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Social Media Approval Process: A Checklist for Your Team
If you're on a social media team, you should build an approval process. Start streamlining workflows, avoiding errors, and optimizing campaigns. Even if you only manage a few agency clients or collaborate with colleagues throughout your company, you need a process. When your social media team doesn’t have an approval process, you waste valuable time in making simple mistakes and losing out on optimizing campaigns. Need a hand getting your team members on board with an approval workflow? Here’s how your team can benefit from creating and sticking to a social media approval process. 1. Fewer Emails and Messages Without
LinkedIn Algorithm 2025: What's Changed and How to Stay Visible
The LinkedIn algorithm in 2025 has changed what engagement looks like on the network. If you’ve noticed your posts getting fewer views, less interaction, or slower follower growth, you’re not alone. According to the Algorithm InSigh ts 2025 report by LinkedIn expert Richard van der Blom, organic performance on the platform is taking a serious hit: Views are down by 50% Engagement has dropped by 25% Follower growth? Down by 59% The culprit? A shifting algorithm and evolving user behaviors. In 2025, LinkedIn is doubling down on relevance, quality, and intentional engagement. A whopping 81% of B2B campaigns fail to
Social Media for Universities: How to Keep Your Students Engaged
If you're working in university administration, you're already hyper-aware of the fact that a large majority of your school's students are glued to their phones daily. After all, 98% of college students use social media, according to Experian. Students are frequent users of multiple social media platforms and often use a combination of social platforms that include Facebook, Instagram, YouTube, and TikTok. According to MSSmedia’s article, “Social Media Habits of College Students by Platform,” Gen Z is spending almost 4.5 hours a day on social media. Though some universities may view social media as a distraction from students' education, social
Jack Appleby: How to Internally Sell Social Strategy
How many times have you crafted what you know is a brilliant social media strategy, only to watch it get shot down in the boardroom? You're sitting there with data, insights, and a clear vision for success, but somehow you keep hearing, 'We don't have the budget,' or 'Let's table this for next quarter.' Meanwhile, you watch other departments get approval for their initiatives without breaking a sweat. The truth is, your ideas aren't the problem–it's how you're presenting them. When you can't get internal buy-in, your career stagnates, your team loses morale, and your company misses out on massive
Amy Rosenberg: How Letting Go of Your Agency Grows It Faster
Every agency owner knows the feeling of that pit in your stomach when you hand off an important client project to a team member. What if they miss something crucial? What if the client isn't happy? What if this reflects poorly on the reputation you've worked years to build? So you hover, you revise, you redo work that was perfectly fine, and you convince yourself that 'it's just easier if I do it myself.' But here's the brutal truth: this need for control isn't protecting your agency; it's strangling it. When you're the bottleneck for every decision, every deliverable, and
TikTok Algorithm: What You Need to Know to Go Viral in 2025
In this ultimate guide, we explain the inner workings of the TikTok algorithm, the factors that influence it, and share expert tips to boost your chances of going viral. Let’s get into it. How the TikTok Algorithm Works Before we go into the specifics of the TikTok algorithm, we need a basic understanding of how it works. Unlike algorithms on other social media platforms, TikTok's algorithm prioritizes content based on user interactions and preferences rather than followers or popularity. Even if you're new or have few followers, you can still go viral. That can be achieved by understanding and using
68% Engagement Growth in 6 Weeks: How Social Squib Transformed Client Results Through Strategic Analysis
Social Squib, a boutique digital marketing agency specializing in paid social media for high-end service providers, struggled to deliver the kind of measurable results that set agencies apart. Why? Too many tools that couldn't deliver. Founder Anne Popolizio and social media manager Reyna Pizarro juggled fragmented tools with limited analytics, which made it practically impossible to prove ROI or make strategic recommendations based on solid data. After implementing Agorapulse's comprehensive analytics and content reporting features, Anne and Reyna were able to transform their approach from reactive content creation to strategic analysis. Now, they could identify top-performing content types, adjust strategy
Chris Penn: What You've Got Wrong About LinkedIn
Are you tired of posting consistently on LinkedIn only to watch your content disappear into the void? You're following all the 'expert' advice, like posting at optimal times, using hashtags, and engaging with comments—yet your reach keeps declining and your posts feel like they're shouting into an empty room. You're not alone in this frustration, and you're probably wondering if there's something fundamentally broken with your approach or if the platform itself has changed the rules without telling anyone. That's exactly what our guest today discovered, and instead of accepting mediocre results, he did what any good data scientist would
Jeff Tormey: The Truth About Leaving Your Job to Start an Agency
