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Roman Nunez: Being Creative (While Still Following Brand Rules)
Today's Social Pulse: Retail Edition guest Roman Nunez, marketing director at Kana Dispensary, brings a fascinating blend of tech startup experience and creative artistry to the cannabis industry. His unique approach to authentic marketing in a heavily restricted industry offers valuable lessons for any retail marketer facing challenges with regulations, platform limitations, or audience targeting. Don't miss this episode as he talks with host Agorapulse’s Chief Storyteller Mike Allton. What are some of the most surprising limitations that you encountered when you first got into this cannabis space? Roman Nunez: You're essentially operating in an interesting space in cannabis. You're
Jason Yormark: How to Make Strategic Partnerships
Social Pulse: Agency Edition guest Jason Yormark built Socialistics into a seven-figure social media agency by zigging when another zagged. And he literally wrote the book on it. His bestseller 'Anti-Agency' has become the Rebel's Guidebook to building a thriving agency business as a Forbes-recognized social media influencer. He's figured out how to complement inbound with strategic partnerships and outbound tactics that work without making you feel like that pushy salesperson we all love to hate. Could you share the story of how you built Socialistics and what your lead generation strategy looked like in those early growth years?
Mickey Mellen: Unexpectedly Becoming an Agency Owner
Social Pulse: Agency Edition guest Mickey Mellen didn't set out to start a thriving digital agency—yet today he's not only successfully at the helm of Green Mellen Media but also a respected thought leader, community contributor, and expert at leveraging strategic frameworks for growth. In this article, Mickey shares his real-life journey of accidental agency ownership and reveals the frameworks, processes, and approach he's used to turn a surprise start into an unstoppable success. Tell me about the circumstances that led you to accidentally start Green Mellen Media. Mickey Mellen: So initial moments interesting, and we'll get to that 'cause
Julie Lichtenberg: How to Leverage Niche Markets for Retail
Many retail marketers face this problem: You're trying to be everything to everyone and consequently becoming nothing special to anyone. Your marketing budget stretches thinner each quarter while your engagement metrics barely budge. You watch as smaller, more focused brands seem to create passionate customer communities almost overnight and wonder what they know that you don't. That’s what our Social Pulse: Retail Edition episode’s guest specializes in solving. Julie Lichtenberg is a marketing powerhouse who has mastered the art of identifying and connecting with niche audiences in innovative ways that drive real business results. The marketing communications director at Crown
Adir Tal: How to Market Different Hospitality Experiences
Do you ever feel like your property’s Instagram looks like it was designed by a committee with opposing agendas? Marketing multiple hospitality experiences under one roof without giving your audience whiplash is one of the industry's greatest challenges—yet it's essential for success in today's competitive landscape. In this episode of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, our guest today has mastered this balancing act. Adir Tal, the marketing mind behind La Hotspots Calamigos Guest Ranch and the Victorian transition from world-traveling DJ to Hospitality Innovator. He's now an expert at telling cohesive brand stories while juggling
Jay Feitlinger: Stop Chasing Likes and Drive Revenue Instead
While sales teams question actual business value, the disconnect between social media activity and revenue generation has become one of the most challenging pain points for modern B2B organizations. But what if your social media strategy could do more than just generate likes and shares? What if it could become a genuine, revenue-driving machine that both marketing and sales teams celebrate? In this recap of the episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with guest Jay Feitlinger about those questions. Jay is the founder of StringCan Interactive, a leading B2B marketing agency
How Initiatives Halved Its Customer Response Time via Agorapulse
With nearly 12,000 followers on Instagram and hundreds of daily interactions, Initiatives can count on a committed and supportive community to relay its missions and values. Specializing in supporting schools, sports, and cultural establishments for their charitable projects, the French-based company has built a true digital ecosystem around its cause. But growth is also accompanied by significant challenges, such as effectively managing interactions, maintaining a constant presence, and structuring activities on social networks. To meet these challenges, the Initiatives social media team chose Agorapulse as an ally. Discover how this collaboration has strengthened the Initiatives organization, their responsiveness, and impact
Making AI Human: A Social Media Storyteller's Playbook
Are you struggling to explain AI technology in a way that actually connects with your audience for B2B marketers? Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high if your message is too technical. You'll lose engagement to simplify it, and you might lose credibility. That’s exactly what’s unpacked in the recap of the episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, where our Chief Storyteller Mike Allton talks with Kristina Keene, the director of Brand and Content at Flip. Her experience in brand development and
