Off-page SEO is everything you do to improve rankings that doesn't happen directly on your site. This could be building quality links, maintaining a successful social media presence or increasing brand awareness. Find out more about off-page SEO in this SEO basics article.

Yoast SEO Blog

09.05.2024

How to write better blog posts for your Shopify store • Yoast

Boost your Shopify store's SEO with powerful blog posts. Learn practical tips to improve your content marketing strategy.

Yoast SEO Blog

08.05.2024

Brand new dashboard for SEO for Shopify • Yoast

Optimize your Shopify store's SEO with the new Yoast SEO dashboard. A bird's-eye view of your store's performance available at a click.

Yoast SEO Blog

07.05.2024

How to get more value from site visitors with A/B testing • Yoast

Maximize the value of organic traffic and grow your business with A/B testing. Learn how to increase conversions with experiments without harming your SEO.

Yoast SEO Blog

01.05.2024

Yoast SEO 22.6 brings more enhancements • Yoast

Discover the latest release of Yoast SEO 22.6. Enhance your SEO plugin experience with performance and quality-of-life fixes.

Yoast SEO Blog

26.04.2024

Surviving the March 2024 Google core update • Yoast

Find out more about the significant March 2024 core update from Google, aimed at cleaning up low-quality and AI-generated content.

Yoast SEO Blog

25.04.2024

5 tips on how to use TikTok for your business • Yoast

Want to get started with TikTok for your business? In this post, we'll give you 5 tips that will help you create awesome content!

Yoast SEO Blog

18.04.2024

10 tips for an awesome and SEO-friendly blog post • Yoast

Writing blog posts that are both well-structured and SEO friendly can be challenging. Luckily, this guide shows you how!

Yoast SEO Blog

17.04.2024

Improved Taxonomy Guidance in Yoast SEO 22.5 • Yoast

Get better results with Yoast SEO 22.5: improved guidance for taxonomies, general maintenance updates, and a smoother user experience.

Yoast SEO Blog

11.04.2024

How to improve your mobile site? • SEO for beginners • Yoast

Your mobile site should be fantastic. Mobile SEO can help you to improve your rankings. Find out how to improve your mobile site.

Yoast SEO Blog

10.04.2024

Out now: AI for SEO training course! • Yoast

Harness the power of AI for SEO with our new training course. Learn what our new course can offer you and your site!

Yoast SEO Blog

10.04.2024

Word count and SEO: how long should a post or page be? • Yoast

Have you ever wondered how long should a blog post be? Yoast SEO can help you answer that! Read this article and learn all about it!

Yoast SEO Blog

04.04.2024

Yoast SEO 22.4: Better performance and product schema update • Yoast

Yoast SEO 22.4 delivers improved performance, bug fixes and an exciting update to product variant schema for Yoast WooCommerce SEO 16.2

Yoast SEO Blog

28.03.2024

Can holistic SEO and trending content coexist? • Yoast

A new day, a new trend. Is it possible to have a holistic SEO strategy, while keeping your users entertained?

Yoast SEO Blog

27.03.2024

All about Core Web Vitals: INP (Interaction to Next Paint) • Yoast

Learn about new Core Web Vitals Interaction to Next Paint (INP) and how it impacts website responsiveness and user experience.

Yoast SEO Blog

23.03.2024

Yoast SEO snippets to customize your site • Yoast

Yoast SEO includes filters that allow you to customize many features in our plugin. Let's dive into the most popular Yoast SEO snippets!

Yoast SEO Blog

22.03.2024

WordPress 6.5: The features you want to know about • Yoast

Get ready for the upcoming WordPress 6.5 release! Discover the exciting features, including the new Font Library and some new design options.

Yoast SEO Blog

20.03.2024

Yoast SEO 22.3: Introducing AI for category and tag pages • Yoast

Discover the new AI feature in Yoast SEO 22.3. Get SEO-optimized suggestions for category and tag pages with just your keyphrase.

Yoast SEO Blog

14.03.2024

How to optimize your crawl budget • Yoast

Crawl budget optimization can help you out if Google doesn't crawl enough pages on your site. Learn whether and how you should do this.

Yoast SEO Blog

09.03.2024

Understanding the Yoast SEO traffic lights • Yoast

Unlock the power of Yoast SEO's traffic light system. Learn how to navigate the green, orange, and red lights for SEO success.

Yoast SEO Blog

07.03.2024

SEO basics: SEO fact or fiction? • Yoast

A lot has changed in the SEO world. So, do those old-school SEO tactics still help you rank? Learn what's SEO fact and SEO fiction!

Yoast SEO Blog

06.03.2024

Yoast SEO 22.2: Fine-tune your content for maximum impact • Yoast

Yoast SEO 22.2 brings language analysis enhancements. More accurate keyphrase recognition and translation improvements to Yoast News SEO.

Yoast SEO Blog

01.03.2024

Is conversational commerce really the future? • Yoast

Is the growing popularity of conversational commerce a good development? Or better yet: is it even required?

Yoast SEO Blog

29.02.2024

Perfect prompts: 10 tips for AI-driven SEO content creation • Yoast

Unlock the potential of AI-powered content creation tools for better content prompts. Craft high-quality, engaging, and SEO-friendly content.

Yoast SEO Blog

22.02.2024

How to write an SEO-friendly introduction for a blog post • Yoast

The first paragraph is important to readers and Google. But why? And how do you write an SEO-friendly introduction?

