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6 | Follower
Branding Strategy Insider | Advertising
23.07.2024
For a brand message to have any real impact, to influence behavior and seed advocacy, it requires more than awareness and publicity. It must advance a
24.07.2024
The day after the assassination attempt on former president and current Republican presidential nominee Donald Trump, Vermont Democratic senator Bernie
25.07.2024
For the last 50 years CPG and retail brand building has been focused on chasing awareness. The theory is that top-of-funnel recognition will lead to
26.07.2024
When managers ask me about guiding their metrics journey, I first ensure they start with the vision for their organization. What is the company aiming to