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Van automatisering naar innovatie: hoe AI ons werk fundamenteel gaat veranderen - Brian Solis
A special contribution to Techzine Waar technologie voorheen werd ingezet om bestaande processen efficiënter te maken, opent AI de deur naar een compleet nieuwe manier van denken en creëren. Automatisering van routinetaken is slechts het begin—de echte kracht van AI ligt in de mogelijkheid om innovatie te versnellen en organisaties in staat te stellen het volledige potentieel van mens en machine te benutten. Hoe kunnen we AI inzetten als een katalysator voor groei, creativiteit en strategische vooruitgang? AI stimuleert innovatie,...
The Rise of Synthetic Intimacy: AI is Becoming Your Co-Pilot in Real Life - Brian Solis
How do you use generative AI? Is it to create content, collaborate on work, ideate, learn, code, or seek direction? What if I told you that, according to one research study, the number one application for generative AI is to help with mental health and loneliness? According to one study, people are increasingly turning to AI for emotional support, personal growth, and self-improvement. This is the 2nd year in a row when Marc Zao-Sanders publishes his research in Harvard Business...
Harvard Business Review: Train Your Brain to Work Creatively with Gen AI by Brian Solis - Brian Solis
Harvard Business Review featured a highly popular article by Brian Solis, “Train Your Brain to Work Creatively with Gen AI.” Summary: When most people prompt generative AI, they do so within the paradigm of how they think about what could or should come next. For example, when searching Google, users may ask a question, search for the best Thai restaurant “near me,” or insert specific criteria based on filtered output, such as “best downhill mountain bike for intermediate riders.” That...
Harvard Business Review Italia: Innovare con l’IA: una sfida all’approccio “business as usual” - Brian Solis
HBR Italy published an insightful article by Brian Solis that explores the imperative for AI Business Transformation. È giunta l’ora di sfruttare l’intelligenza artificiale per lanciare l’azienda verso nuovi orizzonti e la dicotomia tra continuità e cambiamento ne detterà il passo e la direzione. Quale sarà il ruolo dell’IA e dell’IA generativa nelle aziende? Come adottarle in modo sicuro ed etico? Cosa significa time-to-value? Queste le domande che si pongono i dirigenti. D’altro canto, però, non si chiedono come l’IA...
NACD: In an Era of AI, Boards Must Disrupt Legacy Leadership by Brian Solis - Brian Solis
NACD is the most trusted association for board directors. The association’s official publication, Directorship Magazine, featured a contributed article by Brian Solis, “In an Era of AI, Boards Must Disrupt Legacy Leadership.” CEOs have leaned into generative artificial intelligence (genAI) like no other technology in history. According to Fortune, there were more than 30,000 mentions of AI on earnings calls by the end of 2023. Yet, the Economist reported that, so far, genAI has had almost no economic impact. This could...
Integrated Systems Europe: Embracing AI Without Fear - A Summary of the Opening Keynote by Brian Solis - Brian Solis
The opening keynote at ISE 2025 by Brian Solis was featured in the Integrated Systems Europe Daily along with the panel he participated in following his talk. To banish anxiety from a future completely reshaped by AI, it’s important to create new relevance rather than extending yesterday’s, according to digital analyst, author and visionary Brian Solis. He urged people to allow themselves to be disrupted, and to look at AI not with the limitations of an expert, but with the...
4 skills for guiding AI transformation - Brian Solis
Brian Solis was interviewed by Brian Pittman ahead of his keynote presentation at the AI Horizons Conference in Miami. Want to shape your org’s AI strategy? Here are 4 skills for guiding AI transformation and how to lead with both innovation and humanity. The AI gold rush in on — but are organizations asking the right questions? According to Brian Solis, head of global innovation at ServiceNow and author of “Mindshift,” the real threat isn’t the technology but how organizations...