52 Content Ideas to Fill Up Your Calendar This Year
For the average social media marketer tasked with creating engaging content day in and day out, maintaining a perfect balance of quantity and quality is exhausting. How can you possibly come up with that many great ideas for social media content over and over again? And how do you manage to then create, post, and analyze the content and still somehow have time to eat and sleep (and have a personal life)? In this guide, we cover everything content-related, from content ideation to time-saving publishing workflows. We’ll even share our superpower of proving how your social media content can help
Megan Myers: How Hocking Hills Transformed Tourism Storytelling
Tourism marketers are constantly balancing the need to showcase breathtaking landscapes while measuring whether all those likes translate to visitors. In this episode of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, Megan Myers, digital media director for the Hocking Hills Tourism Association, tells how she has transformed how Southeast Ohio tells its story. Tell us about the Hocking Hills Tourism Association's marketing strategy before you came on board. Megan Myers: Hocking Hills is a region in southeast Ohio. Our biggest attraction is the Hocking Hills State Park, and as the tourism association of the area, we market the
Robert Carnes: How to Tell B2B Stories that Convert
What if you could turn your 'boring' industry into a source of compelling stories that resonate with your target audience? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Robert Carnes, marketing manager at GreenMellen Digital Agency and author of three books about storytelling, to answer that question. What is the biggest misconception people have about creating content for 'boring' industries? Robert Carnes: I'm glad you put air quotes around that because they can ... Oftentimes, a lot of the clients and the industries that we work with can feel
With Agorapulse, This National Museum Grew to 800K Subscribers
With 12 sites in France, the National Museum of Natural History is a place of culture, teaching, and gathering. In Paris, the establishment is best known for its three flagship sites: The Jardin des Plantes, which includes several galleries The Zoological Park of Paris The Musée de l'Homme The museum is also a research center attached to the Ministry of Education and Research and the Ministry of Ecological Transition. The museum's work, behind-the-scenes, and news are shared daily on social media. Objectives: Optimize Multi-site Management and Maximize Engagement Across all communication channels, Lou Viger, head of Communications, and her team
Staci O'Prey: How to Quickly Adapt to Your Industry
Have you ever stepped into a new role in an unfamiliar industry and wondered how you'll ever get up to speed? Many marketers face this challenge. It requires acquiring mountains of industry knowledge quickly. Learning to read the market wins, understanding your customer's desires, and navigating this transition are no small feats, and the pressure to deliver results can feel insurmountable when you're still finding your footing. That's what Social Pulse: Retail Edition episode’s guest Staci O'Prey excels at. The field marketing manager at Coldwell Banker Realty chats with host Agorapulse’s Chief Storyteller Mike Allton. Could you share your initial
Katie Brinkley: How to Do More With Less Content
What if you could deliver better results for your clients while creating less content? What if you could transform your agency's approach to social media management, increase client satisfaction, and reduce team burnout all at the same time? Social Pulse: Agency Edition guest Katie Brinkley today has mastered those answers. As a social media trailblazer with over 20 years of digital marketing expertise and the founder of Next Step Social Communications, she's developed a revolutionary approach that's changing how agencies think about social media management. Host Mike Allton: With artificial intelligence, with ChatGPT or Gemini or Claude, you can create
How to Use Social Media Team Reports to Get Better (and Bigger) Results
Your social media team crafts beautiful content, engages with followers, and fields comments daily. You're feeling productive and fulfilled. But do good vibes tell you—and the other teams you work with—that your team's work matters? If you want to showcase your team's contributions, you need to build result-driven reports. Reports that spotlight performance trends, validate resource allocation, and power smart decisions that executives care about. Agorapulse turns meaningful metrics into 'a-ha!' moments that anyone can grasp—even your colleagues not on 'The Facebook.' All while saving your team hours of manual work each month. Create your free account of Agorapulse and
Nathaniel Jones: Don't Play It Safe, Innovate With Purpose
Are you worried that if you don't innovate, you'll eventually become invisible to your audience? But you also struggle with a fear of change. How do you break free from this cycle and push your market to new heights without risking everything you've built? This Social Pulse: Retail Edition episode's guest Nathaniel Jones, director of Marketing at Farm and Home Supply, shares insights and advice about those questions with host Agorapulse’s Chief Storyteller Mike Allton. What sparked your realization that 'playing it safe' wasn't going to cut it anymore in retail marketing? Nathaniel Jones: It was about 10 years ago.
