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  3. Brandingmag

Brandingmag

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Brandingmag

26.05.2025

Brand Tonality, Part 1: What Is It? - Brandingmag

Whether you're intentional about it or not, your brand's tonality already exists—and it's affecting your trustability more than you think.

Brandingmag

21.06.2025

Rational or Emotional Decisions in Heavy Industry—Which Is It? - Brandingmag

It's (too) long been said that B2B decision-making is all logos and no pathos, but the experts marketing heavy industry brands beg to differ.

Brandingmag

21.06.2025

How B2B Can Make Value Propositions Work Harder for Growth - Brandingmag

Why are value propositions so undervalued in B2B when they're known for establishing the legitimacy of a product, service, or entire brand?

Brandingmag

01.07.2025

What Does “Authenticity” Mean in the Age of AI? - Brandingmag

Here’s what happens to the concept of manually crafting something of value (aka, authenticity) if no one cares who made it.

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