Leaping from a stable full-time job to starting your marketing agency sounds like the ultimate dream: being your boss, setting your schedule, choosing your clients. But here's what most people don't talk about. The transition is brutal, and agency life is nothing like having a job. The sleepless nights wondering if you'll make payroll, the feast-or-famine cycle that becomes your new normal, the crushing weight of being responsible for everything from client delivery to keeping the lights on. One day, you're celebrating landing a dream client, the next you're dealing with scope creep that's eating your profit margins alive. The
LaRhonda Strong: Balancing Art and Analytics In Hospitality
In today's digital landscape, hospitality marketers face an impossible-seeming challenge: create content that stands out in crowded feeds, captures the unique essence of your property, and delivers measurable business results. Many social media managers feel torn between their creative instincts and the pressure to report hard numbers. Should you prioritize beautiful, aspirational content that reflects your brand vision, or focus on what the analytics say will perform best? This tension leaves many hospitality marketers feeling frustrated, wondering if they're truly making an impact or just posting into the void. That's why we're thrilled to welcome LaRhonda Strong to the show
David Neff: How to Scale Your Agency With Strategic Expansion
Many agency owners find themselves trapped in a single industry niche, constantly fighting for the same clients and struggling to break through growth plateaus. You've developed expertise in one vertical, but the market is getting saturated, competition is driving down prices, and you're vulnerable to industry-specific downturns. What if expanding into multiple industries could be the key to sustainable growth? Is diversification the answer to building a more resilient agency, or will it just dilute your focus and reputation? Today, we're joined by David Neff, founder and president of Neff, an award-winning full-service advertising and public relations agency. With over
Chelse Hensley: How to Stop A Scroll With Your Content
Are your social media ideas getting lost in translation when it comes to visual execution? You spend hours crafting the perfect strategy, developing messaging that hits all the right notes, but when it comes time to create the actual content, something gets lost along the way. Your posts don't have the visual punch they need to stop the scroll, your carefully planned campaigns fall flat, and you're left wondering why your brilliant ideas aren't converting into the engagement you know they deserve. Sound familiar? You're not alone in this struggle. That's exactly what our guest today is here to help
Amanda Robinson: AI Won't Save You, How Meta Advertising Can
AI tools are incredibly powerful, but they're not magic wands that automatically transform your advertising results. The missing piece isn't more technology or another tutorial; it's having a real human guide you through the actual implementation process when it's most relevant to your specific business situation. You're not alone in this frustration, and today's guest is here to show you exactly what you need to bridge that gap. Amanda Robinson is the founder & CEO of The Digital Gal Inc. and a certified Meta Marketing Partner who has been revolutionizing how businesses approach Facebook and Instagram advertising since 2014. She's
Rebranding a Destination: Social Media Strategies That Actually Work
Rebranding a destination is one of the most challenging tasks in hospitality marketing. You're not just changing colors and logos—you're reshaping perceptions, realigning visitor expectations, and potentially disrupting years of established awareness. Many destination marketers struggle to effectively communicate these brand shifts, resulting in confused audiences, wasted resources, and fragmented brand experiences across channels. How do you ensure your rebranding efforts actually resonate with potential visitors? Which platforms drive meaningful engagement with your new brand identity? And how can you measure whether your rebrand is actually working? Today's guest has navigated these challenges with remarkable success. Cristal Rodriguez, Marketing Director
Darwin Liu: Build Your Agency to Thrive Through Transformations
Running a marketing agency today means constantly adapting to a never-ending stream of platform changes, algorithm updates, and emerging technologies. Just when you've mastered Facebook Ads, suddenly TikTok demands attention. You finally understand SEO, then Google changes everything overnight. Each pivot requires new skills, different team members, and updated client strategies—all while maintaining profitability and keeping clients happy with results. The pressure to stay relevant while delivering ROI has never been more intense. Today, we're fortunate to have Darwin Liu, Founder and CEO of X Agency, a digital marketing firm that has not just survived but thrived through 15+ years
The Death of the Traditional Marketing Agency (And What's Rising to Replace It)
You're watching competitors win business with lower prices while you're trying to justify your value, and it's becoming harder to retain clients long-term. The traditional agency model of piecing together multiple tools, managing countless subscriptions, and acting as a go-between for various platforms is becoming obsolete, leaving agencies scrambling to prove their worth in an evolving landscape. Meet Shaun Clark, CEO of HighLevel, who has revolutionized how agencies operate by creating the first-ever all-in-one white-label marketing platform designed exclusively for marketing agencies. Shaun has empowered thousands of agencies to transform from service providers into comprehensive solution partners, helping them build
