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Discover Latest #Style guide News, Articles and Videos with Contenting

News stories • Use an active voice. • Keep your sentences short and simple. • Use the present tense and third person point of view. • Use present tense verbs in the headlines. • Avoid jargon and complex words. • Include the five Ws (who, what, when, where and why) in the story. • Include relevant quotes from experts and sources. • End with a strong conclusion. Articles • Use an active voice. • Keep sentences short and simple. • Use the present tense and third person point of view. • Avoid jargon and complex words. • Include relevant quotes from experts and sources. • Use facts and evidence to support your argument. • End with a strong conclusion. Videos • Keep the video short and concise. • Use visuals to illustrate points. • Provide clear and concise narration. • Use a consistent style and tone of voice. • Include relevant quotes from experts and sources. • Use captions and subtitles for clarity. • Include a call to action.