Translate purpose into action, unlocking your brand’s potential. Align your team, connect with stakeholders, and turn any pivotal moments into opportunities.

Brandingmag

29.08.2024

The Case for Brand Mortality in an Era of Legacy-Chasers

Explore a new approach to branding that embraces mortality, moving away from “human” branding and making space for the next great idea.

Brandingmag

07.08.2024

Is “Social” the Most Misunderstood Word in Marketing?

See if your brand activations are really taking into account the underlying social factors affecting your consumers' purchasing behavior and decision-making.

Brandingmag

22.07.2024

What’s a Thought Leader? And Why Is Everyone Becoming One?

To be a successful thought leader, you must learn how to turn an opinion into actionable insights for your audience, and then write about it.

Brandingmag

13.06.2024

The Term "Brand" Has a Branding Problem

Brand marketers must challenge their assumptions about what brand really is, and the additional value it can create when viewed through a more commercial lens.

Brandingmag

30.05.2024

Winning Over Stakeholders in the Case for Employer Branding

For employer branding to be taken seriously, you must speak the languages of talent acquisition, marketing, communications, human resources, and leadership.

Brandingmag

21.05.2024

Is Your Business Asking the Right Questions About GenAI?

It's not only important to know which type of AI to use when, but also how those options can be leveraged for brand growth, business objectives, and often both.

Brandingmag

17.05.2024

The Synergy of Storytelling and Thought Leadership

Unlocking brand impact requires that you combine these two seemingly disparate disciplines to produce communications that are both emotional and practical.

Brandingmag

15.05.2024

How to Get the Biggest Squeeze Out of Your Brand Film

One of the biggest mistakes film creators make? Leaving their marketing strategies until the very end. Here are several ideas for how to avoid that effectively.

Brandingmag

04.05.2024

Saying It Right, and Saying It Best

Why aren’t you leveraging language, tone, and messaging when they (ironically) color your brand more distinctly than your typical creative elements do?

Brandingmag

19.04.2024

Personal Brand Narratives: From Self-Assessment to Strategic Content

How do you build a personal brand that is both true to yourself and resonates with your audience? You use Carl Rogers' theory of self to build a roadmap.

Brandingmag

17.04.2024

Brand Remix Culture and Gen Z’s Sonic Youth

If you're not providing Gen Z with owned sonic assets for your brand, then you're missing out on one of the most collaborative experiences on social media.

Brandingmag

11.04.2024

Employee Value Propositions Aren't Really Working

EVPs are meant to make it easy for candidates to choose their next employer, but without depth and differentiation, an EVP does its brand more harm than good.

Brandingmag

05.04.2024

Maggie Murphy & the Equal-Playing Football Club Brand

A glimpse into how Lewes FC—a groundbreaking football club—sees branding, being purpose-driven, creating the best fan experience, and leading as an underdog.

Brandingmag

26.03.2024

How Service Agreements Can Define Your Brand Promise

Given they set customer expectations, employee behaviors, and metrics for success, service agreements are actually a clear and effective brand promise tool.

Brandingmag

12.03.2024

Blanding: Untangling the nuanced knot of brand design

Blanding has been thrown around in the design community for a while, especially with the rebrands of Nationwide and Johnson & Johnson, but it's a nuanced story.

Brandingmag

16.02.2024

Why Fashion Needs to Find Its Voice

Fashion brands have always focused on aesthetics and visual trends, but what about voice? What about sound? Verbal identity may be the key to fashion's future.

Brandingmag

06.02.2024

The Cost of a Bad Employer Brand

The cost of an employer brand can be measured in lost time, lost money, lost trust, and lost opportunities–all things your company can’t afford to pay.

Brandingmag

30.01.2024

ESG Empowerment: Brands Should Listen to Employees, Not Reactionary Politicians

Data shows that employees not only know what a brand's purpose is, but they're paying more attention to how the brand delivers on that promise—especially in ESG.

Brandingmag

25.01.2024

As with Human Evolution, Brand Growth Is Found Amidst Dichotomies

Most brand leaders feel they have to choose between alignment and authenticity, but turns out there's a content strategy that allows your marketing to do both.

Brandingmag

23.01.2024

Brand Strategy Spoilers: Stopping the Clock on Consumer Time Barriers

The role of time in consumers' decision-making processes is commonly misunderstood, but better insights can transform time into an asset rather than obstacle.

Brandingmag

07.01.2024

Solid Branding Means Niching for a Person, Not a Market

What if traditional brand strategy is wrong and the most effective way to niche down is not by market but by individual? It's the way Steve Jobs designed Apple.

Brandingmag

25.12.2023

Why Are African Brands Not Going Global at Scale?

The slow international growth of African businesses can be attributed to the misalignment of their marketing, purpose, and strategy—in other words, branding.

Brandingmag

11.12.2023

Debunking Apple's “Greatest Ad of All Time”

Was Apple’s “Think Different” campaign as successful as brand marketers lead us to believe? In-depth analysis suggests it wasn’t even close.

