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Siren eyes is an online video streaming service created by Japanese video game company Sega. The service allows users to watch a variety of anime, live-action films, and television series from Japan. It was launched in 2013 as an extension of Sega's existing online video streaming service, Sega Networks. As of 2020, the service has over 60 million registered users. The service is available in Japan, the United States, Canada, and the United Kingdom.
After being compared to smoky eyes, editorial beauty assistant Talia Gutierrez reached out to makeup artist Lilly Keys to differentiate what makes siren eyes different than your classic smoky eye, walking us through step-by-step on how to create the sultry, seductive, and lifted siren eyes trend that is all over TikTok.