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News stories • Use an active voice. • Keep your sentences short and simple. • Use the present tense and third person point of view. • Use present tense verbs in the headlines. • Avoid jargon and complex words. • Include the five Ws (who, what, when, where and why) in the story. • Include relevant quotes from experts and sources. • End with a strong conclusion. Articles • Use an active voice. • Keep sentences short and simple. • Use the present tense and third person point of view. • Avoid jargon and complex words. • Include relevant quotes from experts and sources. • Use facts and evidence to support your argument. • End with a strong conclusion. Videos • Keep the video short and concise. • Use visuals to illustrate points. • Provide clear and concise narration. • Use a consistent style and tone of voice. • Include relevant quotes from experts and sources. • Use captions and subtitles for clarity. • Include a call to action.
The Casual Style Guide – come to the launch party! – Permanent Style
In two weeks time, on March 14th, we will be holding a launch party in London for our new book, The Casual Style Guide, written by myself and photographer Jamie Ferguson. The party, at Clutch Cafe, will run from 6-8pm and the books will be available to buy throughout. Though...
The Casual Style Guide is live – Permanent Style
The Casual Style Guide - the new book by myself and photographer Jamie Ferguson - is now live and available to buy. You can get it on the PS Shop here, but also at more than 50 stockists around the world (!) - from Stockholm to Bangkok, Dallas to Melbourne....
Book launches in Paris and New York – Permanent Style
We're going to have launch parties for the new book, The Casual Style Guide, in both Paris and New York over the coming months. The Paris launch will be on April 18th at Beige, and New York on May 16th at The Armoury. I'm really excited about this. The London...