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Discover Latest #Brand identity News, Articles and Videos with Contenting
A brand identity is the combination of visuals, language, and other elements that make up a company’s public image. It is how customers and potential customers perceive the company and its products. A strong brand identity can help a company stand out in a crowded marketplace and build a loyal customer base. This article will provide an overview of brand identity, including what it is, how to create one, and how to maintain a strong identity. It will also provide examples of successful brand identities and discuss the benefits of having a strong brand identity.
Custom Packaging Design for Amazon Sellers is the Key to Success - Deal Design
In the ultra-competitive landscape of Amazon’s marketplace, product packaging design plays a vital role in capturing consumer attention and converting sales. Effective packaging not only safeguards the product but also serves as a powerful marketing tool that communicates brand identity and value. For Amazon sellers, particularly those utilizing Fulfillment by Amazon (FBA), investing in custom […]
RENAULT AND THE IMPORTANCE OF SOUND DESIGN (VIDEO) - Auto&Design
The advent of electric vehicles offers car manufacturers the opportunity to review the relationship between the vehicles they produce and the urban environment. Sound design is therefore at the forefront of accompanying users on their journeys without disrupting their habits. It is with this delicate balance in mind that the Renault group enlisted the expertise of musician Jean-Michel Jarre, who is passionate about technology and innovation, to create a sound environment that enriches the driving experience and reinforces Renault's brand identity. Jean-Michel Jarre and Gilles Vidal, head of Renault design, met at Maison 5, a temporary store in Paris created by Renault.