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Maximize LinkedIn for Your Cold Outreach: Step-by-Step Guide
Since LinkedIn is the major social media platform where people build their professional networks, it's fertile ground for cold outreach. You can build useful connections through your network and message professionals directly who have open profiles. And with 89% of marketers using LinkedIn for lead generation, it's clearly working for many people. This guide will show you how to perfect the art of LinkedIn cold outreach, helping you cut through the noise and connect with your ideal customers. We'll teach you how to tailor your approach to be both personal and impactful, while avoiding coming off as insincere or aggressive.
Agorapulse vs Hootsuite vs Sendible: Which to Choose?
If you are evaluating Hootsuite, Sendible, and Agorapulse, then this article is for you. It contains a detailed breakdown of the G2 scores and reviews from real users, plus a deep dive into the pricing and features of each platform. Now, you might think, “Why would I trust an article about Hootsuite and Sendible written by their direct competitor?” And I have two reasons. If anything, our opinion is probably one of the most informed on this topic. We have a vested interest in knowing what our competition is doing and how their product is evolving. We’re biased—but not ignorant.
Social Media APIs: What You Need to Know as a Non-Tech Person
The challenge of managing multiple social media accounts across different platforms is familiar to every social media manager. Each platform has its unique interface, analytics, and content scheduling systems, making management of multiple social profiles both time-consuming and tedious. This is where using a social media API can come in handy. But what exactly are APIs, and how do they change the way we manage social media? Let’s dive in. What Are APIs? An API, or Application Programming Interface, is a set of rules and protocols that allows different software applications to communicate with each other. APIs are what allows
The Future of Facebook Marketing for Retail | Podcast & Recap
Social media marketing has come a long way. Mixed reality, artificial intelligence, wearables, and that's just the last three months for retail marketers. Developments like these are not just fads. They're challenges to be met, understood, and potentially leverage those opportunities. But how do you know what new features or apps should be leaned into and which ones should be ignored? How do you not only keep up with all the developments to Facebook and the rest of Meta's family of apps but position yourself to actually come out ahead? That's exactly what Mari Smith is going to talk to
Social Selling Explained: Tips to Get Started and Mistakes to Avoid | Agorapulse
Social selling can be incredibly effective for generating leads and driving sales in both B2B and B2C spaces. One reason it works so well: Instead of using traditional sales tactics, it focuses on relationship building. What kind of results does it really drive? Experienced social sellers are 51% more likely to reach quota, according to LinkedIn. And 78% of social sellers outperform colleagues who don't use social media in their sales workflows. To help your team leverage this approach, we'll do a deep dive into how to start with social selling, what challenges to expect, and how Agorapulse can support your
How to Leverage First-Party Data in a Cookieless World
Google is beginning to block third-party cookies in Chrome, Apple's removed tracking parameters in ad links, and Meta's rolling out free versions of their platforms. It's a troubling time for businesses and marketers trying to leverage paid ads to drive targeted audiences to their website in a cookieless world. When a retargeted ad—an ad specifically targeted to someone who has already visited your site—tends to convert at 10X the rate of typical display ads, suddenly losing access to that kind of audience can be devastating to advertisers. However, what marketers do need to come up with a strategy for is
How Agencies Can Diversify Income and Avoid Cash Flow Issues | Agorapulse
When we agencies were just starting out and had a single client for our new agency, that was a perilous position. And even later when we added more clients, many of us still found ourselves with just one or two who are bringing in the majority of the revenue. If ever they left, our agency would be in a world of hurt. Along the same lines, having just a single source of revenue keeps our income and our livelihood at risk. Offering different kinds of services or establishing other sources of revenue sounds like a good idea, but it's harder
How to Create a Marketing Campaign: 12 Steps + Actionable Tips | Agorapulse
Need to organize your team's promotional efforts around a major product launch, a big sale, or another important initiative? You need much more than a quick social media post. Instead, you need a full marketing campaign. Which channels should you use for distribution? Who should you keep in the loop? How will you know if you've succeeded? Let's walk through how to create a marketing campaign that makes a positive impact on your business. You can also sign up now for a free trial of Agorapulse to schedule your campaign content right away. Why Marketing Campaigns Require Advance Planning A
YouTube Algorithm in 2024: Everything You Need to Know | Agorapulse
