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6 | Follower
Branding Strategy Insider | Advertising
26.03.2024
Price is about perceptions. It is also about reality. Which is to say that price involves both perceptions of value and the reality of affordability. The
27.03.2024
When companies are formed, the founders often have a clear reason for starting the business. This often defines what the brand stands for and shapes all
28.03.2024
Trust in traditional institutions has plummeted. Trust in corporations, government, and media are at all-time lows. And, of course, people still don’t
29.03.2024
There are many reasons why Americans do not feel positive about the economy. Even though we read and hear that inflation is easing, many Americans do not