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How Igensia Education Group Grew Social Engagement by 32%
Igensia Education Group is a major player in education and professional training in France. As a federation of non-profit associations, the group brings together 10 schools across four cities, offering a wide range of academic programs in fields like business, management, and human resources. Their mission on social media? Connect with a wide range of audiences—students, parents, corporate partners, and education advisors—while showcasing the value of their programs and inspiring future learners and collaborators to join their journey. We sat down with Rémi Menochet, Social Media Team Manager at Igensia Education Group, to hear how Agorapulse helped his team boost
How Poor Video Quality Is Sabotaging Your Social Media Success
Are you posting videos on social media but struggling to see the engagement and results you're hoping for? You might be shocked to learn that the quality of your video production could be the invisible barrier between you and your business goals. Poor lighting, shaky footage, and unprofessional audio look bad and they send subconscious signals to your audience that undermine your credibility, reduce trust, and ultimately hurt your bottom line. You're investing time and energy into creating content, but if your video quality isn't up to par, you might be doing more harm than good to your brand's reputation.
Stop Chasing Algorithm Hacks: What Really Works for Instagram Organic Reach
Are you tired of endless Instagram “algorithm hacks” that promise the world but deliver nothing but wasted time and effort? You spend hours creating content based on the latest 'insider tip' only to watch your reach flatline or even decline. You're constantly second-guessing your strategy, wondering if you're missing some secret formula that everyone else seems to know. The truth is, most of what you've been told about the Instagram algorithm is either outdated, oversimplified, or flat-out wrong. That's exactly what our guest today is here to help you fix. Jenn Herman is a globally recognized Instagram expert, author of
Perfecting the Pitch: AI-Powered Practice for B2B Sales Success
Have you ever hung up from a sales call and immediately thought of all the better responses you could have given? Or maybe you've sent your sales team into important conversations, only to discover they weren't fully prepared for the tough questions that came their way. In today's high-stakes B2B environment, a single conversation can make or break a major opportunity. Sales leaders are caught in a difficult position. How do you scale personalized coaching across your entire team? How do you ensure consistent messaging while allowing for authentic conversations? And most critically, how do you know your team is
The Practical Professor: Turning Social Media Students Into Strategic Professionals
Are you frustrated with the gap between what new social media hires learned in college and what they actually need to know on day one? You're not alone. Too many graduates enter the workforce with theoretical knowledge but lack the practical skills, strategic thinking, and real-world experience that employers desperately need. They can create content but struggle with crisis management, understand algorithms but can't tie campaigns to business objectives, and know the platforms but miss the strategic nuance that separates good social media work from great results. The disconnect between academic training and industry reality is costing businesses time, money,
The Social Listening Goldmine: How Smart Brands Mine Conversations for Revenue
Are you treating social listening like glorified brand monitoring? You're missing a massive opportunity. While you're counting brand mentions, your smartest competitors are mining social conversations for product ideas, competitive intelligence, and customer insights that directly drive revenue. The conversations happening right now on social media contain a goldmine of business intelligence, from unmet customer needs to competitor weaknesses to emerging market trends. Most brands don't know how to extract that value. That's exactly what today's guest, Brooke Sellas, is here to help with. Brooke is the CEO and Founder of B Squared Media, an award-winning social media agency specializing
Carlos Fajer: Finding ROI For Your Experiential Marketing
Other hotels are investing heavily in experiential marketing, yet you struggle to justify the expenses to leadership. Should you be measuring guest satisfaction differently? What about long-term brand value, and how do you connect these experiences to actual revenue? These are questions that keep many hospitality marketers up at night, and that's exactly what we're going to address today. In this recap of Social Pulse: Hospitality Edition, powered by Agorapulse, guest Carlos Fajer, Marketing and Communications Director at W Mexico City, has mastered the art of not just creating exceptional brand experiences but measuring their true business impact. He's here
Joshua Jacoby: AI for Agencies and Strategies That Bring Results
AI has fundamentally altered how search engines evaluate and rank websites. Many agency owners feel like they're playing a game where the rules keep changing without notice, risking client retention and struggling to articulate their value proposition in this new landscape. Today’s Social Pulse: Agency Edition, powered by Agorapulse, guest Joshua Jacoby owns My Favorite Web Designs, a Mesa-based digital marketing agency that's successfully guided over 200 local clients through evolving search landscapes. His expertise in SEO web design, combined with his ability in crisis, positions him perfectly to help us navigate the AI revolution reshaping search. Could you share