How The Right Tool Helped This Agency Double Its Social Media Team
When Adtrak's social media team found themselves juggling hundreds of browser windows to manage client accounts, they knew it had to make a change. After discovering Agorapulse, they didn't just gain a solution to their technical headaches. It also became the catalyst for dramatic team growth, expanding from three to seven team members and successfully managing over 100 social profiles for their 400+ SME clients. As head of Internet Marketing at Adtrak, Ashley Elton leads a powerhouse team of approximately 100 digital marketing professionals. Their UK-based agency serves over 400 SME clients across Britain and the United States, delivering such
Anatole Ashraf: Transforming Department Silos into Revenue
Many B2B marketers struggle with departmental disconnects that leave potential revenue on the table and create frustration across the organization. But what if there was a way to break down these silos and transform them into powerful revenue-generating engines? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Anatole Ashraf, a seasoned senior marketing leader. His experience at LinkedIn and BNY Mellon has given him unique insights into orchestrating marketing success across organizations. When have you seen departmental silos impact business results? Anatole Ashraf: Absolutely. At a financial services firm, in the past,
Adam Buchanan: Turning Social Media Skepticism Into Champions
Are you tired of hitting a wall every time you try to get leadership to buy in for your social media initiatives? If you're managing social media for a retail brand, you've probably experienced that frustrating moment when you're passionately explaining the potential impact of a new campaign, only to be met with doubting looks and questions about social ROI. What if you could transform those skeptical executives into your biggest social media champions? In this recap of an Social Pulse: Retail Edition episode, guest Adam Buchanan talks about with host Agorapulse’s Chief Storyteller Mike Allton. Adam has mastered the
Jordan Buning: Transform Your Agency for Today's Market
Technology is advancing at breakneck speed. Client expectations are constantly shifting, and the very nature of marketing is seemingly changing with each passing quarter. For agency owners who have inherited or acquired established firms, those changes create a unique challenge. How do you update your agency's services, processes, and culture without destroying the foundation that made it successful in the first place? Jordan Buning, the president of DDM Marketing and Communications, a full-service marketing agency in Grand Rapids, Michigan, has been tackling that question. Under his leadership, DDM has successfully navigated the transition from traditional marketing approaches to modern digital-first
Luxury Hotel Social Media: Rosewood Hotels's Five Star Strategy
In today's digital landscape, beautiful imagery alone isn't enough to capture and maintain audience attention. Luxury properties face increasing pressure to stand out in overcrowded social feeds and to deliver measurable results. The challenge becomes even more complex when you consider the sophisticated expectations of luxury travelers. They want to feel connected to the property, understand its unique story, and imagine themselves in the experience. This leaves many social media managers asking, 'How do we transform our social presence from a digital billboard into storytelling platforms that drives real business results?' Today’s guest of Social Pulse: Hospitality Edition with Agorapulse’s
Gen Z Team Success: Unpacking Glewee's B2B Marketing Formula
Many marketing leaders find themselves caught between the need for proven business acumen and the desire for fresh, innovative thinking that seems to come so naturally to younger talent. But what if there was a way to build a team that combines both? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Christian Brown, co-founder and chief marketing officer of Glewee, an all-in-one influencer marketing platform that's by over 5,000 brands and 12,500 plus influencers as a Forbes 30 under 30 honoree. Christian has pioneered a unique approach to team building, cultivating
Child Welfare Agency Transforms Social Media Strategy, Achieves Record-Breaking Q1 Results
