Mobile advertising is the process of creating, delivering and targeting ad campaigns for mobile devices. It is the process of delivering ads to mobile phones, tablets and other mobile devices. Mobile advertising can be used for a variety of purposes, including brand building, product promotion and direct response. Mobile advertising can be used to target users based on their locations, their device type and other criteria. Mobile advertising is now a major part of the digital marketing mix and is becoming increasingly important for businesses.Read the latest mobile advertising news, articles and videos from leading industry experts to stay up to date with the latest developments in the world of mobile advertising.

VentureBeat

06.06.2022

Tenjin: Privacy-first changes have shifted mobile marketing into a zombified state | VentureBeat

A year after Apple shook up mobile advertising, companies are still in a "zombified" state in the post-IDFA world.

Forbes

06.09.2022

Apple Crashes Advertising ‘Duopoly’: Google And Facebook’s Stranglehold Loosening, Report Finds

The share of mobile advertising dollars Apple has grown 50% since it cracked down on advertisers tracking iPhone users last year.

VentureBeat

13.10.2022

AppsFlyer: Apple Search Ads tripled market share as others sank in privacy push | VentureBeat

AppsFlyer said in its mobile advertising report that Apple Search Ads tripled market share since the first half of 2020.

VentureBeat

21.01.2023

What increased user privacy means for mobile advertising | VentureBeat

Despite new privacy measures from Apple and Google, the right ad tech can make in-app advertising not only viable but vital.

Seeking Alpha

19.06.2023

AppLovin: Fundamentals Stabilizing; Should Trade At Premium To Market (NASDAQ:APP) | Seeking Alpha

APP solid performance, and stable portfolio across mobile advertising and gaming indicate that the company is stabilizing. Click here to read more on APP.

ADWEEK

01.05.2024

T-Mobile Advertising Launches Retail Media Network

Adding 20,000 in-store screes and reaching a deal with streamer Plex expands its Magenta platform’s multichannel reach and gives buyers more options.

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Discover Latest #Mobile advertising News, Articles and Videos with Contenting

Tenjin: Privacy-first changes have shifted mobile marketing into a zombified state | VentureBeat

Apple Crashes Advertising ‘Duopoly’: Google And Facebook’s Stranglehold Loosening, Report Finds

AppsFlyer: Apple Search Ads tripled market share as others sank in privacy push | VentureBeat

What increased user privacy means for mobile advertising | VentureBeat

AppLovin: Fundamentals Stabilizing; Should Trade At Premium To Market (NASDAQ:APP) | Seeking Alpha

T-Mobile Advertising Launches Retail Media Network

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