content or your business. In particular, this video is […]
My 25th Anniversary As An Online Entrepreneur
In 1998 I registered my first domain name. It was MTGParadise.com, a website about the Magic: The Gathering card game I still played back then as a teenager. This was the first website I built that made money. I learned so much during this period, probably more than any other time in my life. At its best my new […]
How We Used Content To Grow My Agency Into A 7-Figure Business (5 Tactics That Worked!)
Several years ago I became frustrated with the label of ‘blogger’. I was frustrated because I felt the skills a person develops by writing a successful blog are really ‘Content Marketing’ skills. Not only that, you learn ‘Search Engine Optimization’ (SEO) and ‘Copywriting’ skills too. You learn how tell stories to engage people and build […]
16 Insights That Helped Me Go From $7,000 To $700,000 In Sales Of My Flagship Course
I’m excited to release a brand new report – The Flagship Course Formula: 16 Insights That Helped Me Go From $7,000 To $700,000 In Sales Of My Flagship Course This handout is for anyone who currently sells or intends to sell an online course. You can download the entire guide for free in PDF right […]