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Mastering Social Media Content for Multiple Audiences
When using social media for the hospitality industry, most brands face a big challenge. Content needs to speak to both potential business partners and event planners who book large venues and contracts, while appealing to those individual guests who will actually stay at your property or dine in your restaurant. It's like running two different marketing campaigns simultaneously: one focused on ROI and business value, the other on experiences and emotions. How do you strike that perfect balance without diluting your message or confusing your audience? If you're wrestling with this challenge in your hospitality marketing, you're not alone. Here
Make Managing Ad Comments Part of Your Social Media Strategy
Social media ads generate more than just impressions, clicks, and conversions. The best social ads also spark conversations and invite engagement in the comments section. If your team typically ignores ad comments, you need to rethink that decision. Those comments can be a goldmine for your brand. Leaving them unanswered often means missed opportunities. For many brands, managing ad comments is easier said than done. In this article, we'll cover how to handle ad comment management efficiently and explore why it's so important for your social media strategy. Agorapulse's social media inbox makes ad comment management simple. Sign up for a
Agorapulse in Review: Features in 2024 That Made Work Better
When you depend on social media to promote your brand, build a community, and generate leads and sales, you deserve a social media management platform that evolves along with your needs. From new software and social integrations to new features for organic and paid social media, Agorapulse made a lot of updates to help your team make a measurable business impact in 2024. Read on to get the highlights in this infographic, and the details on new Agorapulse features for 2024. Software and Social Media Network Integrations Threads publishing Launched in July 2023, Threads gives brands a new option for publishing
Content Strategy: Three Dimensions to Master Effectively
In today's landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content but rather the framework or use to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that might keep content marketers like myself and you up at night and they're exactly what we're addressing in today's episode. That’s exactly what today’s
From 45K to 110K: How Hellowork Grew Its LinkedIn Presence
When Marjorie Levêque joined Hellowork as social media manager, the company was grappling with fragmented platforms, a lack of centralized tools, and a critical need to establish brand visibility. After becoming an Agorapulse user, Marjorie streamlined workflows and unified Hellowork’s social presence. She also grew LinkedIn followers by 144%, turning social media into a strategic asset that drives measurable business outcomes. About Hellowork and Marjorie Levêque Hellowork is a leading employment and recruitment platform based in France, managing multiple brands that target B2C and B2B audiences. Marjorie Levêque, the company's social media manager, is at the helm of Hellowork’s digital
Retail Brand Repositioning: A Social Media Manager's Guide
You've got an amazing idea for your company's social media, like maybe a fun TikTok series or a bold new approach to customer engagement or brand repositioning. You're excited. You've done your homework, but the moment you present it, you hear these dreaded words, 'We can't do that.' The constant wall of 'no' can make even the most passionate social media manager feel stuck and defeated. You're not alone. And, more importantly, there are proven ways to break through that resistance. And that's exactly what Agorapulse’s Chief Storyteller Mike Allton explores with our guest, Chelsea Napolitano in this episode of Social
How B2Bs Successfully Use LinkedIn for Nurture Campaigns
Navigating multi-month sales cycles. Balancing inbound and outbound strategies. Creating dozens of marketing and sales touchpoints. For many B2B companies, guiding prospects from awareness to conversion isn't exactly straightforward. But with a thoughtful LinkedIn lead nurturing strategy, your team can make the process much more efficient. In this article, we'll cover how to run B2B lead nurturing campaigns on LinkedIn—including expert advice for incorporating inbound strategies, outreach tactics, and paid campaigns into your approach. Agorapulse makes LinkedIn publishing, engagement, and reporting easy. Get a free trial of Agorapulse to test our social media management solution with your team for 30
How to Streamline Moderation and Focus on the Right Conversations
Social media comments: Where customer service meets public theater. Every day, your team faces an inbox full of praise, complaints, and random crypto messages. Those who take the time to leave a comment expect a quick reply—and so does everyone else who follows your page. Social media moderation shapes your brand's reputation and drives business growth. The right strategy and tools help you focus on conversations that matter. Ready to improve your social media moderation? Start your free Agorapulse trial today The Art and Science of Managing Social Comments of All Stripes Sure, responding to comments is polite. But it’s
