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MyComputerCareer: 2.5K+ Posts Fuel Enrollment
MyComputerCareer, a for-profit higher education institution specializing in IT skills training, needed to streamline its social media management process while it met strict compliance requirements. By using Agorapulse, the institution successfully implemented a robust workflow that allows them to publish over 2,500 strategic posts annually across multiple platforms, driving consistent lead generation and meeting enrollment targets. The partnership has transformed their social media operations from a compliance challenge to a streamlined, metrics-driven marketing engine. About MyComputerCareer Founded in 2007, MyComputerCareer provides an alternative path for non-traditional learners seeking IT skills training. With 27,000+ graduates to date, the institution offers faster,
Bretta Provost: How to Turn Technical Expertise Into B2B Success
Now, are you considering a major career change, but unsure how to leverage your existing skills in a new field? Today's Social Pulse: B2B Edition, powered by Agorapulse, guest Bretta Provost knows exactly what that's like. After spending years as a successful civil environmental engineer in Denver, Bretta found herself at a crossroads when faced with potential layoffs. Instead of staying the course, she chose to completely reinvent her career path. Today, Breta is the founder of Front ROI marketing where she helps businesses optimize their digital presence and marketing systems for growth. Her journey from engineering to entrepreneurship demonstrates
Lisa Wells: A Therapist-to-Marketer Journey
Retail marketers struggle to cut through the noise and make meaningful connections on social media, often focusing on surface-level metrics while missing the fundamental human elements that drive engagement and conversion. Today’s Social Pulse: Retail Edition, powered by Agorapulse, guest Lisa Wells brings a unique perspective to retail, social media marketing, and combining her Master's in Psychology and experience as a marriage and family therapist with her role as owner of Geneva Flooring, a successful retail flooring business in San Diego. She's also served as president of the San Diego County Floor Covering Association and brings over a decade of
Scott Emalfarb: How to Show Off Your Social Media ROI
Trying to explain engagement rates to someone who just wants to know about sales is like trying to pay rent with Monopoly money: The value's clear to you, but they're just not buying it. Today's Social Pulse: Agency Edition, powered by Agorapulse, guest Scott Emalfarb is the founder and CEO of Fresh Content Society, social media whisperer, and ROI translator extraordinaire. He’s here to cut through that confusion. This is the guy who turned a desperate tweet from a struggling deli into a 1500% sales increase during the pandemic. Scott has cracked the code on speaking the language of social
Stacy Feinberg: Breaking Your Brand Outside the Box
Have you ever tried explaining something that has no direct comparison? In this recap of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, our guest Stacy Feinberg shares what she knows about that challenge. As a former educator turned social media professional, she's taken on the task of marketing luxury glamping domes that combine the comfort of high-end accommodations with immersive outdoor experiences. Tell us about your journey from education to becoming the social media manager for Clear Sky Resorts Stacy Feinberg: Sure. I was invited to teach in a fifth grade during COVID, and I was teaching online and
How to Choose the Best Social Media Management Tool
Finding the best social media management tool for your needs can feel like a full-time job. You have to weigh features, usability, quality of support, and cost. With so many options available, how do you confidently choose the right one? In this article, we’ll walk through a clear, three-step process to help you research, evaluate, and compare tools. We’ve also included three free resources for each step. By the end, you’ll have a clear path to choosing the right tool for your needs—without getting overwhelmed. 3 Steps to Finding the Best Social Media Management Tool 1. Define your goals Start
Marie Skachko: Create Social Media that Resonates
How do you transform technical information into content that resonates with your audience while still maintaining professional credibility? Social Pulse: B2B Edition guest Marie Skachko, founder of Growth Moves and host of the Growth Moves podcast, specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects through her work. In this podcast recap, Agorapulse's Chief Storyteller, Mike Allton, talks with Marie about building proven systems for creating content that sales teams can actually use and that target audiences want to share. What is the biggest mistake B2B businesses make with their
How Explorer Ventures Mastered Global Social Media Management
