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Get inspired with AdQuick’s Creative Library
We're delighted to introduce our latest new product: the AdQuick Creative Library. Like other major adtech platforms, millions of pieces of creative from thousands of companies go through our platform. Why now? In out-of-home, (OOH) like all forms of advertising, creativity plays a crucial role. With companies increasing spends here
Announcing AdQuick AI: our refined and battle-tested OOH assistant
Today we're thrilled to unveil AdQuick AI Assistant, an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. In this post, we'll take you through the capabilities of the tool, an evolution for the ad industry that promises to transform your OOH advertising strategies and help your team work
AdQuick is an adtech company: for both agencies and brands
We get all types of questions about AdQuick. One of the interesting ones is not what we do, which is help companies plan, execute and measure out of home (OOH) advertising holistically, from start to finish. That part is always clear. But occasionally we get questions from people in the
New Partnership with Keen Decision Systems Unlocks Real Time OOH Measurement & Optimization
AdQuick and Keen Decision Systems Partner to Plan, Optimize, Forecast, and Measure OOH Investments Keen Decision Systems, a leading SaaS provider of real-time marketing mix optimization powered by AI, announces an exclusive partnership with AdQuick, the premier platform for Out-of-Home (OOH) advertising that simplifies the planning, buying, and measurement of
AdQuick and Attributy Partner to Give Advertisers a Holistic View of OOH and Omnichannel Attribution
The following post originally appeared on the Attributy blog, and is being re-shared here for our users Attributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and
Flip Elections (legally) with our new guide
In the ever-evolving landscape of political marketing, the game has changed. With Meta's tightened targeting for political ads, increasing privacy constrains and other tracking complexities digital campaigns face new challenges daily. However, there's a beacon of hope shining brightly for savvy campaigners: out-of-home (OOH) advertising. Powered by technology, OOH is
The cookieless revolution: why OOH advertising is poised to shine
As the digital landscape embraces a cookieless future, many scramble to adapt. But not everyone. In the realm of digital advertising, a seismic shift is underway. Google Chrome, the titan of web browsers, has initiated the long-awaited disabling of third-party cookies, signaling a monumental change in how marketers track and
Revolutionizing Out-of-Home Advertising with AdQuick AI Assistant
Today we're thrilled to unveil AdQuick AI Assistant (also available in Slack), an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. In this post, we'll take you through the capabilities of the tool, a game-changing evolution that promises to transform your OOH advertising strategies and help your team
CMOs: it’s time to end the age of BS
The following story originall appeared on industry trade AdExchanger here. The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. But according to a 2022 Gartner study, fewer than half of CMOs believe
2024 key advertising trends from AdQuick
2023 was a whirlwind. Data privacy regulations tightened, platforms evolved, budgets came back and consumer expectations skyrocketed. But as the dust settles and we kickoff 2024, a new vista emerges – one filled with challenges, opportunities, and a steady climb towards a more efficient, engaging, and privacy-focused advertising landscape. For our
Why place-based media is essential for DOOH success
Division is a word we’ve heard too much in the past few years. Typically, it peppers conversations about politics, rhetoric, education, and Thanksgiving dinner tables. Recently I’ve seen it play out in our industry with out-of-home and digital out-of-home media. Much like the divisive issues our friends in
Introducing AdQuick Programmatic Direct: Unlocking New Avenues for DOOH Advertising
Today our team at AdQuick is excited to announce the launch of our latest offering: Programmatic Direct. This solution is set to modernize the way advertisers access and utilize traditional inventory in Digital Out-of-Home (DOOH) advertising. So, what exactly is Programmatic Direct, and how will it transform your DOOH advertising
Case study on Superside’s first OOH campaign
Superside is a leading Creative-as-a-Service (CaaS) company that helps ambitious brands get great design and creative done at scale. With their design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. But how can they share their story with the world in
Balancing moneyball and creativity
The faded image of marketing is one that’s reminiscent of Mad Men, where teams rely on creative genius and good fortune to score victories. In reality, today’s marketing world more closely resembles Moneyball — the 2011 film about a struggling baseball team that halts a losing streak by using
