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Google’s Ad Network Biz Dips, But Search Brings Home The Bacon | AdExchanger
By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […]
Ibotta Crosses The IPO Finish Line – Now The Real Work Begins | AdExchanger
Hey Readers, Welcome back to the AdExchanger Commerce Newsletter. This week, we’ll take a dive into the financials and outlook of Ibotta, the Walmart-backed shopping app that IPO’d last week. Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. […]
The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo | AdExchanger
Well, folks, it’s happened again. For the third time, Google pushed back its original deadline to remove third-party cookies from Chrome. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal. On this week’s episode, the editorial team talks through this latest announcement from Google, […]
Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchanger
The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly tired of this limbo. But at this point it’s clear they don’t have to keep watching. There are much better alternatives to the surface-level […]