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Ad Exchanger

Ad Exchanger

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Marketing

Ad Exchanger

04.04.2025

ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying The Cybersecurity Bills? | AdExchanger

No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive data breach.

Ad Exchanger

04.04.2025

WPP Acquires Data Clean Room Startup InfoSum | AdExchanger

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […]

Ad Exchanger

04.04.2025

Spotify’s New Ad Exchange Is Open For Business | AdExchanger

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand partners to the mix.

Ad Exchanger

04.04.2025

Less Is More: Why Excluding Audiences Leads To Stronger Campaigns | AdExchanger

Audience suppression may be the missing link between annoying a consumer and building a lasting relationship.