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Marketing measurement in a privacy-safe landscape
Incrementality testing - experimentation that measures the true incremental contribution of a media channel, campaign, ad set, or tactic to business results - is critical for savvy advertisers who recognize the myth of marketing measurement: the false belief that 'advertising measurement is inherently defined by total, deterministic precision.' Eric
Updated AdQuick Search Lift: measure the impact of OOH
In our hyper-competitive ads landscape, understanding the impact of your campaigns is critical for success. OOH (out of home) advertising has consistently shown the ability to drive organic brand searches and website traffic, creating a powerful “lift” in search (and social) KPIs. Many AdQuick users have already seen these benefits
Introducing AdQuick’s Programmatic DOOH DSP Operations Hub
Managing multiple advertising campaigns can feel like a juggling act, especially for agencies working across diverse clients. That’s why we’re thrilled to announce AdQuick’s DSP Operations Hub, a game-changing view designed to simplify campaign management, enhance efficiency, and boost results. Key Features Our DSP Operations Hub comes
2025 ad trends from AdQuick: navigating the new frontier
2024 reshaped the advertising landscape, setting the stage for what will be continued transformation in 2025. For advertisers and brands alike, the coming year presents opportunities to update their processes and technologies, ensure they actually understand the latest culture shifts and best take advantage of a changing world. At AdQuick,
Trade RFPs for APIs: modernizing OOH for the digital age
The traditional request-for-proposal (RFP) process in out-of-home (OOH) advertising has reached its limits. Once a fixture for accessing premium ad placements, today it’s a time-intensive, resource-draining exercise that often leads to unnecessary delays and costs. As our industry moves toward greater efficiency, the demand for immediate, accessible solutions grows.
Unleashing creativity faster: AdQuick’s AI ads generator
At AdQuick, we believe that creativity should be accessible to everyone—no waiting, no limitations, regardless of seniority or skill level. To that mission, we've launched a new AI-powered creative generator, a fresh tool designed to empower advertisers with fast, creative inspiration at their fingertips. This lives inside our existing
Winning in the media mix with AdQuick's Ty Tinker
At the recent DPAA Video Everywhere Summit in NYC, AdQuick's Head of Analytics, Ty Tinker, shared exciting data that underscores the rising influence of out-of-home (OOH) advertising within the media mix. With powerful case studies and insights, Ty highlighted how data-backed OOH campaigns are driving substantial returns and shaping media
AdQuick and TransUnion: Expanding OOH Measurement for All Brands
At AdQuick, our core mission is to make Out of Home Advertising easy to buy and measurable. That’s why we’re excited to announce our new measurement partnership with TransUnion which marks a significant step forward for our sector in ensuring OOH is properly represented when measured alongside other
Empowering OOH Success: AdQuick's Comprehensive User Resources
At AdQuick, we understand that successful out-of-home (OOH) advertising campaigns require more than just great planning and execution. Providing top-notch support, resources, and documentation throughout the process is essential to ensure our users have the tools they need to thrive in the OOH space. That’s why we’ve made
How AdQuick powers data-driven OOH ads
Out-of-home (OOH) advertising is evolving, and AdQuick is at the forefront of this transformation. As the leading platform for planning, buying, and measuring OOH campaigns, we blend innovative technology with expert insights to help brands achieve high impact, targeted advertising. Our approach simplifies the complexities of OOH, delivering efficient campaigns
Death of the hyperlink, rise of zero-click content and why OOH advertisers win
As Rand Fishkin, cofounder of Sparktoro recently stated: “Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century.” Sounds like a ringing endorsement for out of home (OOH) doesn’t it? It is. We highly recommend you watch the video he shared in the post we
Revolutionizing OOH Advertising with IBO Speedway and IMI Integration
AdQuick is excited to announce a strategic alliance with the Independent Billboard Operators Speedway (IBO) and Integration Media Inc (IMI). This collaboration brings unparalleled advantages to agencies and brands, elevating the way Out-of-Home (OOH) media is planned, bought, and executed. Exclusive IBO Supply Deals Through our partnership, AdQuick, IBO, and
7 things you didn't know about modern OOH
Most marketers know about out of home (OOH) ads (although we'll excuse the pure digital marketers who have never run anything but a search ad). But did you know this medium has changed over the years? The days of simple billboards and static posters you had to manually call multiple
