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Agorapulse

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Agorapulse

17.12.2024

Content Strategy: Three Dimensions to Master Effectively

In today's landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content but rather the framework or use to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that might keep content marketers like myself and you up at night and they're exactly what we're addressing in today's episode. That’s exactly what today’s

Agorapulse

19.12.2024

Make Managing Ad Comments Part of Your Social Media Strategy

Social media ads generate more than just impressions, clicks, and conversions. The best social ads also spark conversations and invite engagement in the comments section. If your team typically ignores ad comments, you need to rethink that decision. Those comments can be a goldmine for your brand. Leaving them unanswered often means missed opportunities. For many brands, managing ad comments is easier said than done. In this article, we'll cover how to handle ad comment management efficiently and explore why it's so important for your social media strategy. Agorapulse's social media inbox makes ad comment management simple. Sign up for a

Agorapulse

19.12.2024

Agorapulse in Review: Features in 2024 That Made Work Better

When you depend on social media to promote your brand, build a community, and generate leads and sales, you deserve a social media management platform that evolves along with your needs. From new software and social integrations to new features for organic and paid social media, Agorapulse made a lot of updates to help your team make a measurable business impact in 2024. Read on to get the highlights in this infographic, and the details on new Agorapulse features for 2024. Software and Social Media Network Integrations Threads publishing Launched in July 2023, Threads gives brands a new option for publishing

Agorapulse

21.12.2024

Mastering Social Media Content for Multiple Audiences

When using social media for the hospitality industry, most brands face a big challenge. Content needs to speak to both potential business partners and event planners who book large venues and contracts, while appealing to those individual guests who will actually stay at your property or dine in your restaurant. It's like running two different marketing campaigns simultaneously: one focused on ROI and business value, the other on experiences and emotions. How do you strike that perfect balance without diluting your message or confusing your audience? If you're wrestling with this challenge in your hospitality marketing, you're not alone. Here

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