Unlocking the Power of Audiences: Elevating Out-of-Home Advertising Performance
Introduction OOH conversions, defined as exposure to a billboard followed by actions like website visits, retail visits, or app downloads, provide invaluable insights into the return on investment (ROI) of OOH campaigns. At AdQuick, we use conversion rates to measure campaign success, and our commitment to innovation has led us
Democratizing Out-of-Home Advertising: AdQuick's AI Campaign Planner
In the evolving landscape of advertising, where data-driven decisions reign supreme, the out-of-home (OOH) advertising industry has remained somewhat archaic. OOH planners have long relied on their intuition, market knowledge, industry insights, and domain expertise to make crucial campaign decisions. While these qualities undoubtedly play a vital role, the absence
How to advertise a brand on the Las Vegas Sphere
In the heart of the bustling Las Vegas Strip, where neon lights and extravagant displays dazzle the senses, a new icon has risen to capture the attention of millions. Behold, the Sphere – a colossal, awe-inspiring wonder that has quickly become the pinnacle of spectacle in modern America - we can’
AdQuick’s New Partnership with Veritone One
Enhancing your advertising mix with podcasts, streaming audio, satellite, radio and YouTube influencer sponsorships In our relentless pursuit of providing modern, effective solutions to elevate your advertising, we are thrilled to announce a significant milestone at AdQuick. We've established a strategic partnership with Veritone One, the largest performance-based audio & influencer
OOH Attribution: if you're not doing this yet, you're late
Out of home (OOH) advertising has always been a valuable channel for marketers. However, one significant challenge has persisted for years - the lack of robust attribution tools. OOH advertisers often struggle to measure the impact of their campaigns accurately. But there's good news: AdQuick has solved the OOH attribution
Announcing AdQuick Search Lift: Measure The Impact of OOH
In the ever-evolving landscape of advertising, understanding the impact of your campaigns is crucial for success. OOH (out of home) has the ability to drive organic brand searches and website traffic, making a significant impact on your overall marketing strategy and “lifting” search (and social) KPIs organically. Our users have
Modernizing the office of the CMO
We’re all familiar with the noxious concept of shrinkflation. Products get smaller or worse, but the price remains the same. I fear a similar phenomenon is taking place within the office of the Chief Marketing Officer (CMO). Don’t get me wrong. The right CMO is a force multiplier,
AdQuick and Circle Graphics open their OOH production API and execution interface to media owners and agencies
Circle Graphics, a leading print production company, and AdQuick, the world’s premier out-of-home media platform, announced today that they will be opening up their API integration to media owners, agencies and advertisers. The integration automates and consolidates creative upload, spec sheets, ordering of static assets and production/shipment workflow.
OOH is more than just advertising, it’s an experience
While advertisements are seemingly everywhere in our world and across devices, not all experiences are created equal. Amongst the channels and platforms, one form of ads stands tall and done right commands attention – out of home (OOH) advertising. Marketers agree, and new research this year shows OOH spends are the
AdQuick and Shopify: Better Together
We're excited to announce an AdQuick and Shopify integration, designed to simplify and enhance your out-of-home (OOH) advertising campaigns. In this post, we'll share how our seamless installation of the AdQuick pixel for OOH attribution and upcoming functionalities will improve your advertising strategy. Seamless Installation of AdQuick Pixel for OOH
Announcing AdQuick AI Assistant: Empowering Advertisers with Data-Driven Insights
We are thrilled to announce a new addition to the AdQuick platform that will improve how you work with out-of-home (OOH) advertising: AdQuick AI Assistant. With this industry-first tool, we aim to empower advertisers with data-driven insights and intelligent decision-making capabilities. In an ever-evolving landscape, this tool will be a
Q+A: The 360 On Wrapped Ride Share Vehicles
Look out Kings, Queens, and USKs — there are new media formats taking the roads by storm. Wrapped rideshare vehicles have been gaining popularity amongst brands and media planners and now the upstarts offering this media format are bringing standardization to the placement. For years, industry groups have promoted standards and
AdQuick Audiences To Power Your Next Campaign
Our team is excited to announce some new features that will modernize your out of home (OOH) advertising campaigns if you’re still running them the traditional way. Our data-driven campaign design and planning tools now enable you to use audiences for planning your OOH campaigns, which is a new
