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For Snack And Candy Brands, This Is The Start Of The Ozempic Era | AdExchanger
In the past few weeks, some of the world’s biggest soda, snack and candy companies reported quarterly earnings, so this week we’re introducing ad tech to a new three-letter acronym – GLP-1. Even if many of these companies aren’t worried about the impacts this drug is having, 2025 is officially the year that GLP-1 solidifies […]
Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started | AdExchanger
Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. Walmart only reports advertising revenue once per year, so the company tends to get into its data-driven online ecommerce and advertising system at the […]
Next-Gen Clean Rooms Signal a New Era for Data Collaboration | AdExchanger
The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean room architecture is enabling a deeper level of measurement and insights, which is moving us toward something much better than ever before. Next-gen […]
Put Down The Remote: A Strategic View Of TV Investment | AdExchanger
For over a year now, audiences have been changing channels (pun intended). In today’s day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the right audience at the right time with the right message. Though this […]
Cracking 2025’s Toughest Marketing Challenges With A Smarter Data Strategy | AdExchanger
According to Emarketer, global ad spending surpassed $1 trillion for the first time ever last year, growing at a rate of 9.5%. That growth is expected to continue in 2025, with digital platforms capturing 72.9% of total ad revenues this year, rising to 76.8% by 2029. The ROI on digital marketing efforts continues to justify […]
How Data-Driven Retail Marketers Try To Manage The Unmanageable | AdExchanger
Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting some of the things they mentioned, partly because it’s useful, tactical information, but also as a reminder to other retail marketers and […]
The Worst Place To Show An Ad | AdExchanger
When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ads showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem.
Swipe Right On The Perfect Data And Identity Partner: Your Marketing Matchmaker Guide | AdExchanger
Navigating the world of data and identity partners can feel like scrolling through a dating app: In a sea of options, only a few are worthy of swiping right. To find your perfect match, look for a partner who checks all the right boxes. Here’s your guide to finding the one: Identity resolution starts with […]
Why Chinese Ecommerce Ad Budgets Hang In The Balance | AdExchanger
The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why this week’s edition is taking a look at the knife’s-edge balance that Chinese apps and ecommerce marketplaces must strike at the start of the second Trump administration. […]