B2B Influencer Marketing: The Impact, Proven Worth, and ROI
Are you struggling to justify your B2B influencer marketing budget to your leadership team? Do you find yourself questioning whether partnering with industry thought leaders is truly moving the needle for your business? In a world where every marketing dollar is scrutinized, proving the ROI of an influencer can feel like an uphill battle. How do you quantify the impact of these partnerships beyond simple engagement metrics? What metrics truly matter in the B2B space and how can you demonstrate the tangible value of influencer marketing to your stakeholders? These are the challenges that today's guest Sarah Fruy is breaking
How to Transition From Client to Agency and Overcome Challenges
Agency owners are entrepreneurs, and more often than not start their marketing agency because they see an area where they can improve and do better sometimes that's from within a different agency. Sometimes that's from within a brand that was using agencies, but going from being an agency client to owning and growing an agency of your own is challenging. Where do you start? What are some of the unique challenges and how can you overcome them? Agorapulse’s Chief Storyteller Mike Allton sits down to talk with David Mink about the CEO of Avalanche Media, a full-service marketing agency. David leads a
How to Use Social Media to Create Branded Customer Experiences
For successful social media agencies, building client brands is about much more than scoring quick wins or one-off sales. Instead, agencies make the biggest impact by focusing on connecting with client audiences and creating long-lasting customer loyalty. From LinkedIn and Facebook to TikTok and Instagram, developing delightful customer experiences is key. After all, nine out of 10 people are open to paying extra for a customer experience that makes them happy. In this article, we'll cover how to create branded customer experiences on social media, including tips for providing customer service, personalizing interactions, and building an engaged community. Managing branded
How a Brand Turned Social Chaos Into Customer Connections
Latched Mama, a unique e-commerce brand specializing in breastfeeding apparel, turned social media chaos into an organized, impactful customer experience by using Agorapulse. After the brand adopted the centralized social media management platform, Latched Mama gained the tools to build and nurture a thriving online community, improving both efficiency and engagement with their customers. About Latched Mama Latched Mama is a U.S.-based e-commerce company that designs breastfeeding clothing for moms seeking comfort and support. Beyond its products, Latched Mama has built an online community of more than 20,000 moms on Facebook. These women share their motherhood journeys and find encouragement
How to Use Market Repositioning to Evolve Your Brand
Your brand isn't just a logo or a tagline. It's the very identity of your business. But what happens when the market changes and your current position no longer fits? How do you declare your independence from an outdated image and forge a new path forward? That's exactly what today's guest Michaela Underdahl, marketing lead at Nimble CRM, is here to talk about in this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, with our Chief Storyteller Mike Allton. Michaela is about to share some revolutionary insights that'll help your brand not just survive but thrive in this
How Ditto Music Elevated Its Social Strategy by Using Agorapulse
Ditto Music, an independent music distributor, sought to engage and grow its audience of independent artists with a smart, efficient social strategy. Using Agorapulse’s clear reporting and actionable insights, Ditto Music transformed its social media approach and improved engagement, drove follower growth, and aligned global strategies across channels. All that allowed Ditto Music to save considerable time. About Ditto Music Based in Liverpool, UK, Ditto Music is one of the last fully independent music distributors, supporting over a million artists worldwide. Its distribution, publishing, and label services help musicians gain visibility on platforms like Spotify, Apple Music, and TikTok. Euan
How Twin City Web Solutions Found the Perfect Balance of Power and Simplicity with Agorapulse
Brian Hunt's agency faced a sudden 100% price increase from their social media management platform. So, he needed a solution that would maintain profitability while it better served his small business clients. Fortunately, he found that solution. By switching to Agorapulse, Twin City Web Solutions found a more streamlined platform that improved posting consistency, enhanced client reporting, and delivered better ROI tracking. And the company did all that while it saved significant monthly costs. About Twin City Web Solutions Founded in 2019, Twin City Web Solutions helps local businesses and nonprofits establish and maintain their digital presence. Its owner, Brian
How Agorapulse Brought Clarity to OKO.press’s Social Media Management