If you are a content creator on YouTube, understanding how the YouTube algorithm works is something you likely have spent countless hours trying to figure out. And if you feel like you still haven't got it figured out, know that you aren't alone. No one really understands the YouTube algorithm in its entirely—not even YouTube itself. But, that being said, there are some key things that you should know about how the YouTube algorithm works in 2024 so you can reach a greater audience on the platform. First, let’s look back at how the YouTube algorithm has evolved over the
Feeding the Content Beast: A Retailer's Insights | Agorapulse
For retail brands, posting on social media once a week is not enough. In fact, that's such a ridiculous idea that you probably laughed a little to yourself when I suggested it. Or you may have cried a little, too, because it's true! Retail brands have to be active in publishing regularly at a far higher rate than other industries. And it's not enough to just spam edited product images, is it? Audiences want to be educated and entertained, which means we have to create a lot of engaging content. How do we keep feeding the beast of social media,
The Future of Agency Social Media Management | Agorapulse
Managing social media for different clients is a huge challenge. Each client has different needs and deadlines, making social media management for agencies difficult in keep everything organized and on track. On top of that, agencies are expected to deliver detailed reports and keep up with social listening. This means dealing with a lot of data, often without the right tools to make sense of it or use it effectively. Staying efficient is a constant battle. So is providing value, which can be overwhelming. What are forward-thinking agencies doing to save time and increase efficiency? How are they demonstrating the
How Agencies Can Survive and Thrive in an AI-Crazy World | Agorapulse
Now, AI is sweeping the world, interjecting generative questions and large language doubts into the future of our businesses and marketing agencies. There's no doubt. There's opportunity. AI will contribute 15.7 trillion to the global economy by 2030. Yet at the same time, nearly 82 percent of digital marketers think content writers’ jobs are at risk because of AI. How should we use AI? How should we talk about it with clients? How different will our agencies look in the years to come? That's exactly what Christopher Carr is going to talk to us about in this episode of Social
Facebook Stories Publishing: Best Practices and Tips for Success | Agorapulse
Facebook Stories are images or videos that disappear after just 24 hours, a feature that first graced the Facebook platform back in March 2017. But until recently, managing stories across different platforms like Instagram and Facebook has been incredibly tedious and time consuming—doubling the workload instead of doubling the impact. However this has all changed, as Meta just introduced a Facebook Stories API, allowing developers, creators, and brands to create and publish their Stories from desktop or web-based applications directly to publicly available Facebook Pages. This innovation means tools like Agorapulse can now enable users to schedule and publish Facebook
How to Deal With Difficult Clients of Social Media Agencies | Agorapulse
For most social media agencies, learning how to deal with difficult clients is part of the job. If you’re fortunate, you can identify red flags and opt out of working with particularly challenging clients before they become problematic. But even the best clients have moments of expecting impossible results or making unreasonable demands at the last minute. As a social media manager, how can you handle working with people who communicate inconsistently, ask for too much, or micromanage your to-do list? Let’s look at how to deal with difficult clients effectively—from taking key steps before working together to adopting tools
How Can I Use Influencer Marketing for Retail? | Agorapulse
The influencer marketing has grown into a 21 billion dollar industry, which likely isn't a surprise to you. What may be a surprise is that 60% of brands work with at least 10 influencers. That's a lot of external advocates to have to identify, manage, build processes for, and execute campaigns with. Building out a formal influencer or ambassador community is a lot of work and can be extremely challenging to those new to the practice. Where do we start? What are some potholes to avoid? That's what Jeremy Linaburg is here to help us with in the first episode
How to Use Instagram Tactics for Retail | Agorapulse
How do you get someone to buy a product when you can't include a link in the post? That's one of the fundamental questions and challenges when it comes to leveraging Instagram for a brand. And when your brand is all about selling lots of products—like all of us in retail are—that's rough. And yet, Instagram somehow has over 1.7 billion active shoppers on the platform, customers who are actively buying products from you or your competitors. How does it even work? How can retail social managers drive real business results using Instagram? Instagram tactics are exactly what Jenn Herman is
How to Drive More Measurable Results from Instagram | The MarTech Show, Ep. 7
Just because your Instagram channel is getting engagement doesn't mean it's driving business results. For that, you need more advanced strategies and tools because Instagram, by its very nature, doesn't make that easy. What are those strategies and tools? How do we need to reframe how we're approaching Instagram? That's exactly what Jeff Dwoskin is going to talk to us about in this episode of The MarTech show, hosted by Agorapulse's head of Strategic Partnerships, Mike Allton. You can listen to the whole podcast below or read on for the transcript. Mike: Believe it or not, Jeff was a standout comedian.
