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How the BBB Found Clarity with Agorapulse
The Better Business Bureau of Greater Hampton Roads was facing challenges in making its social media efforts effective. Inefficient tools kept leading to frustration and lost time. Fredlena Cosby, the organization’s digital marketing manager, needed a streamlined way to track analytics, engage with businesses, and report ROI without all the hassle and time wasted. By switching from Hootsuite to Agorapulse, Fredlena gained more than just a tool. She found a supportive partner in her mission to elevate the organization’s social media strategy. With Agorapulse, the BBB of Greater Hampton Roads achieved a 72% ROI for events, boosted engagement by 28%,
How Interstates Saved 50% of Social Media Management Time
Interstates, an electrical construction, automation, and engineering company, faced challenges aligning social media with its strategic goals. Complex collaboration workflows, fragmented tools, and the need to engage both clients and recruits made managing multiple platforms feel overwhelming for the company. After switching from Sprout Social to Agorapulse, Interstates streamlined collaboration, reporting, and scheduling processes—cutting social media management time by 50%. Now using Agorapulse’s reporting features, Interstates also achieved significant growth across key platforms. Instagram engagement increased by 12% quarter-over-quarter and Facebook engagement surged by 400% month-over-month. About Interstates Interstates, headquartered in Northwest Iowa, specializes in designing, building, automating, and supporting
Rewrite Your Hotel Brand Story With Social Media Like BWH Hotels
When was the last time you made a snap judgment about a hotel brand based on what you thought you knew about them from years ago or dismissed a property because of outdated perceptions? Changing those perceptions isn't just about renovating properties or updating logos. It's about strategically reshaping your brand story through social media. And that's exactly the challenge that Best Western Hotels and Resorts has been tackling head-on. Our Social Pulse Podcast: Hospitality Edition guest Emily Huffer joins Agorapulse’s Chief Storyteller Mike Allton. As the social media manager at BWH Hotels, Emily is leading the charge and modernizing Best Western’s brand perception
Agency Company Culture and Balancing Expansion
What happens to marketing agencies and company culture when you suddenly add a hundred new employees? How do you keep that same strong sense of who you are as a brand? Even when you're acquiring another existing brand and all its employees and their existing ideas, a culture spinning a company through acquisitions is a terrific growth strategy—but it also presents a unique set of challenges, particularly when it comes to maintaining the core company culture that's contributed to its success, balancing rapid growth with the preservation of company culture is no small feat, but it's crucial for sustaining employee
How to Craft a Cross-Location Campaign Using Social Media
When your target audience resides in multiple locations across the country or around the world, a single marketing campaign can't always speak to everyone. Between cultural differences and location-specific needs, messaging that appeals to customers in some regions may not resonate at all with others. With cross-location campaigns, you can create a unified brand presence and deliver relevant messaging while adapting your marketing to local audiences. Social media is an essential channel for crafting campaigns across locations. In this article, we'll cover how to plan, execute, and measure cross-location campaigns using social media. We'll also cover how to coordinate with
How to Use Social Media for Market Research and Gain Insight
What do tourists love most about your destination? What do guests wish your hotel offered? Which brand are they most likely to choose over yours? For hospitality brands, understanding guest preferences is crucial. But this process doesn't have to involve guesswork. In many cases, you can rely on social media for market research. When you monitor the right social media data, you can learn what guests think about your destination, property, or any other travel-related topic. From social listening to hashtag research to guest surveys, the right social media platform offers tons of opportunities for market research. Want to jump right
Retail on Threads: How to Beat Your Brand's Competition
If you're a retail brand on Threads, you've likely been watching its evolution since its launch last summer. Maybe you created an account early on but weren't sure what to do with it. Maybe you're still on the fence about whether it's worth your time, or maybe you've been wondering if you've already missed the boat. The truth is, while platforms like Instagram and TikTok are incredibly saturated, making it harder and harder for brands to stand out, Threads represent a unique opportunity. The potential for organic reach, authentic engagement, and community building is extraordinary, but this window of opportunity
