Jack Appleby: How to Internally Sell Social Strategy
How many times have you crafted what you know is a brilliant social media strategy, only to watch it get shot down in the boardroom? You're sitting there with data, insights, and a clear vision for success, but somehow you keep hearing, 'We don't have the budget,' or 'Let's table this for next quarter.' Meanwhile, you watch other departments get approval for their initiatives without breaking a sweat. The truth is, your ideas aren't the problem–it's how you're presenting them. When you can't get internal buy-in, your career stagnates, your team loses morale, and your company misses out on massive