Work Less, Earn More: How to Be an Agency Leader That Succeeds | Agorapulse
When was the last time you took a vacation? If you're trying to recall what year that was, that's a problem. Too many agency owners today are so embroiled in the day-to-day operations of their business that they can't take time off, can't focus on providing the necessary direction for the business, and aren't even paying themselves what they deserve. How do we make changes to ourselves and to our agencies to solve this? That's exactly what Karl Sakas is going to talk to us about in the latest episode of Social Pulse Podcast: Agency Edition, hosted by head of
Social Media Content Creation: 16 Tips to Speed Up the Process
Social media content creation can easily take over your daily or weekly schedule. After all, a typical workflow has a long list of steps, from writing captions and designing creatives to curating content and researching hashtags. So, how can you create more efficiently, especially when you post across several channels or manage multiple brands? AI tools can only get you so far. You need tried-and-true content creation shortcuts that enhance your workflow. In this article, we'll cover 16 ways to speed up content creation for social media. Using these methods, you can set up a process that saves you time
Social Publishing Trends From March 2024 You Need to Know | Agorapulse
March 2024 brought fresh insights into how, when, and what to post across various platforms to maximize your social media presence. Whether you're crafting the next viral post or just trying to connect a bit more with your audience, we’ve got some data on social trends to keep you current. We took a look into the posts published via Agorapulse in March 2024, and analyzed engagement metrics, posting frequencies, and other key metrics across the major social media platforms. By comparing this fresh data with historical trends, we aimed to pinpoint any shifts that could spell out new opportunities or
Podcast Content: Should You Repurpose Podcasts on Social?
There are over five billion podcasts in the world and over five hundred million people listen to them. But getting your podcast in front of those people? That's a challenge, isn't it? So, how should you promote your podcast or your client's podcast? And how are you supposed to position and frame your podcast so that it drives actual business results? After all, brands continue to lean into podcasting as a marketing channel. Here at Agorapulse, we have this MarTech show, a live webinar, then use that to power podcasts. And we're in the process of launching three iterations of
What a Modern Marketing Agency Looks Like | The MarTech Show
Brands are looking for disruptors and bold thinkers with new ways of conducting business and providing value. What are these new approaches? And if we're leading a more traditional agency, how and what should we be considering changing into a modern agency? That's what Troy Sandidge is here to help us with in episode 5 of Social Pulse Podcast, hosted by Mike Allton, Agorapulse's head of Strategic Partnerships. You can catch the whole episode below or read on for a summary of it. Troy Sandidge is the strategy hacker, a renowned growth marketing strategist, global speaker, award winning podcaster, and
Franchise Social Media Marketing: How to Choose Between Centralized vs. Decentralized Strategies | Agorapulse
There’s no doubt that social media stands as a cornerstone in modern franchise marketing. It offers businesses the opportunity to interact and engage with customers and prospects, while the businesses grow their online brand presence. When you have the right social media marketing strategy for your franchise, you can easily build customer loyalty and drive sales, too. But there are various approaches to franchise social media marketing. Franchise owners must understand the differences between centralized and decentralized social media strategies, so they can determine the best one for their business. We’re going to explain the pros and cons of each
Power Up Your Marketing With AI Personas | The MarTech Show, Ep. 5 | Agorapulse
Ever put together a seemingly brilliant marketing campaign only to see it totally missed the mark in performance? Do you feel like you don't yet have a handle on who your target audience is and what their pain points are? What if there was a way to build powerful marketing personas that leveraged AI to not only help you craft them but also draw on the incredible wealth of data and information out there to build more robust and insightful personas for our businesses and marketing efforts? That's what we're covering in the fifth episode of the MarTech Show, hosted