In just one month, Iris Family Support Center achieved what had previously taken an entire year—reaching their annual social media engagement goals and reducing their social media management time by 75%. Here's how the right tools and strategy can help nonprofits maximize their impact and connect more effectively with families in need. Mission of Compassion: Meet Iris Family Support Center For 50 years, Iris Family Support Center (formerly SCAN, Inc.) has been dedicated to protecting children and preparing parents across 41 Indiana counties. What began with 11 volunteers in one town has grown into a comprehensive family support organization with
How AI Can Make a Huge Difference in Content Marketing for Agencies
Creativity and efficiency often seem at odds, but AI bridges that gap. So, how exactly does AI work in the realm of content marketing and agencies and working on behalf of clients? In this recap of the Social Pulse: Agency Edition, hosted by Agorapulse’s chief storyteller, Mike Allton, Kristin Tynski shares how she seamlessly integrates AI into the fabric of her content marketing, SEO, and PR strategies. As the co-founder and senior VP of creative at Fractl, Kristin has harnessed AI to turn data into compelling content, automate mundane tasks, and ultimately drive remarkable results. The New Way of Working
Competitive Audit: How to Use Agorapulse to Conduct One Easily
Do you get the sense that competitors outperform your brand on social media? Wondering what they're doing that your team isn't? How about what they aren't doing that you could start today? Conduct a competitive audit to stay ahead of the curve and get more value from your social media strategy. By analyzing the competition, you can see what other brands in your space do well on social media and identify areas where your brand can improve. This article covers how to perform a competitive audit with Agorapulse. By the end, you'll know how to compare your performance to the
Social Media Reporting Time Slashed by 75% via Agorapulse
As the first dedicated marketing manager for Valtech Group, Sara de Craemer stepped into a complex role overseeing social media for a diverse portfolio of 16 industrial automation and recycling technology companies. A total of 10 active LinkedIn channels required regular content and performance tracking. So, Sara faced the daunting task of building a marketing infrastructure from scratch while maintaining consistent reporting across all channels. Industrial Innovation Meets Social Media Challenge Valtech Group stands at the forefront of industrial automation and sustainable technology solutions. Operating from Belgium but serving customers worldwide, the group comprises 16 specialized companies with 450 employees,
Retail Psychology: A Masterclass in What Shoppers Need
While in a store, when a product stops you in your tracks and makes you reach for your wallet, it's retail psychology at work. Today's Social Pulse: Retail Edition guest Michael Casey pulls back the curtain on retail psychology and shares his knowledge with Agorapulse’s Chief Storyteller Mike Allton. Share a story about one of your products that unexpectedly became successful and what you learned about consumer behavior from that experience. Michael Casey: You said the AB doer—we call it that—and the AB doer, it's an AB product, but it's interesting how the retail psychology shifted on that particular product. We
Luxury Hotels: A New Hospitality Experience
Today's travelers are increasingly seeking authentic, independent experiences. They want to feel like locals. Now, tourists, they're often comfortable with technology and often prefer digital solutions to human interaction but this creates an interesting challenge for hoteliers. How do you market and build trust in a hospitality experience that intentionally minimizes human contact? That's exactly what today's guest of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, Chad Ludeman has figured out. As co-founder of Lokal Hotel, a pioneering boutique hotel brand that's revolutionizing the hospitality industry with its innovative invisible service concept through thoughtful design and strategic marketing, Chad
How AI Is Transforming Podcast Outreach: From Paid Posts to Perfect Partnerships
Agency owners are struggling to get their clients on the right podcasts. Traditional outreach methods are time-consuming, inefficient, and often lead to rejection after rejection. But AI can transform your podcast outreach strategy. In this recap of the Social Pulse: Agency Edition, hosted by Agorapulse's chief storyteller, Mike Allton, Kara Wood shares how AI can play a major role in podcast outreach. She pioneered the use of AI to revolutionize how agencies approach podcast outreach and media partnerships. What do traditional paid media and outreach strategies typically look like for agencies and why they're becoming just so ineffective these days?
