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Fujifilm introduces FUJIFILM GFX ETERNA 55 filmmaking camera - Photofocus
FUJIFILM GFX ETERNA 55 is the company’s first digital camera dedicated to professional filmmaking FUJIFILM North America Corporation, Electronic Imaging Division, announces the release of its FUJIFILM GFX ETERNA 55 Filmmaking Camera (“GFX ETERNA 55”), the company’s first camera designed primarily for professional digital filmmaking. With GFX ETERNA 55, Fujifilm is advancing its legacy of color and image science to create a product designed from the ground up as a tool for filmmakers and cinematic content creators. Featuring one of the tallest digital cinema sensors on the market1, GFX ETERNA 55 expands the angle of view with both spherical and anamorphic lenses, providing filmmakers with a more creative canvas. FUJIFILM Digital Film Science offers highly controllable color application, including 20 built-in Film Simulations, F-Log2 C’s expansive gamut and dynamic range, and the ability to create and load 3D LUTs (Look Up Tables). The resulting images remain cinematic no matter the scale of production. GFX ETERNA 55 is purpose- built for filmmaking, including an internal electronic variable ND, a flexible native lens mount, thoughtful design, and wide connectivity. GFX ETERNA 55 delivers rich tonal and true-to-life image quality unique to a large-format sensor, bringing new value to filmmaking across various genres such as independent and feature films, television, documentaries, weddings, commercials, and music videos. Its abundant image data also offers high editing resilience, supporting demanding production workflows. Product features Innovative Image Expression enabled by a 44 x 33 large format sensor F-Log and Film Simulation 3D-LUTs supporting production to post Workflow solutions supporting various codecs and improved efficiency Compact and lightweight body for functionality and operability Pricing and Availability Initial shipments of FUJIFILM GFX ETERNA 55 are expected to begin in October 2025 at a Manufacturer’s Suggested Retail Price of $16,499.95 USD. Select dealers will be accepting pre-orders beginning September 15, 2025 at 12:00 a.m. Those interested in being notified about participating dealers when they are announced can sign up at https://shopusa.fujifilm-x.com/gfx-eterna-55-pre-orders. For detailed product specifications, please visit https://www.fujifilm-x.com/en- us/products/cameras/gfx-eterna-55. For more information and access to GFX ETERNA 55 reference materials, including downloadable test footage, please visit http://shopusa.fujifilm-x.com/gfx-eterna-55- filmmaking-camera-16969715. 1 Based on comparison of commercially available filmmaking cameras for cinema use (as of September 11, 2025, research conducted by FUJIFILM of publicly available product specifications, research data on file). 2 An image sensor that measures 54.8mm diagonally (43.8mm x 32.9mm) and is approximately 1.7 times larger than a 35mm full-frame sensor. 3 The circular area where light passing through the lens is focused. 4 Not supported while recording. 5 Please check our website for a list of confirmed compatible cards.
WNPP Episode 131 Book Review Birds in Iceland by Daniel Bergmann – www.WILDNATUREPHOTOTRAVEL.com
I have just published episode 131 of my Wild Nature Photography Podcast. In this episode, I review Daniel Bergmann's wonderful new book 'Birds in Iceland - A Visual Journey'. In case you want to skip the podcast (you shouldn't), I will give you the short of it - Buy it. It is a fabulous example…
Booooooom x Capture: 2026 Public Art Open Call – BOOOOOOOM! – CREATE * INSPIRE * COMMUNITY * ART * DESIGN * MUSIC * FILM * PHOTO * PROJECTS
We are excited to announce the continuation of our partnership with Capture Photography Festival, Western Canada’s largest lens-based art festival! This year we will be curating a public art installation which will be mounted at the Olympic Village Canada Line Station in Vancouver. This is an international open call for photographers and artists making lens-based work. The selected artist will be part of the 2026 Capture Photography Festival which will take place from April 1–30, 2026. The public art project will be on display from April–August 2026. The selected artist’s work will be featured in the 2026 Capture Catalogue and on the Capture and Booooooom websites. The artist will be paid a fee of approximately $775 CAD (the finalized artist fee will adhere to standard 2026 CARFAC fees for temporary public artworks in Canada). Last year, we selected Ning Cheng as the artist for our 2025 Capture Public Art Project—you can read our interview with her here.