Incrementality testing - experimentation that measures the true incremental contribution of a media channel, campaign, ad set, or tactic to business results - is critical for savvy advertisers who recognize the myth of marketing measurement: the false belief that 'advertising measurement is inherently defined by total, deterministic precision.' Eric

AdQuick

20.03.2025

Unlocking transparency and control: AdQuick DSP's auction loss insights

In the fast-paced world of Digital Out-of-Home (DOOH) advertising, staying ahead means knowing exactly where and why your bids succeed or fall short. That’s why AdQuick DSP is introducing enhanced tracking and insights into auction loss reasons, aggregated over the past 7 days. This innovation empowers advertisers with actionable

AdQuick

01.05.2025

Introducing AdQuick Go: the future of self-serve OOH

Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the physical world. But for enterprises and distributed teams like franchises, insurance agents, and multi-location businesses, navigating the traditional OOH buying process has been complicated, slow, and dependent on third-party agencies. That changes

AdQuick

07.05.2025

Announcing AdQuick Copilot: the only comprehensive OOH AI

Today, we’re excited to introduce the next evolution of our flagship AI. It’s called AdQuick Copilot, and is rebuilt from the ground up to provide a personalized, context-aware OOH expert at your fingertips. Our new AI doesn’t just improve on what we launched before, it transforms how

home›AdQuick

AdQuick

Marketing

Marketing measurement in a privacy-safe landscape

Unlocking transparency and control: AdQuick DSP's auction loss insights

Introducing AdQuick Go: the future of self-serve OOH

Announcing AdQuick Copilot: the only comprehensive OOH AI

home
›
AdQuick