Discover how Big Qual transforms B2B research by combining qualitative depth with scalable AI-driven analysis. Learn how to uncover richer insights, decode complex decisions, and drive strategic impact.

B2B International Market Research Blog

26.09.2025

[Podcast] How to Build Effective Customer Experience Programs

Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX in complex environments and share practical steps for building effective CX research programs.

B2B International Market Research Blog

01.10.2025

[Podcast] How to Build Effective Customer Experience Programs

B2B International Market Research Blog

22.10.2025

3 Often Overlooked CX Metrics that Make your Program Stronger

Discover three underrated customer experience (CX) metrics - Likelihood to Repurchase, Customer Effort Score (CES), and Time to Resolution (TTR) - that go beyond NPS and CSAT to provide deeper insights into customer intent, operational performance, and journey friction.

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B2B International Market Research Blog

Marketing

Big Qual: What It Is and Why It Matters for B2B Research

[Podcast] How to Build Effective Customer Experience Programs

[Podcast] How to Build Effective Customer Experience Programs

3 Often Overlooked CX Metrics that Make your Program Stronger

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B2B International Market Research Blog