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Is 2025 The Year Of Retail Media Standardization? | AdExchanger
Retail media standards: Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup Kevel created an outside group to accelerate retail standardization, hoping it would happen in 2024. The group later merged its work […]
Key CTV Trends Driving Advertising Innovation In 2025 | AdExchanger
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing. From interactive ads to the rise of retail media networks, the future of CTV promises to deliver a […]
Sonos Goes Back To Basics With A Holiday Brand-Building Campaign | AdExchanger
When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is with a holiday marketing campaign – something Sonos hadn’t done for years. So the brand went big this year […]
Beyond The Click: The Value Of Full-Funnel, Omnichannel Measurement | AdExchanger
The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to effectively measure impact across touch points to understand: How do marketing efforts across all stages of the customer journey contribute to overall business outcomes? With high stakes in […]
It’s Time To Watch TV: Why Streaming TV Should Be Part Of Your Full-Funnel Strategy | AdExchanger
Here’s a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand awareness, it’s time for a serious rethink. Streaming TV is rewriting the rules of the game, democratizing access to the “big […]
Why Retail Media Is Spurring Agency Conglomeration | AdExchanger
Omnipublic. Intercom. OPG. Whatever you call the potential merger of Omnicom and Interpublic, the continued conglomeration of agency holding companies is a major trend in the ad world. And it’s particularly important for commerce and retail media. MOAR Scale Marketers are coming back around to the benefits of scale in ad vendors. Retail media and […]