Social Media Balance for Hospitality Brands
Every social media manager knows the pressure of sharing engaging content, but what if your job requires you to promote a luxury destination while protecting the privacy of members who pay hefty dues specifically for that privacy? That's exactly what social media professionals in private clubs and exclusive resorts face every day. You're tasked with attracting prospects, yet moments often can't be shared. Your most engaging content might be sitting unusable on your phone because it includes a member who values their privacy. Unlike other hospitality venues, you can't just encourage location and share their experiences. If you're not in
Lead Generation for B2B: How to Stop Wasting Time on Social
Many B2B marketers struggle to connect their social media efforts to actual business results, leaving them questioning whether it's worth the investment at all. What if you're just doing it wrong? What if there was a way to transform your social media strategy from a resource drain into a powerful lead generation engine? Katie Street, the founder of Street Agency and host of one of the UK's leading marketing podcasts, answers those questions and more in this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, with our Chief Storyteller Mike Allton. What's the biggest mistake you see B2B companies making
Social Media Statistics in 2025 You Need to Know
Between new channels and popular content formats, social media marketers need to know what's trending. When you stay on top of social media statistics, you get the data you need to create a winning strategy. Which channels should you prioritize in your 2025 social media strategy? Which content formats should your team test? And should you consider phasing out certain channels or formats? In this article, we'll highlight essential social media statistics in 2025, so you have the insights you need to develop a smarter organic and paid social media marketing strategy for the coming year. For current social media
Agency Relevance: Ways Agencies Should Navigate Change
The pressure for agency relevance is constant, but the path forward is not always clear, and the stakes are incredibly high. How do you know when to pivot? Carol Morgan, founder and president of Denim Marketing, addresses those questions in Social Pulse: Agency Edition. She's successfully navigated industry transformations including two major agency rebrands, the great recession, and technological shifts as the author of books on social media marketing in a leader within the National Association of Home Builders. When did you realize your agency needed to make a significant change? Carol Morgan: Well, it's interesting, so way back in the
Scalable Social Media Teams and How to Build Them
If you've ever felt overwhelmed by the growing demands of social media management, you're not alone. Maybe you're currently juggling multiple property accounts, feeling like you're spread too thin. Perhaps you're worried about maintaining quality while keeping up with quantity, or maybe you're simply wondering if there's a better way to structure your social media operations. Jessica Harrington, guest of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, knows exactly how that feels because she's lived it. As the Corporate Social Media Manager at Springboard Hospitality, Jessica found herself single-handedly managing social media for 25 different properties. But instead
Building Marketing Assets and Convert Creativity into Results
Ever looked at your marketing assets and thought, 'These look amazing, but are they actually driving results?' It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on brand, and beautiful, but are they converting? Are they truly connecting with your audience and moving the needle on your business objectives? If you're struggling with this balance between artistic excellence and business impact, you're not alone. Many marketing teams find themselves trapped in this cycle, creating visually appealing content that fails to drive meaningful engagement or conversions. Meisha Patterson, a dynamic digital
How This Marketing Agency Utilized Platform Partnerships
How can you get started with platform partnerships, and do you need them? The traditional agency model can feel like you're always starting from scratch, having to prove your worth with each new prospect. But what if there was a way to instantly establish credibility, create recurring revenue, and position your agency as a strategic partner rather than just another service provider? What if you could leverage and establish platforms, reputation, and resources to grow your agency? Some forward-thinking agencies are doing that through strategic platform partnerships. Agorapulse’s Chief Storyteller Mike Allton talks with Ali Schwanke, founder of SimpleStrat, a growth
Social Media Revenue: How One Retail Brand Went Beyond Likes
What if you could transform your social media presence from a cost center into a social media revenue-generating machine? For too many retail brands, social media success is still measured by vanity metrics, likes followers, and reach. But what if there was a better way? And that’s exactly what Agorapulse’s Chief Storyteller Mike Allton explores with today's guest Katie Murphy, head of social media at Early Years Resources. Katie has revolutionized how her company approaches social media measurement, driving a stunning 341 percent increase in direct revenue from social media and a 236 percent increase in conversions. Today, she's here to