Brandingmag

23.11.2023

Thinking Different about Apple’s "Think Different" Campaign

For decades, marketers have touted Apple's 1997 commercial as the epitome of effective brand advertising, but do the financial results prove otherwise?

Brandingmag

14.11.2023

Disconnected Sound in High Fashion's License-Obsessed Land

The sonic branding of the luxury industry is scattered thanks to artist collaborations, so why don’t brands simply create their own sonic identities instead?

Brandingmag

29.10.2023

Brand Campaigns, Part 4: Why and When Should You Use Them?

Inside the creative industry, award-winning work feels like the pinnacle of advertising success. But what about our target market? Do our customers even care?

Brandingmag

28.10.2023

Enter the AI-powered Mascot Paradigm of Brand Personification

Thanks to AI, brand mascots are getting an unreal (or all-too-real) upgrade, allowing for a more agile approach to brand identity and engagement.

Brandingmag

18.10.2023

Why Rebrand? Or Better Yet, Why Not?

Companies continue to jump into rebranding projects without considering whether doubling down on their current brand would have been better for the business.

Brandingmag

16.10.2023

Brand Campaigns, Part 3: How Does Brand Advertising Work?

While people debate whether brand advertising works or not, many misconceptions around what brand and advertising are (and how they relate to sales) remain.

Brandingmag

13.10.2023

Brand Campaigns, Part 2: Where Did They Come From?

Brand campaigns are a byproduct of practical efficiencies, modern competition, and business culture. And this battle goes back much further than people think.

Brandingmag

13.10.2023

Brand Campaigns, Part 1: What Exactly Are They?

The term 'brand campaign' is thrown around all the time, but when asked, most marketers had no idea how to describe what it was—or why that even mattered.

Brandingmag

13.10.2023

Consumer Insight Makes for a Uniquely Influential CMO

Today's most successful CMOs challenge long-standing internal perspectives and cultivate more desirable brand experiences rooted in consumer insight.

Brandingmag

13.10.2023

De-positioning Mastery: Solving the Hero Pain Point

Solving for your customer's hero pain point should be the foundation of a brand's competitive strategy if it wants to be like Apple, Crocs, and Ithaca Hummus.

home›Brandingmag›Marketing

Brandingmag - Marketing

Why Invest in Brand Authenticity when “Good Fakes” Rule the World? - Brandingmag

Humanity in Branding: Is AI Driving or Hindering Your Customers’ Trust? - Brandingmag

Internal Activation: Building Better Brands from Within - Brandingmag

Brand Strategy Spoilers: What Makes Your Brand Hard to Buy? - Brandingmag Brand Strategy Spoilers: What Makes Your Brand Hard to Buy?

Why Brands Are Missing the Purpose Mark in a Crisis-Driven World - Brandingmag

Brand Campaigns, Part 5.3: Did Apple's Brand Advertising Lead to Brand Growth? -

Brand Is the Way to Unstick a Stuck PurposeᅳHere’s How

The Case for Brand Mortality in an Era of Legacy-Chasers

Is “Social” the Most Misunderstood Word in Marketing?

What’s a Thought Leader? And Why Is Everyone Becoming One?

The Term "Brand" Has a Branding Problem

Winning Over Stakeholders in the Case for Employer Branding

Is Your Business Asking the Right Questions About GenAI?

The Synergy of Storytelling and Thought Leadership

How to Get the Biggest Squeeze Out of Your Brand Film

Saying It Right, and Saying It Best

Personal Brand Narratives: From Self-Assessment to Strategic Content

Brand Remix Culture and Gen Z’s Sonic Youth

Employee Value Propositions Aren't Really Working

Maggie Murphy & the Equal-Playing Football Club Brand

How Service Agreements Can Define Your Brand Promise

Blanding: Untangling the nuanced knot of brand design

Why Fashion Needs to Find Its Voice

The Cost of a Bad Employer Brand

ESG Empowerment: Brands Should Listen to Employees, Not Reactionary Politicians

As with Human Evolution, Brand Growth Is Found Amidst Dichotomies

Brand Strategy Spoilers: Stopping the Clock on Consumer Time Barriers

Solid Branding Means Niching for a Person, Not a Market

Why Are African Brands Not Going Global at Scale?

Debunking Apple's “Greatest Ad of All Time”

Thinking Different about Apple’s "Think Different" Campaign

Disconnected Sound in High Fashion's License-Obsessed Land

Brand Campaigns, Part 4: Why and When Should You Use Them?

Enter the AI-powered Mascot Paradigm of Brand Personification

Why Rebrand? Or Better Yet, Why Not?

Brand Campaigns, Part 3: How Does Brand Advertising Work?

Brand Campaigns, Part 2: Where Did They Come From?

Brand Campaigns, Part 1: What Exactly Are They?

Consumer Insight Makes for a Uniquely Influential CMO

De-positioning Mastery: Solving the Hero Pain Point

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