How FMO Scaled Operations by +300% With Agorapulse
FMO delivers exceptional client service in how they strategize, execute and manage their many client expectations. Empowered with Agorapulse, they are able to grow while they maintain that high, hands-on level of great client service. FMO is a marketing agency specializing in helping businesses navigate the complexities of digital marketing. They prioritize providing exceptional customer service, hands-on guidance, and high-quality content creation for their clients. Clients depend on FMO to execute their social media strategies, so they can focus on other priorities. FMO's clients rely on the agency's years of experience and hard-won knowledge to get the work done. The
How Agorapulse Transformed WSU's Digital Marketing Experience
Krissy Buck, program director at WSU Tech, faced the challenge of rebuilding a digital marketing program from scratch for the higher education institution. After she integrated Agorapulse into her curriculum, she empowered students to gain real-world experience in managing social media for nonprofits and local businesses. Students could now use Agorapulse’s intuitive tools and AI-driven analytics to create, manage, and evaluate social content. This experience contributed to the growth of the program and helped nonprofits reach their audiences more effectively. The results: WSU Tech experienced a massive increase in student engagement and industry-ready graduates, transforming the Wichita, Kansas, community along
Hospitality Social Media ROI: What Platforms Brands Need to Use
Imagine a world where your hospitality social media presence isn't just a checkbox on your marketing list, but a powerhouse driving bookings, guest engagement, and brand loyalty. Picture your restaurant's Instagram feed not only making mouths water but also filling tables night after night. Envision a digital strategy where every post, every tweet, and every Reel translates directly into measurable ROI. This isn't just a dream. It's the reality that savvy hospitality brands are creating every day with the right social media tools and strategies. But how do they do it? What are the secrets to turning likes into bookings,
How Fermob Streamlined Its Social Media Engagement
Fermob, a well-known outdoor furniture brand, faced the growing challenge of managing an expanding global presence on social media. Its fragmented accounts, lack of moderation tools, and inefficient content production created significant hurdles for the company. However, after the furniture brand implemented social media management tool Agorapulse, Fermob experienced a transformation. Now, Fermob was able to centralize their social media operations, improve their response time, and significantly boost content output. About Fermob Fermob is a renowned French manufacturer of outdoor furniture, known for its vibrant designs and durable products. Over time, the company has grown from a national brand to
How to Have Great Hotel Staff Retention With Social Media
Seasonal fluctuations, demanding work conditions, and limited career growth all make it difficult for hotels to hold onto great employees. Providing excellent service and keeping hotel operations efficient requires a skilled team. Yet an average turnover rate of 74% for the hospitality industry creates operational issues and drives up hiring costs. So, how do you attract and retain talent for your hotel properties? In this article, we'll cover how a thoughtful LinkedIn strategy can help you find employees who are a great fit and who are likely to stay long-term. Implementing a LinkedIn strategy doesn't have to be difficult. Agorapulse's
Retail Social Media: The Secret of Employee Voices
The challenge for many retail marketers is cutting through the noise on retail social media and establishing genuine connections with their audience while mega influencers and celebrity endorsements might generate buzz. They often lack the authenticity and local credibility that today's consumers crave. How do you successfully implement an employee advocacy program? How do you empower your team members to become authentic brand voices while maintaining consistency and quality? Today's guest knows exactly how to unlock this potential. Your host and Agorapulse’s Chief Storyteller Mike Allton talks with Jamie Collins, a marketing leader at Dierbergs Markets in St. Louis. She
FinTech Marketing (and How to Bridge the Divide Digitally)
Are you a FinTech or a B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You're not alone. In today's rapidly evolving financial landscape, many marketers face the challenge of bridging the gap between cutting-edge digital marketing techniques and the more conservative aspects and expectations of organization leadership. How do you demonstrate the ROI of digital campaigns to skeptical executives? What strategies can you employ to gradually shift your company's marketing
How Agencies Can Create Passive Income By Using Knowledge