Faced with a high-stakes mission and an even higher volume of social engagement, OKO.press, a Polish nonprofit news organization, needed a process to manage thousands of daily comments and posts without compromising quality or compliance. Fortunately, Agorapulse brought order to the organization's social media management. Agorapulsed helped OKO.press streamline its operations, efficiently moderate thousands of comments, and comply seamlessly with strict election day laws. Now, OKO.press easily delivers critical news and connects with supporters, no matter the volume or regulatory constraints. About OKO.press Founded as a nonprofit media organization, OKO.press is dedicated to investigative journalism, human rights, and democracy. The
Quadient’s Journey to Efficient Social Media Management
Quadient, a multinational leader in customer communication and logistics solutions, faced challenges with disjointed and siloed social media operations. After switching from Hootsuite to Agorapulse, Quadient was able to centralize workflows, streamline collaboration, and empower teams—all while maintaining brand consistency. This shift let Quadient move from fragmented management to a unified strategy. This transformed their social media efforts into a coordinated, strategic operation. About Quadient Quadient is a global technology leader based in France, specializing in customer communication management, parcel solutions, and business process automation. The company serves more than 440,000 clients worldwide and operates in 29 countries. Quadient helps
Small Business Success in Three Easy Steps
What if we told you there was a 'compass' that could guide your marketing efforts with laser-like precision? We're going to discuss that compass in this overview of a Social Pulse Podcast episode. Our guest Dave Charest director of Small Business Success from Constant Contact, has distilled years of experience into what he calls the digital marketing success cycle for SMBs. What's the digital marketing success cycle for SMBs? Dave Charest: Yeah. So maybe I'll start with a story here as stumbled into this a little bit. Last year and the year before, I've been doing a yoga challenge.I have to
How Women Enterpreneurs Can Navigate Top Challenges
Women entrepreneurs face unique challenges in leveraging their agencies' full potential. From building authentic connections to turning engagement into profit, navigating these hurdles requires strategic planning and innovative approaches today. Agorapulse’s Chief Storyteller Mike Allton sits down with Christine Morton, a former TV news and business journal reporter and the founder of Morton Marketing 417 LLC. Christine specializes in creating connection-driven content strategies that transform social media posts into profitable ventures with their extensive background in journalism, storytelling, and strategic content marketing, Christine has helped businesses nationwide achieve incredible success on social media. Challenges for Women Entrepreneurs Mike Allton: I'm really
Why Threads Should Be Part of Your Marketing Strategy
Adding yet another social media platform to your marketing strategy isn't always an easy decision. Having enough available resources is just one factor. You also need a strong use case, especially when you consider an emerging social platform. So, is Threads a smart choice for your brand? In this article, we'll cover why B2C and B2B brands alike should develop a Threads strategy. We'll also explore content ideas and share examples to inspire your team. With Agorapulse's social media publishing tools, creating Threads content is faster and easier than you might think. Sign up for a free trial of Agorapulse and
How the BBB Found Clarity with Agorapulse
The Better Business Bureau of Greater Hampton Roads was facing challenges in making its social media efforts effective. Inefficient tools kept leading to frustration and lost time. Fredlena Cosby, the organization’s digital marketing manager, needed a streamlined way to track analytics, engage with businesses, and report ROI without all the hassle and time wasted. By switching from Hootsuite to Agorapulse, Fredlena gained more than just a tool. She found a supportive partner in her mission to elevate the organization’s social media strategy. With Agorapulse, the BBB of Greater Hampton Roads achieved a 72% ROI for events, boosted engagement by 28%,
Rewrite Your Hotel Brand Story With Social Media Like BWH Hotels
When was the last time you made a snap judgment about a hotel brand based on what you thought you knew about them from years ago or dismissed a property because of outdated perceptions? Changing those perceptions isn't just about renovating properties or updating logos. It's about strategically reshaping your brand story through social media. And that's exactly the challenge that Best Western Hotels and Resorts has been tackling head-on. Our Social Pulse Podcast: Hospitality Edition guest Emily Huffer joins Agorapulse’s Chief Storyteller Mike Allton. As the social media manager at BWH Hotels, Emily is leading the charge and modernizing Best Western’s brand perception
How Interstates Saved 50% of Social Media Management Time
Interstates, an electrical construction, automation, and engineering company, faced challenges aligning social media with its strategic goals. Complex collaboration workflows, fragmented tools, and the need to engage both clients and recruits made managing multiple platforms feel overwhelming for the company. After switching from Sprout Social to Agorapulse, Interstates streamlined collaboration, reporting, and scheduling processes—cutting social media management time by 50%. Now using Agorapulse’s reporting features, Interstates also achieved significant growth across key platforms. Instagram engagement increased by 12% quarter-over-quarter and Facebook engagement surged by 400% month-over-month. About Interstates Interstates, headquartered in Northwest Iowa, specializes in designing, building, automating, and supporting
