As the furniture industry reels from a dramatic drop in consumer demand, Lovesac overcame market headwinds to report 7.5% growth in revenue in fiscal year

Branding Strategy Insider | Advertising

25.04.2024

Financial Engineering: Some Brands Live, Others Die - Branding Strategy Insider

Brands do not always survive financial engineering. Sears is an example. Bed Bath & Beyond is another. Toys R’Us is still struggling after a

Branding Strategy Insider | Advertising

24.04.2024

Planning For Brand Expansion - Branding Strategy Insider

The growth of any brand will plateau if it is successful with its initial product range in its region of origin. Further growth must come from expanding

Branding Strategy Insider | Advertising

23.04.2024

AI's Impact On The Pursuit Of Brand Difference - Branding Strategy Insider

The biggest challenge brands face is standing out from the crowd. Kantar’s BrandZ tracking of brands across all categories worldwide finds that year-in

Branding Strategy Insider | Advertising

16.04.2024

Convenience Store Brands Pull Ahead In Fair Value - Branding Strategy Insider

Barron’s, the financial weekly, is suggesting that investors take a long look at convenience stores. Apparently, convenience stores, such as WaWa and

Branding Strategy Insider | Advertising

11.04.2024

Leading Brands Excel At Employee-Customer Interaction - Branding Strategy Insider

In some categories, a major component of the brand experience comes from human interaction, such as at premium hotels, restaurants and retailers, to name

Branding Strategy Insider | Advertising

10.04.2024

For Brands That Adapt, New Demographics Equal Growth - Branding Strategy Insider

Don’t let demographics scare you. You’ve seen the alarming headlines. Sure, the ominous trends are ominous, worthy of headlines. But not determinate.

Branding Strategy Insider | Advertising

04.04.2024

Solving Customer Problems For Profitable Growth - Branding Strategy Insider

Lately, there has been a lot of hand-wringing over the sales of EVs. EVs are not generating as much interest as expected. US automotive giants, except for

Branding Strategy Insider | Advertising

03.04.2024

Which Experiences Build Brands? - Branding Strategy Insider

In some companies, brand-building is the sole responsibility of the marketing team. The brand is seen as a consequence of advertising. However, this mode

Branding Strategy Insider | Advertising

02.04.2024

The Strategy Behind RXBAR - Branding Strategy Insider

These guys turned eggs, dates, and almonds into a $600M payday. And they did it in 5 years. Peter Rahal and Jared Smith created RXBAR. This is the protein

Branding Strategy Insider | Advertising

29.03.2024

How Pricing Mistakes Are Costing Brands - Branding Strategy Insider

There are many reasons why Americans do not feel positive about the economy. Even though we read and hear that inflation is easing, many Americans do not

Branding Strategy Insider | Advertising

28.03.2024

The Cloud Marketing Mantra - Branding Strategy Insider

Trust in traditional institutions has plummeted. Trust in corporations, government, and media are at all-time lows. And, of course, people still don’t

Branding Strategy Insider | Advertising

27.03.2024

Who Is Responsible For Managing The Brand? - Branding Strategy Insider

When companies are formed, the founders often have a clear reason for starting the business. This often defines what the brand stands for and shapes all

Branding Strategy Insider | Advertising

26.03.2024

Pricing Brands For Affordability - Branding Strategy Insider

Price is about perceptions. It is also about reality. Which is to say that price involves both perceptions of value and the reality of affordability. The

Branding Strategy Insider | Advertising

22.03.2024

The Leadership Playbook For High-Stakes Business Decisions - Branding Strategy Insider

In 2013, at the annual Consumer Electronics Show in Las Vegas, T-Mobile CEO John Legere confidently stepped onto the stage, prepared to place a bet. But

Branding Strategy Insider | Advertising

21.03.2024

Luxury Brand Strategy: Managing Exclusivity And Availability - Branding Strategy Insider

Consumers face rising prices from many favorite brands. Insurance costs, fast food costs, transportation costs and the cost of stamps have all increased.

