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B2B International Market Research Blog
03.07.2024
Kotler’s 5 Product Levels is used to develop new or improve existing products or services and ensure they meet and exceed customers’ expectations.
13.07.2024
We discuss the steps researchers can take to ensure research respondents are who they say they are and provide reliable and accurate insights.
Customer journey mapping is an important first step in creating a more deliberate, seamless, end-to-end customer experience. In this blog, we’ll share our top tips for conducting an effective customer journey mapping workshop.
16.07.2024
Understanding customer needs is key to overall business success. This blog looks at how qualitative research may be useful in helping to better understand customer needs.