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Adam Buchanan: Turning Social Media Skepticism Into Champions
Are you tired of hitting a wall every time you try to get leadership to buy in for your social media initiatives? If you're managing social media for a retail brand, you've probably experienced that frustrating moment when you're passionately explaining the potential impact of a new campaign, only to be met with doubting looks and questions about social ROI. What if you could transform those skeptical executives into your biggest social media champions? In this recap of an Social Pulse: Retail Edition episode, guest Adam Buchanan talks about with host Agorapulse’s Chief Storyteller Mike Allton. Adam has mastered the
Jordan Buning: Transform Your Agency for Today's Market
Technology is advancing at breakneck speed. Client expectations are constantly shifting, and the very nature of marketing is seemingly changing with each passing quarter. For agency owners who have inherited or acquired established firms, those changes create a unique challenge. How do you update your agency's services, processes, and culture without destroying the foundation that made it successful in the first place? Jordan Buning, the president of DDM Marketing and Communications, a full-service marketing agency in Grand Rapids, Michigan, has been tackling that question. Under his leadership, DDM has successfully navigated the transition from traditional marketing approaches to modern digital-first
Luxury Hotel Social Media: Rosewood Hotels's Five Star Strategy
In today's digital landscape, beautiful imagery alone isn't enough to capture and maintain audience attention. Luxury properties face increasing pressure to stand out in overcrowded social feeds and to deliver measurable results. The challenge becomes even more complex when you consider the sophisticated expectations of luxury travelers. They want to feel connected to the property, understand its unique story, and imagine themselves in the experience. This leaves many social media managers asking, 'How do we transform our social presence from a digital billboard into storytelling platforms that drives real business results?' Today’s guest of Social Pulse: Hospitality Edition with Agorapulse’s
Child Welfare Agency Transforms Social Media Strategy, Achieves Record-Breaking Q1 Results
In just one month, Iris Family Support Center achieved what had previously taken an entire year—reaching their annual social media engagement goals and reducing their social media management time by 75%. Here's how the right tools and strategy can help nonprofits maximize their impact and connect more effectively with families in need. Mission of Compassion: Meet Iris Family Support Center For 50 years, Iris Family Support Center (formerly SCAN, Inc.) has been dedicated to protecting children and preparing parents across 41 Indiana counties. What began with 11 volunteers in one town has grown into a comprehensive family support organization with
Gen Z Team Success: Unpacking Glewee's B2B Marketing Formula
Many marketing leaders find themselves caught between the need for proven business acumen and the desire for fresh, innovative thinking that seems to come so naturally to younger talent. But what if there was a way to build a team that combines both? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Christian Brown, co-founder and chief marketing officer of Glewee, an all-in-one influencer marketing platform that's by over 5,000 brands and 12,500 plus influencers as a Forbes 30 under 30 honoree. Christian has pioneered a unique approach to team building, cultivating
Competitive Audit: How to Use Agorapulse to Conduct One Easily
Do you get the sense that competitors outperform your brand on social media? Wondering what they're doing that your team isn't? How about what they aren't doing that you could start today? Conduct a competitive audit to stay ahead of the curve and get more value from your social media strategy. By analyzing the competition, you can see what other brands in your space do well on social media and identify areas where your brand can improve. This article covers how to perform a competitive audit with Agorapulse. By the end, you'll know how to compare your performance to the
How AI Can Make a Huge Difference in Content Marketing for Agencies
Creativity and efficiency often seem at odds, but AI bridges that gap. So, how exactly does AI work in the realm of content marketing and agencies and working on behalf of clients? In this recap of the Social Pulse: Agency Edition, hosted by Agorapulse’s chief storyteller, Mike Allton, Kristin Tynski shares how she seamlessly integrates AI into the fabric of her content marketing, SEO, and PR strategies. As the co-founder and senior VP of creative at Fractl, Kristin has harnessed AI to turn data into compelling content, automate mundane tasks, and ultimately drive remarkable results. The New Way of Working
Luxury Hotels: A New Hospitality Experience
Today's travelers are increasingly seeking authentic, independent experiences. They want to feel like locals. Now, tourists, they're often comfortable with technology and often prefer digital solutions to human interaction but this creates an interesting challenge for hoteliers. How do you market and build trust in a hospitality experience that intentionally minimizes human contact? That's exactly what today's guest of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, Chad Ludeman has figured out. As co-founder of Lokal Hotel, a pioneering boutique hotel brand that's revolutionizing the hospitality industry with its innovative invisible service concept through thoughtful design and strategic marketing, Chad
