In this episode of the He Said, She Said: Razor Branding Podcast, brand experts Jaci and Michael Russo talk with Mickie Kennedy, founder of eReleases, about the power of using press releases for brand awareness and earned media coverage. With over 25 years of experience in public relations and media strategy, Mickie breaks down how […]

brandRUSSO

11.06.2025

Why Branding Matters More Than Ever in Manufacturing | brandRUSSO

Branding isn't a luxury—it's an advantage for manufacturers. Strategic branding drives better leads, larger margins, and long-term growth.

brandRUSSO

18.06.2025

Branding Beyond Borders w/ Fernando Andreazi | brandRUSSO

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo welcome global brand leader Fernando Andreazi for a dynamic conversation about what it really means to build brand equity in a global market. Fernando shares insights from his international career in brand management, marketing strategy, and consumer engagement—unpacking the […]

brandRUSSO

24.06.2025

The B2B Brand Bottleneck: Why Your Sales Team Is Struggling

Your sales team isn’t broken—your brand might be. Learn how brand clarity accelerates sales cycles and improves results in B2B companies.

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Marketing

From Pitch to Press: Branding Through PR w/ Mickie Kennedy | brandRUSSO

Why Branding Matters More Than Ever in Manufacturing | brandRUSSO

Branding Beyond Borders w/ Fernando Andreazi | brandRUSSO

The B2B Brand Bottleneck: Why Your Sales Team Is Struggling

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