News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
Trudi Bartow: Make A Marketing Failure Your Next Big Success
Every day, retail marketers face this challenge: how to pivot quickly when plans go sideways and turn embarrassing moments into golden opportunities. In this recap episode of Social Pulse: Retail Edition, powered by Agorapulse guest, Trudi Bartow, has mastered throughout her impressive career. With over 20 years of experience in the gift and home industry, Trudi currently holds a key leadership role at the Unemployed Philosophers Guild, where she oversees sales strategy and team development. As an executive board member of the Gift and Home Trade Association and a frequent speaker at industry events, Trudi has transformed countless marketing mishaps
Hal Smith: Predicting Client Success for Your Agency (In 90 Days!)
Every agency owner knows this pain: the constant pressure to deliver consistent results across different channels, the endless status updates, and the gnawing feeling that there must be a better way to run things. In this episode recap of Social Pulse: Agency Edition, powered by Agorapulse, Hal Smith, the founder of H Street Digital and the architect behind a game-changing 90-day sprint system that's revolutionizing how agencies deliver results, shows exactly how he's transformed traditionally messy processes like media buying, creative testing, and attribution into a systematic approach that's changing the game for agencies everywhere. What led you to realize
Alexandra Seward: Micro-Influencers for Restaurant Marketing
The hospitality industry is at a turning point where authenticity is trumping celebrity status, and the most successful restaurants are completely re-imagining their influential marketing strategy. In this recap of Social Pulse: Hospitality Edition, Alexandra Seward shares her real-world experience. She's a digital marketing powerhouse who's managed social media for over 50 restaurant brands and current social media leader for the Briad Group and former marketing strategist for Atlas Restaurant Group. Share an example of a micro influencer campaign that, in your opinion, outperformed one of those celebrity partnerships that you might've had for your restaurants Alexandra Seward: Absolutely. I can
Jack Richards: PESO Strategies and Global Campaigns
Navigating the intricacies of paid, earned, shared, and owned PESO media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive global revenue can be daunting. In this recap of Social Pulse: B2B Edition, powered by Agorapulse, guest Jack Richards, a renowned leader in global marketing integration, is currently steering strategies. At Onclusive, Jack has honed the ability to seamlessly weave PESO initiatives across continents, transforming them into powerful revenue engines. His expertise offers invaluable insights into tailoring PESO models to fit varied cultural
Mention by Agorapulse: Why We’re Investing in Social Listening
As CEO of Agorapulse, I’m excited to announce our acquisition of Mention, a pioneer in social listening technology. Mention by Agorapulse marks a major step forward in our mission to empower social media managers and marketers with tools to better understand and manage their online presence. Our team speaks with hundreds of social media marketers every day. One thing we keep hearing is the growing demand for deeper, broader social listening capabilities. This acquisition is our strategic investment in richer, real-time insights into the conversations that shape social media strategy on a daily basis. Why Social Listening Matters More Than
Campaign Metrics Measurement of Your Last Campaign
You've put a ton of work into creating and launching a social media campaign, and now it's over. But how well did your campaign do? Measuring your campaign metrics's impact is crucial to justifying your social media efforts, optimizing future strategies, and demonstrating ROI (and yes, your worth) to stakeholders. In this article, we'll show you how to use Agorapulse to evaluate your campaign's success. You'll get a clear roadmap to turn your data into actionable insights, ensuring that, from this point forward, each social media campaign will do better than the last. 1. Plan Your Campaign Metrics Want a
Craig Daniels: Tripling Your Web Traffic For Retail
Many retailers find themselves stuck in the cycle of discount-driven marketing, wondering if there's a better way to attract and engage customers. But what if there were a strategy that could not only triple your web traffic but also build lasting customer relationships before they even walked through your doors? That's exactly what our guest Craig Daniels achieved as marketing director at Furniture Fair. Taking the helm in January 2020, Craig transformed their marketing approach from traditional promotional advertising to a trust-based content strategy that has revolutionized their customer relationships. His innovative approach to blending educational content with relationship-based selling
