Transaction IDs can benefit the ecosystem, but not if they cause information asymmetry. Solutions need to reduce bad duplication but not reduce bid density.

Ad Exchanger

12.09.2025

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing | AdExchanger

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works. That was the vibe at the IAB Connected Commerce event in New York City, at least. […]

Ad Exchanger

12.09.2025

Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course) | AdExchanger

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.

Ad Exchanger

15.09.2025

Endless Antitrust; Third-Party Sellers Lose Their Party Invites | AdExchanger

The FTC probes Google and Amazon over transparency in their search businesses; Walmart will only allow authorized sellers; and Perplexity's ad business garners criticism.

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Transaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication | AdExchanger

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing | AdExchanger

Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course) | AdExchanger

Endless Antitrust; Third-Party Sellers Lose Their Party Invites | AdExchanger

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