Discover how live listening to in-depth interviews helps businesses gain real-time insights, improve strategies, and connect with customers on a deeper level.

B2B International Market Research Blog

05.07.2025

5 Essential Tips for Testing Creative Assets in Market Research

Discover five expert tips for testing creative assets - like ads, logos, and campaigns - in market research. Learn how to set clear objectives, use the right tools, and optimize for impact.

B2B International Market Research Blog

05.07.2025

Introducing the RIVR Pricing Model | B2B International

Learn how RIVR (Relative Indicated Value Ratio) modelling can help solve challenges associated with complex B2B pricing studies.

B2B International Market Research Blog

04.07.2025

5 Essential Tips for Testing Creative Assets in Market Research

Discover five expert tips for testing creative assets - like ads, logos, and campaigns - in market research. Learn how to set clear objectives, use the right tools, and optimize for impact.

B2B International Market Research Blog

25.06.2025

Introducing the RIVR Pricing Model | B2B International

Learn how RIVR (Relative Indicated Value Ratio) modelling can help solve challenges associated with complex B2B pricing studies.

B2B International Market Research Blog

10.06.2025

The Zone of Tolerance in B2B Customer Service

The Zone of Tolerance is a powerful concept for achieving success in B2B customer service. This blog post discusses why.

B2B International Market Research Blog

22.05.2025

SWOT Analysis in Market Research: A Quick & Simple Guide

SWOT analysis is a strategic planning tool that helps companies evaluate their internal strengths and weaknesses, as well as external opportunities and threats.

B2B International Market Research Blog

14.05.2025

Why B2B Companies Should Consider Their Brand Personality

A strong, engaging, and relevant personality offers many advantages for a B2B brand. Learn why in this blog post.

B2B International Market Research Blog

13.05.2025

Why B2B Companies Should Consider Their Brand Personality

A strong, engaging, and relevant personality offers many advantages for a B2B brand. Learn why in this blog post.

B2B International Market Research Blog

08.05.2025

Enhancing B2B Brand Communication Through Market Research

The importance of brand communication in B2B marketing and how companies can use market research insights to enhance their brand comms strategy.

B2B International Market Research Blog

18.04.2025

Value Equivalence Framework: Evaluating Brand Perceptions

Learn how the Value Equivalence Framework is used to evaluate the perception of brands within an ecosystem of different decision-making factors.

B2B International Market Research Blog

18.04.2025

Employer Branding: Why It’s Important and How to Do It Well

We explore the topic of the ‘Employer Brand’ – the way in which the brand is conveyed and known in the job market, and what it has to offer to (prospective) employees.

B2B International Market Research Blog

06.04.2025

PESTLE Analysis: A Guide to Understanding Market Influences

PESTLE analysis identifies market influences that may impact customer behavior and emerging needs, helping to pinpoint opportunities and potential barriers to success.

B2B International Market Research Blog

04.04.2025

PESTLE Analysis: A Guide to Understanding Market Influences

PESTLE analysis identifies market influences that may impact customer behavior and emerging needs, helping to pinpoint opportunities and potential barriers to success.

B2B International Market Research Blog

04.04.2025

B2B Research in a G-Zero World: Challenges & Solutions

Exploring the potential effects of a G-Zero world on research methods and survey types, offering solutions and considerations for each.

B2B International Market Research Blog

21.03.2025

A Guide to Mixed Methods Approaches in Market Research

A mixed-methods approach, incorporating both qualitative and quantitative research, can be a great way to balance the benefits of detailed exploration with robust metrics.

B2B International Market Research Blog

12.03.2025

Navigating Market Research Interviews in the APAC Region

How to overcome common challenges when conducting market research interviews on the telephone in the APAC region.

B2B International Market Research Blog

07.03.2025

A Guide to Online Surveys: Dos and Don’ts You Can’t Ignore

Creating a great survey doesn’t have to feel like rocket science. This guide will help you get it right and make online surveys fun and engaging.

B2B International Market Research Blog

05.03.2025

A Workflow to Create a Strong Innovation Culture

We explore the key attributes of strong innovation cultures and share a streamlined workflow to maximize the effective adoption of innovative ideas.

B2B International Market Research Blog

27.02.2025

[Podcast] AI Is The New Fire; Don’t Get Burned

Thomas Grubert and Louise Coy share some important considerations when using AI in market research and discuss some current and future challenges to be aware of.

B2B International Market Research Blog

19.02.2025

3 Causes of Agreement Bias and How to Overcome Them

What is Agreement Bias? Agreement bias is the tendency to give ‘positive’ answers and agree with statements regardless of their content. This can lead to a skew towards agreement on answer scales such as this: Example of agreement answer scale You may have encountered this bias in your daily life. For example, imagine […]

B2B International Market Research Blog

19.02.2025

Addressing the Problem with Data Quality in B2B Research

While I wouldn’t describe data quality in B2B research as a crisis, it is certainly a challenge, particularly for online quantitative research.

B2B International Market Research Blog

30.01.2025

Kathrin Posnanski Joins to Strengthen German Team

Kathrin Posnanski has joined as Senior Research Director & DACH Growth Lead, bringing her extensive expertise to further expand our presence in the DACH market.

B2B International Market Research Blog

30.01.2025

3 Factors Impacting Cost & Project Success in Market Research

Pete Mullarkey discusses 3 factors that impact cost and project success: client objectives, targeting the right participants, and incentives.

