Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. Walmart only reports advertising revenue once per year, so the company tends to get into its data-driven online ecommerce and advertising system at the […]

Ad Exchanger

21.02.2025

For Snack And Candy Brands, This Is The Start Of The Ozempic Era | AdExchanger

In the past few weeks, some of the world’s biggest soda, snack and candy companies reported quarterly earnings, so this week we’re introducing ad tech to a new three-letter acronym – GLP-1. Even if many of these companies aren’t worried about the impacts this drug is having, 2025 is officially the year that GLP-1 solidifies […]

Ad Exchanger

21.02.2025

AI In Q4: What Worked, What Didn’t And What’s Next | AdExchanger

Not every retailer has a solid handle on emerging AI tech. Here are some lessons to learn from Q4 campaigns.

Ad Exchanger

21.02.2025

The Trade Desk Miss That Shook Ad Tech | AdExchanger

When The Trade Desk, the ad tech darling of Wall Street, missed its earnings forecast for the first time, ad tech insiders paid attention. Plus: Reddit, fueled by Google Search, sputters after an algorithmic adjustment.

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Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started | AdExchanger

For Snack And Candy Brands, This Is The Start Of The Ozempic Era | AdExchanger

AI In Q4: What Worked, What Didn’t And What’s Next | AdExchanger

The Trade Desk Miss That Shook Ad Tech | AdExchanger

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