Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how to use segmentation to overcome these challenges.

B2B International Market Research Blog

06.12.2024

Unlocking Deeper Insights with AI Probing in Online Surveys

Learn how AI helps to delve deeper during online surveys by analyzing open text box responses and developing a suitable follow-up question.

B2B International Market Research Blog

17.12.2024

B2B Thought Leadership: Why It’s Important & How to Do It Well

Despite its growing importance, few B2B brands are excelling at thought leadership. This blog looks at what makes effective thought leadership.

home›B2B International Market Research Blog

B2B International Market Research Blog

Marketing

Unlocking Deeper Insights with AI Probing in Online Surveys

[Podcast] How To Effectively Target B2B Buyers in 2024

Unlocking Deeper Insights with AI Probing in Online Surveys

B2B Thought Leadership: Why It’s Important & How to Do It Well

home
›
B2B International Market Research Blog