Derived importance is an effective research tool because it transforms simple attribute ratings into real-world actionable strategy, uncovering hidden drivers of satisfaction that direct questioning might miss.

B2B International Market Research Blog

15.08.2024

Navigating Remote Training: Turning Challenges into Opportunities | B2B International

Remote training presents challenges but also offers immense opportunities. By fostering a flexible, inclusive, and sustainable work environment, we’re preparing for future disruptions and maintaining a competitive edge globally.

B2B International Market Research Blog

09.08.2024

The Importance of Active Listening in Business Communication and Market Research

The key principles and skills needed to demonstrate active listening and its importance in business communication and market research.

B2B International Market Research Blog

09.08.2024

The Benefits of Conducting In-Person Focus Groups - B2B International

In-person or face-to-face focus groups are an extremely valuable method of data collection which generate rich, qualitative data through open-ended questions and interactive discussions.

B2B International Market Research Blog

16.07.2024

When to Use Qualitative Research to Better Understand Customer Needs | B2B International

Understanding customer needs is key to overall business success. This blog looks at how qualitative research may be useful in helping to better understand customer needs.

B2B International Market Research Blog

13.07.2024

[Podcast] How to Achieve World-Class Quality in B2B Market Research

We discuss the steps researchers can take to ensure research respondents are who they say they are and provide reliable and accurate insights.

B2B International Market Research Blog

13.07.2024

5 Top Tips for Running Effective Customer Journey Workshops | B2B International

Customer journey mapping is an important first step in creating a more deliberate, seamless, end-to-end customer experience. In this blog, we’ll share our top tips for conducting an effective customer journey mapping workshop.

B2B International Market Research Blog

03.07.2024

3 Use Cases for Kotler’s Five Product Levels Framework in B2B Research

Kotler’s 5 Product Levels is used to develop new or improve existing products or services and ensure they meet and exceed customers’ expectations.

B2B International Market Research Blog

03.07.2024

Using the Push-Pull Model to Bring New Products to Market | B2B International

The push-pull model is a framework that is best used when organizations are looking to introduce a new product or solution to the market. Here's how to use it.

B2B International Market Research Blog

07.06.2024

[Podcast] How to Ensure B2B Market Research is Strategic and Actionable

In this podcast episode, Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.

B2B International Market Research Blog

30.05.2024

Assessing Market Attractiveness with the Directional Policy Matrix | B2B International

How to use the Directional Policy Matrix to direct go-to-market strategy based on the attractiveness of a market and the capability of the organization.

B2B International Market Research Blog

02.05.2024

How to Measure Brand Performance with the Brand Health Wheel | B2B International

The Brand Health Wheel provides a simple, easy-to-read view of brand performance that can be compared across different brands, by business segment, markets or geographies.

B2B International Market Research Blog

24.04.2024

How to Meet the Emotional Needs of B2B Buyers | B2B International

This blog provides a framework for thinking about and addressing the rational and emotional needs of individual B2B buyers and their companies.

B2B International Market Research Blog

05.04.2024

Competitive Landscape Analysis with Porter’s Five Forces | B2B International

Porter’s Five Forces is a framework that we use to assess the competitive landscape in which our clients currently operate or intend to enter.

B2B International Market Research Blog

05.04.2024

Embracing Innovation in B2B Research | B2B International

We explore several examples of how B2B International is leveraging innovative solutions to enhance qualitative research projects.

B2B International Market Research Blog

05.04.2024

How to Apply the Three Circles Framework in Strategic B2B Research

The Three Circles Framework is used to help companies understand customer needs and their own strengths and weaknesses relative to the competition.

B2B International Market Research Blog

17.01.2024

The Right Way to Measure Top-of-Funnel Performance in B2B | B2B International

We put a lot of stock into brand awareness measurement; however, we find that certain awareness metrics are more insightful than others.

B2B International Market Research Blog

17.01.2024

The Right Way to Measure Mid-to-End Funnel Performance in B2B | B2B International

The three key measurements we use at B2B International to evaluate brand performance in the middle-to-end parts of the funnel.

