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Agorapulse

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Social Media

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Agorapulse

02.07.2025

The Practical Professor: Turning Social Media Students Into Strategic Professionals

Are you frustrated with the gap between what new social media hires learned in college and what they actually need to know on day one? You're not alone. Too many graduates enter the workforce with theoretical knowledge but lack the practical skills, strategic thinking, and real-world experience that employers desperately need. They can create content but struggle with crisis management, understand algorithms but can't tie campaigns to business objectives, and know the platforms but miss the strategic nuance that separates good social media work from great results. The disconnect between academic training and industry reality is costing businesses time, money,

Agorapulse

02.07.2025

The Social Listening Goldmine: How Smart Brands Mine Conversations for Revenue

Are you treating social listening like glorified brand monitoring? You're missing a massive opportunity. While you're counting brand mentions, your smartest competitors are mining social conversations for product ideas, competitive intelligence, and customer insights that directly drive revenue. The conversations happening right now on social media contain a goldmine of business intelligence,  from unmet customer needs to competitor weaknesses to emerging market trends. Most brands don't know how to extract that value. That's exactly what today's guest, Brooke Sellas, is here to help with. Brooke is the CEO and Founder of B Squared Media, an award-winning social media agency specializing

Agorapulse

03.07.2025

How Igensia Education Group Grew Social Engagement by 32%

Igensia Education Group is a major player in education and professional training in France. As a federation of non-profit associations, the group brings together 10 schools across four cities, offering a wide range of academic programs in fields like business, management, and human resources. Their mission on social media? Connect with a wide range of audiences—students, parents, corporate partners, and education advisors—while showcasing the value of their programs and inspiring future learners and collaborators to join their journey. We sat down with Rémi Menochet, Social Media Team Manager at Igensia Education Group, to hear how Agorapulse helped his team boost

Agorapulse

09.07.2025

Meghan Pontius: Don't Copy-Paste Cross-Platform B2B Content

Are you tired of posting the same content across all your social media channels, only to see it fall flat on some platforms while performing well on others?  Many B2B marketers struggle with this common challenge: trying to make one piece of content work everywhere, or worse, feeling overwhelmed by the need to create entirely separate content for each platform. What if there was a better way? What if you could learn how to strategically adapt your core message for different platforms while maintaining brand consistency? Today's guest has mastered exactly that. I'm excited to welcome Meghan Pontius from Red

Marketing

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