Social Media Reporting Time Slashed by 75% via Agorapulse
As the first dedicated marketing manager for Valtech Group, Sara de Craemer stepped into a complex role overseeing social media for a diverse portfolio of 16 industrial automation and recycling technology companies. A total of 10 active LinkedIn channels required regular content and performance tracking. So, Sara faced the daunting task of building a marketing infrastructure from scratch while maintaining consistent reporting across all channels. Industrial Innovation Meets Social Media Challenge Valtech Group stands at the forefront of industrial automation and sustainable technology solutions. Operating from Belgium but serving customers worldwide, the group comprises 16 specialized companies with 450 employees,
Retail Psychology: A Masterclass in What Shoppers Need
While in a store, when a product stops you in your tracks and makes you reach for your wallet, it's retail psychology at work. Today's Social Pulse: Retail Edition guest Michael Casey pulls back the curtain on retail psychology and shares his knowledge with Agorapulse’s Chief Storyteller Mike Allton. Share a story about one of your products that unexpectedly became successful and what you learned about consumer behavior from that experience. Michael Casey: You said the AB doer—we call it that—and the AB doer, it's an AB product, but it's interesting how the retail psychology shifted on that particular product. We
How AI Is Transforming Podcast Outreach: From Paid Posts to Perfect Partnerships
Agency owners are struggling to get their clients on the right podcasts. Traditional outreach methods are time-consuming, inefficient, and often lead to rejection after rejection. But AI can transform your podcast outreach strategy. In this recap of the Social Pulse: Agency Edition, hosted by Agorapulse's chief storyteller, Mike Allton, Kara Wood shares how AI can play a major role in podcast outreach. She pioneered the use of AI to revolutionize how agencies approach podcast outreach and media partnerships. What do traditional paid media and outreach strategies typically look like for agencies and why they're becoming just so ineffective these days?
Social Media Balance for Hospitality Brands
Every social media manager knows the pressure of sharing engaging content, but what if your job requires you to promote a luxury destination while protecting the privacy of members who pay hefty dues specifically for that privacy? That's exactly what social media professionals in private clubs and exclusive resorts face every day. You're tasked with attracting prospects, yet moments often can't be shared. Your most engaging content might be sitting unusable on your phone because it includes a member who values their privacy. Unlike other hospitality venues, you can't just encourage location and share their experiences. If you're not in
Lead Generation for B2B: How to Stop Wasting Time on Social
Many B2B marketers struggle to connect their social media efforts to actual business results, leaving them questioning whether it's worth the investment at all. What if you're just doing it wrong? What if there was a way to transform your social media strategy from a resource drain into a powerful lead generation engine? Katie Street, the founder of Street Agency and host of one of the UK's leading marketing podcasts, answers those questions and more in this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, with our Chief Storyteller Mike Allton. What's the biggest mistake you see B2B companies making
Social Media Statistics in 2025 You Need to Know
Between new channels and popular content formats, social media marketers need to know what's trending. When you stay on top of social media statistics, you get the data you need to create a winning strategy. Which channels should you prioritize in your 2025 social media strategy? Which content formats should your team test? And should you consider phasing out certain channels or formats? In this article, we'll highlight essential social media statistics in 2025, so you have the insights you need to develop a smarter organic and paid social media marketing strategy for the coming year. For current social media
Agency Relevance: Ways Agencies Should Navigate Change
The pressure for agency relevance is constant, but the path forward is not always clear, and the stakes are incredibly high. How do you know when to pivot? Carol Morgan, founder and president of Denim Marketing, addresses those questions in Social Pulse: Agency Edition. She's successfully navigated industry transformations including two major agency rebrands, the great recession, and technological shifts as the author of books on social media marketing in a leader within the National Association of Home Builders. When did you realize your agency needed to make a significant change? Carol Morgan: Well, it's interesting, so way back in the
Scalable Social Media Teams and How to Build Them