Branding Strategy Insider | Advertising

20.03.2024

The Role Of Creativity In Advertising - Branding Strategy Insider

Another season of Super Bowl advertising has passed, and with it has come criticism of the lack of creativity exhibited in the advertising. More than 50%

Branding Strategy Insider | Advertising

19.03.2024

Brand Architecture For Competitive Advantage - Branding Strategy Insider

Corporate growth often depends on a company building or buying multiple brands. These may exist within one or several product categories. Such a strategy

Branding Strategy Insider | Advertising

15.03.2024

How Fusing Opposites Creates Value For Brands - Branding Strategy Insider

One of today’s biggest cultural dynamics is so ever-present that it is hiding in plain sight. It is the culture of Both-ism, or lifestyles populated by

Branding Strategy Insider | Advertising

14.03.2024

How Brands Can Restore And Manage Trust - Branding Strategy Insider

In 1957 there was a TV show called Who Do You Trust?. The host was Johnny Carson, pre-Tonight show icon. Who Do You Trust? was probably the last time that

Branding Strategy Insider | Advertising

13.03.2024

Brand Purpose Comes With Caution - Branding Strategy Insider

The World Economic Forum launched a Lighthouse Programme in 2022 about Diversity, Equity and Inclusion (DEI). This was a big deal. There is almost no

Branding Strategy Insider | Advertising

01.03.2024

How AI Is Changing Consumer Engagement - Branding Strategy Insider

Generative artificial intelligence (AI) is all the talk in marketing these days. Yet, we are framing our conversation about it in the wrong way. The

Branding Strategy Insider | Advertising

29.02.2024

How Creativity Powers Profits - Branding Strategy Insider

Once upon a time there was a durable goods company with a large staff of engineers. Management felt that the company would benefit from more creativity.

Branding Strategy Insider | Advertising

28.02.2024

The Increasing Value Of Segmentation - Branding Strategy Insider

Is segmentation dead? No. Yet many think so. The supply chain snarls following COVID shrunk varieties, even brands, of foods, beverages, toys, furniture,

Branding Strategy Insider | Advertising

27.02.2024

Lifestyle Brand Strategy: Tommy Bahama - Branding Strategy Insider

Lifestyle branding is ubiquitous in marketing circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate

Branding Strategy Insider | Advertising

22.02.2024

Building Brands With Influencer Marketing - Branding Strategy Insider

When you hear the word “influencer,” what comes to mind? Perhaps a YouTuber doing makeup tutorials? Or a 20-something streaming video games on Twitch?

Branding Strategy Insider | Advertising

21.02.2024

Brand Strategy: Evolving A Heritage Brand - Branding Strategy Insider

In 2003, McDonald’s was, as BusinessWeek stated, “In Hamburger Hell.” McDonald’s subsequent turnaround had many facets. One of McDonald’s critical

Branding Strategy Insider | Advertising

20.02.2024

Social Innovation: The Key To Delivering Value, Growth - Branding Strategy Insider

Rather than continually striving for technological advances, brands should shift their focus toward how their products and services can enhance the social

Branding Strategy Insider | Advertising

14.02.2024

How Value Insulates Brands - Branding Strategy Insider

The outcry faced by Delta Air Lines over proposed changes in its SkyMiles and SkyClub programs last Fall is a good reminder of the risks faced by brands

Branding Strategy Insider | Advertising

13.02.2024

The Self-Inflicted Demise Of The CMO - Branding Strategy Insider

UPS ditched its CMO. And, UPS eliminated the CMO role completely. While it is true that marketing does not solve every organizational problem, it is also

Branding Strategy Insider | Advertising

08.02.2024

How One CEO Pivoted A Threatened Business - Branding Strategy Insider

Imagine yourself in this situation: You sell a product that’s essentially identical to competitors’ offerings, at similar pricing. You have a massive core

Branding Strategy Insider | Advertising

07.02.2024

Leading Brands Are Convenient - Branding Strategy Insider

The biggest challenge in marketing is indifference. Because convenience is the most powerful factor in the marketplace, bar none. People don’t want to

Branding Strategy Insider | Advertising

06.02.2024

How The Concept Of Local Powers Brands - Branding Strategy Insider

Local continues to be a driver for customers. Grocery stores like Publix and Whole Foods label items that are locally produced. Farmers’ markets are a

Branding Strategy Insider | Advertising

02.02.2024

Brands: A Meager Ally In Social Causes - Branding Strategy Insider

We know that social causes are good for brands — reputation, recruiting, and community relations. But are brands good for social causes? More

