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B2B International Market Research Blog - Marketing
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3 Often Overlooked CX Metrics that Make your Program Stronger
Discover three underrated customer experience (CX) metrics - Likelihood to Repurchase, Customer Effort Score (CES), and Time to Resolution (TTR) - that go beyond NPS and CSAT to provide deeper insights into customer intent, operational performance, and journey friction.
[Podcast] How to Build Effective Customer Experience Programs
Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX in complex environments and share practical steps for building effective CX research programs.
[Podcast] How to Build Effective Customer Experience Programs
Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX in complex environments and share practical steps for building effective CX research programs.
3 Causes of Agreement Bias and How to Overcome Them
What is Agreement Bias? Agreement bias is the tendency to give ‘positive’ answers and agree with statements regardless of their content. This can lead to a skew towards agreement on answer scales such as this: Example of agreement answer scale You may have encountered this bias in your daily life. For example, imagine […]