An Interview With Brian Solis. What if Your Digital Transformation Was as Easy as Changing Your Mind - Brian Solis
What if Digital Transformation was as easy as changing your mind? Therein lies the challenge. Changing your mind isn’t easy. 🤔 I joined Jim Hertzfeld on “What If? So What?” to unpack the power of a #Mindshift. ⚡️ We explore how storytelling can inspire creativity and imagination and help leaders envision a better future for their organizations. 💡 We also highlight the impact of Generative AI on business transformation and the need for leaders to embrace new technologies to stay...
Mindshift or Die! How to Stay Ahead in the Age of AI and Disruption - Brian Solis
In today’s fast-moving world, change isn’t just happening—it’s accelerating. The pace of disruption is outpacing the ability of many leaders and organizations to keep up. That’s why I believe we need a Mindshift—a fundamental transformation in how we think, lead, and innovate. Recently, I had the opportunity to sit down with Julia Kirby, Senior Editor, Harvard University Press, for an insightful conversation about digital transformation, AI, and leadership. We explored the key challenges businesses face today and, more importantly, how...
The Futurists: 2025 Outlook With Brett King, Robert Tercek, and Brian Solis - Brian Solis
“The Futurists,” Brett King, Rob Tercek, and yours truly, get together to brainstorm and model the possible big advances and macro changes that are likely to come in 2025. From Trump’s first year back, to the broader market changes and climate impact issues. This is what happens when you let three futurists out after dark to talk about short-term futures Listen 🎧 Watch 🎥
Authority Magazine Posts In-Depth Interview with Brian Solis Author of Mindshift - Brian Solis
This is an excerpt from Authority Magazine, one of the most in-depth interviews Brian Solis has ever conducted. In the interview, Cynthia Corsetti and Brian explored how leaders must rethink their approach to innovation, disruption, and transformation in an era where AI, automation, and customer expectations are evolving at breakneck speed. They also crack the cover to Brian’s new book Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. Here are some key takeaways: 🔹 AI isn’t just a tool—it’s...
RGP - Why Now Is a Mindshift Moment: A Conversation with Futurist Brian Solis - Brian Solis
Source Brian Solis is a world-renowned digital anthropologist and futurist who serves as the Head of Global Innovation at ServiceNow. In his role, Brian advises business and technology leaders around the world on business and digital innovation and transformation strategies. He is also an award-winning author and global keynote speaker. Brian sat down with RGP for an interview following the publication of his new book: Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. Embracing a Mindset of Curiosity & Opportunity While...
Brian Solis Keynote: Reimagining Retail in an AI-Forward World - Brian Solis
Originally posted at RetailSpaces At RetailSpaces, futurist and digital anthropologist Brian Solis took the stage to deliver a message that cut through the noise of AI and tech trends. While generative AI is reshaping the retail landscape, Solis reminded the audience of a timeless truth: the heart of innovation is understanding people. The Consumer at the Center Solis’s work as a digital anthropologist focuses on how technology transforms behaviors—not just for consumers but also for employees. “We spend so much...
diginomica: AI is eating the world - why the AI revolution is good for business - Brian Solis
I’m fortunate to serve as the opening keynote speaker at ISE in Barcelona. To celebrate the moment, my team at ServiceNow secured an opportunity at diginomica for a contributed article that explores the keynote topic, “AI is eating the world – why the AI revolution is good for business.” Summary: AI isn’t just transforming business, it’s redefining what’s possible (if you lead it!) From automation to augmentation, let’s explore how AI can reshape the future of innovation and value creation....
AInsights: Press Zero for the Future, This AI Operator Takes the ‘Work’ Out of Work - Brian Solis
2025 was said to be the year of AI agents and the dawn of agentic AI. I’m just returning from the ServiceNow Sales Kickoff in Las Vegas and from employees to consumers to enterprise, it’s on. Introduction to OpenAI’s “Operator” OpenAI is releasing a “research preview” of an AI agent called Operator that can “go to the web to perform tasks for you,” according to the launch post. “Using its own browser, it can look at a webpage and interact...
