Backed by industry veterans from Myntra, Puma, Wildcraft and McKinsey and the recently funded US $ 2.5 million in seed capital, CHK is poised to disrupt India’s lifestyle sneaker segment. What makes CHK stand out in the market is its end-to-end Made in India strategy.

Apparel Resources Fashion News

11.09.2025

AO Colour Report - Mustard Hues | Apparel Resources

The Fall/Winter 2025 runways lent plenty of inspirations drenched in mustard hue with designers showcasing its versatility via texture as well as tone.

Apparel Resources Fashion News

11.09.2025

Key trends to Note for Menswear S/S ’26: When Play Meets Polish | Apparel Resources

Blurring the lines between streetwear and classic tailoring, the Spring/Summer 2026 menswear season includes collections that reflect both sartorial structure and self-expression.

Apparel Resources Fashion News

13.09.2025

AR Collection To Watch – Loomsongs by Asuka Couture | Apparel Resources

Loomsongs upholds Asuka Couture’s commitment towards blending Indian craftsmanship with contemporary silhouettes, while redefining quiet luxury for the modern man.

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Apparel Resources Fashion News

Fashion & Style

AR Collection to Watch: CHK’s debut sneaker drop redefines Made-in-India streetwear | Apparel Resources

AO Colour Report - Mustard Hues | Apparel Resources

Key trends to Note for Menswear S/S ’26: When Play Meets Polish | Apparel Resources

AR Collection To Watch – Loomsongs by Asuka Couture | Apparel Resources

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