Feeding the Content Beast: A Retailer's Insights | Agorapulse
For retail brands, posting on social media once a week is not enough. In fact, that's such a ridiculous idea that you probably laughed a little to yourself when I suggested it. Or you may have cried a little, too, because it's true! Retail brands have to be active in publishing regularly at a far higher rate than other industries. And it's not enough to just spam edited product images, is it? Audiences want to be educated and entertained, which means we have to create a lot of engaging content. How do we keep feeding the beast of social media,
