Mobile advertising is the process of creating, delivering and targeting ad campaigns for mobile devices. It is the process of delivering ads to mobile phones, tablets and other mobile devices. Mobile advertising can be used for a variety of purposes, including brand building, product promotion and direct response. Mobile advertising can be used to target users based on their locations, their device type and other criteria. Mobile advertising is now a major part of the digital marketing mix and is becoming increasingly important for businesses.Read the latest mobile advertising news, articles and videos from leading industry experts to stay up to date with the latest developments in the world of mobile advertising.