Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend has emerged: Many marketers have come to believe that accessing CTV inventory exclusively through programmatic channels provides a […]

Ad Exchanger

13.08.2025

HouseFresh Clears The Air On Google’s Changing Search Experience | AdExchanger

HouseFresh bounced back from losing 91% of its Google traffic. Here’s how it’s pivoting due to affiliate marketing competition and zero-click AI search.

Ad Exchanger

13.08.2025

An Offer You Can’t Opt Out Of; Why Produce When You Can Partner | AdExchanger

At least 35 of the nearly 500 data brokers registered in California hid their own deletion instructions from Google.

Ad Exchanger

13.08.2025

The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess | AdExchanger

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, […]

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Marketing

Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy | AdExchanger

HouseFresh Clears The Air On Google’s Changing Search Experience | AdExchanger

An Offer You Can’t Opt Out Of; Why Produce When You Can Partner | AdExchanger

The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess | AdExchanger

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