If you've ever felt overwhelmed by the growing demands of social media management, you're not alone. Maybe you're currently juggling multiple property accounts, feeling like you're spread too thin. Perhaps you're worried about maintaining quality while keeping up with quantity, or maybe you're simply wondering if there's a better way to structure your social media operations. Jessica Harrington, guest of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, knows exactly how that feels because she's lived it. As the Corporate Social Media Manager at Springboard Hospitality, Jessica found herself single-handedly managing social media for 25 different properties. But instead
Building Marketing Assets and Convert Creativity into Results
Ever looked at your marketing assets and thought, 'These look amazing, but are they actually driving results?' It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on brand, and beautiful, but are they converting? Are they truly connecting with your audience and moving the needle on your business objectives? If you're struggling with this balance between artistic excellence and business impact, you're not alone. Many marketing teams find themselves trapped in this cycle, creating visually appealing content that fails to drive meaningful engagement or conversions. Meisha Patterson, a dynamic digital
How This Marketing Agency Utilized Platform Partnerships
How can you get started with platform partnerships, and do you need them? The traditional agency model can feel like you're always starting from scratch, having to prove your worth with each new prospect. But what if there was a way to instantly establish credibility, create recurring revenue, and position your agency as a strategic partner rather than just another service provider? What if you could leverage and establish platforms, reputation, and resources to grow your agency? Some forward-thinking agencies are doing that through strategic platform partnerships. Agorapulse’s Chief Storyteller Mike Allton talks with Ali Schwanke, founder of SimpleStrat, a growth
Social Media Revenue: How One Retail Brand Went Beyond Likes
What if you could transform your social media presence from a cost center into a social media revenue-generating machine? For too many retail brands, social media success is still measured by vanity metrics, likes followers, and reach. But what if there was a better way? And that’s exactly what Agorapulse’s Chief Storyteller Mike Allton explores with today's guest Katie Murphy, head of social media at Early Years Resources. Katie has revolutionized how her company approaches social media measurement, driving a stunning 341 percent increase in direct revenue from social media and a 236 percent increase in conversions. Today, she's here to
How Broadway League Transforms Chaos to Center-Stage Clarity
The Broadway League, a trade association representing the vibrant world of Broadway, faced an overwhelming challenge: how to manage a vast array of social media conversations across multiple platforms. With mounting demands from high-profile programs like the Jimmy Awards, the League needed a solution to turn the chaos of managing thousands of interactions into actionable insights. Enter Agorapulse. By streamlining Broadway League's social media monitoring and reporting, Agorapulse empowered the team to save time, boost engagement, and make data-driven decisions that elevate their role from reactive managers to strategic storytellers. About the Broadway League The Broadway League represents the heart
Social Media Content Creation: 16 Tips to Speed Up the Process
Social media content creation can easily take over your daily or weekly schedule. After all, a typical workflow has a long list of steps, from writing captions and designing creatives to curating content and researching hashtags. So, how can you create more efficiently, especially when you post across several channels or manage multiple brands? AI tools can only get you so far. You need tried-and-true content creation shortcuts that enhance your workflow. In this article, we'll cover 16 ways to speed up content creation for social media. Using these methods, you can set up a process that saves you time
Mastering Social Media Content for Multiple Audiences
When using social media for the hospitality industry, most brands face a big challenge. Content needs to speak to both potential business partners and event planners who book large venues and contracts, while appealing to those individual guests who will actually stay at your property or dine in your restaurant. It's like running two different marketing campaigns simultaneously: one focused on ROI and business value, the other on experiences and emotions. How do you strike that perfect balance without diluting your message or confusing your audience? If you're wrestling with this challenge in your hospitality marketing, you're not alone. Here
Agorapulse in Review: Features in 2024 That Made Work Better
When you depend on social media to promote your brand, build a community, and generate leads and sales, you deserve a social media management platform that evolves along with your needs. From new software and social integrations to new features for organic and paid social media, Agorapulse made a lot of updates to help your team make a measurable business impact in 2024. Read on to get the highlights in this infographic, and the details on new Agorapulse features for 2024. Software and Social Media Network Integrations Threads publishing Launched in July 2023, Threads gives brands a new option for publishing