B2B International Market Research Blog

17.01.2024

5 Prerequisites for Delivering Stand-Out Brand Experiences in 2024 | B2B International

What we've learned from working with hundreds of leading B2B brands to deliver strategic insights programs that drive business growth.

B2B International Market Research Blog

02.01.2024

World's Greatest Business Thinkers: Catch up on Episodes 1-6

We invited the world’s greatest business thinkers onto the podcast to provide insights, strategies, and advice on how to succeed in business today.

B2B International Market Research Blog

02.01.2024

World’s Greatest Business Thinkers #6: Herminia Ibarra

Herminia Ibarra, Professor of Organizational Behavior at London Business School, discusses what it takes to successfully reinvent your career.

B2B International Market Research Blog

02.12.2023

World's Greatest Business Thinkers #5: Rita McGrath

Rita McGrath discusses how to spot disruptive inflection points in your market and use them to gain a competitive advantage.

B2B International Market Research Blog

08.11.2023

World's Greatest Business Thinkers #4: Kirstin Ferguson

Kirstin Ferguson, an award-winning author, columnist, & company director, discusses what it takes to be an effective leader in today's world.

B2B International Market Research Blog

31.10.2023

Learning from the Voice of Future MBA Graduates - B2B International

Employees of Merkle & B2B International hosted Kelley School of Business grad students for an Q&A session at dentsu’s Chicago office.

B2B International Market Research Blog

31.10.2023

World's Greatest Business Thinkers #3: Amy Edmondson

Amy Edmondson, Professor of Leadership & Management at Harvard Business School, discusses why learning to fail can teach us to thrive.

B2B International Market Research Blog

13.10.2023

World's Greatest Business Thinkers #2: Wendy Smith & Marianne Lewis

Nick Hague is joined by Wendy Smith and Marianne Lewis, co-authors of ‘Both/And Thinking’, a game-changing book on decision-making.

B2B International Market Research Blog

13.10.2023

5 Areas Where AI Will Improve Customer Experience - B2B International

How will AI improve the delivery of great customer experience, particularly from the point of view of the customer? Here are 5 key ways...

B2B International Market Research Blog

13.10.2023

World's Greatest Business Thinkers #1: Celine Schillinger

We're joined by Celine Schillinger, an award-winning entrepreneur, change agent, and consultant, for a deep-dive into effective leadership.

B2B International Market Research Blog

05.09.2023

3 Things to Consider When Building Profitable Customer Experiences

Great CX is a fundamental requirement of every business. There are, however, instances where designing a great CX may not immediately translate into visible dividends.

B2B International Market Research Blog

07.08.2023

Building Value-Driven Brand Experiences #4: Oliver Truman & Simi Dhawan

Oliver Truman & Simi Dhawan explore the key insights from the 2023 B2B Superpowers Index research & discuss the implications for B2B brands.

B2B International Market Research Blog

07.08.2023

B2B Insights Podcast Recognized as a Top Market Research Podcast

The B2B Insights Podcast has been nominated for Little Bird Marketing’s MR Podcast of the Year award for the second year running.

B2B International Market Research Blog

07.08.2023

Building Value-Driven Brand Experiences Podcast Series: Ep 1-4

Learn how to build progressive, customer-centric brand experiences that both meet and exceed the expectations of today’s B2B buyers.

B2B International Market Research Blog

07.08.2023

Keynote: Winning the C-Suite of Tomorrow | B2B International

Today’s decision-makers are tomorrow’s C-Suite. How do B2B marketers begin to understand the needs and expectations of these future leaders?

B2B International Market Research Blog

08.07.2023

Building Value-Driven Brand Experiences #3: Byron Sharp

Byron Sharp discusses why brands should build mental and physical availability and the importance of distinctiveness over differentiation.

B2B International Market Research Blog

01.07.2023

Building Value-Driven Brand Experiences #3: Byron Sharp

Byron Sharp discusses why brands should build mental and physical availability and the importance of distinctiveness over differentiation.

