I’ve been ruminating about what marketers really want from their programmatic vendors since attending last week’s Possible conference in Miami. The conference included nary a mention of tariffs or macro-economic headwinds. Nobody wants to be the downer when everyone is expensing drinks in the sunshine. But the lack of interest in tough realities reinforced the […]

Ad Exchanger

09.05.2025

Paramount Ad Revenue Dips In Q1 (But It’s OK, It Was The Super Bowl’s Fault) | AdExchanger

Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last year’s Q1.

Ad Exchanger

09.05.2025

Comic: Scraping The Headlines | AdExchanger

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …

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Shopify’s Data Returns; But What Happens To The Privacy Lawyers? | AdExchanger

Walled Gardens Are Winning Because Brand Marketers Want More Easy Buttons | AdExchanger

Paramount Ad Revenue Dips In Q1 (But It’s OK, It Was The Super Bowl’s Fault) | AdExchanger

Comic: Scraping The Headlines | AdExchanger

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