Make Managing Ad Comments Part of Your Social Media Strategy
Social media ads generate more than just impressions, clicks, and conversions. The best social ads also spark conversations and invite engagement in the comments section. If your team typically ignores ad comments, you need to rethink that decision. Those comments can be a goldmine for your brand. Leaving them unanswered often means missed opportunities. For many brands, managing ad comments is easier said than done. In this article, we'll cover how to handle ad comment management efficiently and explore why it's so important for your social media strategy. Agorapulse's social media inbox makes ad comment management simple. Sign up for a
Content Strategy: Three Dimensions to Master Effectively
In today's landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content but rather the framework or use to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that might keep content marketers like myself and you up at night and they're exactly what we're addressing in today's episode. That’s exactly what today’s
From 45K to 110K: How Hellowork Grew Its LinkedIn Presence
When Marjorie Levêque joined Hellowork as social media manager, the company was grappling with fragmented platforms, a lack of centralized tools, and a critical need to establish brand visibility. After becoming an Agorapulse user, Marjorie streamlined workflows and unified Hellowork’s social presence. She also grew LinkedIn followers by 144%, turning social media into a strategic asset that drives measurable business outcomes. About Hellowork and Marjorie Levêque Hellowork is a leading employment and recruitment platform based in France, managing multiple brands that target B2C and B2B audiences. Marjorie Levêque, the company's social media manager, is at the helm of Hellowork’s digital
Retail Brand Repositioning: A Social Media Manager's Guide
You've got an amazing idea for your company's social media, like maybe a fun TikTok series or a bold new approach to customer engagement or brand repositioning. You're excited. You've done your homework, but the moment you present it, you hear these dreaded words, 'We can't do that.' The constant wall of 'no' can make even the most passionate social media manager feel stuck and defeated. You're not alone. And, more importantly, there are proven ways to break through that resistance. And that's exactly what Agorapulse’s Chief Storyteller Mike Allton explores with our guest, Chelsea Napolitano in this episode of Social
How B2Bs Successfully Use LinkedIn for Nurture Campaigns
Navigating multi-month sales cycles. Balancing inbound and outbound strategies. Creating dozens of marketing and sales touchpoints. For many B2B companies, guiding prospects from awareness to conversion isn't exactly straightforward. But with a thoughtful LinkedIn lead nurturing strategy, your team can make the process much more efficient. In this article, we'll cover how to run B2B lead nurturing campaigns on LinkedIn—including expert advice for incorporating inbound strategies, outreach tactics, and paid campaigns into your approach. Agorapulse makes LinkedIn publishing, engagement, and reporting easy. Get a free trial of Agorapulse to test our social media management solution with your team for 30
How to Streamline Moderation and Focus on the Right Conversations
Social media comments: Where customer service meets public theater. Every day, your team faces an inbox full of praise, complaints, and random crypto messages. Those who take the time to leave a comment expect a quick reply—and so does everyone else who follows your page. Social media moderation shapes your brand's reputation and drives business growth. The right strategy and tools help you focus on conversations that matter. Ready to improve your social media moderation? Start your free Agorapulse trial today The Art and Science of Managing Social Comments of All Stripes Sure, responding to comments is polite. But it’s
B2B Influencer Marketing: The Impact, Proven Worth, and ROI
Are you struggling to justify your B2B influencer marketing budget to your leadership team? Do you find yourself questioning whether partnering with industry thought leaders is truly moving the needle for your business? In a world where every marketing dollar is scrutinized, proving the ROI of an influencer can feel like an uphill battle. How do you quantify the impact of these partnerships beyond simple engagement metrics? What metrics truly matter in the B2B space and how can you demonstrate the tangible value of influencer marketing to your stakeholders? These are the challenges that today's guest Sarah Fruy is breaking
How to Transition From Client to Agency and Overcome Challenges
Agency owners are entrepreneurs, and more often than not start their marketing agency because they see an area where they can improve and do better sometimes that's from within a different agency. Sometimes that's from within a brand that was using agencies, but going from being an agency client to owning and growing an agency of your own is challenging. Where do you start? What are some of the unique challenges and how can you overcome them? Agorapulse’s Chief Storyteller Mike Allton sits down to talk with David Mink about the CEO of Avalanche Media, a full-service marketing agency. David leads a
