July 30th, 2019 Prague To Become A Hotspot For Chinese Tourists Prague is increasingly becoming a hotspot for Chinese tourists, with many choosing to visit the Czech capital for its picturesque sights and cultural attractions. According to official figures, more than 80,000 Chinese tourists visited Prague in 2018, a 35% increase from the previous year. This makes China the third largest source of foreign visitors to the city after Germany and Slovakia. The city has also seen a surge in Chinese-owned businesses, with a number of restaurants and other establishments catering to the needs of the growing number of tourists. In addition, Prague has made efforts to make the city more welcoming to Chinese visitors, including the introduction of Chinese-language signs and maps around the city. Prague is also a popular destination for Chinese students, with many choosing to study at one of the city's prestigious universities. With its growing popularity among Chinese travelers, Prague is quickly becoming a must-see destination for anyone visiting the Czech Republic.
Prague is the second most attractive market in CEE for hotel operators with a presence or interest in the region. Its popularity is backed up by H1 being a period of healthy recovery for Prague hotels which achieved the second-highest (after Budapest) RevPAR (revenue per available room) among the region’s capitals1. In this year’s first six months, it reached EUR 69, which is an increase of 57% versus H1 2022, and already a 5% increase versus the pre-Covid H1 2019. This was primarily driven by the strong ADR (average daily rate) growth, which surpassed 2019 levels by over 20%. Hotel operators are optimistic about the industry’s outlook and keen to expand across the CEE region. However, 28% of planned hotel projects in the region are facing delays or put on hold, mainly due to the increased development costs.