Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how to use segmentation to overcome these challenges.

B2B International Market Research Blog

29.11.2024

Unlocking Deeper Insights with AI Probing in Online Surveys

Learn how AI helps to delve deeper during online surveys by analyzing open text box responses and developing a suitable follow-up question.

B2B International Market Research Blog

27.11.2024

How to Engage Internal Audiences to Maximize the Effectiveness of Market Research

When commissioning a research project, it’s important to consider how to engage internal audiences to maximize the effectiveness of the research.

B2B International Market Research Blog

20.11.2024

How to Reach Senior Professionals in B2B Market Research - B2B International

Engaging senior professionals in B2B market research can be challenging. This blog discusses our expert approach to speaking to senior audiences.

B2B International Market Research Blog

20.11.2024

How to Engage Internal Audiences to Maximize the Effectiveness of Market Research

When commissioning a research project, it’s important to consider how to engage internal audiences to maximize the effectiveness of the research.

B2B International Market Research Blog

20.11.2024

[Podcast] Common Myths and Misconceptions with Brand Research

Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research and share their favorite frameworks for driving action.

B2B International Market Research Blog

14.11.2024

[Podcast] Common Myths and Misconceptions with Brand Research

Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research and share their favorite frameworks for driving action.

B2B International Market Research Blog

12.11.2024

How to Reach Senior Professionals in B2B Market Research - B2B International

Engaging senior professionals in B2B market research can be challenging. This blog discusses our expert approach to speaking to senior audiences.

B2B International Market Research Blog

09.11.2024

How to Write a Great Research Brief - B2B International

What to include in a market research brief to allow a research agency to design a solution that will meet your needs.

B2B International Market Research Blog

07.11.2024

How to Write a Great Research Brief - B2B International

What to include in a market research brief to allow a research agency to design a solution that will meet your needs.

B2B International Market Research Blog

29.10.2024

The Importance of Compliance & Data Protection in Market Research | B2B International

With the increasing volume of data collected in market research, the importance of compliance and data protection has never been more important.

B2B International Market Research Blog

29.10.2024

[Podcast] The Best Frameworks to Develop Winning Propositions

Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.

B2B International Market Research Blog

22.10.2024

[Podcast] The Best Frameworks to Develop Winning Propositions

Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.

B2B International Market Research Blog

18.10.2024

The Importance of Compliance & Data Protection in Market Research | B2B International

With the increasing volume of data collected in market research, the importance of compliance and data protection has never been more important.

B2B International Market Research Blog

08.10.2024

4 Reasons to Use Thought Leadership Research in Your Content Marketing | B2B International

Insights-driven thought leadership content provides a great opportunity to engage with your target audience in a relevant way and differentiate your brand from competitors.

B2B International Market Research Blog

04.10.2024

3 Top Tips for Running Effective Online Focus Groups | B2B International

As the method becomes a more established part of the B2B research toolkit, this blog shares 3 top tips for running successful online focus groups.

B2B International Market Research Blog

04.10.2024

3 B2B Pricing Challenges and How to Overcome Them | B2B International

A market researcher's guide to some of the unique challenges involved in B2B pricing and how to handle them.

B2B International Market Research Blog

02.10.2024

The Pros and Cons of Digital Ethnography in B2B Market Research | B2B International

Digital ethnography is a valuable tool for understanding customer needs and pain points when using a product. This blog shares top tips for getting the most of the method.

B2B International Market Research Blog

25.09.2024

3 B2B Pricing Challenges and How to Overcome Them | B2B International

A market researcher's guide to some of the unique challenges involved in B2B pricing and how to handle them.

B2B International Market Research Blog

25.09.2024

How Market Research Can Help Guide Your Market Entry Strategy | B2B International

Learn how a well-designed market opportunity study can help decide whether and to what extent an opportunity is relevant and attractive to a company.

B2B International Market Research Blog

21.09.2024

5 Key Benefits of Internal Stakeholder Research | B2B International

Internal stakeholder research involves one-to-one conversations with stakeholders from a client’s business. This blog looks at the key benefits and top tips for running internal interviews.

B2B International Market Research Blog

20.09.2024

5 Key Benefits of Internal Stakeholder Research | B2B International

Internal stakeholder research involves one-to-one conversations with stakeholders from a client’s business. This blog looks at the key benefits and top tips for running internal interviews.

B2B International Market Research Blog

20.09.2024

3 Top Tips for Running Effective Online Focus Groups | B2B International

As the method becomes a more established part of the B2B research toolkit, this blog shares 3 top tips for running successful online focus groups.

B2B International Market Research Blog

17.09.2024

[Podcast] 2024 Superpowers Index: Deep-Dive Into the Latest Findings

In this episode of the B2B Insights Podcast, we dive into the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winning and losing in 2024.

B2B International Market Research Blog

22.08.2024

Derived Importance: What Is It, and Why Does It Matter? - B2B International

Derived importance is an effective research tool because it transforms simple attribute ratings into real-world actionable strategy, uncovering hidden drivers of satisfaction that direct questioning might miss.

B2B International Market Research Blog

15.08.2024

Navigating Remote Training: Turning Challenges into Opportunities | B2B International

Remote training presents challenges but also offers immense opportunities. By fostering a flexible, inclusive, and sustainable work environment, we’re preparing for future disruptions and maintaining a competitive edge globally.

