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Why The FTC Tied The Omnicom-IPG Merger To Brand Safety | AdExchanger
The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.
Why First-Party Data Still Isn’t Delivering – And What Brands Can Do About It | AdExchanger
In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its clear advantages – greater accuracy, compliance and customer insight – many enterprise brands have yet to fully unlock its potential. Why does the gap between the promise of first-party […]
Agentic Commerce For All | AdExchanger
The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in on the trend and purportedly believe it’s not a trend at all, but the future of shopping. Although it’s not just global behemoths. New Generation AI, a startup founded last year, is looking […]
Crisp Acquires Cantactix, As Ad Tech And Analytics Unite Around Retail Data | AdExchanger
The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the CPG and retail data analytics business founded by Are Traasdahl, who formerly founded and led Tapad through its acquisition by Telenor in 2020. On Wednesday, Crisp announced its acquisition of Cantactix, an in-store analytics company that […]
PayPal Ads Reimagines Retail Media with Storefront Ads | Cannes 2025 | AdExchanger
PayPal Ads SVP and GM Mark Grether joins Allison Schiff at Cannes 2025 to reveal how PayPal is leading a new category with financial media networks (FMNs). Unlike traditional retail or commerce media, PayPal Ads leverages its powerful “transaction graph” to deliver seamless, high-frequency campaigns across the open web. Grether discusses the recent launch of […]
The Creative SSP: How TripleLift is Transforming Digital Ad Experiences at Scale | Cannes 2025 | AdExchanger
Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how TripleLift is redefining what it means to be a supply-side platform. Helmrich shares how TripleLift isn’t just connecting inventory to demand—they’re innovating through creative technology, dynamic ad formats, and real-time personalization across mobile, CTV, and retail […]
Advertising Intelligence with Matt Devitt, SVP of Advertisers & Agencies, Nielsen | Cannes 2025 | AdExchanger
In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how marketers can gain a competitive edge by leveraging accurate, comparable data across channels and understanding their share of voice in the broader market. He also tackles […]
MMM Is The Devil You Know | AdExchanger
Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business. Many of them have some kind of marketing mix model (MMM) in place, yet still rely almost exclusively on last-touch attribution (LTA) to optimize their […]
Fixing Programmatic: Why Media and Creative Need a Reunion, with Eddie Ishak, Yieldmo | Cannes 2025 | AdExchanger
In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to unpack the challenges and future of programmatic advertising. They explore how the disconnect between media and creative impacts performance and why alignment is more critical than ever. Eddie explains how managed services can deliver […]
The Retail Media Reckoning: Why Incrementality Is The Metric That Matters | AdExchanger
With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking for ways to understand which ads and placements drive engagement and sales – not just engagement and sales that would have happened anyway but true incrementality. At the same time, retail media has emerged as the fastest-growing segment […]
How Applying AI to Creative Accelerates Revenue with Jay Richman, Amazon | Cannes 2025 | AdExchanger
AI is transforming advertising by empowering brands—especially small businesses—with tools to scale high-quality visuals, videos, and messaging quickly to reach diverse audiences, from retail shoppers to live sports viewers. Jay Richmond, VP of Products & Tech at Amazon, highlights how AI enables more emotional, contextual, and personalized ad experiences, helping brands stand out across diverse […]
How MIQ is Redefining Programmatic Advertising, with Tom Richards, SVP Global Product | Cannes 2025 | AdExchanger
Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom Richards to learn how MiQ is unifying the complex programmatic landscape for advertisers with MiQ Sigma, a conversational AI agent that transforms hours of manual work into moments of strategic insight. Discover how MiQ […]
Why Cross-Device Advertising & Personalization is the Future with Charlotte Maines, Amazon Ads | Cannes 2025 | AdExchanger
Charlotte Maines, Head of Fire TV, Alexa, and Tablets at Amazon, joins AdExchanger to discuss how AI is revolutionizing content discovery, advertising, and the connected home. From personalized recommendations to voice-powered engagement, she reveals how Amazon’s ecosystem is driving immersive brand experiences. Discover how AI and cross-device innovation are shaping the future of streaming and […]
Leveraging the Power of "Real Data" with Nielsen's Matt Devitt, SVP, Head of Advertisers and Agencies | Cannes 2025 | AdExchanger
How do advertisers measure success in a market they can’t fully see? At Cannes Lions 2025, Sarah Sluis with AdExchanger and AdMonsters sits down with Matt Devitt, SVP, Head of Advertisers and Agencies at Nielsen, to explore how advertisers can benchmark performance against competitors in today’s fragmented, AI-driven media landscape. From unlocking competitive intelligence with […]
The End Of Marketing As We Know It (And Why That’s A Good Thing) | AdExchanger
Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: fighting fires, fulfilling last-minute requests and executing the same plays under slightly different subject lines. While light years ahead of past iterations, today’s marketing […]
In Ad Tech, It’s Los Angeles Or Seattle?; Sharp As Sharks Or Ninjas | AdExchanger
DV360’s Empty Throne One juicy narrative in ad tech is the simmering rivalry between Amazon DSP and The Trade Desk. This comes despite (or perhaps partly because of) both companies’ disavowals of any such rivalry. “I don’t really consider them a competitor,” TTD CEO Jeff Green said about Amazon during the company’s earnings report last […]
How DoorDash And Symbiosys Plan To Collaborate Post-Acquisition | AdExchanger
Last week, DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad revenue run rate, meaning it hasn’t earned $1 billion from ads in one fiscal year, yet, but it expects to in 2025. This milestone is set to occur only a couple of years after […]