How Vantage Plastics Achieved 25,000,000% Growth
After joining Vantage Plastics as a one-man marketing team, Tim Bish transformed the company's social media presence from basic twice-weekly PowerPoint templates to an engaging, strategic channel that drove significant results. By using Agorapulse to manage multiple platforms, schedule content, and generate comprehensive reports, Tim achieved an incredible 25,000,000% growth in social media performance and 175% year-over-year engagement growth, while convincingly skeptical leadership of social media's value for B2B manufacturing. Moving From PowerPoints to Powerful Posts Tim Bish serves as the strategic marketing, training, and AI specialist at Vantage Plastics, a conglomerate of five different companies in the plastic manufacturing
A People-Powered Approach to Omnichannel Marketing
Successful omnichannel marketing isn't about mastering more platforms. It's about putting people at the center of everything you do. In this recap of a Social Pulse Podcast episode, guests Heather Disarro and Mark PopeJoy from Soapbox Influence and Retail Media share about how they've cracked the code on creating marketing that flows naturally across touchpoints while keeping the human element front and center. How has the concept of omnimarketing evolved since you both began your careers? And what do you see as the biggest misconceptions B2B marketers have about it today? Mark Popejoy: Yeah, I think when I first started,
How Citadel Insurance Slashes Social Media Time by 50%
Stephanie Jaynes, marketing director at Citadel Insurance , faced significant challenges managing social media for multiple niche insurance programs with limited resources. After adopting Agorapulse, her team cut social media management time in half, successfully expanded to multiple niche audiences, and made data-driven decisions that improved engagement across platforms. The centralized platform enabled better team collaboration and helped transform their social media approach from reactive to strategic. Underwriting the Expert: Meet Citadel Insurance Citadel Insurance is a specialized insurance brokerage based in Utah that serves unique professional segments, including home inspectors, beauty professionals, transportation companies, and nutraceuticals. Unlike traditional insurance
Lindsey Naber: Micro-Influencers as the Next Big Sales Drivers
Countless retail marketers are wrestling with how to make influencer marketing work for their specific location and their customer base—and that's exactly what our guest today is here to help with. In this recap episode of Social Pulse: Retail Edition, powered by Agorapulse, Chief Storyteller Mike Allton talks to Lindsey Naber, the senior director of brand marketing at Rawlings Sporting Goods. Lindsey leads national marketing efforts while working directly with B2B customers, including retailers, team dealers, and catalog internet accounts to ensure proper brand representation across all channels. Tell us a little bit about your role at Rawlings and how
Ashley Currin: How to Keep Your Hospitality Brand While Merging
Many marketing hospitality directors find themselves asking, “How do we honor our legacy while embracing change? What elements of our brain do we keep, and what do we reinvent?” In this recap of Social Pulse: Hospitality Edition, powered by Agorapulse, guest Ashley Currin, Director of Marketing at CSI DMC, brings unique insights into the delicate art of brand evolution during major organizational change. Ashley is currently steering one of the industry's most significant mergers between CSI DMC and 360 DG. What challenges did you identify when you planned this merger of two established brands? Ashley Currin: The big thing is
Harnessing User-Generated Content Easily
User-generated content (UGC) has become content gold for brands looking to build authentic connections with their audience. Why is UGC such a big deal? For starters, UGC provides social proof, boosts engagement, and builds trust with your audience. But the business benefits of UGC go much deeper than that. Benefits of UGC Featuring UGC on product pages can increase time-on-site by up to 90% and conversions by 29%. Ads featuring UGC achieve 4x higher click-through rates and a 50% drop in cost-per-click compared to average ads. 56% of consumers say they are more likely to buy a product after seeing
How to Set Up a Social Media Workflow Successfully
Short on time? You need a social media workflow that helps you work faster, so you can make real progress toward marketing goals. Whether you work with a marketing team or you manage agency clients, a social media workflow lets you handle tasks efficiently as you collaborate with colleagues. With a solid workflow, you can check tasks off your list, avoid constant distractions, and optimize your results. (And sign up for a free trial with Agorapulse and see how you can start saving time and money with Agorapulse.) Tools to Optimize Your Social Media Workflow To develop a workflow that
Igor Avidon: The Best Agency Leaders Don't Have All the Answers
If you're caught in this cycle of being the agency hero, constantly swooping in to save the day, you might be the biggest obstacle to your own growth. Today's Social Pulse: Agency Edition, powered by Agorapulse, guest Igor Avidon knows this challenge intimately. Founder and CEO of Avidon Marketing Group, Igor has built a thriving agency by doing the opposite of what many agency owners do. His approach to leadership and agency growth has transformed not just his business but the way his clients view what's possible with their own marketing. When did you realize being the agency 'hero' wasn't
Justin Brown: AI Strategies for Video Marketing (From An Expert!)