When Explorer Ventures, a global liveaboard diving fleet operating since 1987, found itself drowning in social media demands across multiple time zones, it needed a lifeline. The company's small three-person marketing team was struggling to stay afloat managing customer engagement from the Caribbean to the Maldives. By implementing Agorapulse as its social media command center, they achieved remarkable results: cutting management time in half while dramatically deepening customer engagement. Response times dropped from hours to minutes, allowing them to capture sales opportunities and strengthen relationships with diving enthusiasts worldwide—all while freeing their team to explore new marketing opportunities. Beneath the
2K Registrations in 24 Hours via Employee Advocacy
When ConstructConnect needed to launch its first-ever employee advocacy program, social media manager Julie Riley knew exactly which platform to turn to. After it implemented Agorapulse's Advocacy feature, ConstructConnect achieved remarkable results for its economic webcast—nearly 2,000 event registrations within 24 hours. It dramatically outpaced previous years' performance that had taken weeks to build momentum. The platform transformed their social media reach and elevated Julie's role from content creator to strategic digital leader. ConstructConnect provides pre-construction software that helps general contractors, roofers, plumbers, and architects streamline their bidding, estimating, and takeoff processes. Their solutions significantly reduce the time required for
Roman Nunez: Being Creative (While Still Following Brand Rules)
Today's Social Pulse: Retail Edition guest Roman Nunez, marketing director at Kana Dispensary, brings a fascinating blend of tech startup experience and creative artistry to the cannabis industry. His unique approach to authentic marketing in a heavily restricted industry offers valuable lessons for any retail marketer facing challenges with regulations, platform limitations, or audience targeting. Don't miss this episode as he talks with host Agorapulse’s Chief Storyteller Mike Allton. What are some of the most surprising limitations that you encountered when you first got into this cannabis space? Roman Nunez: You're essentially operating in an interesting space in cannabis. You're
Jason Yormark: How to Make Strategic Partnerships
Social Pulse: Agency Edition guest Jason Yormark built Socialistics into a seven-figure social media agency by zigging when another zagged. And he literally wrote the book on it. His bestseller 'Anti-Agency' has become the Rebel's Guidebook to building a thriving agency business as a Forbes-recognized social media influencer. He's figured out how to complement inbound with strategic partnerships and outbound tactics that work without making you feel like that pushy salesperson we all love to hate. Could you share the story of how you built Socialistics and what your lead generation strategy looked like in those early growth years?
Adir Tal: How to Market Different Hospitality Experiences
Do you ever feel like your property’s Instagram looks like it was designed by a committee with opposing agendas? Marketing multiple hospitality experiences under one roof without giving your audience whiplash is one of the industry's greatest challenges—yet it's essential for success in today's competitive landscape. In this episode of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, our guest today has mastered this balancing act. Adir Tal, the marketing mind behind La Hotspots Calamigos Guest Ranch and the Victorian transition from world-traveling DJ to Hospitality Innovator. He's now an expert at telling cohesive brand stories while juggling
Mickey Mellen: Unexpectedly Becoming an Agency Owner
Social Pulse: Agency Edition guest Mickey Mellen didn't set out to start a thriving digital agency—yet today he's not only successfully at the helm of Green Mellen Media but also a respected thought leader, community contributor, and expert at leveraging strategic frameworks for growth. In this article, Mickey shares his real-life journey of accidental agency ownership and reveals the frameworks, processes, and approach he's used to turn a surprise start into an unstoppable success. Tell me about the circumstances that led you to accidentally start Green Mellen Media. Mickey Mellen: So initial moments interesting, and we'll get to that 'cause
Julie Lichtenberg: How to Leverage Niche Markets for Retail
Many retail marketers face this problem: You're trying to be everything to everyone and consequently becoming nothing special to anyone. Your marketing budget stretches thinner each quarter while your engagement metrics barely budge. You watch as smaller, more focused brands seem to create passionate customer communities almost overnight and wonder what they know that you don't. That’s what our Social Pulse: Retail Edition episode’s guest specializes in solving. Julie Lichtenberg is a marketing powerhouse who has mastered the art of identifying and connecting with niche audiences in innovative ways that drive real business results. The marketing communications director at Crown
Jay Feitlinger: Stop Chasing Likes and Drive Revenue Instead
While sales teams question actual business value, the disconnect between social media activity and revenue generation has become one of the most challenging pain points for modern B2B organizations. But what if your social media strategy could do more than just generate likes and shares? What if it could become a genuine, revenue-driving machine that both marketing and sales teams celebrate? In this recap of the episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with guest Jay Feitlinger about those questions. Jay is the founder of StringCan Interactive, a leading B2B marketing agency