How to Publish on Bluesky With Agorapulse
Looking to grow your reach on emerging platforms without increasing your workload? We've got exciting news! You can now publish on Bluesky with Agorapulse, so you can effortlessly manage your Bluesky presence alongside your other social media accounts. With the new Agorapulse Bluesky integration, you can schedule, publish, and manage your Bluesky content just as easily as you do for Instagram, Facebook, LinkedIn, and more—all from one platform. In this article, we'll walk you through what makes Bluesky unique, explain why it's gaining traction with businesses, and how to start using it today with Agorapulse. What is Bluesky? Bluesky is
Alan Thompson: Turning Your Agency's Trial and Error into Triumph
Building a marketing agency from scratch can feel overwhelming. Alan Thompson, founder and CEO of Stingray Branding, built his agency from the ground up starting in 2008, learning every lesson the hard way. But he turned those lessons into a formula for success with three generations of small business owners in his family and service in both the US Army and Air Force Reserves. He shares his insights in this recap of Social Pulse Podcast: Agency Edition. What motivated you to start an agency without any kind of formal marketing experience? Alan Thompson: I launched in 2008. I went to
Faye Albanna: How to Manage Multiple Brands, Multiple Properties
What happens when your responsibilities multiply across not just two or three? But how about seven distinct hotel properties? The complexity increases exponentially. In this recap of Social Pulse: Hospitality Edition, powered by Agorapulse, guest Faye Albanna knows those challenges intimately and has developed a framework that works. Faye transitioned from education to become the social media manager at Rosen Hotels and Resorts, where she oversees social media for seven distinct properties while managing a team of 13 associates. Give us a snapshot of the scope of what you manage Faye Albanna: So here at Rosen Hotels and Resorts,
MyComputerCareer: 2.5K+ Posts Fuel Enrollment
MyComputerCareer, a for-profit higher education institution specializing in IT skills training, needed to streamline its social media management process while it met strict compliance requirements. By using Agorapulse, the institution successfully implemented a robust workflow that allows them to publish over 2,500 strategic posts annually across multiple platforms, driving consistent lead generation and meeting enrollment targets. The partnership has transformed their social media operations from a compliance challenge to a streamlined, metrics-driven marketing engine. About MyComputerCareer Founded in 2007, MyComputerCareer provides an alternative path for non-traditional learners seeking IT skills training. With 27,000+ graduates to date, the institution offers faster,
Bretta Provost: How to Turn Technical Expertise Into B2B Success
Now, are you considering a major career change, but unsure how to leverage your existing skills in a new field? Today's Social Pulse: B2B Edition, powered by Agorapulse, guest Bretta Provost knows exactly what that's like. After spending years as a successful civil environmental engineer in Denver, Bretta found herself at a crossroads when faced with potential layoffs. Instead of staying the course, she chose to completely reinvent her career path. Today, Breta is the founder of Front ROI marketing where she helps businesses optimize their digital presence and marketing systems for growth. Her journey from engineering to entrepreneurship demonstrates
Lisa Wells: A Therapist-to-Marketer Journey
Retail marketers struggle to cut through the noise and make meaningful connections on social media, often focusing on surface-level metrics while missing the fundamental human elements that drive engagement and conversion. Today’s Social Pulse: Retail Edition, powered by Agorapulse, guest Lisa Wells brings a unique perspective to retail, social media marketing, and combining her Master's in Psychology and experience as a marriage and family therapist with her role as owner of Geneva Flooring, a successful retail flooring business in San Diego. She's also served as president of the San Diego County Floor Covering Association and brings over a decade of
Scott Emalfarb: How to Show Off Your Social Media ROI
Trying to explain engagement rates to someone who just wants to know about sales is like trying to pay rent with Monopoly money: The value's clear to you, but they're just not buying it. Today's Social Pulse: Agency Edition, powered by Agorapulse, guest Scott Emalfarb is the founder and CEO of Fresh Content Society, social media whisperer, and ROI translator extraordinaire. He’s here to cut through that confusion. This is the guy who turned a desperate tweet from a struggling deli into a 1500% sales increase during the pandemic. Scott has cracked the code on speaking the language of social
Stacy Feinberg: Breaking Your Brand Outside the Box