Agency Company Culture and Balancing Expansion
What happens to marketing agencies and company culture when you suddenly add a hundred new employees? How do you keep that same strong sense of who you are as a brand? Even when you're acquiring another existing brand and all its employees and their existing ideas, a culture spinning a company through acquisitions is a terrific growth strategy—but it also presents a unique set of challenges, particularly when it comes to maintaining the core company culture that's contributed to its success, balancing rapid growth with the preservation of company culture is no small feat, but it's crucial for sustaining employee
How to Craft a Cross-Location Campaign Using Social Media
When your target audience resides in multiple locations across the country or around the world, a single marketing campaign can't always speak to everyone. Between cultural differences and location-specific needs, messaging that appeals to customers in some regions may not resonate at all with others. With cross-location campaigns, you can create a unified brand presence and deliver relevant messaging while adapting your marketing to local audiences. Social media is an essential channel for crafting campaigns across locations. In this article, we'll cover how to plan, execute, and measure cross-location campaigns using social media. We'll also cover how to coordinate with
Retail on Threads: How to Beat Your Brand's Competition
If you're a retail brand on Threads, you've likely been watching its evolution since its launch last summer. Maybe you created an account early on but weren't sure what to do with it. Maybe you're still on the fence about whether it's worth your time, or maybe you've been wondering if you've already missed the boat. The truth is, while platforms like Instagram and TikTok are incredibly saturated, making it harder and harder for brands to stand out, Threads represent a unique opportunity. The potential for organic reach, authentic engagement, and community building is extraordinary, but this window of opportunity
How to Use Social Media for Market Research and Gain Insight
What do tourists love most about your destination? What do guests wish your hotel offered? Which brand are they most likely to choose over yours? For hospitality brands, understanding guest preferences is crucial. But this process doesn't have to involve guesswork. In many cases, you can rely on social media for market research. When you monitor the right social media data, you can learn what guests think about your destination, property, or any other travel-related topic. From social listening to hashtag research to guest surveys, the right social media platform offers tons of opportunities for market research. Want to jump right
How FMO Scaled Operations by +300% With Agorapulse
FMO delivers exceptional client service in how they strategize, execute and manage their many client expectations. Empowered with Agorapulse, they are able to grow while they maintain that high, hands-on level of great client service. FMO is a marketing agency specializing in helping businesses navigate the complexities of digital marketing. They prioritize providing exceptional customer service, hands-on guidance, and high-quality content creation for their clients. Clients depend on FMO to execute their social media strategies, so they can focus on other priorities. FMO's clients rely on the agency's years of experience and hard-won knowledge to get the work done. The
How Agorapulse Transformed WSU's Digital Marketing Experience
Krissy Buck, program director at WSU Tech, faced the challenge of rebuilding a digital marketing program from scratch for the higher education institution. After she integrated Agorapulse into her curriculum, she empowered students to gain real-world experience in managing social media for nonprofits and local businesses. Students could now use Agorapulse’s intuitive tools and AI-driven analytics to create, manage, and evaluate social content. This experience contributed to the growth of the program and helped nonprofits reach their audiences more effectively. The results: WSU Tech experienced a massive increase in student engagement and industry-ready graduates, transforming the Wichita, Kansas, community along
Hospitality Social Media ROI: What Platforms Brands Need to Use
Imagine a world where your hospitality social media presence isn't just a checkbox on your marketing list, but a powerhouse driving bookings, guest engagement, and brand loyalty. Picture your restaurant's Instagram feed not only making mouths water but also filling tables night after night. Envision a digital strategy where every post, every tweet, and every Reel translates directly into measurable ROI. This isn't just a dream. It's the reality that savvy hospitality brands are creating every day with the right social media tools and strategies. But how do they do it? What are the secrets to turning likes into bookings,
How Fermob Streamlined Its Social Media Engagement