How Initiatives Halved Its Customer Response Time via Agorapulse
With nearly 12,000 followers on Instagram and hundreds of daily interactions, Initiatives can count on a committed and supportive community to relay its missions and values. Specializing in supporting schools, sports, and cultural establishments for their charitable projects, the French-based company has built a true digital ecosystem around its cause. But growth is also accompanied by significant challenges, such as effectively managing interactions, maintaining a constant presence, and structuring activities on social networks. To meet these challenges, the Initiatives social media team chose Agorapulse as an ally. Discover how this collaboration has strengthened the Initiatives organization, their responsiveness, and impact
Making AI Human: A Social Media Storyteller's Playbook
Are you struggling to explain AI technology in a way that actually connects with your audience for B2B marketers? Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high if your message is too technical. You'll lose engagement to simplify it, and you might lose credibility. That’s exactly what’s unpacked in the recap of the episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, where our Chief Storyteller Mike Allton talks with Kristina Keene, the director of Brand and Content at Flip. Her experience in brand development and
52 Content Ideas to Fill Up Your Calendar This Year
For the average social media marketer tasked with creating engaging content day in and day out, maintaining a perfect balance of quantity and quality is exhausting. How can you possibly come up with that many great ideas for social media content over and over again? And how do you manage to then create, post, and analyze the content and still somehow have time to eat and sleep (and have a personal life)? In this guide, we cover everything content-related, from content ideation to time-saving publishing workflows. We’ll even share our superpower of proving how your social media content can help
Megan Myers: How Hocking Hills Transformed Tourism Storytelling
Tourism marketers are constantly balancing the need to showcase breathtaking landscapes while measuring whether all those likes translate to visitors. In this episode of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, Megan Myers, digital media director for the Hocking Hills Tourism Association, tells how she has transformed how Southeast Ohio tells its story. Tell us about the Hocking Hills Tourism Association's marketing strategy before you came on board. Megan Myers: Hocking Hills is a region in southeast Ohio. Our biggest attraction is the Hocking Hills State Park, and as the tourism association of the area, we market the
With Agorapulse, This National Museum Grew to 800K Subscribers
With 12 sites in France, the National Museum of Natural History is a place of culture, teaching, and gathering. In Paris, the establishment is best known for its three flagship sites: The Jardin des Plantes, which includes several galleries The Zoological Park of Paris The Musée de l'Homme The museum is also a research center attached to the Ministry of Education and Research and the Ministry of Ecological Transition. The museum's work, behind-the-scenes, and news are shared daily on social media. Objectives: Optimize Multi-site Management and Maximize Engagement Across all communication channels, Lou Viger, head of Communications, and her team
Robert Carnes: How to Tell B2B Stories that Convert
What if you could turn your 'boring' industry into a source of compelling stories that resonate with your target audience? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Robert Carnes, marketing manager at GreenMellen Digital Agency and author of three books about storytelling, to answer that question. What is the biggest misconception people have about creating content for 'boring' industries? Robert Carnes: I'm glad you put air quotes around that because they can ... Oftentimes, a lot of the clients and the industries that we work with can feel
Staci O'Prey: How to Quickly Adapt to Your Industry
Have you ever stepped into a new role in an unfamiliar industry and wondered how you'll ever get up to speed? Many marketers face this challenge. It requires acquiring mountains of industry knowledge quickly. Learning to read the market wins, understanding your customer's desires, and navigating this transition are no small feats, and the pressure to deliver results can feel insurmountable when you're still finding your footing. That's what Social Pulse: Retail Edition episode’s guest Staci O'Prey excels at. The field marketing manager at Coldwell Banker Realty chats with host Agorapulse’s Chief Storyteller Mike Allton. Could you share your initial
Katie Brinkley: How to Do More With Less Content
