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The Disney Difference - An Employer Brand Strategy That Inspires Engagement | Blu Ivy Group
What makes a company’s culture as iconic as its brand? As a co-founder of Blu Ivy Group, I have long referenced Disney's employer brand as an example of a company that creates immediate and pure emotional connection while sparking imagination. When you think of Disney, you likely picture a brand synonymous with wonder, storytelling, and unforgettable experiences—and that same magic permeates their employee experience. Disney’s employer brand tagline, "Be You. Be Here. Be Part of the Story," captures the essence of what makes working at Disney extraordinary. It invites employees to bring their authentic selves to work, embrace a sense of belonging, and contribute to the larger narrative of creating magical experiences that inspire generations. For decades, Disney has not only captivated audiences worldwide but also created an internal culture as iconic as its characters. This "Disney Difference" is a shining example of how employer branding, when done authentically and strategically, can inspire both employees and job seekers alike.
Lessons in Belonging: Raising Mixed Heritage Children and Building Inclusive Workplaces | Blu Ivy Group
This Black History Month let’s reflect on how we can create spaces where everyone—both at home and at work—feels valued, supported, and empowered to succeed. Because when we nurture belonging, we create a future where all voices are heard and celebrated.
Healthcare Talent Trends 2025: Retain & Inspire Top Talent | Blu Ivy Group
In 2025, the shift from reactive hiring to strategic talent attraction and employer brand efforts is imperative. Healthcare organizations must move beyond transactional recruitment to build a compelling Employee Value Proposition (EVP) that speaks to the heart of why nurses and doctors choose to serve. An inspiring EVP not only acknowledges the sacrifices and contributions of healthcare professionals but also elevates their purpose and impact within the organization.
Recruitment Marketing and Employer Branding to Solve Healthcare’s Talent Crisis | Blu Ivy Group
Healthcare is in a workforce crisis, and it’s not going away anytime soon. With a global shortage of 10 million workers projected by 2030, hospitals and long-term care providers face mounting pressure to rethink their strategies for attracting, retaining, and engaging top talent. Since the emergence of COVID-19, most organizations have focused on addressing immediate staffing needs. But as we approach a critical talent shortage, the time has come to shift focus toward a long game strategy—one that not only fills today’s vacancies but ensures future stability by building a compelling employer brand.
Why Your Holiday Party is a Golden Opportunity for Employer Branding | Blu Ivy Group
As the year draws to a close, company holiday parties present a unique opportunity to celebrate employees while reinforcing your employer branding strategy and Employee Value Proposition (EVP). A well-designed holiday experience can do more than provide a festive break from work—it can leave a lasting imprint on your company culture and strengthen your overall employee experience.
4 Ways Reputation Shapes Talent, Customers, and Investor Intent | Blu Ivy Group
Discover how a strong employer brand shapes talent acquisition, employee loyalty, customer trust, and investor confidence. Learn from NVIDIA and Costco's success, and uncover four key strategies to elevate your workplace reputation and drive business growth.
2025 Employer Brand and Culture Trends Report | Blu Ivy Group
Discover key employer branding trends for 2025 in our latest report. Learn how to align leadership, leverage AI, and build trust to drive cultural transformation, employee engagement, and business growth. Unlock the potential of your employer brand today!
The Roadmap to Becoming an Employer of Choice: Your 2025 Employer Brand Playbook | Blu Ivy Group
Discover the roadmap to becoming an employer of choice with our 2025 Employer Brand Playbook. Learn how aligning your employer brand with business goals can boost retention, engagement, and reputation. Perfect for C-suite leaders and HR professionals seeking sustainable growth, this guide empowers you to craft a compelling employer brand, attract top talent, and drive meaningful impact. Dive into actionable strategies for culture building, leadership alignment, and employee experience—all essential for your organization's success.
Navigating Talent Recruitment Needs in Manufacturing and Skilled Labor Industries: A Guide for HR Leaders | Blu Ivy Group
As the landscape of the workforce continues to evolve, and economic landscapes shift, we are observing increased levels of growth and job openings in many manufacturing and skilled trade industries.
Employer Brand Media – Are you keeping external brand awareness top of mind in 2024? | Blu Ivy Group
By embracing a balanced approach, aligning with corporate vision, and leveraging compelling creative across diverse platforms and tactics, organizations can stand out in the competitive talent landscape of 2024.
Creating a Winning EVP: The Life Cycle of a Human-Centred Employer Brand | Blu Ivy Group
Every company, regardless of sector, has a unique and inspiring story. An Employee Value proposition helps tell that story to talent and potential candidates. An EVP is instrumental in helping organizations rally their teams and inspire people to join, stay, and give their best. A truly Human-Centred EVP is more than a strategy or words on a page – it is a strategic, comprehensive, and a deep-seated part of the organization's culture. As we dive into 2024, designing, articulating, and implementing an effective Human-Centred EVP is more important than ever for attracting and retaining top talent. This blog offers a