B2B International Market Research Blog

09.08.2024

The Importance of Active Listening in Business Communication and Market Research

The key principles and skills needed to demonstrate active listening and its importance in business communication and market research.

B2B International Market Research Blog

09.08.2024

The Benefits of Conducting In-Person Focus Groups - B2B International

In-person or face-to-face focus groups are an extremely valuable method of data collection which generate rich, qualitative data through open-ended questions and interactive discussions.

B2B International Market Research Blog

16.07.2024

When to Use Qualitative Research to Better Understand Customer Needs | B2B International

Understanding customer needs is key to overall business success. This blog looks at how qualitative research may be useful in helping to better understand customer needs.

B2B International Market Research Blog

13.07.2024

5 Top Tips for Running Effective Customer Journey Workshops | B2B International

Customer journey mapping is an important first step in creating a more deliberate, seamless, end-to-end customer experience. In this blog, we’ll share our top tips for conducting an effective customer journey mapping workshop.

B2B International Market Research Blog

13.07.2024

[Podcast] How to Achieve World-Class Quality in B2B Market Research

We discuss the steps researchers can take to ensure research respondents are who they say they are and provide reliable and accurate insights.

B2B International Market Research Blog

03.07.2024

Using the Push-Pull Model to Bring New Products to Market | B2B International

The push-pull model is a framework that is best used when organizations are looking to introduce a new product or solution to the market. Here's how to use it.

B2B International Market Research Blog

03.07.2024

3 Use Cases for Kotler’s Five Product Levels Framework in B2B Research

Kotler’s 5 Product Levels is used to develop new or improve existing products or services and ensure they meet and exceed customers’ expectations.

B2B International Market Research Blog

07.06.2024

[Podcast] How to Ensure B2B Market Research is Strategic and Actionable

In this podcast episode, Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.

B2B International Market Research Blog

30.05.2024

Assessing Market Attractiveness with the Directional Policy Matrix | B2B International

How to use the Directional Policy Matrix to direct go-to-market strategy based on the attractiveness of a market and the capability of the organization.

B2B International Market Research Blog

02.05.2024

How to Measure Brand Performance with the Brand Health Wheel | B2B International

The Brand Health Wheel provides a simple, easy-to-read view of brand performance that can be compared across different brands, by business segment, markets or geographies.

B2B International Market Research Blog

24.04.2024

How to Meet the Emotional Needs of B2B Buyers | B2B International

This blog provides a framework for thinking about and addressing the rational and emotional needs of individual B2B buyers and their companies.

B2B International Market Research Blog

05.04.2024

Embracing Innovation in B2B Research | B2B International

We explore several examples of how B2B International is leveraging innovative solutions to enhance qualitative research projects.

home›B2B International Market Research Blog›Marketing

B2B International Market Research Blog - Marketing

B2B Thought Leadership: Why It’s Important & How to Do It Well

Unlocking Deeper Insights with AI Probing in Online Surveys

[Podcast] How To Effectively Target B2B Buyers in 2024

Unlocking Deeper Insights with AI Probing in Online Surveys

How to Engage Internal Audiences to Maximize the Effectiveness of Market Research

How to Reach Senior Professionals in B2B Market Research - B2B International

How to Engage Internal Audiences to Maximize the Effectiveness of Market Research

[Podcast] Common Myths and Misconceptions with Brand Research

[Podcast] Common Myths and Misconceptions with Brand Research

How to Reach Senior Professionals in B2B Market Research - B2B International

How to Write a Great Research Brief - B2B International

How to Write a Great Research Brief - B2B International

The Importance of Compliance & Data Protection in Market Research | B2B International

[Podcast] The Best Frameworks to Develop Winning Propositions

[Podcast] The Best Frameworks to Develop Winning Propositions

The Importance of Compliance & Data Protection in Market Research | B2B International

4 Reasons to Use Thought Leadership Research in Your Content Marketing | B2B International

3 Top Tips for Running Effective Online Focus Groups | B2B International

3 B2B Pricing Challenges and How to Overcome Them | B2B International

The Pros and Cons of Digital Ethnography in B2B Market Research | B2B International

3 B2B Pricing Challenges and How to Overcome Them | B2B International

How Market Research Can Help Guide Your Market Entry Strategy | B2B International

5 Key Benefits of Internal Stakeholder Research | B2B International

5 Key Benefits of Internal Stakeholder Research | B2B International

3 Top Tips for Running Effective Online Focus Groups | B2B International

[Podcast] 2024 Superpowers Index: Deep-Dive Into the Latest Findings

Derived Importance: What Is It, and Why Does It Matter? - B2B International

Navigating Remote Training: Turning Challenges into Opportunities | B2B International

The Importance of Active Listening in Business Communication and Market Research

The Benefits of Conducting In-Person Focus Groups - B2B International

When to Use Qualitative Research to Better Understand Customer Needs | B2B International

5 Top Tips for Running Effective Customer Journey Workshops | B2B International

[Podcast] How to Achieve World-Class Quality in B2B Market Research

Using the Push-Pull Model to Bring New Products to Market | B2B International

3 Use Cases for Kotler’s Five Product Levels Framework in B2B Research

[Podcast] How to Ensure B2B Market Research is Strategic and Actionable

Assessing Market Attractiveness with the Directional Policy Matrix | B2B International

How to Measure Brand Performance with the Brand Health Wheel | B2B International

How to Meet the Emotional Needs of B2B Buyers | B2B International

Embracing Innovation in B2B Research | B2B International

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