Branding Strategy Insider | Advertising

01.02.2024

Building B2B Brands With A Go-To-Market Strategy - Branding Strategy Insider

As a B2B marketer, do these words seem familiar? "We keep trying to articulate our difference, but it feels vague compared to our competitors." "Our

Branding Strategy Insider | Advertising

31.01.2024

Four Ways To Grow A Brand - Branding Strategy Insider

In theory, there are four ways to grow your brand. Get more people to buy it Charge more for it Get existing buyers to buy it more often Retain more

Branding Strategy Insider | Advertising

30.01.2024

Brand Advantage Begins With Customer Focused Employees - Branding Strategy Insider

Marketing has some important evergreen principles. One principle is this: just because a brand-business is customer-focused does not mean that customers

Branding Strategy Insider | Advertising

26.01.2024

Incentivizing Brand Building - Branding Strategy Insider

There is no debate about the value of brands and other intangible assets. Brands are generally thought to account for more than one-third of the value of

Branding Strategy Insider | Advertising

25.01.2024

Demystifying The Say-Do Gap - Branding Strategy Insider

Why people don’t shop sustainably, when all the data suggests they want to? We are aware of the poor state of our planet - and we have been for a long

Branding Strategy Insider | Advertising

24.01.2024

The Perils Of Brand Personalization - Branding Strategy Insider

Based on the business press, you might believe that subscription services are booming. And, for many subscription services, there is an upward trend.

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Branding Strategy Insider | Advertising - Marketing

Lovesac: A Home Furnishings Retail Disruptor - Branding Strategy Insider

Financial Engineering: Some Brands Live, Others Die - Branding Strategy Insider

Planning For Brand Expansion - Branding Strategy Insider

AI's Impact On The Pursuit Of Brand Difference - Branding Strategy Insider

Convenience Store Brands Pull Ahead In Fair Value - Branding Strategy Insider

Leading Brands Excel At Employee-Customer Interaction - Branding Strategy Insider

For Brands That Adapt, New Demographics Equal Growth - Branding Strategy Insider

Solving Customer Problems For Profitable Growth - Branding Strategy Insider

Which Experiences Build Brands? - Branding Strategy Insider

The Strategy Behind RXBAR - Branding Strategy Insider

How Pricing Mistakes Are Costing Brands - Branding Strategy Insider

The Cloud Marketing Mantra - Branding Strategy Insider

Who Is Responsible For Managing The Brand? - Branding Strategy Insider

Pricing Brands For Affordability - Branding Strategy Insider

The Leadership Playbook For High-Stakes Business Decisions - Branding Strategy Insider

Luxury Brand Strategy: Managing Exclusivity And Availability - Branding Strategy Insider

The Role Of Creativity In Advertising - Branding Strategy Insider

Brand Architecture For Competitive Advantage - Branding Strategy Insider

How Fusing Opposites Creates Value For Brands - Branding Strategy Insider

How Brands Can Restore And Manage Trust - Branding Strategy Insider

Brand Purpose Comes With Caution - Branding Strategy Insider

How AI Is Changing Consumer Engagement - Branding Strategy Insider

How Creativity Powers Profits - Branding Strategy Insider

The Increasing Value Of Segmentation - Branding Strategy Insider

Lifestyle Brand Strategy: Tommy Bahama - Branding Strategy Insider

Building Brands With Influencer Marketing - Branding Strategy Insider

Brand Strategy: Evolving A Heritage Brand - Branding Strategy Insider

Social Innovation: The Key To Delivering Value, Growth - Branding Strategy Insider

How Value Insulates Brands - Branding Strategy Insider

The Self-Inflicted Demise Of The CMO - Branding Strategy Insider

How One CEO Pivoted A Threatened Business - Branding Strategy Insider

Leading Brands Are Convenient - Branding Strategy Insider

How The Concept Of Local Powers Brands - Branding Strategy Insider

Brands: A Meager Ally In Social Causes - Branding Strategy Insider

Building B2B Brands With A Go-To-Market Strategy - Branding Strategy Insider

Four Ways To Grow A Brand - Branding Strategy Insider

Brand Advantage Begins With Customer Focused Employees - Branding Strategy Insider

Incentivizing Brand Building - Branding Strategy Insider

Demystifying The Say-Do Gap - Branding Strategy Insider

The Perils Of Brand Personalization - Branding Strategy Insider

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