2024 reshaped the advertising landscape, setting the stage for what will be continued transformation in 2025. For advertisers and brands alike, the coming year presents opportunities to update their processes and technologies, ensure they actually understand the latest culture shifts and best take advantage of a changing world. At AdQuick,

AdQuick

08.01.2025

Introducing AdQuick’s Programmatic DOOH DSP Operations Hub

Managing multiple advertising campaigns can feel like a juggling act, especially for agencies working across diverse clients. That’s why we’re thrilled to announce AdQuick’s DSP Operations Hub, a game-changing view designed to simplify campaign management, enhance efficiency, and boost results. Key Features Our DSP Operations Hub comes

AdQuick

19.02.2025

Updated AdQuick Search Lift: measure the impact of OOH

In our hyper-competitive ads landscape, understanding the impact of your campaigns is critical for success. OOH (out of home) advertising has consistently shown the ability to drive organic brand searches and website traffic, creating a powerful “lift” in search (and social) KPIs. Many AdQuick users have already seen these benefits

AdQuick

12.03.2025

Marketing measurement in a privacy-safe landscape

Incrementality testing - experimentation that measures the true incremental contribution of a media channel, campaign, ad set, or tactic to business results - is critical for savvy advertisers who recognize the myth of marketing measurement: the false belief that 'advertising measurement is inherently defined by total, deterministic precision.' Eric

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2025 ad trends from AdQuick: navigating the new frontier

Introducing AdQuick’s Programmatic DOOH DSP Operations Hub

Updated AdQuick Search Lift: measure the impact of OOH

Marketing measurement in a privacy-safe landscape

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