What if there was a way to turn your agency's expertise into a source of passive income? Do you wonder how agencies can create passive income in an industry where economic ups and downs are inevitable? Having a steady stream of revenue from intellectual property can be a game-changer. Agorapulse’s Chief Storyteller Mike Allton sits down with Gini Dietrich, the author of the Spin Sucks (book, blog, and podcast.) Gini will share her insights on how agencies can leverage their intellectual property to create structured processes that generate passive income. Gini and Mike will explore the steps necessary to transform agency
How Agencies Can Create Passive Income By Using Knowledge
What if there was a way to turn your agency's expertise into a source of passive income? Do you wonder how agencies can create passive income in an industry where economic ups and downs are inevitable? Having a steady stream of revenue from intellectual property can be a game-changer. Agorapulse’s Chief Storyteller Mike Allton sits down with Gini Dietrich, the author of the Spin Sucks (book, blog, and podcast.) Gini will share her insights on how agencies can leverage their intellectual property to create structured processes that generate passive income. Gini and Mike will explore the steps necessary to transform agency
Hospitality Success With Unconventional Corkscrew Thinking
Have you ever been frustrated by social media algorithms that seem to work against you? Struggled to capture your audience's attention amidst a sea of similar content? There's a way to break free from these challenges to innovate and inspire your social media strategy through unconventional thinking. Our Social Pulse Podcast: Hospitality Edition guest Stefan Petterson joins Agorapulse's Chief Storyteller Mike Allton. As the co-founder of Gameng a hub for rebellious yet purposeful innovations in sustainable tourism, Stefan challenges the status quo with what he calls 'corkscrew thinking.' Today, they will talk about how you can apply these radical principles to
Finding Solutions and Overcoming Challenges in B2B Social Media
Do you wonder why strategies that work for B2C brands fall flat for your B2B? Many B2B social media managers face challenges that can leave them feeling frustrated and unsure of how to proceed: How do you create engaging content for a seemingly dry industry? How do you measure ROI when your sales cycles are long and complex? And how do you build meaningful relationships in a landscape where decision-makers are notoriously hard to reach? These are the puzzles that may keep B2B social media managers up at night. But what if there were ways to not just overcome these
How an Agency Slashes Busywork With Agorapulse
Click Control Marketing is a digital marketing agency based in Grand Blanc, MI. The agency provides advertising, social media, and marketing management services to businesses of all sizes. It takes pride in driving growth and profitability for its clients. The Challenge: Growing Beyond Spreadsheets Back in 2015, Katie Saglimbene was managing director at Elevate Marketing Company, a different agency. As Elevate grew and added larger clients, it needed a social media management platform to plan content and send it to clients for approval. Going the DIY route, the agency used Excel to manage its social. Not surprisingly, planning and executing
Making Big Impact With a Small Agency Early Engagement
Competing with big national agencies is tough, especially when you're smaller, maybe a regional player. But what if the secret to success lies in engaging with clients early and offering specialized services? Agorapulse's Chief Storyteller Mike Allton sits down with Bob Case and Tim Trull from Lavidge, an agency that's made waves by turning small beginnings into big wins. Bob, the chief creative officer and co-president, has been with Lavidge since 2000 and was named the first creative director of the Year by the Phoenix Ad Club. Tim, the chief strategy officer, brings over 30 years of experience to the
What Sprinklr Reviews Reveal About the Social Media Management Tool's Pros and Cons
Whether you're just starting to research social media software or you've narrowed down your list to a few options, reading Sprinklr reviews and learning about real users' experiences can help you make a smarter decision. In this article, we'll analyze over 1,000 Sprinklr Social reviews from sites like G2, Capterra, and TrustRadius. We'll highlight the biggest pros and cons of Sprinklr, so you can decide for yourself whether it's the right tool for your team. We'll also explore how Agorapulse compares to Sprinklr. To experience our social media publishing, listening, and reporting solution for yourself, sign up for a free trial
How Retailers Use Social Media to Beat Customer Holiday Stress