AdQuick joins the Media Rating Council
AdQuick, the leading adtech in the out-of-home (OOH) advertising space, proudly announces it has joined the Media Rating Council (MRC) and has a seat on the Board of Directors. This announcement underscores AdQuick's commitment to driving transparency, reliability, and innovation in advertising measurement standards. The Media Rating Council plays the
Curry Brand's campaign honoring MiLaysia Fulwiley's triumph in women's college basketball
Introduction: In the wake of South Carolina's victory in the women’s college basketball championship, Curry Brand (the brainchild of NBA superstar Steph Curry backed by Under Armour) and Grace Outdoor Advertising, using AdQuick to assist with measurement, orchestrated a marketing campaign to honor the achievement of MiLaysia Fulwiley, a
Welcome our new CEO: Chris Gadek takes the helm at AdQuick
We are excited to announce a change in our leadership at AdQuick. Chris Gadek is stepping into the role of CEO, succeeding Matthew O'Connor. This transition marks a new chapter for AdQuick as we continue our journey of innovation and growth in the out-of-home (OOH) advertising industry. We want to
The timeless value of traditional out-of-home (OOH) in a programmatic era
In today's digitally-driven ads landscape, where programmatic campaigns dominate, the significance of traditional Out-of-Home (OOH) media might seem overshadowed. However, dismissing traditional, printed OOH as outdated would be a mistake. Traditional OOH media encompasses non-programmatic enabled screens and static displays that require physical installation and production. This includes billboards, airport
Get inspired with AdQuick’s Creative Library
We're delighted to introduce our latest new product: the AdQuick Creative Library. Like other major adtech platforms, millions of pieces of creative from thousands of companies go through our platform. Why now? In out-of-home, (OOH) like all forms of advertising, creativity plays a crucial role. With companies increasing spends here
Announcing AdQuick AI: our refined and battle-tested OOH assistant
Today we're thrilled to unveil AdQuick AI Assistant, an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. In this post, we'll take you through the capabilities of the tool, an evolution for the ad industry that promises to transform your OOH advertising strategies and help your team work
AdQuick is an adtech company: for both agencies and brands
We get all types of questions about AdQuick. One of the interesting ones is not what we do, which is help companies plan, execute and measure out of home (OOH) advertising holistically, from start to finish. That part is always clear. But occasionally we get questions from people in the
New Partnership with Keen Decision Systems Unlocks Real Time OOH Measurement & Optimization
AdQuick and Keen Decision Systems Partner to Plan, Optimize, Forecast, and Measure OOH Investments Keen Decision Systems, a leading SaaS provider of real-time marketing mix optimization powered by AI, announces an exclusive partnership with AdQuick, the premier platform for Out-of-Home (OOH) advertising that simplifies the planning, buying, and measurement of
AdQuick and Attributy Partner to Give Advertisers a Holistic View of OOH and Omnichannel Attribution
The following post originally appeared on the Attributy blog, and is being re-shared here for our users Attributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and
Flip Elections (legally) with our new guide
In the ever-evolving landscape of political marketing, the game has changed. With Meta's tightened targeting for political ads, increasing privacy constrains and other tracking complexities digital campaigns face new challenges daily. However, there's a beacon of hope shining brightly for savvy campaigners: out-of-home (OOH) advertising. Powered by technology, OOH is
The cookieless revolution: why OOH advertising is poised to shine
As the digital landscape embraces a cookieless future, many scramble to adapt. But not everyone. In the realm of digital advertising, a seismic shift is underway. Google Chrome, the titan of web browsers, has initiated the long-awaited disabling of third-party cookies, signaling a monumental change in how marketers track and
Revolutionizing Out-of-Home Advertising with AdQuick AI Assistant
Today we're thrilled to unveil AdQuick AI Assistant (also available in Slack), an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. In this post, we'll take you through the capabilities of the tool, a game-changing evolution that promises to transform your OOH advertising strategies and help your team
CMOs: it’s time to end the age of BS
The following story originall appeared on industry trade AdExchanger here. The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. But according to a 2022 Gartner study, fewer than half of CMOs believe
2024 key advertising trends from AdQuick
2023 was a whirlwind. Data privacy regulations tightened, platforms evolved, budgets came back and consumer expectations skyrocketed. But as the dust settles and we kickoff 2024, a new vista emerges – one filled with challenges, opportunities, and a steady climb towards a more efficient, engaging, and privacy-focused advertising landscape. For our
