I’ve been spending many, many years working with various sized brands – from huge multi-nationals to smaller scale ups. But one thing I find that holds

Branding Strategy Insider | Advertising

23.05.2025

Brands Take Note: Demographics Matter Most - Branding Strategy Insider

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often

Branding Strategy Insider | Advertising

28.05.2025

How Brand Loyalty Creates Enduring Profitable Growth - Branding Strategy Insider

The Wall Street Journal reports that streaming companies are finally becoming profitable. The article describes how streaming company profitability

Branding Strategy Insider | Advertising

29.05.2025

Building Capacity For Breakthrough Innovation - Branding Strategy Insider

You may not know Vesta Stoudt, but you definitely know what she invented—duct tape. Her story holds a lesson for us today. In 1943, Stoudt was inspecting

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Branding Strategy Insider | Advertising

Marketing

Your Brand Is What Is Received, Not What Is Sent - Branding Strategy Insider

Brands Take Note: Demographics Matter Most - Branding Strategy Insider

How Brand Loyalty Creates Enduring Profitable Growth - Branding Strategy Insider

Building Capacity For Breakthrough Innovation - Branding Strategy Insider

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Branding Strategy Insider | Advertising