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From Data Overload to Smart Strategy w/ Charlie Grinnell | brandRUSSO
In this episode, Jaci and Michael Russo sit down with Charlie Grinnell, CEO of Right Metric, to unpack how marketers can stop drowning in data and start using it to make smarter decisions. Charlie shares how Right Metric helps brands cut through the noise, focusing on what people do rather than what they say. From […]
Design, Branding, and the AI Debate w/ Michael Russo & the Creative Team | brandRUSSO
In this special creative team takeover episode of the He Said, She Said: Razor Branding™ Podcast, Michael Russo steps in with brandRUSSO’s designers and developers for a candid conversation about the role of design in branding—and why it matters more than ever. They delve into the invisible impact of design, why people often only notice […]
Cutting Through the Clutter: Branding That Actually Works w/ Michael & Jaci Russo | brandRUSSO
In this special host-only episode, Michael and Jaci Russo pull back the curtain on what’s really holding brands back—and it’s not just budget or competition. From the dangerous “If we build it, they will come” mindset to the overreliance on social media as a silver bullet, they explore why so many marketing efforts fail to […]
Branding From the Inside Out w/ Ari Weinzweig | brandRUSSO
In this episode, Jaci and Michael Russo sit down with Ari Weinzweig, co-founder of the iconic Zingerman’s Community of Businesses, to explore how culture, values, and vision shape brands from the inside out. From dishwashing to deli ownership to thought leadership, Ari shares his unorthodox journey into entrepreneurship—including lessons in humility, the importance of visioning, […]