Haydn Fleming: How to Scale Clients (And Avoid Breaking)
Does your agency feel like it's held together with duct tape and excitement? You wonder how your team will manage yet another account. The constant juggling act leaves you exhausted. Today's guest knows exactly how to transform that chaos into a well-oiled machine. Haydn Fleming , CMO of 2POINT Agency and Managing Partner of their Dallas branch, has built systems that successfully managed client programs simultaneously. As someone who's plugged into countless marketing programs at any given time, Haydn brings practical, proven strategies for creating sustainable systems that scale. And he's here to show how you can build an agency
How Groupe Igensia Education Grew Social Engagement by 32%
Groupe Igensia Education is a major player in education and professional training in France. As a federation of non-profit associations, the group brings together 10 schools across four cities, offering a wide range of academic programs in fields like business, management, and human resources. Their mission on social media? Connect with a wide range of audiences—students, parents, corporate partners, and education advisors—while showcasing the value of their programs and inspiring future learners and collaborators to join their journey. We sat down with Rémi Menochet, Social Media Team Manager at Groupe Igensia Education, to hear how Agorapulse helped his team boost
AJ Wilcox: Your Guide to Advanced LinkedIn Advertising
Are you pouring your B2B marketing budget into LinkedIn ads but struggling to prove their actual impact on revenue? You're not alone. Most marketers get stuck thinking LinkedIn advertising begins and ends with lead generation forms, missing out on sophisticated strategies that can transform prospects into paying customers. The reality is that advanced LinkedIn advertising goes far beyond collecting email addresses - it's about creating multi-touch experiences that warm prospects, support account-based marketing efforts, and provide clear attribution back to revenue. But how do you move beyond basic tactics to implement strategies that drive measurable business growth? That's exactly what
Reddit Social Listening: Discover Authentic Audience Insights
Reddit is widely considered the top online forum, especially in terms of user activity, content diversity, and cultural influence. And now you can tap into valuable insights with the new Reddit social listening tool available from Agorapulse. We’re really excited about the new addition, and we think you will be too. Let’s take a closer look at Reddit listening and how it can help you. Why Is Social Listening Important For Marketers? Social listening means monitoring social media for conversations, keywords, and topics relevant to your brand. Listening gives you valuable intel on your brand. But these conversations don’t usually
Meghan Pontius: Don't Copy-Paste Cross-Platform B2B Content
Are you tired of posting the same content across all your social media channels, only to see it fall flat on some platforms while performing well on others? Many B2B marketers struggle with this common challenge: trying to make one piece of content work everywhere, or worse, feeling overwhelmed by the need to create entirely separate content for each platform. What if there was a better way? What if you could learn how to strategically adapt your core message for different platforms while maintaining brand consistency? Today's guest has mastered exactly that. I'm excited to welcome Meghan Pontius from Red
How Igensia Education Group Grew Social Engagement by 32%
Igensia Education Group is a major player in education and professional training in France. As a federation of non-profit associations, the group brings together 10 schools across four cities, offering a wide range of academic programs in fields like business, management, and human resources. Their mission on social media? Connect with a wide range of audiences—students, parents, corporate partners, and education advisors—while showcasing the value of their programs and inspiring future learners and collaborators to join their journey. We sat down with Rémi Menochet, Social Media Team Manager at Igensia Education Group, to hear how Agorapulse helped his team boost
Stop Chasing Algorithm Hacks: What Really Works for Instagram Organic Reach
Are you tired of endless Instagram “algorithm hacks” that promise the world but deliver nothing but wasted time and effort? You spend hours creating content based on the latest 'insider tip' only to watch your reach flatline or even decline. You're constantly second-guessing your strategy, wondering if you're missing some secret formula that everyone else seems to know. The truth is, most of what you've been told about the Instagram algorithm is either outdated, oversimplified, or flat-out wrong. That's exactly what our guest today is here to help you fix. Jenn Herman is a globally recognized Instagram expert, author of
How Poor Video Quality Is Sabotaging Your Social Media Success
Are you posting videos on social media but struggling to see the engagement and results you're hoping for? You might be shocked to learn that the quality of your video production could be the invisible barrier between you and your business goals. Poor lighting, shaky footage, and unprofessional audio look bad and they send subconscious signals to your audience that undermine your credibility, reduce trust, and ultimately hurt your bottom line. You're investing time and energy into creating content, but if your video quality isn't up to par, you might be doing more harm than good to your brand's reputation.
