Agency Relevance: Ways Agencies Should Navigate Change
The pressure for agency relevance is constant, but the path forward is not always clear, and the stakes are incredibly high. How do you know when to pivot? Carol Morgan, founder and president of Denim Marketing, addresses those questions in Social Pulse: Agency Edition. She's successfully navigated industry transformations including two major agency rebrands, the great recession, and technological shifts as the author of books on social media marketing in a leader within the National Association of Home Builders. When did you realize your agency needed to make a significant change? Carol Morgan: Well, it's interesting, so way back in the
