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Google My Business is a free platform provided by Google that allows businesses to create and manage their own Google listing. It allows businesses to create an online presence on Google, which can be used to promote their services and products. Google My Business provides users with tools to manage their listings, such as creating posts, responding to customer reviews, and tracking analytics. It also allows businesses to engage with their customers by responding to reviews, answering questions, and creating campaigns. The platform also provides businesses with insights into how their listing is performing, which can be used to make improvements and optimize their presence on Google. Additionally, Google My Business can be used to help businesses reach local customers through Google Maps.