Fermob, a well-known outdoor furniture brand, faced the growing challenge of managing an expanding global presence on social media. Its fragmented accounts, lack of moderation tools, and inefficient content production created significant hurdles for the company. However, after the furniture brand implemented social media management tool Agorapulse, Fermob experienced a transformation. Now, Fermob was able to centralize their social media operations, improve their response time, and significantly boost content output. About Fermob Fermob is a renowned French manufacturer of outdoor furniture, known for its vibrant designs and durable products. Over time, the company has grown from a national brand to
How to Have Great Hotel Staff Retention With Social Media
Seasonal fluctuations, demanding work conditions, and limited career growth all make it difficult for hotels to hold onto great employees. Providing excellent service and keeping hotel operations efficient requires a skilled team. Yet an average turnover rate of 74% for the hospitality industry creates operational issues and drives up hiring costs. So, how do you attract and retain talent for your hotel properties? In this article, we'll cover how a thoughtful LinkedIn strategy can help you find employees who are a great fit and who are likely to stay long-term. Implementing a LinkedIn strategy doesn't have to be difficult. Agorapulse's
FinTech Marketing (and How to Bridge the Divide Digitally)
Are you a FinTech or a B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You're not alone. In today's rapidly evolving financial landscape, many marketers face the challenge of bridging the gap between cutting-edge digital marketing techniques and the more conservative aspects and expectations of organization leadership. How do you demonstrate the ROI of digital campaigns to skeptical executives? What strategies can you employ to gradually shift your company's marketing
Retail Social Media: The Secret of Employee Voices
The challenge for many retail marketers is cutting through the noise on retail social media and establishing genuine connections with their audience while mega influencers and celebrity endorsements might generate buzz. They often lack the authenticity and local credibility that today's consumers crave. How do you successfully implement an employee advocacy program? How do you empower your team members to become authentic brand voices while maintaining consistency and quality? Today's guest knows exactly how to unlock this potential. Your host and Agorapulse’s Chief Storyteller Mike Allton talks with Jamie Collins, a marketing leader at Dierbergs Markets in St. Louis. She
How Agencies Can Create Passive Income By Using Knowledge
What if there was a way to turn your agency's expertise into a source of passive income? Do you wonder how agencies can create passive income in an industry where economic ups and downs are inevitable? Having a steady stream of revenue from intellectual property can be a game-changer. Agorapulse’s Chief Storyteller Mike Allton sits down with Gini Dietrich, the author of the Spin Sucks (book, blog, and podcast.) Gini will share her insights on how agencies can leverage their intellectual property to create structured processes that generate passive income. Gini and Mike will explore the steps necessary to transform agency
How Agencies Can Create Passive Income By Using Knowledge
What if there was a way to turn your agency's expertise into a source of passive income? Do you wonder how agencies can create passive income in an industry where economic ups and downs are inevitable? Having a steady stream of revenue from intellectual property can be a game-changer. Agorapulse’s Chief Storyteller Mike Allton sits down with Gini Dietrich, the author of the Spin Sucks (book, blog, and podcast.) Gini will share her insights on how agencies can leverage their intellectual property to create structured processes that generate passive income. Gini and Mike will explore the steps necessary to transform agency
What Sprinklr Reviews Reveal About the Social Media Management Tool's Pros and Cons
Whether you're just starting to research social media software or you've narrowed down your list to a few options, reading Sprinklr reviews and learning about real users' experiences can help you make a smarter decision. In this article, we'll analyze over 1,000 Sprinklr Social reviews from sites like G2, Capterra, and TrustRadius. We'll highlight the biggest pros and cons of Sprinklr, so you can decide for yourself whether it's the right tool for your team. We'll also explore how Agorapulse compares to Sprinklr. To experience our social media publishing, listening, and reporting solution for yourself, sign up for a free trial
Social Media Automation Time Saving Tricks | Agorapulse
Social media managers have a lot on their plates. From coming up with content ideas and publishing posts to moderating engagement and analyzing reports, a typical social media manager's to-do list never ends. So, how can you work faster and smarter? You can save a ton of time and reduce your workload by putting your social media on autopilot. In this article, we'll cover tips to get started with social media automation and advanced tactics to share with your team. We'll also explore how to use Agorapulse to automate your social media. Want to dive right in and try our social media