News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
Walled Gardens Are Winning Because Brand Marketers Want More Easy Buttons | AdExchanger
I’ve been ruminating about what marketers really want from their programmatic vendors since attending last week’s Possible conference in Miami. The conference included nary a mention of tariffs or macro-economic headwinds. Nobody wants to be the downer when everyone is expensing drinks in the sunshine. But the lack of interest in tough realities reinforced the […]
Magnite Softens Its 2025 Guidance, But Google’s Woes Are A Potential Goldmine | AdExchanger
Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s earnings report on Wednesday. The company’s fastest-growing segment is CTV, which grew from $54.9 million a year ago to $63.2 million as of Q1 2025. Its mobile business stands at $58 million, while desktop […]
Programmatic Leaders Who Testified In The DOJ’s Google Suit Are Vindicated, And Still Not Done | AdExchanger
Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US District Court Judge Leonie Brinkema ruled that Google has been operating an illegal monopoly in the publisher ad server and ad exchange markets. The 80-year-old Judge Brinkema could be a new figure […]
Advertisers Finally Win Key Transparency Concessions From Google’s Performance Max | AdExchanger
Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an announcement on Wednesday. But for many of those advertisers, it’s been five long years of screaming, flailing, cajoling and waving their arms about as they […]
The Possible Show: Can It Possibly Be A Tentpole Already? | AdExchanger
The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual Possible conference, a show that has rapidly established itself as an influential industry event. The grand marble pillars leading to the massive Ai Weiwei-designed chandeliers are tented by Viant and TCS Interactive signage. Magnite […]