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Alibaba Group and Adobe Create Strategic Partnership Alibaba Group and Adobe have announced a new strategic partnership that will bring the power of the Adobe Experience Cloud to Alibaba’s growing retail, entertainment and media businesses. The collaboration will enable Alibaba to better serve its customers and build more powerful experiences, while helping Adobe to expand its reach into the Asian market. Alibaba and Adobe will work together to create joint solutions in the areas of digital marketing, analytics and content management. These solutions will help marketers to better understand and engage with their customers, as well as create more tailored and personalized experiences for them. Additionally, both companies plan to collaborate on research and development, and to share best practices in areas such as artificial intelligence and advanced analytics. This strategic partnership marks a major step forward for both companies, as they look to expand their reach and capabilities in the global marketplace.