Are you struggling to produce enough video content to meet your B2B marketing goals? Video is essential for engagement, but the production process is slowing you down. You've got ideas, but limited time, resources, and perhaps technical know-how to bring them all to life. How many potential leads are you missing because that product demo or customer testimonial video is still sitting in your someday folder? The pressure to create more content across more channels is mounting, but your video production capacity isn't keeping pace. And this challenge is exactly what our guest has been solving for entrepreneurs and marketers
Jimdo Published 100% More Content with 10X Better Organization
When Jennifer Haack joined Jimdo as Head of Social Media & Community, she faced a huge challenge: build a social media department from scratch. But with manual processes and no centralized system, scaling quality content seemed almost impossible. Fortunately, her team turned to the Agorapulse social media management tool. By implementing Agorapulse, Jimdo's team doubled its content output while it established professional workflows. The result was an elevated social media presence. Meet the Brand Behind the Success Jimdo is a website builder focused on empowering self-employed professionals and freelancers. More than just providing tools, Jimdo enables entrepreneurs the freedom to
Hal Smith: Predicting Client Success for Your Agency (In 90 Days!)
Every agency owner knows this pain: the constant pressure to deliver consistent results across different channels, the endless status updates, and the gnawing feeling that there must be a better way to run things. In this episode recap of Social Pulse: Agency Edition, powered by Agorapulse, Hal Smith, the founder of H Street Digital and the architect behind a game-changing 90-day sprint system that's revolutionizing how agencies deliver results, shows exactly how he's transformed traditionally messy processes like media buying, creative testing, and attribution into a systematic approach that's changing the game for agencies everywhere. What led you to realize
Trudi Bartow: Make A Marketing Failure Your Next Big Success
Every day, retail marketers face this challenge: how to pivot quickly when plans go sideways and turn embarrassing moments into golden opportunities. In this recap episode of Social Pulse: Retail Edition, powered by Agorapulse guest, Trudi Bartow, has mastered throughout her impressive career. With over 20 years of experience in the gift and home industry, Trudi currently holds a key leadership role at the Unemployed Philosophers Guild, where she oversees sales strategy and team development. As an executive board member of the Gift and Home Trade Association and a frequent speaker at industry events, Trudi has transformed countless marketing mishaps
Alexandra Seward: Micro-Influencers for Restaurant Marketing
The hospitality industry is at a turning point where authenticity is trumping celebrity status, and the most successful restaurants are completely re-imagining their influential marketing strategy. In this recap of Social Pulse: Hospitality Edition, Alexandra Seward shares her real-world experience. She's a digital marketing powerhouse who's managed social media for over 50 restaurant brands and current social media leader for the Briad Group and former marketing strategist for Atlas Restaurant Group. Share an example of a micro influencer campaign that, in your opinion, outperformed one of those celebrity partnerships that you might've had for your restaurants Alexandra Seward: Absolutely. I can
Mention by Agorapulse: Why We’re Investing in Social Listening
As CEO of Agorapulse, I’m excited to announce our acquisition of Mention, a pioneer in social listening technology. Mention by Agorapulse marks a major step forward in our mission to empower social media managers and marketers with tools to better understand and manage their online presence. Our team speaks with hundreds of social media marketers every day. One thing we keep hearing is the growing demand for deeper, broader social listening capabilities. This acquisition is our strategic investment in richer, real-time insights into the conversations that shape social media strategy on a daily basis. Why Social Listening Matters More Than
Jack Richards: PESO Strategies and Global Campaigns
Navigating the intricacies of paid, earned, shared, and owned PESO media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive global revenue can be daunting. In this recap of Social Pulse: B2B Edition, powered by Agorapulse, guest Jack Richards, a renowned leader in global marketing integration, is currently steering strategies. At Onclusive, Jack has honed the ability to seamlessly weave PESO initiatives across continents, transforming them into powerful revenue engines. His expertise offers invaluable insights into tailoring PESO models to fit varied cultural
Campaign Metrics Measurement of Your Last Campaign
You've put a ton of work into creating and launching a social media campaign, and now it's over. But how well did your campaign do? Measuring your campaign metrics's impact is crucial to justifying your social media efforts, optimizing future strategies, and demonstrating ROI (and yes, your worth) to stakeholders. In this article, we'll show you how to use Agorapulse to evaluate your campaign's success. You'll get a clear roadmap to turn your data into actionable insights, ensuring that, from this point forward, each social media campaign will do better than the last. 1. Plan Your Campaign Metrics Want a
Craig Daniels: Tripling Your Web Traffic For Retail