Have you ever tried explaining something that has no direct comparison? In this recap of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, our guest Stacy Feinberg shares what she knows about that challenge. As a former educator turned social media professional, she's taken on the task of marketing luxury glamping domes that combine the comfort of high-end accommodations with immersive outdoor experiences. Tell us about your journey from education to becoming the social media manager for Clear Sky Resorts Stacy Feinberg: Sure. I was invited to teach in a fifth grade during COVID, and I was teaching online and
How to Choose the Best Social Media Management Tool
Finding the best social media management tool for your needs can feel like a full-time job. You have to weigh features, usability, quality of support, and cost. With so many options available, how do you confidently choose the right one? In this article, we’ll walk through a clear, three-step process to help you research, evaluate, and compare tools. We’ve also included three free resources for each step. By the end, you’ll have a clear path to choosing the right tool for your needs—without getting overwhelmed. 3 Steps to Finding the Best Social Media Management Tool 1. Define your goals Start
Marie Skachko: Create Social Media that Resonates
How do you transform technical information into content that resonates with your audience while still maintaining professional credibility? Social Pulse: B2B Edition guest Marie Skachko, founder of Growth Moves and host of the Growth Moves podcast, specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects through her work. In this podcast recap, Agorapulse's Chief Storyteller, Mike Allton, talks with Marie about building proven systems for creating content that sales teams can actually use and that target audiences want to share. What is the biggest mistake B2B businesses make with their
How Explorer Ventures Mastered Global Social Media Management
When Explorer Ventures, a global liveaboard diving fleet operating since 1987, found itself drowning in social media demands across multiple time zones, it needed a lifeline. The company's small three-person marketing team was struggling to stay afloat managing customer engagement from the Caribbean to the Maldives. By implementing Agorapulse as its social media command center, they achieved remarkable results: cutting management time in half while dramatically deepening customer engagement. Response times dropped from hours to minutes, allowing them to capture sales opportunities and strengthen relationships with diving enthusiasts worldwide—all while freeing their team to explore new marketing opportunities. Beneath the
2K Registrations in 24 Hours via Employee Advocacy
When ConstructConnect needed to launch its first-ever employee advocacy program, social media manager Julie Riley knew exactly which platform to turn to. After it implemented Agorapulse's Advocacy feature, ConstructConnect achieved remarkable results for its economic webcast—nearly 2,000 event registrations within 24 hours. It dramatically outpaced previous years' performance that had taken weeks to build momentum. The platform transformed their social media reach and elevated Julie's role from content creator to strategic digital leader. ConstructConnect provides pre-construction software that helps general contractors, roofers, plumbers, and architects streamline their bidding, estimating, and takeoff processes. Their solutions significantly reduce the time required for
Roman Nunez: Being Creative (While Still Following Brand Rules)
Today's Social Pulse: Retail Edition guest Roman Nunez, marketing director at Kana Dispensary, brings a fascinating blend of tech startup experience and creative artistry to the cannabis industry. His unique approach to authentic marketing in a heavily restricted industry offers valuable lessons for any retail marketer facing challenges with regulations, platform limitations, or audience targeting. Don't miss this episode as he talks with host Agorapulse’s Chief Storyteller Mike Allton. What are some of the most surprising limitations that you encountered when you first got into this cannabis space? Roman Nunez: You're essentially operating in an interesting space in cannabis. You're
Jason Yormark: How to Make Strategic Partnerships
Social Pulse: Agency Edition guest Jason Yormark built Socialistics into a seven-figure social media agency by zigging when another zagged. And he literally wrote the book on it. His bestseller 'Anti-Agency' has become the Rebel's Guidebook to building a thriving agency business as a Forbes-recognized social media influencer. He's figured out how to complement inbound with strategic partnerships and outbound tactics that work without making you feel like that pushy salesperson we all love to hate. Could you share the story of how you built Socialistics and what your lead generation strategy looked like in those early growth years?
