When you’re on a deadline for a media plan or media buy, you can’t afford to waste time digging through a user manual. You just want to get the job done.

Bionic Advertising Systems

19.06.2024

How to Turn Your Media Mix Model into a Real Media Plan

Although it’s a great start, your media mix model (MMM) is not a media plan. To get there, you’ll need to transform your model output into an actionable plan.

Bionic Advertising Systems

18.03.2024

Most Ad Agencies Are Not Ready for AI (this is scary!)

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt.

Bionic Advertising Systems

12.03.2024

How to Solve the “Swivel Chairing” Problem in Advertising

Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem.

Bionic Advertising Systems

08.01.2024

How to Use ChatGPT to Analyze Your Media Plan Performance

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools.

Bionic Advertising Systems

14.12.2023

New Clone Tool for Building Media Plans – Webinar Recording

This is a recording of a live demo of Bionic's new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans.

Bionic Advertising Systems

17.11.2023

New Clone Tool for Building Media Plans and Media Planning

When an ad placement works, it works. When media planning, you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans.

Bionic Advertising Systems

16.11.2023

Automate Media Plan Placement Dates with Bionic Tools

Media planning is never easy. However, tools like Bionic placement date autocomplete, dynamic end dates, and batch edit can make your life a little easier.

Bionic Advertising Systems

22.10.2023

LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Here are the results.

Bionic Advertising Systems

13.10.2023

How to Automate Campaign Naming Conventions with Bionic

You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works.

Bionic Advertising Systems

28.07.2023

Bionic Unveils “Custom Fields Everywhere” in Media Planning

When media planning, you can never have enough data. Unlike other systems, Bionic enables you to customize your media planning platform. Here’s how to do it.

Bionic Advertising Systems

12.07.2023

The 4 Key Takeaways from the 4A’s Media Essentials Course

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape.

Bionic Advertising Systems

01.07.2023

Speed Your Media Planning Workflow with Keyboard Shortcuts

Do you miss Excel keyboard shortcuts? Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse.

Bionic Advertising Systems

10.06.2023

2023 Advertising Media Spending – Executive Summary

Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it.

Bionic Advertising Systems

30.05.2023

Faster Media Planning with Even Faster Media Plan Updates

Bionic just boosted the speed of its media planning tool. It helps you finish media plan updates 30x faster than the blink of an eye – a huge improvement!

Bionic Advertising Systems

24.05.2023

New Tool Simplifies Media Plan Creation - See Screenshots

The main job of media planning is creating a media plan. Obvious, right? Sadly, most media planning tools don’t make it easy. It’s time to fix that!

Bionic Advertising Systems

05.05.2023

Pro Tip: How to Create a Truly Omnichannel Media Plan

Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool.

Bionic Advertising Systems

23.02.2023

How to Train Your Media Planning AI (The Right Way)

Discover why media planning AI needs good training data to be effective. Learn the right way to source high-quality media plan data for machine learning.

Bionic Advertising Systems

08.02.2023

How to Use AI in Media Planning – You’ve Got To Be Careful!

As a media planner, you're hearing how AI is the future of media planning. You may be starting to feel you’re becoming obsolete. But is this really the case?

Bionic Advertising Systems

20.01.2023

5 Must-Have Media Buying Tools for 2023

The 2023 advertising forecast is complicated – flexible orders, retail media, CTV... Here are 5 must-have media buying tools to survive and thrive in 2023.

Bionic Advertising Systems

13.12.2022

Expose All the Problems with Your TV and Radio Ad Spots

Bionic just released a new Ad Spot Monitoring Tool that analyzes your radio and TV ad spots logtimes, then exposes all the problems with your ad delivery.

Bionic Advertising Systems

29.11.2022

5 Problems Thwarting Media Supplier Diversity Initiatives

On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. The ANA led the conference with a program focused on supplier diversity, which both celebrated progress and identified the problems thwarting these initiatives.

