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Not Just Any Clean Room: Selecting A Partner That Drives Real Business Impact | AdExchanger
Data clean rooms have become a major topic of discussion amid ongoing regulatory changes and evolving industry policies. As advertisers navigate these shifts, it’s important to take a step back and understand what’s available – and how to select the right partners to solve real business challenges. What is a data clean room? A data clean […]
Yotpo Acquires The CDP Coho AI, Solidifying Its Pitch For Retention Over Incrementality | AdExchanger
Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Yotpo had been looking for a CDP business “to leverage that into a more actionable CDP,” co-founder and CEO Tomer Tagrin told AdExchanger Terms of the deal were not disclosed, though […]
Not Just Any Clean Room: Selecting A Partner That Drives Real Business Impact | AdExchanger
Data clean rooms have become a major topic of discussion amid ongoing regulatory changes and evolving industry policies. As advertisers navigate these shifts, it’s important to take a step back and understand what’s available – and how to select the right partners to solve real business challenges. What is a data clean room? A data clean […]
Acadia Acquires Crush, Merging Two Retail Media And Marketplace Agencies | AdExchanger
The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has acquired fellow ecommerce marketplace ad agency Crush. Terms of the deal were not disclosed. Crush has an unorthodox business model among ecommerce agencies, since it takes a relatively small fee or retainer plus a negotiated percent […]
Bots And Games Are Back (For Ad Tech) | AdExchanger
What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are not new to online advertising, but have both roared back into the public consciousness. The first is the scourge of bot traffic, scrutiny courtesy of a recent Adalytics report, and […]
WPP Acquires Data Clean Room Startup InfoSum | AdExchanger
WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […]
Perplexity Takes Its AI Search Engine Out On A Shopping Trip | AdExchanger
Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, Google’s Gemini and Microsoft Copilot, are slow-rolling their ad businesses as they focus more on general adoption and subscription licenses. They must also balance their preexisting ad businesses […]
How Comcast Is Convincing Digital Native Brands To Spend On TV | AdExchanger
When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” opportunity, as in the API-based tools that make it easy to advertise on social platforms. That’s what Comcast is going for with its recently […]