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Brandingmag

Brandingmag

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Brandingmag

10.09.2025

What Food Brands Can Learn from a “Disadvantaged” Fighter - Brandingmag

Compete with some of the biggest food brands by learning to leverage your distinct characteristics to your advantage.

Brandingmag

22.09.2025

For Leading Brands, Discomfort Is an Economic Imperative - Brandingmag

Find out why a brand's leadership—and, if we're being honest, its survival—depends on adopting a strategy of discomfort.

Brandingmag

01.10.2025

The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels - Brandingmag

What happens when brand leaders adopt the principles behind neurobranding and a more primal understanding of how the human brain works?

Brandingmag

11.10.2025

Branded Sentiments: SINJOY—It’s So Good To Be Bad - Brandingmag

The classic emotion wheel needs a little updating with Sinjoy being one of the first new sentiments your brand strategy should consider.

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Brandingmag

Marketing

What Food Brands Can Learn from a “Disadvantaged” Fighter - Brandingmag

For Leading Brands, Discomfort Is an Economic Imperative - Brandingmag

The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels - Brandingmag

Branded Sentiments: SINJOY—It’s So Good To Be Bad - Brandingmag

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Brandingmag