Why place-based media is essential for DOOH success
Division is a word we’ve heard too much in the past few years. Typically, it peppers conversations about politics, rhetoric, education, and Thanksgiving dinner tables. Recently I’ve seen it play out in our industry with out-of-home and digital out-of-home media. Much like the divisive issues our friends in
Introducing AdQuick Programmatic Direct: Unlocking New Avenues for DOOH Advertising
Today our team at AdQuick is excited to announce the launch of our latest offering: Programmatic Direct. This solution is set to modernize the way advertisers access and utilize traditional inventory in Digital Out-of-Home (DOOH) advertising. So, what exactly is Programmatic Direct, and how will it transform your DOOH advertising
Case study on Superside’s first OOH campaign
Superside is a leading Creative-as-a-Service (CaaS) company that helps ambitious brands get great design and creative done at scale. With their design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. But how can they share their story with the world in
Balancing moneyball and creativity
The faded image of marketing is one that’s reminiscent of Mad Men, where teams rely on creative genius and good fortune to score victories. In reality, today’s marketing world more closely resembles Moneyball — the 2011 film about a struggling baseball team that halts a losing streak by using
Unlocking the Power of Audiences: Elevating Out-of-Home Advertising Performance
Introduction OOH conversions, defined as exposure to a billboard followed by actions like website visits, retail visits, or app downloads, provide invaluable insights into the return on investment (ROI) of OOH campaigns. At AdQuick, we use conversion rates to measure campaign success, and our commitment to innovation has led us
AdQuick’s New Partnership with Veritone One
Enhancing your advertising mix with podcasts, streaming audio, satellite, radio and YouTube influencer sponsorships In our relentless pursuit of providing modern, effective solutions to elevate your advertising, we are thrilled to announce a significant milestone at AdQuick. We've established a strategic partnership with Veritone One, the largest performance-based audio & influencer
How to advertise a brand on the Las Vegas Sphere
In the heart of the bustling Las Vegas Strip, where neon lights and extravagant displays dazzle the senses, a new icon has risen to capture the attention of millions. Behold, the Sphere – a colossal, awe-inspiring wonder that has quickly become the pinnacle of spectacle in modern America - we can’
Democratizing Out-of-Home Advertising: AdQuick's AI Campaign Planner
In the evolving landscape of advertising, where data-driven decisions reign supreme, the out-of-home (OOH) advertising industry has remained somewhat archaic. OOH planners have long relied on their intuition, market knowledge, industry insights, and domain expertise to make crucial campaign decisions. While these qualities undoubtedly play a vital role, the absence
OOH Attribution: if you're not doing this yet, you're late
Out of home (OOH) advertising has always been a valuable channel for marketers. However, one significant challenge has persisted for years - the lack of robust attribution tools. OOH advertisers often struggle to measure the impact of their campaigns accurately. But there's good news: AdQuick has solved the OOH attribution
Announcing AdQuick Search Lift: Measure The Impact of OOH
In the ever-evolving landscape of advertising, understanding the impact of your campaigns is crucial for success. OOH (out of home) has the ability to drive organic brand searches and website traffic, making a significant impact on your overall marketing strategy and “lifting” search (and social) KPIs organically. Our users have
Modernizing the office of the CMO
We’re all familiar with the noxious concept of shrinkflation. Products get smaller or worse, but the price remains the same. I fear a similar phenomenon is taking place within the office of the Chief Marketing Officer (CMO). Don’t get me wrong. The right CMO is a force multiplier,
AdQuick and Circle Graphics open their OOH production API and execution interface to media owners and agencies
Circle Graphics, a leading print production company, and AdQuick, the world’s premier out-of-home media platform, announced today that they will be opening up their API integration to media owners, agencies and advertisers. The integration automates and consolidates creative upload, spec sheets, ordering of static assets and production/shipment workflow.
OOH is more than just advertising, it’s an experience
While advertisements are seemingly everywhere in our world and across devices, not all experiences are created equal. Amongst the channels and platforms, one form of ads stands tall and done right commands attention – out of home (OOH) advertising. Marketers agree, and new research this year shows OOH spends are the