How to Build an Agency That Lasts: Social Pulse Weekly, Ep. 3 | Agorapulse
As a marketing agency owner, you know that growing and scaling an agency is hard. Honestly, it's harder than you think for many. The top three challenges reported by agency owners were: acquire new customers, time constraints, and cash flow. And as any business in the industry will tell you, if you're struggling to bring in new clients and keep a positive cash flow, you simply cannot grow and scale your business, which is why finding agencies that have been around for over a decade is both a surprise and an opportunity. How did they manage to grow and achieve
Overcoming Imposter Syndrome: Social Pulse Podcast, Ep. 4 | Agorapulse
It's not uncommon for business owners to routinely have to grapple with their demons, challenges, like impostor syndrome, which sit between us and our better angels. That's especially true for people like influencers and marketing agency owners who live and work in circles where their colleagues and counterparts are highly visible. How do we know our own worth, both as a person as an agency? How do we deal with impostor syndrome in an industry filled with larger than life personalities to compete with? That's what George B. Thomas is here to help us answer in this summary of the
How Do You Stand Out as an Agency? | Social Media Pulse, Ep. 2
Now, there are over forty five thousand digital marketing agencies in the world, not counting all the entrepreneurs who work as agencies but aren't maybe officially registered as such in developing services, hiring staff, and differentiating ourselves in our sales and marketing to prospects. Those are all challenges. On the same lines, it can be incredibly difficult to build and grow our networks, particularly when we're building agencies within competitive ecosystems like HubSpot or Salesforce. Now, how has the agency execute eight tackled this challenge? Well, that's what Christopher Barnett is here to talk to us about in episode two
Hootsuite vs SocialPilot vs Agorapulse: Which One Is for You? | Agorapulse
Picking the right social media management tool is a big deal. You spend time and money on a tool, so you want it to be worth your while. You also want it to help you prove your worth to your organization or clients. So, if you've whittled your tool list to Hootsuite, SocialPilot, and Agorapulse and see that each one brings something different to the table, how do you decide which one to invest in? This article will compare these three tools' features, capabilities, price, and value to let you make an educated choice on which one to choose. You
The Use of AI for Videos in Retail Marketing
Imagine you're a retail brand, and you want to create a lot of videos about all of your various products to share to Instagram reels, or an agency who's working with several retail brands and has a multiplier effect on video demand. Where do we start? And how do we scale up without losing quality? That's what Mike Allton, head of Strategic Partnerships at Agorapulse and host of The MarTech show, covered in its first episode. Guest Marc Gawith, head of Business Development at Pictory, is going to talk to us about the answers to those questions. Mark's an industry thought
Build Newsletters That Generate Revenue | The MarTech Show, Ep. 3 | Agorapulse
Paid marketing, influencer marketing, even social marketing, are all dependent on other people's channels. Email marketing is a channel that businesses can own and control. If you own your email list, you control the message, the tone, and the frequency that you reach out to that list. What are we supposed to do with that? How do we actually get good results from our email marketing? In episode three of The MarTech show, host and head of Strategic Partnerships at Agorapulse, Mike Allton, and host Robin Diamond explore the nuances of newsletters. Listen to the episode below or read on
Automated Marketing Services to Provide Agency Clients | The MarTech Show, Ep. 4 | Agorapulse
