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Ad Exchanger

Ad Exchanger

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Ad Exchanger

22.01.2025

More Than Half Of Netflix Subscribers Now Sign Up For Ads | AdExchanger

Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%.

Ad Exchanger

22.01.2025

Publishers Fear They Missed Their Chance To Cash In On Curation | AdExchanger

Publishers feel they’ve missed yet another opportunity to capitalize on how their first-party data is used to build audiences.

Ad Exchanger

22.01.2025

Pay Attention To The Delete Act (Even If You Don’t Think You’re A Data Broker) | AdExchanger

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end of this month.

Ad Exchanger

22.01.2025

What’s In Store For Data; Tick Tock On The Clock | AdExchanger

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

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Ad Exchanger

Marketing

More Than Half Of Netflix Subscribers Now Sign Up For Ads | AdExchanger

Publishers Fear They Missed Their Chance To Cash In On Curation | AdExchanger

Pay Attention To The Delete Act (Even If You Don’t Think You’re A Data Broker) | AdExchanger

What’s In Store For Data; Tick Tock On The Clock | AdExchanger

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