Announcing AdQuick + AppsFlyer Integration
AdQuick, the leading platform for out-of-home (OOH) advertising, has announced its integration with AppsFlyer, a mobile measurement and marketing analytics platform. This integration will allow AdQuick users to send device IDs directly to AppsFlyer for app attribution, including key measurement events such as install, signup, and purchase. For those who
Announcing AdQuick Browse Lite - now available to all users
AdQuick, the world’s most comprehensive out of home (OOH) advertising platform, has launched a new feature now available to all users called Browse Lite. This launch provides access to one of our most powerful product features, Browse, which previously was only accessible to paying customers such as agencies and
Introducing our first AdQuick brand ad
Out of home (OOH) advertising has undergone a revolution, like everything else enabled by software. Our team created AdQuick out of a frustration we saw with one of the most effective forms of advertising that remained a black box: we knew it should be measurable, that planning and deployment of
Introducing SkyAds: The Future of Advertising In The Cloud
Have you ever looked up at the sky and thought, "I wish I could advertise on that cloud?" Well, now you can with AdQuick SkyAds - the latest innovation in cloud-based advertising. With SkyAds, you can turn any ordinary cloud into a high-visibility billboard for your brand. Our patented technology
Tyler Denk & Daniel Berk - beehiiv | Madvertising Podcast #5
In episode 5, AdQuick VP, Marketing Adam Singer (your co-host) interviews Tyler Denk 🐝 and Daniel Berk 🐝 from the beehiiv team about the newsletter business and key takeaways for both publishers + advertisers. Watch on YouTube here, (also embedded below) listen on Spotify here or Apple Podcasts here. Transcription follows (auto-generated) below
Tyler Denk & Daniel Berk - beehiiv | Madvertising Podcast #5
In episode 5, AdQuick VP Marketing Adam Singer (your co-host) interviews Tyler Denk 🐝 and Daniel Berk 🐝 from the beehiiv team about the newsletter business and key takeaways for both publishers + advertisers. Watch on YouTube here, (also embedded below) listen on Spotify here or Apple Podcasts here. Transcription follows (auto-generated) below
AdQuick Madvertising Podcast Episode #4: Alexa Kilroy
In episode 4, AdQuick marketing team members Chris Gadek and Adam Singer (your hosts) interview Alexa Kilroy, the Head of Brand at TripleWhale, and discuss e-commerce, direct-to-consumer marketing attribution and more. Watch on YouTube here, (also embedded below) listen on Spotify here or Apple Podcasts here. Transcription follows below if
AdQuick Madvertising Podcast Episode #1: Matthew O'Connor
We're excited to share the official launch of the AdQuick Madvertising podcast we recently soft-launched at the start of the year, and is now ready for prime time. For new listeners, our AdQuick brand podcast discusses everything advertising, tech, startups marketing trends and much in between and is designed to
AdQuick Madvertising Podcast Episode #3: Nandini Jammi
Our AdQuick brand podcast, launched earlier this year, discusses everything advertising, tech, startups, marketing trends and much in-between. In episode 3, AdQuick marketing team members Chris Gadek and Adam Singer (your hosts) interview internet advertising industry advocate and frequent media commentator Nandini Jammi to discuss brand safety, online spam/wasted
AdQuick Madvertising Podcast Episode #2: Trung Phan
Our AdQuick brand podcast, launched earlier this year, discusses everything advertising, tech, startups, marketing trends and much in-between. In episode 2, AdQuick marketing team members Chris Gadek and Adam Singer (your hosts) interview popular internet personality and entrepreneur Trung Phan to discuss humor in marketing, timeless advertising strategies, AI & more.
AdQuick Madvertising Podcast Episode #3: Nandini Jammi
Our AdQuick brand podcast, launched earlier this year, discusses everything advertising, tech, startups, marketing trends and much in-between. In episode 3, AdQuick marketing team members Chris Gadek and Adam Singer (your hosts) interview internet advertising industry advocate and frequent media commentator Nandini Jammi to discuss brand safety, online spam/wasted
AdQuick Madvertising Podcast Episode #2: Trung Phan
Our AdQuick brand podcast, launched earlier this year, discusses everything advertising, tech, startups, marketing trends and much in-between. In episode 2, AdQuick marketing team members Chris Gadek and Adam Singer (your hosts) interview popular internet personality and entrepreneur Trung Phan to discuss humor in marketing, timeless advertising strategies, AI & more.
Announcing AdQuick and Lamar integration partnership
AdQuick is proud to announce an integration with Lamar Advertising! The new integration will seamlessly connect AdQuick’s advertisers with real time pricing and availability from Lamar Advertising’s portfolio of out-of-home products. Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world,