B2B International Market Research Blog

28.01.2025

Kathrin Posnanski Joins to Strengthen German Team

Kathrin Posnanski has joined as Senior Research Director & DACH Growth Lead, bringing her extensive expertise to further expand our presence in the DACH market.

B2B International Market Research Blog

21.01.2025

3 Factors Impacting Cost & Project Success in Market Research

Pete Mullarkey discusses 3 factors that impact cost and project success: client objectives, targeting the right participants, and incentives.

B2B International Market Research Blog

17.12.2024

B2B Thought Leadership: Why It’s Important & How to Do It Well

Despite its growing importance, few B2B brands are excelling at thought leadership. This blog looks at what makes effective thought leadership.

B2B International Market Research Blog

06.12.2024

Unlocking Deeper Insights with AI Probing in Online Surveys

Learn how AI helps to delve deeper during online surveys by analyzing open text box responses and developing a suitable follow-up question.

B2B International Market Research Blog

04.12.2024

[Podcast] How To Effectively Target B2B Buyers in 2024

Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how to use segmentation to overcome these challenges.

B2B International Market Research Blog

29.11.2024

Unlocking Deeper Insights with AI Probing in Online Surveys

Learn how AI helps to delve deeper during online surveys by analyzing open text box responses and developing a suitable follow-up question.

B2B International Market Research Blog

27.11.2024

How to Engage Internal Audiences to Maximize the Effectiveness of Market Research

When commissioning a research project, it’s important to consider how to engage internal audiences to maximize the effectiveness of the research.

B2B International Market Research Blog

20.11.2024

How to Reach Senior Professionals in B2B Market Research - B2B International

Engaging senior professionals in B2B market research can be challenging. This blog discusses our expert approach to speaking to senior audiences.

B2B International Market Research Blog

20.11.2024

[Podcast] Common Myths and Misconceptions with Brand Research

Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research and share their favorite frameworks for driving action.

B2B International Market Research Blog

20.11.2024

How to Engage Internal Audiences to Maximize the Effectiveness of Market Research

When commissioning a research project, it’s important to consider how to engage internal audiences to maximize the effectiveness of the research.

B2B International Market Research Blog

14.11.2024

[Podcast] Common Myths and Misconceptions with Brand Research

Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research and share their favorite frameworks for driving action.

B2B International Market Research Blog

12.11.2024

How to Reach Senior Professionals in B2B Market Research - B2B International

Engaging senior professionals in B2B market research can be challenging. This blog discusses our expert approach to speaking to senior audiences.

B2B International Market Research Blog

09.11.2024

How to Write a Great Research Brief - B2B International

What to include in a market research brief to allow a research agency to design a solution that will meet your needs.

B2B International Market Research Blog

07.11.2024

How to Write a Great Research Brief - B2B International

What to include in a market research brief to allow a research agency to design a solution that will meet your needs.

B2B International Market Research Blog

29.10.2024

The Importance of Compliance & Data Protection in Market Research | B2B International

With the increasing volume of data collected in market research, the importance of compliance and data protection has never been more important.

B2B International Market Research Blog

29.10.2024

[Podcast] The Best Frameworks to Develop Winning Propositions

Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.

home›B2B International Market Research Blog›Marketing

B2B International Market Research Blog - Marketing

Live Listening: Unlock Deeper Customer Insights in Real Time

5 Essential Tips for Testing Creative Assets in Market Research

Introducing the RIVR Pricing Model | B2B International

5 Essential Tips for Testing Creative Assets in Market Research

Introducing the RIVR Pricing Model | B2B International

The Zone of Tolerance in B2B Customer Service

SWOT Analysis in Market Research: A Quick & Simple Guide

Why B2B Companies Should Consider Their Brand Personality

Why B2B Companies Should Consider Their Brand Personality

Enhancing B2B Brand Communication Through Market Research

Value Equivalence Framework: Evaluating Brand Perceptions

Employer Branding: Why It’s Important and How to Do It Well

PESTLE Analysis: A Guide to Understanding Market Influences

PESTLE Analysis: A Guide to Understanding Market Influences

B2B Research in a G-Zero World: Challenges & Solutions

A Guide to Mixed Methods Approaches in Market Research

Navigating Market Research Interviews in the APAC Region

A Guide to Online Surveys: Dos and Don’ts You Can’t Ignore

A Workflow to Create a Strong Innovation Culture

[Podcast] AI Is The New Fire; Don’t Get Burned

3 Causes of Agreement Bias and How to Overcome Them

Addressing the Problem with Data Quality in B2B Research

Kathrin Posnanski Joins to Strengthen German Team

3 Factors Impacting Cost & Project Success in Market Research

Kathrin Posnanski Joins to Strengthen German Team

3 Factors Impacting Cost & Project Success in Market Research

B2B Thought Leadership: Why It’s Important & How to Do It Well

Unlocking Deeper Insights with AI Probing in Online Surveys

[Podcast] How To Effectively Target B2B Buyers in 2024

Unlocking Deeper Insights with AI Probing in Online Surveys

How to Engage Internal Audiences to Maximize the Effectiveness of Market Research

How to Reach Senior Professionals in B2B Market Research - B2B International

[Podcast] Common Myths and Misconceptions with Brand Research

How to Engage Internal Audiences to Maximize the Effectiveness of Market Research

[Podcast] Common Myths and Misconceptions with Brand Research

How to Reach Senior Professionals in B2B Market Research - B2B International

How to Write a Great Research Brief - B2B International

How to Write a Great Research Brief - B2B International

The Importance of Compliance & Data Protection in Market Research | B2B International

[Podcast] The Best Frameworks to Develop Winning Propositions

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