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Discover Latest #Brand identity News, Articles and Videos with Contenting
A brand identity is the combination of visuals, language, and other elements that make up a company’s public image. It is how customers and potential customers perceive the company and its products. A strong brand identity can help a company stand out in a crowded marketplace and build a loyal customer base. This article will provide an overview of brand identity, including what it is, how to create one, and how to maintain a strong identity. It will also provide examples of successful brand identities and discuss the benefits of having a strong brand identity.
Brutal Types: Unearthing Europe’s forgotten interwar letterforms — The Brand Identity – Graphic Design’s Greatest
Europe’s rich tradition of architectural lettering remains largely untapped by the type design world, with only fragments adapted for contemporary use. Paula Mastrangelo and Ramiro Espinoza recognised this gap when they launched Brutal Types in 2024 – a foundry dedicated exclusively to display typefaces inspired by the experimental alphabets of Europe’s interwar period. Rather than reviving the same well-documented examples found in graphic design history books, the duo embarks on extensive fieldwork, walking and cycling through Dutch cities to capture forgotten letterforms on building façades, tombstones and vintage book covers. Their systematic approach to documentation and revival has uncovered genuinely overlooked material from architects, artisans and anonymous designers of the 1920s and 1930s, creating a growing collection that offers access to character-rich typefaces with authentic historical roots.