Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI companies consider creator micropayments.

Ad Exchanger

27.06.2025

Agentic Commerce For All | AdExchanger

The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in on the trend and purportedly believe it’s not a trend at all, but the future of shopping. Although it’s not just global behemoths. New Generation AI, a startup founded last year, is looking […]

Ad Exchanger

27.06.2025

Why First-Party Data Still Isn’t Delivering – And What Brands Can Do About It | AdExchanger

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its clear advantages – greater accuracy, compliance and customer insight – many enterprise brands have yet to fully unlock its potential. Why does the gap between the promise of first-party […]

Ad Exchanger

27.06.2025

Why The FTC Tied The Omnicom-IPG Merger To Brand Safety | AdExchanger

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.

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You Reddit Here First; Are Affiliate Nets Back – Or Are They Toast? | AdExchanger

Agentic Commerce For All | AdExchanger

Why First-Party Data Still Isn’t Delivering – And What Brands Can Do About It | AdExchanger

Why The FTC Tied The Omnicom-IPG Merger To Brand Safety | AdExchanger

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