How to Use Social Media to Create Branded Customer Experiences
For successful social media agencies, building client brands is about much more than scoring quick wins or one-off sales. Instead, agencies make the biggest impact by focusing on connecting with client audiences and creating long-lasting customer loyalty. From LinkedIn and Facebook to TikTok and Instagram, developing delightful customer experiences is key. After all, nine out of 10 people are open to paying extra for a customer experience that makes them happy. In this article, we'll cover how to create branded customer experiences on social media, including tips for providing customer service, personalizing interactions, and building an engaged community. Managing branded
How a Brand Turned Social Chaos Into Customer Connections
Latched Mama, a unique e-commerce brand specializing in breastfeeding apparel, turned social media chaos into an organized, impactful customer experience by using Agorapulse. After the brand adopted the centralized social media management platform, Latched Mama gained the tools to build and nurture a thriving online community, improving both efficiency and engagement with their customers. About Latched Mama Latched Mama is a U.S.-based e-commerce company that designs breastfeeding clothing for moms seeking comfort and support. Beyond its products, Latched Mama has built an online community of more than 20,000 moms on Facebook. These women share their motherhood journeys and find encouragement
How Ditto Music Elevated Its Social Strategy by Using Agorapulse
Ditto Music, an independent music distributor, sought to engage and grow its audience of independent artists with a smart, efficient social strategy. Using Agorapulse’s clear reporting and actionable insights, Ditto Music transformed its social media approach and improved engagement, drove follower growth, and aligned global strategies across channels. All that allowed Ditto Music to save considerable time. About Ditto Music Based in Liverpool, UK, Ditto Music is one of the last fully independent music distributors, supporting over a million artists worldwide. Its distribution, publishing, and label services help musicians gain visibility on platforms like Spotify, Apple Music, and TikTok. Euan
How to Use Market Repositioning to Evolve Your Brand
Your brand isn't just a logo or a tagline. It's the very identity of your business. But what happens when the market changes and your current position no longer fits? How do you declare your independence from an outdated image and forge a new path forward? That's exactly what today's guest Michaela Underdahl, marketing lead at Nimble CRM, is here to talk about in this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, with our Chief Storyteller Mike Allton. Michaela is about to share some revolutionary insights that'll help your brand not just survive but thrive in this
How Twin City Web Solutions Found the Perfect Balance of Power and Simplicity with Agorapulse
Brian Hunt's agency faced a sudden 100% price increase from their social media management platform. So, he needed a solution that would maintain profitability while it better served his small business clients. Fortunately, he found that solution. By switching to Agorapulse, Twin City Web Solutions found a more streamlined platform that improved posting consistency, enhanced client reporting, and delivered better ROI tracking. And the company did all that while it saved significant monthly costs. About Twin City Web Solutions Founded in 2019, Twin City Web Solutions helps local businesses and nonprofits establish and maintain their digital presence. Its owner, Brian
How Agorapulse Brought Clarity to OKO.press’s Social Media Management
Faced with a high-stakes mission and an even higher volume of social engagement, OKO.press, a Polish nonprofit news organization, needed a process to manage thousands of daily comments and posts without compromising quality or compliance. Fortunately, Agorapulse brought order to the organization's social media management. Agorapulsed helped OKO.press streamline its operations, efficiently moderate thousands of comments, and comply seamlessly with strict election day laws. Now, OKO.press easily delivers critical news and connects with supporters, no matter the volume or regulatory constraints. About OKO.press Founded as a nonprofit media organization, OKO.press is dedicated to investigative journalism, human rights, and democracy. The
Quadient’s Journey to Efficient Social Media Management
Quadient, a multinational leader in customer communication and logistics solutions, faced challenges with disjointed and siloed social media operations. After switching from Hootsuite to Agorapulse, Quadient was able to centralize workflows, streamline collaboration, and empower teams—all while maintaining brand consistency. This shift let Quadient move from fragmented management to a unified strategy. This transformed their social media efforts into a coordinated, strategic operation. About Quadient Quadient is a global technology leader based in France, specializing in customer communication management, parcel solutions, and business process automation. The company serves more than 440,000 clients worldwide and operates in 29 countries. Quadient helps