What if you could deliver better results for your clients while creating less content? What if you could transform your agency's approach to social media management, increase client satisfaction, and reduce team burnout all at the same time? Social Pulse: Agency Edition guest Katie Brinkley today has mastered those answers. As a social media trailblazer with over 20 years of digital marketing expertise and the founder of Next Step Social Communications, she's developed a revolutionary approach that's changing how agencies think about social media management. Host Mike Allton: With artificial intelligence, with ChatGPT or Gemini or Claude, you can create
How to Use Social Media Team Reports to Get Better (and Bigger) Results
Your social media team crafts beautiful content, engages with followers, and fields comments daily. You're feeling productive and fulfilled. But do good vibes tell you—and the other teams you work with—that your team's work matters? If you want to showcase your team's contributions, you need to build result-driven reports. Reports that spotlight performance trends, validate resource allocation, and power smart decisions that executives care about. Agorapulse turns meaningful metrics into 'a-ha!' moments that anyone can grasp—even your colleagues not on 'The Facebook.' All while saving your team hours of manual work each month. Create your free account of Agorapulse and
Nathaniel Jones: Don't Play It Safe, Innovate With Purpose
Are you worried that if you don't innovate, you'll eventually become invisible to your audience? But you also struggle with a fear of change. How do you break free from this cycle and push your market to new heights without risking everything you've built? This Social Pulse: Retail Edition episode's guest Nathaniel Jones, director of Marketing at Farm and Home Supply, shares insights and advice about those questions with host Agorapulse’s Chief Storyteller Mike Allton. What sparked your realization that 'playing it safe' wasn't going to cut it anymore in retail marketing? Nathaniel Jones: It was about 10 years ago.
How The Right Tool Helped This Agency Double Its Social Media Team
When Adtrak's social media team found themselves juggling hundreds of browser windows to manage client accounts, they knew it had to make a change. After discovering Agorapulse, they didn't just gain a solution to their technical headaches. It also became the catalyst for dramatic team growth, expanding from three to seven team members and successfully managing over 100 social profiles for their 400+ SME clients. As head of Internet Marketing at Adtrak, Ashley Elton leads a powerhouse team of approximately 100 digital marketing professionals. Their UK-based agency serves over 400 SME clients across Britain and the United States, delivering such
Anatole Ashraf: Transforming Department Silos into Revenue
Many B2B marketers struggle with departmental disconnects that leave potential revenue on the table and create frustration across the organization. But what if there was a way to break down these silos and transform them into powerful revenue-generating engines? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Anatole Ashraf, a seasoned senior marketing leader. His experience at LinkedIn and BNY Mellon has given him unique insights into orchestrating marketing success across organizations. When have you seen departmental silos impact business results? Anatole Ashraf: Absolutely. At a financial services firm, in the past,
Adam Buchanan: Turning Social Media Skepticism Into Champions
Are you tired of hitting a wall every time you try to get leadership to buy in for your social media initiatives? If you're managing social media for a retail brand, you've probably experienced that frustrating moment when you're passionately explaining the potential impact of a new campaign, only to be met with doubting looks and questions about social ROI. What if you could transform those skeptical executives into your biggest social media champions? In this recap of an Social Pulse: Retail Edition episode, guest Adam Buchanan talks about with host Agorapulse’s Chief Storyteller Mike Allton. Adam has mastered the
Jordan Buning: Transform Your Agency for Today's Market
Technology is advancing at breakneck speed. Client expectations are constantly shifting, and the very nature of marketing is seemingly changing with each passing quarter. For agency owners who have inherited or acquired established firms, those changes create a unique challenge. How do you update your agency's services, processes, and culture without destroying the foundation that made it successful in the first place? Jordan Buning, the president of DDM Marketing and Communications, a full-service marketing agency in Grand Rapids, Michigan, has been tackling that question. Under his leadership, DDM has successfully navigated the transition from traditional marketing approaches to modern digital-first
Luxury Hotel Social Media: Rosewood Hotels's Five Star Strategy
In today's digital landscape, beautiful imagery alone isn't enough to capture and maintain audience attention. Luxury properties face increasing pressure to stand out in overcrowded social feeds and to deliver measurable results. The challenge becomes even more complex when you consider the sophisticated expectations of luxury travelers. They want to feel connected to the property, understand its unique story, and imagine themselves in the experience. This leaves many social media managers asking, 'How do we transform our social presence from a digital billboard into storytelling platforms that drives real business results?' Today’s guest of Social Pulse: Hospitality Edition with Agorapulse’s
