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6 | Follower
Bionic Advertising Systems
18.03.2024
Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt.
19.06.2024
Although it’s a great start, your media mix model (MMM) is not a media plan. To get there, you’ll need to transform your model output into an actionable plan.
17.07.2024
When you’re on a deadline for a media plan or media buy, you can’t afford to waste time digging through a user manual. You just want to get the job done.
17.09.2024
There are many ways AI will automate media planning and media buying workflow. Here are 7 use cases with clear benefits that are possible with today’s AI.