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A brand identity is the combination of visuals, language, and other elements that make up a company’s public image. It is how customers and potential customers perceive the company and its products. A strong brand identity can help a company stand out in a crowded marketplace and build a loyal customer base. This article will provide an overview of brand identity, including what it is, how to create one, and how to maintain a strong identity. It will also provide examples of successful brand identities and discuss the benefits of having a strong brand identity.