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B2B International Market Research Blog
09.08.2024
In-person or face-to-face focus groups are an extremely valuable method of data collection which generate rich, qualitative data through open-ended questions and interactive discussions.
The key principles and skills needed to demonstrate active listening and its importance in business communication and market research.
15.08.2024
Remote training presents challenges but also offers immense opportunities. By fostering a flexible, inclusive, and sustainable work environment, we’re preparing for future disruptions and maintaining a competitive edge globally.
22.08.2024
Derived importance is an effective research tool because it transforms simple attribute ratings into real-world actionable strategy, uncovering hidden drivers of satisfaction that direct questioning might miss.