Is there a word to describe the retail customer version of “road rage?” There should be! Customers often get stressed out by long checkout lines, many product choices, and unclear product information. This article shows how retailers use community management, content creation, advertising, and in-app shopping on social media to turn customers’ frustration into calm—and transform roadblocks into sales. (Discover why thousands of retailers use Agorapulse to reduce customer stress right away. Just sign up for a free trial.) Helpful Interactions Through Social Media Retailers can relieve stress related to products by answering questions and engaging with customers on social
Unlocking LinkedIn: How Your Agency Can Master Lead Generation
Top agencies need a reliable system for client acquisition that goes beyond referrals and partner programs. Fortunately, your agency can use LinkedIn for lead generation, with tools to tap into a steady stream of new clients. From organic strategies to paid acquisition, LinkedIn has tools that fit your approach and your budget. In this article, we'll explore how your agency can use LinkedIn for lead generation, including tactics for prospecting, content creation, engagement, and advertising. We'll also cover how to manage LinkedIn marketing with Agorapulse. Want to try Agorapulse with your agency team right away? Sign up for a free trial
Social Media Automation Time Saving Tricks | Agorapulse
Social media managers have a lot on their plates. From coming up with content ideas and publishing posts to moderating engagement and analyzing reports, a typical social media manager's to-do list never ends. So, how can you work faster and smarter? You can save a ton of time and reduce your workload by putting your social media on autopilot. In this article, we'll cover tips to get started with social media automation and advanced tactics to share with your team. We'll also explore how to use Agorapulse to automate your social media. Want to dive right in and try our social media
How Hospitality Brands Can Engage With Travel Bloggers
Sharing gorgeous photos of your hotel property and videos of your destination attracts tourists and drives bookings ... but what if your hospitality business needs an extra boost? Consider partnering with travel bloggers. More than just great writers, many travel bloggers are influential content creators with highly engaged social media audiences. Followers trust them to share tips on everything from travel planning to bucket list getaways, making their influence crucial for hospitality brands. If you aren't partnering with travel bloggers, you could be missing out on big opportunities to do more to reach your audience. In this article, we'll cover
Hospitality Success With Unconventional Corkscrew Thinking
Have you ever been frustrated by social media algorithms that seem to work against you? Struggled to capture your audience's attention amidst a sea of similar content? There's a way to break free from these challenges to innovate and inspire your social media strategy through unconventional thinking. Our Social Pulse Podcast: Hospitality Edition guest Stefan Petterson joins Agorapulse's Chief Storyteller Mike Allton. As the co-founder of Gameng a hub for rebellious yet purposeful innovations in sustainable tourism, Stefan challenges the status quo with what he calls 'corkscrew thinking.' Today, they will talk about how you can apply these radical principles to
Unlocking LinkedIn: How Your Agency Can Master Lead Generation
Top agencies need a reliable system for client acquisition that goes beyond referrals and partner programs. Fortunately, your agency can use LinkedIn for lead generation, with tools to tap into a steady stream of new clients. From organic strategies to paid acquisition, LinkedIn has tools that fit your approach and your budget. In this article, we'll explore how your agency can use LinkedIn for lead generation, including tactics for prospecting, content creation, engagement, and advertising. We'll also cover how to manage LinkedIn marketing with Agorapulse. Want to try Agorapulse with your agency team right away? Sign up for a free trial
Finding Solutions and Overcoming Challenges in B2B Social Media
Do you wonder why strategies that work for B2C brands fall flat for your B2B? Many B2B social media managers face challenges that can leave them feeling frustrated and unsure of how to proceed: How do you create engaging content for a seemingly dry industry? How do you measure ROI when your sales cycles are long and complex? And how do you build meaningful relationships in a landscape where decision-makers are notoriously hard to reach? These are the puzzles that may keep B2B social media managers up at night. But what if there were ways to not just overcome these
How Hospitality Brands Can Engage With Travel Bloggers
Sharing gorgeous photos of your hotel property and videos of your destination attracts tourists and drives bookings ... but what if your hospitality business needs an extra boost? Consider partnering with travel bloggers. More than just great writers, many travel bloggers are influential content creators with highly engaged social media audiences. Followers trust them to share tips on everything from travel planning to bucket list getaways, making their influence crucial for hospitality brands. If you aren't partnering with travel bloggers, you could be missing out on big opportunities to do more to reach your audience. In this article, we'll cover
