Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase conversions. It’s no wonder the category is surging: eMarketer projects retail media spending will top $60 billion in the US alone this year (up 20% from 2024) and reach $100 billion in the US by 2028. But as advertisers shift […]

Ad Exchanger

08.10.2025

HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms | AdExchanger

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads.

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HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms | AdExchanger

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