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Know Your Buyers; the Right Promotions for the Right People - Aberdeen Strategy & Research
Unlock the Power of Targeted Promotions! Explore generational, gender, and household shopping trends to optimize your promotion strategy. Discover how different demographics respond to discounts, deals, and loyalty programs, and tailor your marketing efforts to attract the right customers. Gain valuable insights to boost sales and customer satisfaction. Dive into the nuances of consumer behavior today.
[VIDEO] Research Meets Reality: What Drives (CX) Business Leaders to Invest in AI, Part I - Aberdeen Strategy & Research
Discover the dynamic synergy of Artificial Intelligence (AI) and customer experience in an engaging conversation between distinguished Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience Management at Aberdeen, and Mike Lock, Principal Managing Director, and our seasoned host. Dive into the transformative potential of AI in enhancing customer interactions, driving data-driven decisions, and shaping the future of business growth. Visit this page to watch the video and explore the intersection of technology and customer-centricity.
(VIDEO) Research Meets Reality: What Drives (CX) Business Leaders to Invest in AI, Part III - Aberdeen Strategy & Research
In the latest installment of "Research Meets Reality," Aberdeen Strategy & Research explores the dynamic intersection of AI and marketing. The discussion, led by Mike Lock, features Omer Minkara, Aberdeen's head of CX, and Brian Michelotti, director of content strategy. Together, they shed light on the evolving landscape of AI-powered marketing and its profound implications for businesses.
IFS 2024 Unleashed: 7 Takeaways Demonstrating IFS’s Committment to Transformation in Manufacturing, Energy, and More - Aberdeen Strategy & Research IFS 2024 Unleashed Conference Highlights
Explore key takeaways from IFS's 2024 Unleashed Conference, where innovation, AI advancements, and customer-focused solutions in EAM, ERP, and service took center stage for leaders in manufacturing, energy, and more.
[VIDEO] Research Meets Reality: What Drives (CX) Business Leaders to Invest in AI, Part II - Aberdeen Strategy & Research
Discover the potential and perils of integrating AI into customer experience strategies. Learn how to navigate intellectual property risks, ensure accuracy, and maintain consistency across channels. Explore the quest for a 360-degree customer experience powered by data quality. Master the balance between innovation and vigilance for AI success in customer interactions.
Selling to Cost-Conscious Consumers: Build a Promotion Strategy for Buyers Who are Playing Hard to Get - Aberdeen Strategy & Research
Uncover valuable insights from Sarah Gaffney, Manager of Research and Data Operations at Aberdeen Strategy & Research. This article delves into the imperative of elevating contact centers through exceptional digital experience (DX) programs. Explore the advantages of Best-in-Class DX strategies and delve into a comprehensive analysis of the four pivotal pillars that business leaders, guided by Gaffney's expertise, can implement to master DX management across diverse channels. Elevate your understanding with this illuminating resource, designed to enhance your digital experience initiatives in 2023 and beyond.
Exploring the Tech Investment Landscape with Findings from the State of IT 2024 - Aberdeen Strategy & Research
Explore the latest insights into IT spending trends in 2024 with Aberdeen Strategy & Research. Learn how businesses strategically invest in hardware, software, cloud services, and more to unlock potential, streamline operations, and manage risks. Join the Analyst Spotlight Series event for a deep dive into the State of IT Spend, featuring key findings from the Spiceworks Ziff Davis State of IT 2024 report. Stay informed for informed decision-making in the ever-evolving digital landscape.
The High-Rise of AI Transformation: Synergizing Both Infrastructure & People for Greater AI Maturity - Aberdeen Strategy & Research
Leveraging AI in business is like erecting a skyscraper, stretching to new heights, and pushing the limits of what’s possible. Its glittering upper floors filled with automation, insights, and data-driven decisions draw the eyes of everyone passing by, but it takes a lot of hard work and planning to create and upkeep something
Securing the Mobile Workforce: The Crucial Role of MDM in Today's Organizations - Aberdeen Strategy & Research
Children going to school before 2010 often heard the phrase, "You won’t always have a calculator in your pocket." With the emergence of smartphones over the last 17 years, this phrase has aged poorly. With an assortment of features, apps, and ever-improving technology, it’s no surprise that we also use our phones for
[Meetup] Navigating IT Investments in 2024: A Strategic Approach to Tech Prosperity - Aberdeen Strategy & Research
Explore the future of IT investments in 2024 with Aberdeen's insightful meetup on December 19th, 1:00 PM CST. Uncover strategic approaches to technology prosperity, discover key findings from our latest research, and learn to balance IT investments for tangible returns. Join the discussion on the State of IT Investments, delve into the art of demonstrating ROI, and navigate challenges for tech triumphs. Secure your spot now to gain valuable insights into spending plans, emerging tech adoption, and best practices, ensuring your company's success in the evolving IT landscape.