Bionic Advertising Systems

29.11.2022

Bionic Unveils DEI Scorecard for Media Supplier Diversity

Advertisers struggle to track progress on their media supplier diversity initiatives. Here is a new DEI scorecard tool that brings much needed accountability.

Bionic Advertising Systems

29.11.2022

Faster Media Planning with Intelligent Caching

Your media planning experience just got a lot faster. After hundreds of incremental enhancements over the course of a decade, it was time to rebuild.

Bionic Advertising Systems

29.11.2022

Bionic is a Digiday 2022 Technology Awards Finalist

Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards.

Bionic Advertising Systems

29.11.2022

Fluid Media Budgets That Flow Month-to-Month Like Magic!

Using Excel to track fluid media spending in digital advertising is a nightmare. Here’s how to automate tracking and flowing your media budgets with Bionic.

Bionic Advertising Systems

29.11.2022

QuickBooks Integration Upgrade | Bionic Advertising Systems

Bionic just leveled up its integration with QuickBooks Online accounting software. You now get an even smoother onboarding experience when first connecting QuickBooks to Bionic for Agencies media planning and buying software.

Bionic Advertising Systems

29.11.2022

The 2022 Agency Trends Report [VIDEO]

Last week, our friends at Function Point revealed the results of their new research on the 2022 trends at advertising agencies. Watch the recording above to see their presentation.

Bionic Advertising Systems

29.11.2022

Faster Media Plan Placements and Media Plan Downloads

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports.

Bionic Advertising Systems

29.11.2022

Faster Media Planning Filters, Picklists, Deletes, Exports

You asked. We listened. The latest upgrade to Bionic media planning software includes faster filters, faster picklists, faster deletes, and faster URL exports.

Bionic Advertising Systems

29.11.2022

How to Find Black Owned Media for Your Media Plan

Finding diverse suppliers is advertisers' #1 obstacle to achieving diversity goals. Bionic just unveiled two new tools that help you find Black Owned Media.

home›Bionic Advertising Systems›Marketing

Bionic Advertising Systems - Marketing

Helping You Get Your Job Done: Bionic’s New Knowledge Base

How to Turn Your Media Mix Model into a Real Media Plan

Most Ad Agencies Are Not Ready for AI (this is scary!)

How to Solve the “Swivel Chairing” Problem in Advertising

How to Use ChatGPT to Analyze Your Media Plan Performance

New Clone Tool for Building Media Plans – Webinar Recording

New Clone Tool for Building Media Plans and Media Planning

Automate Media Plan Placement Dates with Bionic Tools

LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis

How to Automate Campaign Naming Conventions with Bionic

Bionic Unveils “Custom Fields Everywhere” in Media Planning

The 4 Key Takeaways from the 4A’s Media Essentials Course

Speed Your Media Planning Workflow with Keyboard Shortcuts

2023 Advertising Media Spending – Executive Summary

Faster Media Planning with Even Faster Media Plan Updates

New Tool Simplifies Media Plan Creation - See Screenshots

Pro Tip: How to Create a Truly Omnichannel Media Plan

How to Train Your Media Planning AI (The Right Way)

How to Use AI in Media Planning – You’ve Got To Be Careful!

5 Must-Have Media Buying Tools for 2023

Expose All the Problems with Your TV and Radio Ad Spots

5 Problems Thwarting Media Supplier Diversity Initiatives

Bionic Unveils DEI Scorecard for Media Supplier Diversity

Faster Media Planning with Intelligent Caching

Bionic is a Digiday 2022 Technology Awards Finalist

Fluid Media Budgets That Flow Month-to-Month Like Magic!

QuickBooks Integration Upgrade | Bionic Advertising Systems

The 2022 Agency Trends Report [VIDEO]

Faster Media Plan Placements and Media Plan Downloads

Faster Media Planning Filters, Picklists, Deletes, Exports

How to Find Black Owned Media for Your Media Plan

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