AInsights: How OpenAI’s o3 Model Is Ushering in an AI Reasoning Revolution - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… OpenAI introduced its o3 “reasoning” model, three months after introducing o1. Interesting fact…the company skipped o2 not because of a technology leap, but instead, copyright issues. Perhaps you heard of O2 in the UK? The OpenAI o3 model represents a significant advancement in artificial intelligence, positioning as a reasoning and complex problem-solving model. And no, this isn’t AGI. But it is innovative, pushing AI into a new era...
AInsights: Lights, Camera, AI: How OpenAI and Google Are Reimagining Hollywood 2.0 - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… OpenAI released its initial version of Sora, a text-to-video AI model that generates high-quality video clips based on your text prompts. Text-to-Video Generation: Sora enables you to produce videos by simply inputting descriptive text, facilitating rapid content development without the need for extensive technical expertise. But, Sora doesn’t work like you might imagine using ChatGPT. Your movie is comprised of storyboards, where each scene is then described with...
AInsights: Unlocking Executive-Level Insights with Google's NotebookLM - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… I was already a big fan of Google’s NotebookLM. Now Google has already introduced compelling upgrades and new features that have me diving back in. Google’s NotebookLM is an AI-powered workspace that transforms how executives, organize, interact with, and synthesize information. It combines the power of Google’s Gemini Pro language model with whatever information you’re interested in learning more about to create a personalized research assistant and hub....
AInsights: The AI Assistant You Can Call Anytime - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… OpenAI recently announced the acquisition of the URL chat.com to access ChatGPT directly, saving you an extra three keystrokes! TY! See what I did there? I saved an extra six keystrokes instead of typing out “thank you!” But wait, there’s more. If you don’t feel like using a browser, an app, or a mobile app to collaborate with generative AI, OpenAI has introduced a toll-free phone number for...
AInsights: NVIDIA Unveils Game-Changing AI Supercomputer - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… NVIDIA launched the Jetson Orin Nano Super Developer Kit, a palm-sized AI supercomputer that’s set to revolutionize the accessibility of artificial intelligence for businesses of all sizes. Priced at just $249, this powerful device delivers unprecedented AI capabilities in a compact, energy-efficient, and affordable package. The NVIDIA Jetson Orin Nano is making waves as a breakthrough in edge AI and robotics. Designed as a compact yet highly capable...
Why Creativity Is the Superpower Marketers Need in the Age of AI - Brian Solis
Earlier this year, I was invited to keynote the Asia Pacific Media Forum (APMF) in Bali. What a privilege it was not only to keynote such a prestigious event, but also visit the magical country of Bali…for the first time! (video is included at the end) The team shared pictures and video from the event, and in the spirit of sharing, I’d like to also share it with you. Make.Your.Mark. In a world reshaped by digital disruption and shifting consumer...
From Art to Innovation: The Hidden Connection Between Picasso, Steve Jobs, and Apple - Brian Solis
In December 1945 — January 1946, Picasso created “Le Taureau” or “The Bull”, a series of 11 stone prints that painstakingly explored the purest essence of a bull. With each successive print, a bull is simplified and abstracted. It is considered as an iconic representation of absolute simplicity. In 2008, Steve Jobs set out to teach employees at Apple this philosophy. “You have to deeply understand the essence of a product in order to be able to get rid of...
What is a Mindshift and Why Now? Plus Updates, Offers, and a Personal Request - Brian Solis
Before we jump in, I have some updates, offers, and a personal request. Let me start by wishing you and your loved ones a very Happy Holidays! 🎄✨ Travel I recently returned from a wonderful trip to Vienna, where I participated in the Global Drucker Forum. I still need to take some time to write about my experience there—it truly inspired me to think like I did in the early days! A heartfelt thank you to Stephan Balzer for hosting...