Adir Tal: How to Market Different Hospitality Experiences
Do you ever feel like your property’s Instagram looks like it was designed by a committee with opposing agendas? Marketing multiple hospitality experiences under one roof without giving your audience whiplash is one of the industry's greatest challenges—yet it's essential for success in today's competitive landscape. In this episode of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, our guest today has mastered this balancing act. Adir Tal, the marketing mind behind La Hotspots Calamigos Guest Ranch and the Victorian transition from world-traveling DJ to Hospitality Innovator. He's now an expert at telling cohesive brand stories while juggling
Julie Lichtenberg: How to Leverage Niche Markets for Retail
Many retail marketers face this problem: You're trying to be everything to everyone and consequently becoming nothing special to anyone. Your marketing budget stretches thinner each quarter while your engagement metrics barely budge. You watch as smaller, more focused brands seem to create passionate customer communities almost overnight and wonder what they know that you don't. That’s what our Social Pulse: Retail Edition episode’s guest specializes in solving. Julie Lichtenberg is a marketing powerhouse who has mastered the art of identifying and connecting with niche audiences in innovative ways that drive real business results. The marketing communications director at Crown
Mickey Mellen: Unexpectedly Becoming an Agency Owner
Social Pulse: Agency Edition guest Mickey Mellen didn't set out to start a thriving digital agency—yet today he's not only successfully at the helm of Green Mellen Media but also a respected thought leader, community contributor, and expert at leveraging strategic frameworks for growth. In this article, Mickey shares his real-life journey of accidental agency ownership and reveals the frameworks, processes, and approach he's used to turn a surprise start into an unstoppable success. Tell me about the circumstances that led you to accidentally start Green Mellen Media. Mickey Mellen: So initial moments interesting, and we'll get to that 'cause
Jay Feitlinger: Stop Chasing Likes and Drive Revenue Instead
While sales teams question actual business value, the disconnect between social media activity and revenue generation has become one of the most challenging pain points for modern B2B organizations. But what if your social media strategy could do more than just generate likes and shares? What if it could become a genuine, revenue-driving machine that both marketing and sales teams celebrate? In this recap of the episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with guest Jay Feitlinger about those questions. Jay is the founder of StringCan Interactive, a leading B2B marketing agency
How Initiatives Halved Its Customer Response Time via Agorapulse
With nearly 12,000 followers on Instagram and hundreds of daily interactions, Initiatives can count on a committed and supportive community to relay its missions and values. Specializing in supporting schools, sports, and cultural establishments for their charitable projects, the French-based company has built a true digital ecosystem around its cause. But growth is also accompanied by significant challenges, such as effectively managing interactions, maintaining a constant presence, and structuring activities on social networks. To meet these challenges, the Initiatives social media team chose Agorapulse as an ally. Discover how this collaboration has strengthened the Initiatives organization, their responsiveness, and impact
Making AI Human: A Social Media Storyteller's Playbook
Are you struggling to explain AI technology in a way that actually connects with your audience for B2B marketers? Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high if your message is too technical. You'll lose engagement to simplify it, and you might lose credibility. That’s exactly what’s unpacked in the recap of the episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, where our Chief Storyteller Mike Allton talks with Kristina Keene, the director of Brand and Content at Flip. Her experience in brand development and
52 Content Ideas to Fill Up Your Calendar This Year
For the average social media marketer tasked with creating engaging content day in and day out, maintaining a perfect balance of quantity and quality is exhausting. How can you possibly come up with that many great ideas for social media content over and over again? And how do you manage to then create, post, and analyze the content and still somehow have time to eat and sleep (and have a personal life)? In this guide, we cover everything content-related, from content ideation to time-saving publishing workflows. We’ll even share our superpower of proving how your social media content can help
Megan Myers: How Hocking Hills Transformed Tourism Storytelling
Tourism marketers are constantly balancing the need to showcase breathtaking landscapes while measuring whether all those likes translate to visitors. In this episode of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, Megan Myers, digital media director for the Hocking Hills Tourism Association, tells how she has transformed how Southeast Ohio tells its story. Tell us about the Hocking Hills Tourism Association's marketing strategy before you came on board. Megan Myers: Hocking Hills is a region in southeast Ohio. Our biggest attraction is the Hocking Hills State Park, and as the tourism association of the area, we market the
With Agorapulse, This National Museum Grew to 800K Subscribers
With 12 sites in France, the National Museum of Natural History is a place of culture, teaching, and gathering. In Paris, the establishment is best known for its three flagship sites: The Jardin des Plantes, which includes several galleries The Zoological Park of Paris The Musée de l'Homme The museum is also a research center attached to the Ministry of Education and Research and the Ministry of Ecological Transition. The museum's work, behind-the-scenes, and news are shared daily on social media. Objectives: Optimize Multi-site Management and Maximize Engagement Across all communication channels, Lou Viger, head of Communications, and her team