How Retailers Use Social Media to Beat Customer Holiday Stress
Is there a word to describe the retail customer version of “road rage?” There should be! Customers often get stressed out by long checkout lines, many product choices, and unclear product information. This article shows how retailers use community management, content creation, advertising, and in-app shopping on social media to turn customers’ frustration into calm—and transform roadblocks into sales. (Discover why thousands of retailers use Agorapulse to reduce customer stress right away. Just sign up for a free trial.) Helpful Interactions Through Social Media Retailers can relieve stress related to products by answering questions and engaging with customers on social
Social Media Automation Time Saving Tricks | Agorapulse
Social media managers have a lot on their plates. From coming up with content ideas and publishing posts to moderating engagement and analyzing reports, a typical social media manager's to-do list never ends. So, how can you work faster and smarter? You can save a ton of time and reduce your workload by putting your social media on autopilot. In this article, we'll cover tips to get started with social media automation and advanced tactics to share with your team. We'll also explore how to use Agorapulse to automate your social media. Want to dive right in and try our social media
What Sprinklr Reviews Reveal About the Social Media Management Tool's Pros and Cons
Whether you're just starting to research social media software or you've narrowed down your list to a few options, reading Sprinklr reviews and learning about real users' experiences can help you make a smarter decision. In this article, we'll analyze over 1,000 Sprinklr Social reviews from sites like G2, Capterra, and TrustRadius. We'll highlight the biggest pros and cons of Sprinklr, so you can decide for yourself whether it's the right tool for your team. We'll also explore how Agorapulse compares to Sprinklr. To experience our social media publishing, listening, and reporting solution for yourself, sign up for a free trial
Making Big Impact With a Small Agency Early Engagement
Competing with big national agencies is tough, especially when you're smaller, maybe a regional player. But what if the secret to success lies in engaging with clients early and offering specialized services? Agorapulse's Chief Storyteller Mike Allton sits down with Bob Case and Tim Trull from Lavidge, an agency that's made waves by turning small beginnings into big wins. Bob, the chief creative officer and co-president, has been with Lavidge since 2000 and was named the first creative director of the Year by the Phoenix Ad Club. Tim, the chief strategy officer, brings over 30 years of experience to the
Festive Social Media Campaigns for the Holidays: Tips for Retailers
For most retailers, the holiday season is the most wonderful time of the year. The average business generates 26.8% of annual retail sales. Yet between holiday promos and ad campaigns, this season can easily become the most competitive time of year. To meet Q4 sales goals for your retail business, you have to stand out amidst all the holiday lights. In other words, you need creative strategies and heartwarming campaigns. In this article, we'll cover how to create festive holiday campaigns for social media, from audience research and brand voice development to organic and paid social content. We'll also include
The Untapped Potential Pinterest Holds for Your Hospitality Brand
With its focus on visual content, travel inspiration, and planning, Pinterest is tailor-made for the hospitality industry. But why aren't more hospitality brands taking advantage of this platform? Our Social Pulse Podcast: Hospitality Edition guest Peg Fitzpatrick joins Agorapulse's Chief Storyteller Mike Allton to explore why this platform is so uniquely suited to hotels, resorts, and other travel-related businesses, as well as uncover strategies for creating compelling content that not only inspires but also drives bookings. Peg is a renowned author, social media expert, and marketing strategist. She's the co-author of The Art of Social Media: Power Tips for Power
Using AI for Digital Marketing Like a Rock 'n' Roll DJ
Creating content that resonates emotionally with consumers remains a significant challenge for a lot of brands like yours—despite using various tools and strategies, many marketers might find that their campaigns are falling flat. That frustration grows as they realize their content lacks the emotional depth needed to make a lasting impact. All that leads to disconnected audiences and ineffective marketing efforts. In this episode recap of The MarTech Show, Kate Bradley Chernis talks with Agorapulse's Chief Storyteller Mike Allton to bring her unique perspective to the digital marketing world as a former rock and roll DJ broadcasting to 20 million listeners