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Seeing red, both in the board room and on the balance sheet, Stellantis chief executive Carlos Tavares is spelling out a plan for underperforming brands – and it’s a plan which could include no small amount of chopping and pruning.According to reports, Tavares expressed a pinch of frustration with lossmaking brands in the sprawling Stellantis house.“If they don’t make money, we’ll shut them down,” he apparently told reporters in a media scrum following an earnings call which delivered worse-than-expected financial results for the first half of this year.“We cannot afford to have brands that do not make money.”
For a brand that first made its name on accessible performance, before pivoting to affordable vehicles foe the masses, the Cyberster looms as a roll of the dice for MG in Australia, with executives conceding they have no idea how many people might buy one.