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The Full-Funnel Retail Media Network: Bridging On-Site And Off-Site For Seamless Customer Journeys | AdExchanger
Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase conversions. It’s no wonder the category is surging: eMarketer projects retail media spending will top $60 billion in the US alone this year (up 20% from 2024) and reach $100 billion in the US by 2028. But as advertisers shift […]
Pharma Advertising Was Late To Digital. Now It’s Leading The Way | AdExchanger
Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies often fail to make precision therapies commercially viable – leaving life-changing treatments underused. Tomorrow’s most promising treatments – biologics and those informed by genetic or biomarker insights – […]
Scott Spencer’s New Startup Wants To Help Users Monetize Their Online Advertising Data | AdExchanger
What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID. Meet Rewarded Interest, a company launched last year by Scott Spencer and Thede Loder. Spencer was a long-time Google […]
Wall Street Turned Against Ad Tech – But May Learn To Love It Again | AdExchanger
Wall Street has had a tumultuous relationship with the online advertising industry. Internet and advertising stocks have steadily outperformed the S&P 500, climbing by nearly 50% over the past 12 months alone, said Youssef Squali, managing director and head of the Internet & Digital Media Research Group at Truist Securities, speaking earlier this week at […]
AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact | AdExchanger
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
Why Real Video AI Is Ad Tech’s Next Frontier | AdExchanger
The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot. Video is where attention lives, yet most “AI for video” still treats it like a pile of screenshots and a transcript. That misses what matters in motion pictures: sequence, sound […]
DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One | AdExchanger
Friday marks the end of week one of the antitrust remedies trial between Google and the Department of Justice (DOJ). The trial will determine the punishments and required changes for Google following the court’s decision in April that it operates an illegal monopoly in the publisher ad exchange and ad server markets for open web […]
Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach | AdExchanger
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I can’t count how many times I’ve settled in for a favorite show only to watch the same commercial play on repeat. As a viewer, that ad déjà vu frustration is widespread. Connected TV ensures more […]
DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate | AdExchanger
Is a divestiture of Google’s publisher ad server and ad exchange products necessary – or impossible? During day two of the remedies phase of the DOJ's ad tech antitrust trial, both sides went through a grueling back-and-forth about the future of Google Ad Manager.
Unlocking AI’s Full Potential: Why Data Collaboration Is The Missing Link | AdExchanger
In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been dominating much of the conversation lately. And what’s becoming increasingly clear is that these technologies need to work in harmony for marketers to unlock their full potential. Consider a scenario where a brand marketer wants […]
DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture | AdExchanger
Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled in April that Google operates an illegal monopoly in two markets where competition has been “anemic” and “stifled,” according to the Department of Justice (DOJ): the display publisher ad server market and […]