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Brandingmag
06.02.2024
The cost of an employer brand can be measured in lost time, lost money, lost trust, and lost opportunities–all things your company can’t afford to pay.
16.02.2024
Fashion brands have always focused on aesthetics and visual trends, but what about voice? What about sound? Verbal identity may be the key to fashion's future.
12.03.2024
Blanding has been thrown around in the design community for a while, especially with the rebrands of Nationwide and Johnson & Johnson, but it's a nuanced story.
26.03.2024
Given they set customer expectations, employee behaviors, and metrics for success, service agreements are actually a clear and effective brand promise tool.