Recruitment Marketing and Employer Branding to Solve Healthcare’s Talent Crisis | Blu Ivy Group
Healthcare is in a workforce crisis, and it’s not going away anytime soon. With a global shortage of 10 million workers projected by 2030, hospitals and long-term care providers face mounting pressure to rethink their strategies for attracting, retaining, and engaging top talent. Since the emergence of COVID-19, most organizations have focused on addressing immediate staffing needs. But as we approach a critical talent shortage, the time has come to shift focus toward a long game strategy—one that not only fills today’s vacancies but ensures future stability by building a compelling employer brand.