The Practical Professor: Turning Social Media Students Into Strategic Professionals
Are you frustrated with the gap between what new social media hires learned in college and what they actually need to know on day one? You're not alone. Too many graduates enter the workforce with theoretical knowledge but lack the practical skills, strategic thinking, and real-world experience that employers desperately need. They can create content but struggle with crisis management, understand algorithms but can't tie campaigns to business objectives, and know the platforms but miss the strategic nuance that separates good social media work from great results. The disconnect between academic training and industry reality is costing businesses time, money,
The Social Listening Goldmine: How Smart Brands Mine Conversations for Revenue
Are you treating social listening like glorified brand monitoring? You're missing a massive opportunity. While you're counting brand mentions, your smartest competitors are mining social conversations for product ideas, competitive intelligence, and customer insights that directly drive revenue. The conversations happening right now on social media contain a goldmine of business intelligence, from unmet customer needs to competitor weaknesses to emerging market trends. Most brands don't know how to extract that value. That's exactly what today's guest, Brooke Sellas, is here to help with. Brooke is the CEO and Founder of B Squared Media, an award-winning social media agency specializing
Perfecting the Pitch: AI-Powered Practice for B2B Sales Success
Have you ever hung up from a sales call and immediately thought of all the better responses you could have given? Or maybe you've sent your sales team into important conversations, only to discover they weren't fully prepared for the tough questions that came their way. In today's high-stakes B2B environment, a single conversation can make or break a major opportunity. Sales leaders are caught in a difficult position. How do you scale personalized coaching across your entire team? How do you ensure consistent messaging while allowing for authentic conversations? And most critically, how do you know your team is
Joshua Jacoby: AI for Agencies and Strategies That Bring Results
AI has fundamentally altered how search engines evaluate and rank websites. Many agency owners feel like they're playing a game where the rules keep changing without notice, risking client retention and struggling to articulate their value proposition in this new landscape. Today’s Social Pulse: Agency Edition, powered by Agorapulse, guest Joshua Jacoby owns My Favorite Web Designs, a Mesa-based digital marketing agency that's successfully guided over 200 local clients through evolving search landscapes. His expertise in SEO web design, combined with his ability in crisis, positions him perfectly to help us navigate the AI revolution reshaping search. Could you share
Carlos Fajer: Finding ROI For Your Experiential Marketing
Other hotels are investing heavily in experiential marketing, yet you struggle to justify the expenses to leadership. Should you be measuring guest satisfaction differently? What about long-term brand value, and how do you connect these experiences to actual revenue? These are questions that keep many hospitality marketers up at night, and that's exactly what we're going to address today. In this recap of Social Pulse: Hospitality Edition, powered by Agorapulse, guest Carlos Fajer, Marketing and Communications Director at W Mexico City, has mastered the art of not just creating exceptional brand experiences but measuring their true business impact. He's here
How Vantage Plastics Achieved 25,000,000% Growth
After joining Vantage Plastics as a one-man marketing team, Tim Bish transformed the company's social media presence from basic twice-weekly PowerPoint templates to an engaging, strategic channel that drove significant results. By using Agorapulse to manage multiple platforms, schedule content, and generate comprehensive reports, Tim achieved an incredible 25,000,000% growth in social media performance and 175% year-over-year engagement growth, while convincingly skeptical leadership of social media's value for B2B manufacturing. Moving From PowerPoints to Powerful Posts Tim Bish serves as the strategic marketing, training, and AI specialist at Vantage Plastics, a conglomerate of five different companies in the plastic manufacturing
A People-Powered Approach to Omnichannel Marketing
Successful omnichannel marketing isn't about mastering more platforms. It's about putting people at the center of everything you do. In this recap of a Social Pulse Podcast episode, guests Heather Disarro and Mark PopeJoy from Soapbox Influence and Retail Media share about how they've cracked the code on creating marketing that flows naturally across touchpoints while keeping the human element front and center. How has the concept of omnimarketing evolved since you both began your careers? And what do you see as the biggest misconceptions B2B marketers have about it today? Mark Popejoy: Yeah, I think when I first started,
How Citadel Insurance Slashes Social Media Time by 50%
Stephanie Jaynes, marketing director at Citadel Insurance , faced significant challenges managing social media for multiple niche insurance programs with limited resources. After adopting Agorapulse, her team cut social media management time in half, successfully expanded to multiple niche audiences, and made data-driven decisions that improved engagement across platforms. The centralized platform enabled better team collaboration and helped transform their social media approach from reactive to strategic. Underwriting the Expert: Meet Citadel Insurance Citadel Insurance is a specialized insurance brokerage based in Utah that serves unique professional segments, including home inspectors, beauty professionals, transportation companies, and nutraceuticals. Unlike traditional insurance