Robert Carnes: How to Tell B2B Stories that Convert
What if you could turn your 'boring' industry into a source of compelling stories that resonate with your target audience? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Robert Carnes, marketing manager at GreenMellen Digital Agency and author of three books about storytelling, to answer that question. What is the biggest misconception people have about creating content for 'boring' industries? Robert Carnes: I'm glad you put air quotes around that because they can ... Oftentimes, a lot of the clients and the industries that we work with can feel
Staci O'Prey: How to Quickly Adapt to Your Industry
Have you ever stepped into a new role in an unfamiliar industry and wondered how you'll ever get up to speed? Many marketers face this challenge. It requires acquiring mountains of industry knowledge quickly. Learning to read the market wins, understanding your customer's desires, and navigating this transition are no small feats, and the pressure to deliver results can feel insurmountable when you're still finding your footing. That's what Social Pulse: Retail Edition episode’s guest Staci O'Prey excels at. The field marketing manager at Coldwell Banker Realty chats with host Agorapulse’s Chief Storyteller Mike Allton. Could you share your initial
Katie Brinkley: How to Do More With Less Content
What if you could deliver better results for your clients while creating less content? What if you could transform your agency's approach to social media management, increase client satisfaction, and reduce team burnout all at the same time? Social Pulse: Agency Edition guest Katie Brinkley today has mastered those answers. As a social media trailblazer with over 20 years of digital marketing expertise and the founder of Next Step Social Communications, she's developed a revolutionary approach that's changing how agencies think about social media management. Host Mike Allton: With artificial intelligence, with ChatGPT or Gemini or Claude, you can create
How to Use Social Media Team Reports to Get Better (and Bigger) Results
Your social media team crafts beautiful content, engages with followers, and fields comments daily. You're feeling productive and fulfilled. But do good vibes tell you—and the other teams you work with—that your team's work matters? If you want to showcase your team's contributions, you need to build result-driven reports. Reports that spotlight performance trends, validate resource allocation, and power smart decisions that executives care about. Agorapulse turns meaningful metrics into 'a-ha!' moments that anyone can grasp—even your colleagues not on 'The Facebook.' All while saving your team hours of manual work each month. Create your free account of Agorapulse and
Nathaniel Jones: Don't Play It Safe, Innovate With Purpose
Are you worried that if you don't innovate, you'll eventually become invisible to your audience? But you also struggle with a fear of change. How do you break free from this cycle and push your market to new heights without risking everything you've built? This Social Pulse: Retail Edition episode's guest Nathaniel Jones, director of Marketing at Farm and Home Supply, shares insights and advice about those questions with host Agorapulse’s Chief Storyteller Mike Allton. What sparked your realization that 'playing it safe' wasn't going to cut it anymore in retail marketing? Nathaniel Jones: It was about 10 years ago.
How The Right Tool Helped This Agency Double Its Social Media Team
When Adtrak's social media team found themselves juggling hundreds of browser windows to manage client accounts, they knew it had to make a change. After discovering Agorapulse, they didn't just gain a solution to their technical headaches. It also became the catalyst for dramatic team growth, expanding from three to seven team members and successfully managing over 100 social profiles for their 400+ SME clients. As head of Internet Marketing at Adtrak, Ashley Elton leads a powerhouse team of approximately 100 digital marketing professionals. Their UK-based agency serves over 400 SME clients across Britain and the United States, delivering such
Anatole Ashraf: Transforming Department Silos into Revenue
Many B2B marketers struggle with departmental disconnects that leave potential revenue on the table and create frustration across the organization. But what if there was a way to break down these silos and transform them into powerful revenue-generating engines? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Anatole Ashraf, a seasoned senior marketing leader. His experience at LinkedIn and BNY Mellon has given him unique insights into orchestrating marketing success across organizations. When have you seen departmental silos impact business results? Anatole Ashraf: Absolutely. At a financial services firm, in the past,
Adam Buchanan: Turning Social Media Skepticism Into Champions
Are you tired of hitting a wall every time you try to get leadership to buy in for your social media initiatives? If you're managing social media for a retail brand, you've probably experienced that frustrating moment when you're passionately explaining the potential impact of a new campaign, only to be met with doubting looks and questions about social ROI. What if you could transform those skeptical executives into your biggest social media champions? In this recap of an Social Pulse: Retail Edition episode, guest Adam Buchanan talks about with host Agorapulse’s Chief Storyteller Mike Allton. Adam has mastered the
Jordan Buning: Transform Your Agency for Today's Market
Technology is advancing at breakneck speed. Client expectations are constantly shifting, and the very nature of marketing is seemingly changing with each passing quarter. For agency owners who have inherited or acquired established firms, those changes create a unique challenge. How do you update your agency's services, processes, and culture without destroying the foundation that made it successful in the first place? Jordan Buning, the president of DDM Marketing and Communications, a full-service marketing agency in Grand Rapids, Michigan, has been tackling that question. Under his leadership, DDM has successfully navigated the transition from traditional marketing approaches to modern digital-first