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6 | Follower
Bionic Advertising Systems
12.03.2024
Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem.
18.03.2024
Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt.
19.06.2024
Although it’s a great start, your media mix model (MMM) is not a media plan. To get there, you’ll need to transform your model output into an actionable plan.
17.07.2024
When you’re on a deadline for a media plan or media buy, you can’t afford to waste time digging through a user manual. You just want to get the job done.