Many retailers find themselves stuck in the cycle of discount-driven marketing, wondering if there's a better way to attract and engage customers. But what if there were a strategy that could not only triple your web traffic but also build lasting customer relationships before they even walked through your doors? That's exactly what our guest Craig Daniels achieved as marketing director at Furniture Fair. Taking the helm in January 2020, Craig transformed their marketing approach from traditional promotional advertising to a trust-based content strategy that has revolutionized their customer relationships. His innovative approach to blending educational content with relationship-based selling
How to Publish on Bluesky With Agorapulse
Looking to grow your reach on emerging platforms without increasing your workload? We've got exciting news! You can now publish on Bluesky with Agorapulse, so you can effortlessly manage your Bluesky presence alongside your other social media accounts. With the new Agorapulse Bluesky integration, you can schedule, publish, and manage your Bluesky content just as easily as you do for Instagram, Facebook, LinkedIn, and more—all from one platform. In this article, we'll walk you through what makes Bluesky unique, explain why it's gaining traction with businesses, and how to start using it today with Agorapulse. What is Bluesky? Bluesky is
Faye Albanna: How to Manage Multiple Brands, Multiple Properties
What happens when your responsibilities multiply across not just two or three? But how about seven distinct hotel properties? The complexity increases exponentially. In this recap of Social Pulse: Hospitality Edition, powered by Agorapulse, guest Faye Albanna knows those challenges intimately and has developed a framework that works. Faye transitioned from education to become the social media manager at Rosen Hotels and Resorts, where she oversees social media for seven distinct properties while managing a team of 13 associates. Give us a snapshot of the scope of what you manage Faye Albanna: So here at Rosen Hotels and Resorts,
Alan Thompson: Turning Your Agency's Trial and Error into Triumph
Building a marketing agency from scratch can feel overwhelming. Alan Thompson, founder and CEO of Stingray Branding, built his agency from the ground up starting in 2008, learning every lesson the hard way. But he turned those lessons into a formula for success with three generations of small business owners in his family and service in both the US Army and Air Force Reserves. He shares his insights in this recap of Social Pulse Podcast: Agency Edition. What motivated you to start an agency without any kind of formal marketing experience? Alan Thompson: I launched in 2008. I went to
MyComputerCareer: 2.5K+ Posts Fuel Enrollment
MyComputerCareer, a for-profit higher education institution specializing in IT skills training, needed to streamline its social media management process while it met strict compliance requirements. By using Agorapulse, the institution successfully implemented a robust workflow that allows them to publish over 2,500 strategic posts annually across multiple platforms, driving consistent lead generation and meeting enrollment targets. The partnership has transformed their social media operations from a compliance challenge to a streamlined, metrics-driven marketing engine. About MyComputerCareer Founded in 2007, MyComputerCareer provides an alternative path for non-traditional learners seeking IT skills training. With 27,000+ graduates to date, the institution offers faster,
Bretta Provost: How to Turn Technical Expertise Into B2B Success
Now, are you considering a major career change, but unsure how to leverage your existing skills in a new field? Today's Social Pulse: B2B Edition, powered by Agorapulse, guest Bretta Provost knows exactly what that's like. After spending years as a successful civil environmental engineer in Denver, Bretta found herself at a crossroads when faced with potential layoffs. Instead of staying the course, she chose to completely reinvent her career path. Today, Breta is the founder of Front ROI marketing where she helps businesses optimize their digital presence and marketing systems for growth. Her journey from engineering to entrepreneurship demonstrates
Lisa Wells: A Therapist-to-Marketer Journey
Retail marketers struggle to cut through the noise and make meaningful connections on social media, often focusing on surface-level metrics while missing the fundamental human elements that drive engagement and conversion. Today’s Social Pulse: Retail Edition, powered by Agorapulse, guest Lisa Wells brings a unique perspective to retail, social media marketing, and combining her Master's in Psychology and experience as a marriage and family therapist with her role as owner of Geneva Flooring, a successful retail flooring business in San Diego. She's also served as president of the San Diego County Floor Covering Association and brings over a decade of
Scott Emalfarb: How to Show Off Your Social Media ROI
Trying to explain engagement rates to someone who just wants to know about sales is like trying to pay rent with Monopoly money: The value's clear to you, but they're just not buying it. Today's Social Pulse: Agency Edition, powered by Agorapulse, guest Scott Emalfarb is the founder and CEO of Fresh Content Society, social media whisperer, and ROI translator extraordinaire. He’s here to cut through that confusion. This is the guy who turned a desperate tweet from a struggling deli into a 1500% sales increase during the pandemic. Scott has cracked the code on speaking the language of social
Stacy Feinberg: Breaking Your Brand Outside the Box
