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The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess | AdExchanger
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, […]
Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy | AdExchanger
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend has emerged: Many marketers have come to believe that accessing CTV inventory exclusively through programmatic channels provides a […]
The New Ad Tech Compass: How To Guide Media Performance With Precision | AdExchanger
In today’s digital advertising landscape, speed, scale and sophistication have become both a promise and a problem. Innovation has accelerated – but so too has fragmentation. Marketers are expected to drive performance across an ever-expanding universe of platforms, formats and data streams – often without the clarity or confidence they need to succeed. I believe […]
The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It? | AdExchanger
The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday. The company made a total of $694 million in Q2, up from $585 million a year ago. Its net profit in the quarter rose from $85 million to $90 million in the same time. However, investors were unmoved by […]
The Old York Times; Shopify’s Taste Of Shopper Marketing | AdExchanger
The New York Times' growth rate blows other large news companies out of the water; Shopify's shares leapt by 20% after an upbeat Q2 earnings report; and Google’s AI Overviews may or may not be causing web traffic to plummet, depending who you ask.
Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost | AdExchanger
Zillow had a problem. The company, a large real estate listings platform, wanted to change its media mix to higher-quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild told AdExchanger. Zillow also wanted to increase its mix of programmatic ads. But the conventional wisdom is […]
The Soda Wars Are Over And Big Beverage Companies Won. Now What? | AdExchanger
Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and Olipop became ubiquitous in US stores. The outsider brand National Beverage Corp. broke through with La Croix. Meanwhile, big beverage companies were dumping their juices. In 2020, Coca-Cola sold off […]
Criteo Reports Flattish Q2 Earnings And Looks To Improve Its Total ‘Activated Media Spend’ | AdExchanger
Criteo’s Q2 earnings report on Wednesday was marked by flatness. Total revenue for the quarter inched up to $483 million, a 2% bump from the same time last year. At the same time, Criteo’s net income in Q2 – as in, real profit – dropped from $28 million to $23 million. The company’s share price, […]
Why You Should Know (And Use) The Marketing Efficiency Ratio Metric | AdExchanger
“In the year of the lord 2025, we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream or at least revered status. That is an exaggeration, of […]