AInsights: From Conversation to Creation, How ChatGPT 4o's Canvas Transforms AI Collaboration - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… My new book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, just launched. I’m catching up on the biggest news coming out of the genAI world. Here’s more from OpenAI. The company recently announced its competitor to Google Search and in some respect, Perplexity, but so far, only in specific applications such as writing and coding. Canvas, provides a new window into collaborating with generative AI. On...
AInsights: Nvidia’s Bold Move: Open-Source AI That Challenges GPT-4 and Democratizes Innovation - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… My new book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, just launched! Please join me on the journey to inspire a new genre of leadership and innovation! Nvidia just dropped a bombshell: NVLM 1.0, an open-source family of large multimodal AI models designed to compete head-to-head—and even outperform—OpenAI’s GPT-4. The highlight of this release is the NVLM-D-72B, a 72 billion parameter powerhouse that excels at both...
AInsights: OpenAI Introducing SearchGPT; Disrupts Google Again - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… With the launch of my new book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, I’m a little behind in covering some of the industry’s biggest genAI news! So, let’s jump right in… During the summer of 2024, OpenAI previewed a prototype of AI search, designed to offer fast and timely answers with “clear and relevant sources.” It was marketed as a new way to search. On...
Andrew Keen and Brian Solis discuss how to reshape the future before it reshapes us - Brian Solis
Andrew Keen and I have been friends for the better part of almost two decades. We’ve crosses paths many times during the shift from Web 1.0 to 2.0, the rise of the iPhone and the mobile revolution, and now the consumerization of AI. We’ve also shared the stage around world and even crossed each other in airports around the world! Not only am I proud to call him a friend, I’m also a big fan of his work and thinking....
The First Review of Mindshift is In and Here's What It Says... - Brian Solis
John Pearson over at Pails in Comparison published the first Mindshift review and I just had to share it with you. To be honest, I was nervous. Like anyone who cares about their work, you wonder how others will experience it. Let me just share the highlights with you… I can’t praise this book enough! Why? Before you host your next same-old/same-old strategic planning task force meeting—inspire everyone to read this important book. Mindshift is next to impossible to review...
AInsights: Google's NotebookLM Will Turn Any Executive into an Expert Researcher, Analyst, and Podcaster? - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… I’m not going to lie, when I first heard about the Google Notebook, officially named NotebookLM, it’s new AI pilot program, I thought that it would be limited to use by students and educators. I’ve since changed my mind. You could say I shifted my mindset. So what is NotebookLM? Is it just another tool like ChatGPT, Google Gemini, Meta.ai, or Claude? Yes and no. NotebookLM is powered...
How to Shift Your Mindset to Become Irreplaceable in the Age of AI - Brian Solis
I joined enterprise industry legends Pascal Bornet, Ray Wang, and Vala Afshar to explore a new future forward and I’m feeling so inspired! ✨ I’ve known Ray Wang and Vala Afshar for years, too many to count. I’ve also followed the work of Pascal Bornet, also, for too many years to count. It was a coming home of sorts when I joined them on DisrupTV for a conversation about AI and the mindset needed to think beyond automation. This was...
Is Your Company Ready for the Future? Exclusive Bulk Deals on Mindshift Now Available - Brian Solis
Hello friends! After years in development, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future will officially start shipping next week! 🎉 I’d love your support as we bring this much-needed book to leaders everywhere. 🙏😁 Believe it or not, this is my first business/leadership book since X: The Experience When Business Meets Design published in 2015 at SXSW. It feels incredible and, honestly, a little nerve-racking. 😅 But here’s the thing—Mindshift is exactly the book we need right now....
AInsights: OpenAI's o1 Model and the New Era of Generative AI That Can Reason and Learn - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… OpenAI recently introduced its o1-preview and o1-mini models. Previously rumored as Project Strawberry, o1 represents a significant advancement in generative AI evolution, designed to enhance reasoning capabilities and problem-solving skills. It consists of two main variants: o1-preview: The flagship model with deep reasoning and problem-solving abilities. o1-mini: A smaller, more efficient model optimized for code generation and technical tasks. The o1 model uses “Chain-of-Thought (CoT) reasoning in 01...
