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Branding Nerd

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Branding Nerd

12.06.2023

Spotify®: A Brand Born to Combat Piracy Now Thrives thru Relentless Innovation – Branding Nerd

"The brands that will thrive in the coming years are the ones that have a purpose beyond profit." Sir Richard Branson, Founder of Virgin Group Ever since the launch of Branding Nerd in April 2021, we've featured notable local and international brands who are profitable and have engaged in rather 'traditional' competitive environments. By 'traditional',…

Branding Nerd

30.10.2023

Sonya’s Secret Garden®: A Brand Positioned to Uplift Both Body & Soul – Branding Nerd

Last May of this year, we were invited to the 35th wedding anniversary celebration of a dear friend. The celebration was going to be held in Tagaytay City, a popular destination in the Philippines which is about a little over sixty kilometers south of Manila. Known for its cool climate, Tagaytay sits on a ridge…

Branding Nerd

28.05.2024

MrBeast®: A YouTuber Brand Leading the Way in the Global Creator Economy of Tomorrow – Branding Nerd

After over seven months in hiatus (mainly due to a major business transition in the digital marketing company which this Branding Nerd was previously leading) I am very happy to be back on the saddle to write this blog about a topic that I was recently asked to talk about in front of around 200…

Branding Nerd

29.09.2024

Kultura®: A Brand Designed to Help Discover & Delight in Local Artistry & Craftsmanship from All Over the Philippines – Branding Nerd

My eldest daughter, Christella "China or Stella" Soriano-Miranda, owns and operates a small but growing jewelry brand called Lily®. My wife Carol collaborates with her as co-designer. If big tech brands like Apple® and Google® were founded in garages, Lily® was founded literally on our dining table back in 2017. The brand has come a…

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