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How Chocolate Brand Tony’s Chocolonely Made Friends In American Candy Aisles | AdExchanger
For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint is always a complicated move. Chocolate brand Tony’s Chocolonely hit that inflection point in the US roughly five years ago, which was when Aidaly Sosa Walker joined as VP of marketing for the US and […]
Choosing The Right Identity Partner Is A Long-Term Bet – Here’s How To Do It Right | AdExchanger
The modern marketing landscape is being rewritten in near real time. While economic uncertainty may tempt brands to retreat into the comfort of walled gardens, the truth is more nuanced, especially regarding data and identity solutions. Marketers today have more options than ever, with the growing adoption of modular or composable data stacks opening new […]
How James & James Uses MMM To Keep Its AI-Based Ad Buying Honest | AdExchanger
When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, she came with a mandate to question everything and bring greater rigor to the marketing budget. Although it appeared that the brand was hitting its aggressive revenue targets while primarily spending on search and […]
Principal Conflict: Why Principal Media Means Measurement Must Be Independent, Fast And Granular | AdExchanger
No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as media trading itself is mutating. Madison and Wall now pegs nonpolitical ad growth next year at just 3.6% – half the pace most CMOs banked on a year ago. At the very moment […]
How Kellanova Feasts On Purchase Data | AdExchanger
The CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Froot Loops and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on. The person who’s in charge of taste-testing those retail data suppliers is Paul Loukes, Kellanova’s senior director of data-driven marketing. “It’s a job I convinced the […]
Principal Conflict: Why Principal Media Means Measurement Must Be Independent, Fast And Granular | AdExchanger
No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as media trading itself is mutating. Madison and Wall now pegs nonpolitical ad growth next year at just 3.6% – half the pace most CMOs banked on a year ago. At the very moment […]
Google And Amazon Flex Their AI-Powered Ad Tech And Creative Suites | AdExchanger
Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news focused on how they’re trying to differentiate their offerings to the industry. Here’s a breakdown of the important takeaways from Google Marketing […]
Signal Versus Noise: Rethinking Frequency Management Without Ad IDs | AdExchanger
Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven days and so on. This passive approach to avoiding consumer ad overexposure relies on the presence of ad identifiers, which continue to deteriorate. New approaches like performance-based frequency use advanced modeling to determine […]