Interested in growing and scaling your business? Are you tired of having to cobble together a bunch of different tools and manual processes just to serve your clients, putting obstacles in your way to adding new revenue streams? Imagine if you could utilize a single platform for much of your client's sales, and marketing is even automated a lot of that. Would that help you streamline your agency and grow your bottom line? That's what the fourth episode of The MarTech Show recently covered. You can listen to the whole show here: Here's an overview of that conversation. A
How To Power Up Your Ecommerce and Retail Marketing | The MarTech Show, Ep. 2 | Agorapulse
Are you struggling to maintain social media shops on networks like Facebook or TikTok? Do you wish that your e-commerce platform is better equipped to support and amplify your marketing initiatives? And wouldn't it be great if we could automate some of those activities to sync products across platforms that amplify our reach beyond our own social channels? That's what we're covering in episode two of the MarTech Show, hosted by Mike Allton, head of Strategic Partnerships at Agorapulse. You can listen to the entire podcast: Here's an overview of the learnings from the episode. Challenges in ecommerce marketing Wrangling
What Buffer Reviews Really Tell Us | Agorapulse
With over 150,000 monthly active users, Buffer is one of the most popular social media tools on the market. But is it really the best option for social media managers? And more importantly, is it a smart investment for your team? Let's dig into the Buffer reviews from actual users and find out. After all, Buffer is missing a few features that most social media managers would consider essential. And in areas like quality of support and product direction, it lags far behind tools like Agorapulse. To help you make the right decision, we analyzed Buffer reviews across three major
How to Manage and Measure Influencer Campaigns
Some 31% of social media users discover new products through influencers, according to HubSpot's recent report. They’re also gravitating more and more toward micro influencers, who are more relatable, states Marketing Dive. Which is why the influencer marketing industry continues to grow, and brands continue to invest more into influencers, and increasingly into those micro and nano influencer categories. Challenges of Influencer Marketing Measurement Managing and measuring influencer marketing activities, however, continues to be an incredible challenge. A typical influencer marketing scenario A business will identify one or more influencers to work with, establish the scope of the campaign, and
Sprout Social vs Buffer vs Agorapulse: Which One's the Best?
Choosing between Sprout Social, Buffer, and Agorapulse? On the surface, these three social media management platforms may seem like they share many of the same features and capabilities. But when you look closer, you'll find that some lack key features or offer them as pricey add-ons. And between the three platforms, ease of use, quality of support, and product direction are far from equal. We analyzed over 4,500 reviews on G2 and over 2,500 reviews on Capterra, two of the largest and most trusted software review sites, to make your choice easier. Below, we'll compare Sprout Social vs Buffer vs
Social Media Listening Tools: How to Listen Right Now + 17 Top Tools | Agorapulse
With the right social media listening tool, you can tune into conversations that matter to your brand. From customer comments to industry trends to news articles about your brand, you can efficiently analyze and glean insights. So, how can you use social listening today, and which tools have the features and capabilities you need? In this article, we'll cover everything you need to gather and review social media intelligence today—including 17 top tools. What Is Social Listening? Social listening is the process of collecting, analyzing, and engaging with digital content that mentions specific brand names, keywords, or hashtags. Using automated
What Later Reviews Really Tell Us
For those working in social media, having the right management tool in your arsenal isn't just nice to have—it's essential. But what happens when the tool you chose, attracted by its promises and potential, starts showing its limitations? Many users of Later, which is often praised for its scheduling capabilities and user-friendly design, have encountered just such a scenario. In this post, we will take a look at user feedback about Later found on top software review platforms like Capterra, G2, and TrustPilot. And we’ll unpack the advantages and downsides of Later along the way. Our goal is to provide