Have you ever tried explaining something that has no direct comparison? In this recap of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, our guest Stacy Feinberg shares what she knows about that challenge. As a former educator turned social media professional, she's taken on the task of marketing luxury glamping domes that combine the comfort of high-end accommodations with immersive outdoor experiences. Tell us about your journey from education to becoming the social media manager for Clear Sky Resorts Stacy Feinberg: Sure. I was invited to teach in a fifth grade during COVID, and I was teaching online and
How to Choose the Best Social Media Management Tool
Finding the best social media management tool for your needs can feel like a full-time job. You have to weigh features, usability, quality of support, and cost. With so many options available, how do you confidently choose the right one? In this article, we’ll walk through a clear, three-step process to help you research, evaluate, and compare tools. We’ve also included three free resources for each step. By the end, you’ll have a clear path to choosing the right tool for your needs—without getting overwhelmed. 3 Steps to Finding the Best Social Media Management Tool 1. Define your goals Start
Marie Skachko: Create Social Media that Resonates
How do you transform technical information into content that resonates with your audience while still maintaining professional credibility? Social Pulse: B2B Edition guest Marie Skachko, founder of Growth Moves and host of the Growth Moves podcast, specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects through her work. In this podcast recap, Agorapulse's Chief Storyteller, Mike Allton, talks with Marie about building proven systems for creating content that sales teams can actually use and that target audiences want to share. What is the biggest mistake B2B businesses make with their
2K Registrations in 24 Hours via Employee Advocacy
When ConstructConnect needed to launch its first-ever employee advocacy program, social media manager Julie Riley knew exactly which platform to turn to. After it implemented Agorapulse's Advocacy feature, ConstructConnect achieved remarkable results for its economic webcast—nearly 2,000 event registrations within 24 hours. It dramatically outpaced previous years' performance that had taken weeks to build momentum. The platform transformed their social media reach and elevated Julie's role from content creator to strategic digital leader. ConstructConnect provides pre-construction software that helps general contractors, roofers, plumbers, and architects streamline their bidding, estimating, and takeoff processes. Their solutions significantly reduce the time required for
How Explorer Ventures Mastered Global Social Media Management
When Explorer Ventures, a global liveaboard diving fleet operating since 1987, found itself drowning in social media demands across multiple time zones, it needed a lifeline. The company's small three-person marketing team was struggling to stay afloat managing customer engagement from the Caribbean to the Maldives. By implementing Agorapulse as its social media command center, they achieved remarkable results: cutting management time in half while dramatically deepening customer engagement. Response times dropped from hours to minutes, allowing them to capture sales opportunities and strengthen relationships with diving enthusiasts worldwide—all while freeing their team to explore new marketing opportunities. Beneath the
Roman Nunez: Being Creative (While Still Following Brand Rules)
Today's Social Pulse: Retail Edition guest Roman Nunez, marketing director at Kana Dispensary, brings a fascinating blend of tech startup experience and creative artistry to the cannabis industry. His unique approach to authentic marketing in a heavily restricted industry offers valuable lessons for any retail marketer facing challenges with regulations, platform limitations, or audience targeting. Don't miss this episode as he talks with host Agorapulse’s Chief Storyteller Mike Allton. What are some of the most surprising limitations that you encountered when you first got into this cannabis space? Roman Nunez: You're essentially operating in an interesting space in cannabis. You're
Jason Yormark: How to Make Strategic Partnerships
Social Pulse: Agency Edition guest Jason Yormark built Socialistics into a seven-figure social media agency by zigging when another zagged. And he literally wrote the book on it. His bestseller 'Anti-Agency' has become the Rebel's Guidebook to building a thriving agency business as a Forbes-recognized social media influencer. He's figured out how to complement inbound with strategic partnerships and outbound tactics that work without making you feel like that pushy salesperson we all love to hate. Could you share the story of how you built Socialistics and what your lead generation strategy looked like in those early growth years?
Julie Lichtenberg: How to Leverage Niche Markets for Retail
Many retail marketers face this problem: You're trying to be everything to everyone and consequently becoming nothing special to anyone. Your marketing budget stretches thinner each quarter while your engagement metrics barely budge. You watch as smaller, more focused brands seem to create passionate customer communities almost overnight and wonder what they know that you don't. That’s what our Social Pulse: Retail Edition episode’s guest specializes in solving. Julie Lichtenberg is a marketing powerhouse who has mastered the art of identifying and connecting with niche audiences in innovative ways that drive real business results. The marketing communications director at Crown