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From EVP to Employer Promise: How Pure Storage is Redefining Employee Experience and Culture | Blu Ivy Group
We sit down with Sonia Rose, Head of Talent Brand at Pure Storage, to explore how one of the world’s most innovative tech companies is transforming its EVP into an enterprise-wide Employer Promise—and how it’s helping them attract top talent, strengthen leadership alignment, and protect their employer reputation.
It’s Not the Market—It’s Your Culture: 5 Steps to Fix Flatlining Growth | Blu Ivy Group
You’ve hired great people. Built the tech. Restructured twice. And still, the needle won’t budge. Revenue’s stuck. Engagement’s down. Leadership’s tired. Before you rewrite the strategy deck again or pursue another organizational redesign, pause. This might not be a market problem or a messaging problem. You may be overlooking the most powerful — and underleveraged — force in your business: Culture
Why Reputation and Culture Metrics Belong Next to Financials on the CEO Dashboard | Blu Ivy Group
We have long worked with executive and senior HR leaders to align culture, leadership, and reputation as core business drivers. Today, as culture risk becomes a boardroom concern and leadership reputation impacts valuation, we’re seeing a growing demand from C-suite, investment, and portfolio leaders to bring greater clarity, speed, and foresight to the way culture is measured and managed.
Sustainability as a Talent Magnet: How Green Practices Strengthen Your Employer Brand | Blu Ivy Group
If sustainability isn’t already part of your business strategy, now is the perfect time to start. Showcasing your green initiatives, engaging employees in environmental efforts, and embedding sustainability into your culture will help you build a workplace people genuinely want to be part of.At Blu Ivy Group, we help organizations craft employer brands that are authentic, impactful, and future-focused. If you’re ready to make sustainability a core part of your talent strategy, let’s chat!
The Future of Recruitment Marketing: Engaging Passive and Active Talent Through Holistic Media Strategies | Blu Ivy Group
A modern recruitment strategy isn’t about spending more. It’s about showing up better—earlier, and more meaningfully. When strategy and creativity work together, you build more than applications.You build a reputation. You build trust. You build a future workforce that’s aligned with your mission.In a world flooded with noise, it’s not enough to be seen—you need to be felt. The right creative, shared in the right moment, can shift perception, unlock loyalty, and turn interest into action.
AI Transformation Fails Without a Human-Centered Talent Strategy | Blu Ivy Group
The reality is, AI is already influencing every workplace. And employees are watching closely. They are asking whether AI will support their growth or quietly replace them. They are questioning whether leadership has a plan—or if they’re making it up as they go. They want to know if the company they work for sees them as part of the future or as an obstacle to efficiency.
Beyond the Launch: How to Sustain and Scale Your Employer Brand for Long-Term Impact | Blu Ivy Group
Most companies get the foundation right—a strong EVP, a launch campaign, branded assets—but without a system to sustain it, employer brand efforts stall. The best companies don’t just build a brand, they operationalize it.
The Leadership Engagement Crisis: Disconnection Is Undermining Culture, Trust, and Business Growth | Blu Ivy Group
When leaders disengage, they set off a ripple effect—burnout spreads, turnover climbs, and company performance suffers. But this isn’t just a crisis; it’s an opportunity. Strengthening leadership brand, engagement, and culture alignment builds workforce stability, elevates employer brand positioning, and drives long-term business success.
The Disney Difference - An Employer Brand Strategy That Inspires Engagement | Blu Ivy Group
What makes a company’s culture as iconic as its brand? As a co-founder of Blu Ivy Group, I have long referenced Disney's employer brand as an example of a company that creates immediate and pure emotional connection while sparking imagination. When you think of Disney, you likely picture a brand synonymous with wonder, storytelling, and unforgettable experiences—and that same magic permeates their employee experience. Disney’s employer brand tagline, "Be You. Be Here. Be Part of the Story," captures the essence of what makes working at Disney extraordinary. It invites employees to bring their authentic selves to work, embrace a sense of belonging, and contribute to the larger narrative of creating magical experiences that inspire generations. For decades, Disney has not only captivated audiences worldwide but also created an internal culture as iconic as its characters. This "Disney Difference" is a shining example of how employer branding, when done authentically and strategically, can inspire both employees and job seekers alike.
Lessons in Belonging: Raising Mixed Heritage Children and Building Inclusive Workplaces | Blu Ivy Group
This Black History Month let’s reflect on how we can create spaces where everyone—both at home and at work—feels valued, supported, and empowered to succeed. Because when we nurture belonging, we create a future where all voices are heard and celebrated.
Healthcare Talent Trends 2025: Retain & Inspire Top Talent | Blu Ivy Group
In 2025, the shift from reactive hiring to strategic talent attraction and employer brand efforts is imperative. Healthcare organizations must move beyond transactional recruitment to build a compelling Employee Value Proposition (EVP) that speaks to the heart of why nurses and doctors choose to serve. An inspiring EVP not only acknowledges the sacrifices and contributions of healthcare professionals but also elevates their purpose and impact within the organization.
Recruitment Marketing and Employer Branding to Solve Healthcare’s Talent Crisis | Blu Ivy Group
Healthcare is in a workforce crisis, and it’s not going away anytime soon. With a global shortage of 10 million workers projected by 2030, hospitals and long-term care providers face mounting pressure to rethink their strategies for attracting, retaining, and engaging top talent. Since the emergence of COVID-19, most organizations have focused on addressing immediate staffing needs. But as we approach a critical talent shortage, the time has come to shift focus toward a long game strategy—one that not only fills today’s vacancies but ensures future stability by building a compelling employer brand.
Why Your Holiday Party is a Golden Opportunity for Employer Branding | Blu Ivy Group
As the year draws to a close, company holiday parties present a unique opportunity to celebrate employees while reinforcing your employer branding strategy and Employee Value Proposition (EVP). A well-designed holiday experience can do more than provide a festive break from work—it can leave a lasting imprint on your company culture and strengthen your overall employee experience.
4 Ways Reputation Shapes Talent, Customers, and Investor Intent | Blu Ivy Group
Discover how a strong employer brand shapes talent acquisition, employee loyalty, customer trust, and investor confidence. Learn from NVIDIA and Costco's success, and uncover four key strategies to elevate your workplace reputation and drive business growth.
2025 Employer Brand and Culture Trends Report | Blu Ivy Group
Discover key employer branding trends for 2025 in our latest report. Learn how to align leadership, leverage AI, and build trust to drive cultural transformation, employee engagement, and business growth. Unlock the potential of your employer brand today!
The Roadmap to Becoming an Employer of Choice: Your 2025 Employer Brand Playbook | Blu Ivy Group
Discover the roadmap to becoming an employer of choice with our 2025 Employer Brand Playbook. Learn how aligning your employer brand with business goals can boost retention, engagement, and reputation. Perfect for C-suite leaders and HR professionals seeking sustainable growth, this guide empowers you to craft a compelling employer brand, attract top talent, and drive meaningful impact. Dive into actionable strategies for culture building, leadership alignment, and employee experience—all essential for your organization's success.
Navigating Talent Recruitment Needs in Manufacturing and Skilled Labor Industries: A Guide for HR Leaders | Blu Ivy Group
As the landscape of the workforce continues to evolve, and economic landscapes shift, we are observing increased levels of growth and job openings in many manufacturing and skilled trade industries.