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The Intersection of PR and Branding with Sarah Segal | brandRUSSO
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo welcome Sarah Segal, founder of Segal Communications, for an engaging conversation about her transition from broadcast journalism to PR and what it takes to succeed in today’s evolving communications landscape. Sarah shares insights from her career, including the art […]
The Power of Direct Mail in a Digital World with Wilson Zehr | brandRUSSO
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo sit down with direct mail expert Wilson Zehr, CEO of Zairmail, to explore why traditional marketing tactics like direct mail are resurging in today’s digital-first world. Wilson shares his expertise, explaining how direct mail cuts through the digital noise […]
How to Adapt and Evolve Without Losing Focus | brandRUSSO
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael Russo dive into a crucial topic for business leaders and marketers: adaptability. The discussion explores how companies can evolve and adapt their strategies without abandoning the core brand values that have driven their success. They break down when to stay the […]
Navigating Leadership and Branding in a Hybrid World with Dan Regard | brandRUSSO
In this episode of the He Said, She Said: Razor Branding Podcast, hosts Jaci and Michael Russo sit down with Dan Regard, CEO of iDiscovery Solutions (iDS), to explore the challenges of leading a global team in a hybrid work environment. Dan shares his insights on how IDS has leveraged technology to maintain reliable internal communication […]
The Importance of Having a Strategic Brand Plan | brandRUSSO
In this episode of the He Said, She Said, Razor Branding podcast, Jaci and Michael Russo discuss the critical components of strategic brand planning, focusing on their Razor Branding™ process. They explore the four essential elements: Focus (understanding your audience), Promise (why people should care), Connection (the messaging), and Harmony (where to reach your audience). […]
Unlocking Leadership for Your Brand with Chris Hutchinson | brandRUSSO
In this episode of the “He Said, She Said” Razor Branding Podcast, hosts Jaci and Michael Russo welcome Chris Hutchinson from Trebuchet Group. Chris dives deep into the importance of leadership in building effective teams, sharing insights from his experience as an Air Force officer and a “recovering mechanical engineer.” Discover how great leadership can […]
The Psychology of Branding Pt. 2 with Dr. Tricia Groff | brandRUSSO
In this episode of the He Said, She Said Razor Branding™ Podcast, hosts Michael and Jaci Russo continue their conversation with Dr. Tricia Groff, focusing on advanced empathy and its application in marketing and leadership. Following their previous discussion, this episode delves into how understanding people can enhance marketing strategies, foster better relationships with clients, […]
Consumer Insights and Branding with Brett Townsend | brandRUSSO
In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from […]
The Financial Side of Branding with David C. Barnett | brandRUSSO
Tune in to learn why business is tough, why it’s important to be realistic about business opportunities, and how to navigate the ever-changing landscape of buying and running a business. Don’t miss David’s practical advice and candid insights that could help you make better business decisions. _______David Barnett graduated from the Williams School of Business […]
The Psychology of Branding with Dr. Tricia Groff | brandRUSSO
In this episode of the Razor Branding Podcast, hosts Jaci and Michael Russo welcome Dr. Tricia Groff, a licensed psychologist specializing in executive coaching and consulting for high achievers. The conversation delves into the critical intersection of psychology and branding, exploring how understanding human behavior can enhance business strategies. Dr. Groff shares insights on the […]
The Marriage of Branding and Relationships | brandRUSSO
In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo dive into the intricate connections between branding and relationships, using their daughter’s recent wedding as a backdrop. The discussion explores how marriage is a powerful metaphor for brand relationships, emphasizing the importance of commitment, trust, and understanding in […]
The Performance of Branding with Jason Friedman | brandRUSSO
Joining Jaci and Michael on this episode of the He Said She Said, Razor Branding Podcast is Jason Friedman, a theater nerd turned serial entrepreneur. Jason’s passion lies in coaching, supporting, and championing other entrepreneurs in growing and scaling their businesses. His involvement in national theater tours helped him realize that the same principles used […]
Rebranding Made Simple with Jaci and Michael Russo | brandRUSSO
In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a new logo; it involves a comprehensive assessment of a company’s visual identity, messaging, and audience. They discuss the importance of maintaining consistency […]
How Successful Brands Capitalize on Technology with Greg Brooks | brandRUSSO
Greg Brooks joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the current and future state of SEO, and how businesses can thrive in an ever evolving digital marketing landscape. As Partner and CMO at SearchTides, a forward-thinking SEO agency, Greg provides his insight into how businesses can […]
The Evolution of Digital Marketing in the age of AI with Rachel Hernandez | brandRUSSO
Joining Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast is Rachel Hernandez, Director of Brand Strategy at Next Net Media. Known for her deep insights into brand strategy and SEO, Rachel discusses the evolution of digital marketing, emphasizing the impact of AI and the internet’s dynamic landscape. Tune in to […]
SEO and Branding in Today’s Everchanging Marketplace | brandRUSSO
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to talk about the often discussed, but rarely understood topic of SEO, and the importance it plays in branding. Brandon Leibowitz runs and operates SEO Optimizers, a digital […]
Authenticity in Branding with Greg McDaniel | brandRUSSO
Greg McDaniel, a partner in McDaniel/Callahan Real Estate Team in Northern California, joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the importance of authenticity – both in branding and in life. As a real estate agent known for his authenticity and unique perspective on […]
Branding Insights from the 21 Hats Experience | brandRUSSO
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk about their recent attendance at the 21 Hats Conference in Fort Worth, TX. They highlighted the pivotal role that the 21 Hats founder, Loren Feldman, has played in the continued growth of their business in addition to providing insights […]
Launching, Building, and Scaling Your Brand with Mark Donnigan | brandRUSSO
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from traditional marketing to virtual marketing, understanding your audience, and the importance of who’s on your marketing team. Mark Donnigan, founder of Growth Stage Marketing, builds technology companies as […]