Yoast SEO Blog

21.02.2024

Yoast SEO 22.1: AI update and better language support • Yoast

Yoast SEO 22.1 update brings significant advancements in generative AI features. Enhance your website with more accurate meta descriptions and titles.

Yoast SEO Blog

17.02.2024

The SEO checklist for beginners • Yoast

Do you really want to improve your SEO? Use this checklist to get a structured start!

Yoast SEO Blog

15.02.2024

How to rekindle the love for your website through SEO • Yoast

Starting up your SEO after a while can be a bit scary, but don't worry! In this post, we'll guide you through all the steps you need to take.

Yoast SEO Blog

14.02.2024

Paragraph length check: Why and how to write shorter paragraphs • Yoast

The paragraph length check in Yoast SEO tells you to write shorter paragraphs when they're too long. But why? And how can you improve?

Yoast SEO Blog

10.02.2024

A successful link building strategy in 6 steps • Yoast

A successful link building strategy is a vital part of your site's SEO. Read this post to get an idea of how to create a link building strategy that works!

Yoast SEO Blog

08.02.2024

Local business listings with Schema.org structured data • Yoast

Your local business should provide structured data in the form of Schema.org to search engines. This way all your information will be visible.

Yoast SEO Blog

07.02.2024

Yoast SEO 22.0: Supporting Organization schema • Yoast

Make the most of Google's new update on business details in search with Yoast SEO 22.0 - the most robust framework available. Maximize your presence online!

Yoast SEO Blog

01.02.2024

Use Social Media to increase your sales • Yoast

Social media can be a useful tool to boost your sales. If you know how! Read more about the 5 ways to increase your sales with social media.

Yoast SEO Blog

31.01.2024

The importance of accessibility in WordPress • Yoast

Accessibility is a big thing in WordPress, and rightfully so! Let's find out how you can contribute to a more accessible web with your own website.

Yoast SEO Blog

25.01.2024

What is keyphrase density and why is it important? • Yoast

Why is your focus keyphrase density important? What does it have to do with SEO? Find out why Yoast SEO checks for it, and how to do better.

Yoast SEO Blog

25.01.2024

Use AI to drive foot traffic to your local business • Yoast

Using AI for local SEO can help local businesses stand out and attract more customers. Read this to learn about Generative AI and how it can benefit you

Yoast SEO Blog

24.01.2024

Yoast SEO 21.9: Maintenance and more optimizations • Yoast

Enjoy a seamless & error-free experience with Yoast SEO 21.9. Regular maintenance is essential to keep up with the competition & leverage new enhancements.

Yoast SEO Blog

23.01.2024

How to create great headlines without using clickbait • Yoast

SEO will help you to rank in Google. Clickbait headlines might help you to get more traffic as well. But is it a good SEO strategy?

Yoast SEO Blog

20.01.2024

Content clusters: What are they and do you need them? • Yoast

Grow your business by structuring your content with topic clusters. Get higher search engine rankings with an effective content cluster strategy!

home›Yoast SEO Blog›Marketing

Yoast SEO Blog - Marketing

Are Google's new AI Overviews the future of search? • Yoast

What is off-page SEO? • SEO for beginners • Yoast

How to write better blog posts for your Shopify store • Yoast

Brand new dashboard for SEO for Shopify • Yoast

How to get more value from site visitors with A/B testing • Yoast

Yoast SEO 22.6 brings more enhancements • Yoast

Surviving the March 2024 Google core update • Yoast

5 tips on how to use TikTok for your business • Yoast

10 tips for an awesome and SEO-friendly blog post • Yoast

Improved Taxonomy Guidance in Yoast SEO 22.5 • Yoast

How to improve your mobile site? • SEO for beginners • Yoast

Out now: AI for SEO training course! • Yoast

Word count and SEO: how long should a post or page be? • Yoast

Yoast SEO 22.4: Better performance and product schema update • Yoast

Can holistic SEO and trending content coexist? • Yoast

All about Core Web Vitals: INP (Interaction to Next Paint) • Yoast

Yoast SEO snippets to customize your site • Yoast

WordPress 6.5: The features you want to know about • Yoast

Yoast SEO 22.3: Introducing AI for category and tag pages • Yoast

How to optimize your crawl budget • Yoast

Understanding the Yoast SEO traffic lights • Yoast

SEO basics: SEO fact or fiction? • Yoast

Yoast SEO 22.2: Fine-tune your content for maximum impact • Yoast

Is conversational commerce really the future? • Yoast

Perfect prompts: 10 tips for AI-driven SEO content creation • Yoast

How to write an SEO-friendly introduction for a blog post • Yoast

Yoast SEO 22.1: AI update and better language support • Yoast

The SEO checklist for beginners • Yoast

How to rekindle the love for your website through SEO • Yoast

Paragraph length check: Why and how to write shorter paragraphs • Yoast

A successful link building strategy in 6 steps • Yoast

Local business listings with Schema.org structured data • Yoast

Yoast SEO 22.0: Supporting Organization schema • Yoast

Use Social Media to increase your sales • Yoast

The importance of accessibility in WordPress • Yoast

What is keyphrase density and why is it important? • Yoast

Use AI to drive foot traffic to your local business • Yoast

Yoast SEO 21.9: Maintenance and more optimizations • Yoast

How to create great headlines without using clickbait • Yoast

Content clusters: What are they and do you need them? • Yoast

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