Ashley Currin: How to Keep Your Hospitality Brand While Merging
Many marketing hospitality directors find themselves asking, “How do we honor our legacy while embracing change? What elements of our brain do we keep, and what do we reinvent?” In this recap of Social Pulse: Hospitality Edition, powered by Agorapulse, guest Ashley Currin, Director of Marketing at CSI DMC, brings unique insights into the delicate art of brand evolution during major organizational change. Ashley is currently steering one of the industry's most significant mergers between CSI DMC and 360 DG. What challenges did you identify when you planned this merger of two established brands? Ashley Currin: The big thing is
Lindsey Naber: Micro-Influencers as the Next Big Sales Drivers
Countless retail marketers are wrestling with how to make influencer marketing work for their specific location and their customer base—and that's exactly what our guest today is here to help with. In this recap episode of Social Pulse: Retail Edition, powered by Agorapulse, Chief Storyteller Mike Allton talks to Lindsey Naber, the senior director of brand marketing at Rawlings Sporting Goods. Lindsey leads national marketing efforts while working directly with B2B customers, including retailers, team dealers, and catalog internet accounts to ensure proper brand representation across all channels. Tell us a little bit about your role at Rawlings and how
How to Set Up a Social Media Workflow Successfully
Short on time? You need a social media workflow that helps you work faster, so you can make real progress toward marketing goals. Whether you work with a marketing team or you manage agency clients, a social media workflow lets you handle tasks efficiently as you collaborate with colleagues. With a solid workflow, you can check tasks off your list, avoid constant distractions, and optimize your results. (And sign up for a free trial with Agorapulse and see how you can start saving time and money with Agorapulse.) Tools to Optimize Your Social Media Workflow To develop a workflow that
Harnessing User-Generated Content Easily
User-generated content (UGC) has become content gold for brands looking to build authentic connections with their audience. Why is UGC such a big deal? For starters, UGC provides social proof, boosts engagement, and builds trust with your audience. But the business benefits of UGC go much deeper than that. Benefits of UGC Featuring UGC on product pages can increase time-on-site by up to 90% and conversions by 29%. Ads featuring UGC achieve 4x higher click-through rates and a 50% drop in cost-per-click compared to average ads. 56% of consumers say they are more likely to buy a product after seeing
Igor Avidon: The Best Agency Leaders Don't Have All the Answers
If you're caught in this cycle of being the agency hero, constantly swooping in to save the day, you might be the biggest obstacle to your own growth. Today's Social Pulse: Agency Edition, powered by Agorapulse, guest Igor Avidon knows this challenge intimately. Founder and CEO of Avidon Marketing Group, Igor has built a thriving agency by doing the opposite of what many agency owners do. His approach to leadership and agency growth has transformed not just his business but the way his clients view what's possible with their own marketing. When did you realize being the agency 'hero' wasn't
Justin Brown: AI Strategies for Video Marketing (From An Expert!)
Are you struggling to produce enough video content to meet your B2B marketing goals? Video is essential for engagement, but the production process is slowing you down. You've got ideas, but limited time, resources, and perhaps technical know-how to bring them all to life. How many potential leads are you missing because that product demo or customer testimonial video is still sitting in your someday folder? The pressure to create more content across more channels is mounting, but your video production capacity isn't keeping pace. And this challenge is exactly what our guest has been solving for entrepreneurs and marketers
Jimdo Published 100% More Content with 10X Better Organization
When Jennifer Haack joined Jimdo as Head of Social Media & Community, she faced a huge challenge: build a social media department from scratch. But with manual processes and no centralized system, scaling quality content seemed almost impossible. Fortunately, her team turned to the Agorapulse social media management tool. By implementing Agorapulse, Jimdo's team doubled its content output while it established professional workflows. The result was an elevated social media presence. Meet the Brand Behind the Success Jimdo is a website builder focused on empowering self-employed professionals and freelancers. More than just providing tools, Jimdo enables entrepreneurs the freedom to
Hal Smith: Predicting Client Success for Your Agency (In 90 Days!)
Every agency owner knows this pain: the constant pressure to deliver consistent results across different channels, the endless status updates, and the gnawing feeling that there must be a better way to run things. In this episode recap of Social Pulse: Agency Edition, powered by Agorapulse, Hal Smith, the founder of H Street Digital and the architect behind a game-changing 90-day sprint system that's revolutionizing how agencies deliver results, shows exactly how he's transformed traditionally messy processes like media buying, creative testing, and attribution into a systematic approach that's changing the game for agencies everywhere. What led you to realize