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Meet Upright Analytics, A Leader Among New Short-Seller Activist Investors | AdExchanger
There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly incriminating reports, while taking short seller positions on the company. This new breed of short-seller investment firm is almost always an anonymous group without known ties to funds or investors. Upright Analytics is unique in […]
Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World | AdExchanger
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A 2023 Forrester Research report predicted that 33,000 agency jobs could be replaced by automation by 2030, with up to one-third of those directly attributable to […]
Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3 | AdExchanger
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon. The company’s total revenue increased 11%, from $120 million in Q3 2023 to $133.5 million during the period this year. And it turned a […]
Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets | AdExchanger
The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […]
Debunking The Four Biggest Myths About CTV Content-Level Signals | AdExchanger
Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason. Advertisers need deeper insights into the audiences and types of content surrounding their ads if they want to drive maximal interest. But as the amount of data in the market increases, and as the […]
Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands | AdExchanger
One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the day, and this makes showing ads on both crucial to reaching their audience. However, connecting the dots between an ad interaction and a conversion across […]
How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger
The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the direct-to-consumer (DTC) brand bubble, although it could be considered an OG DTC because of the capsules it sells straight to owners of its machines
The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchanger
The Trade Desk grew by 27% year-over-year in Q3, with revenue now totaling $628 million and net profits up from $39 million to $94 million in the same period. Snooze. What’s new? Well, without breaking out new revenue metrics, The Trade Desk divulged some interesting tidbits about their business. For instance, while the company doesn’t […]
LiveRamp Outperforms On Earnings And Lays Out Its Data Network Ambitions | AdExchanger
LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday. The company has a number of tailwinds, said CEO Scott Howe. LiveRamp benefits by the disappearance of Oracle’s ad business – another prominent data marketplace provider and a main […]