Gen Z Team Success: Unpacking Glewee's B2B Marketing Formula
Many marketing leaders find themselves caught between the need for proven business acumen and the desire for fresh, innovative thinking that seems to come so naturally to younger talent. But what if there was a way to build a team that combines both? In this episode of Social Pulse Podcast: B2B Edition, powered by Agorapulse, our Chief Storyteller Mike Allton talks with Christian Brown, co-founder and chief marketing officer of Glewee, an all-in-one influencer marketing platform that's by over 5,000 brands and 12,500 plus influencers as a Forbes 30 under 30 honoree. Christian has pioneered a unique approach to team building, cultivating
Child Welfare Agency Transforms Social Media Strategy, Achieves Record-Breaking Q1 Results
In just one month, Iris Family Support Center achieved what had previously taken an entire year—reaching their annual social media engagement goals and reducing their social media management time by 75%. Here's how the right tools and strategy can help nonprofits maximize their impact and connect more effectively with families in need. Mission of Compassion: Meet Iris Family Support Center For 50 years, Iris Family Support Center (formerly SCAN, Inc.) has been dedicated to protecting children and preparing parents across 41 Indiana counties. What began with 11 volunteers in one town has grown into a comprehensive family support organization with
Competitive Audit: How to Use Agorapulse to Conduct One Easily
Do you get the sense that competitors outperform your brand on social media? Wondering what they're doing that your team isn't? How about what they aren't doing that you could start today? Conduct a competitive audit to stay ahead of the curve and get more value from your social media strategy. By analyzing the competition, you can see what other brands in your space do well on social media and identify areas where your brand can improve. This article covers how to perform a competitive audit with Agorapulse. By the end, you'll know how to compare your performance to the
How AI Can Make a Huge Difference in Content Marketing for Agencies
Creativity and efficiency often seem at odds, but AI bridges that gap. So, how exactly does AI work in the realm of content marketing and agencies and working on behalf of clients? In this recap of the Social Pulse: Agency Edition, hosted by Agorapulse’s chief storyteller, Mike Allton, Kristin Tynski shares how she seamlessly integrates AI into the fabric of her content marketing, SEO, and PR strategies. As the co-founder and senior VP of creative at Fractl, Kristin has harnessed AI to turn data into compelling content, automate mundane tasks, and ultimately drive remarkable results. The New Way of Working
Luxury Hotels: A New Hospitality Experience
Today's travelers are increasingly seeking authentic, independent experiences. They want to feel like locals. Now, tourists, they're often comfortable with technology and often prefer digital solutions to human interaction but this creates an interesting challenge for hoteliers. How do you market and build trust in a hospitality experience that intentionally minimizes human contact? That's exactly what today's guest of Social Pulse: Hospitality Edition with Agorapulse’s Chief Storyteller Mike Allton, Chad Ludeman has figured out. As co-founder of Lokal Hotel, a pioneering boutique hotel brand that's revolutionizing the hospitality industry with its innovative invisible service concept through thoughtful design and strategic marketing, Chad
How AI Is Transforming Podcast Outreach: From Paid Posts to Perfect Partnerships
Agency owners are struggling to get their clients on the right podcasts. Traditional outreach methods are time-consuming, inefficient, and often lead to rejection after rejection. But AI can transform your podcast outreach strategy. In this recap of the Social Pulse: Agency Edition, hosted by Agorapulse's chief storyteller, Mike Allton, Kara Wood shares how AI can play a major role in podcast outreach. She pioneered the use of AI to revolutionize how agencies approach podcast outreach and media partnerships. What do traditional paid media and outreach strategies typically look like for agencies and why they're becoming just so ineffective these days?
Retail Psychology: A Masterclass in What Shoppers Need
While in a store, when a product stops you in your tracks and makes you reach for your wallet, it's retail psychology at work. Today's Social Pulse: Retail Edition guest Michael Casey pulls back the curtain on retail psychology and shares his knowledge with Agorapulse’s Chief Storyteller Mike Allton. Share a story about one of your products that unexpectedly became successful and what you learned about consumer behavior from that experience. Michael Casey: You said the AB doer—we call it that—and the AB doer, it's an AB product, but it's interesting how the retail psychology shifted on that particular product. We