Unleash the Leader Within: Introducing Mindshift, My First Book Since 2019 - Brian Solis
I can’t believe this day is finally here. I beyond proud to announce my next book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. It’s my first book since Lifescale released in 2019 and my first business book since X in 2015. Though both books are still timely and continue to inspire readers, it was time for me to take on the subject of leadership. For the last several years, we have experienced incredible disruption. It also feels like...
Recruiting Future Podcast: Augmenting Talent Acquisition with Generative AI - Brian Solis
This is me with Matt Alder, Talent Acquisition Futurist, podcast host, and my new friend, following my presentation at SmartRecruiters’ Hiring Success event in Amsterdam. I joined Matt on his show, Recruiting Future We discussed ways generative AI is reshaping the future of talent acquisition for companies and job seekers. Please listen! Most conversations about AI in talent acquisition focus on efficiencies and automating repetitive tasks. However, we are missing the point if we don’t start talking about how AI...
AInsights: OpenAI Introduces SearchGPT and With It, The Rise of an AI Search Revolution - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… First Perplexity introduced genAI users to the practice of intelligent search. Then Perplexity introduced Pages to reflect intelligent summaries of your research. Now OpenAI is joining the mix to introduce SearchGPT, a genAI-powered search engine designed to take on Google and other generative AI platforms. SearchGPT leverages OpenAI’s generative AI language models, specifically from GPT-4, to provide more intuitive and conversational search experiences. Instead of just listing links, usually...
AInsights: OpenAI Defines Five Stages to Track Progress Toward Human-Level Intelligence - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… OpenAI has outlined a five-level system to track the progress of artificial intelligence (AI) towards achieving human-level intelligence, also known as Artificial General Intelligence (AGI). According to an OpenAI spokesperson, the company told Bloomberg that the company is close to level two, “Reasoners,” where AI can perform problem-solving at the level of a human with a doctorate degree but no access to tools. How close is OpenAI to...
Brian Solis' Keynote Helps Leaders Reimagine Their Business in an AI-First World - Brian Solis
Will Artificial Intelligence Outpace Human Genius? Here’s a quick take from a recent keynote in Italy… The truth is that no leader has experienced a technology like genAI before, one that performs tasks as well as or better than humans. What’s clear, we have now catapulted toward a post-digital transformation era. AI has forever changed the trajectory of business evolution, putting ‘business as usual’ in the rearview mirror. Leaders now face an entirely new set of prospects and challenges that...
Unlocking Potential and the Future of Work: An Interview with Espresso Displays Part 1 - Brian Solis
While in Sydney delivering the locknote at the ServiceNow Sydney Summit, I had the opportunity to meet with my friends at Espresso Displays. We were able to turn my room at the W Sydney into a mini studio. Our conversation explored the future of work in two parts. Here’s part one… Work is evolving faster than ever before. In an age of uncertainty, its even more important to rethink our relationship to work. Brian Solis, the Global Head of Innovation...
AInsights: Forgetting Google? Perplexity Pages Craft Expert Content Search Engines Love - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… Perplexity, my favorite AI-powered answers engine, just introduced Perplexity Pages. This is a game changer on so many fronts. Let’s start with what it is, and then we’ll get into why this is such a big deal. As a content creator, I do my research. Then, I assemble the information into an article, blog, video, podcast, website, paper, etc., and publish a link where people can visit to...
Brian Solis Keynote: AI Is Eating the World - Time to Innovate for a AI First World - Brian Solis
Brian Solis delivered the keynote at Innov8rs in Los Angeles, “AI Is Eating the World: Time to Innovate for a AI-First World.” Generative AI is now the fastest growing technology in the world. In this riveting keynote, world-renowned futurist and eight-time best-selling author Brian Solis shares why now is the time to reimagine your business for an entirely new future. Solis argues why automation is the norm, not a goal. In this session he demonstrates how augmentation becomes the key...