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The song has been featured in a number of articles and videos, including reviews of the song by various music outlets such as Pitchfork and The Line of Best Fit, as well as a music video released by the band. The video was directed by the band's frontman, Kevin Parker. The video features the band performing the song in a desert landscape, with various strange and surreal imagery throughout. The video has been praised for its unique visuals and has been viewed over 3 million times on YouTube. Additionally, the song has been featured in a number of TV shows, films and advertisements, such as Netflix's The End of the F***ing World and the video game FIFA 17.
Taylor Rae sees “Cologne” as one of the “lighter songs” on a sophomore album that skews toward the weighty. “It’s a little breath of fresh air,” says the Austin-based singer/songwriter. “The image I get is putting on a partner’s T-shirt, taking in the distinctive aroma and dancing around your apartment to a new song you love, only because they showed it to you. It eases the discomfort of missing them.”