B2B International Market Research Blog

21.06.2023

Building Value-Driven Brand Experiences #2: Jon Lombardo

Jon Lombardo discusses reach maximalism, a simple formula to help create effective marketing, and the concept of cash flow funnels.

B2B International Market Research Blog

08.06.2023

Building Value-Driven Brand Experiences #1: Richard Shotton

Richard Shotton explains how behavioral science can be used by B2B marketers to understand and influence the way buyers behave.

B2B International Market Research Blog

08.06.2023

Building Value-Driven Brand Experiences #1: Richard Shotton

Richard Shotton explains how behavioral science can be used by B2B marketers to understand and influence the way buyers behave.

B2B International Market Research Blog

18.05.2023

B2B Insights Podcast: How To Build B2B Tech Brands That Shine

Nick Hague is joined by LinkedIn’s Kristen Johanson to discuss the key learnings from LinkedIn’s 8th Annual Technology Buying Report.

B2B International Market Research Blog

18.05.2023

B2B Insights Podcast: How To Build B2B Tech Brands That Shine

Nick Hague is joined by LinkedIn’s Kristen Johanson to discuss the key learnings from LinkedIn’s 8th Annual Technology Buying Report.

home›B2B International Market Research Blog›Marketing

B2B International Market Research Blog - Marketing

Derived Importance: What Is It, and Why Does It Matter? - B2B International

Navigating Remote Training: Turning Challenges into Opportunities | B2B International

The Importance of Active Listening in Business Communication and Market Research

The Benefits of Conducting In-Person Focus Groups - B2B International

When to Use Qualitative Research to Better Understand Customer Needs | B2B International

[Podcast] How to Achieve World-Class Quality in B2B Market Research

5 Top Tips for Running Effective Customer Journey Workshops | B2B International

3 Use Cases for Kotler’s Five Product Levels Framework in B2B Research

Using the Push-Pull Model to Bring New Products to Market | B2B International

[Podcast] How to Ensure B2B Market Research is Strategic and Actionable

Assessing Market Attractiveness with the Directional Policy Matrix | B2B International

How to Measure Brand Performance with the Brand Health Wheel | B2B International

How to Meet the Emotional Needs of B2B Buyers | B2B International

Competitive Landscape Analysis with Porter’s Five Forces | B2B International

Embracing Innovation in B2B Research | B2B International

How to Apply the Three Circles Framework in Strategic B2B Research

The Right Way to Measure Top-of-Funnel Performance in B2B | B2B International

The Right Way to Measure Mid-to-End Funnel Performance in B2B | B2B International

5 Prerequisites for Delivering Stand-Out Brand Experiences in 2024 | B2B International

World's Greatest Business Thinkers: Catch up on Episodes 1-6

World’s Greatest Business Thinkers #6: Herminia Ibarra

World's Greatest Business Thinkers #5: Rita McGrath

World's Greatest Business Thinkers #4: Kirstin Ferguson

Learning from the Voice of Future MBA Graduates - B2B International

World's Greatest Business Thinkers #3: Amy Edmondson

World's Greatest Business Thinkers #2: Wendy Smith & Marianne Lewis

5 Areas Where AI Will Improve Customer Experience - B2B International

World's Greatest Business Thinkers #1: Celine Schillinger

3 Things to Consider When Building Profitable Customer Experiences

Building Value-Driven Brand Experiences #4: Oliver Truman & Simi Dhawan

B2B Insights Podcast Recognized as a Top Market Research Podcast

Building Value-Driven Brand Experiences Podcast Series: Ep 1-4

Keynote: Winning the C-Suite of Tomorrow | B2B International

Building Value-Driven Brand Experiences #3: Byron Sharp

Building Value-Driven Brand Experiences #3: Byron Sharp

Building Value-Driven Brand Experiences #2: Jon Lombardo

Building Value-Driven Brand Experiences #1: Richard Shotton

Building Value-Driven Brand Experiences #1: Richard Shotton

B2B Insights Podcast: How To Build B2B Tech Brands That Shine

B2B Insights Podcast: How To Build B2B Tech Brands That Shine

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