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Brian Solis on Mindshift: Reimagining Customer Experience in the Age of AI - Brian Solis
In this episode, we welcome Brian Solis, Head of Global Innovation at ServiceNow, a nine-time best-selling author, keynote speaker, and digital futurist. Starting the conversation, Brian shares the inspiration behind his latest book, “Mindshift“, and emphasizes the importance of empathy and a truly customer-centric mindset. Through examples from Amazon, Disney, and IKEA, Brian illustrates how organizations can create meaningful and memorable experiences that drive both loyalty and growth. The conversation also explores the evolving role of AI, shifting from automation...
An Interview with Il Sole 24 Ore: Leadership and AI - rethinking business models and strategies - Brian Solis
AI is not just automation, but potential to expand human capabilities and redefine leadership models; an interview with Brian Solis Is artificial intelligence synonymous with automation? Absolutely yes, but not only. This is because the transformative powers of algorithms and generative technologies are indeed changing our lives (private and work) and the way we make decisions, but too often the business debate on the impacts of these technologies focuses solely on the automation component of processes. Instead, there is more,...
The Digital (and AI) Culture Challenge; Bridging the Employee-Leadership Disconnect - Brian Solis
I would have forgotten all about this report I co-authored with Jerome But of Capgemini in 2017 if I hadn’t received an email from Sara Fonseca from Insead. She’s working on research around the shaping of organizational cultures in the context of larger digital transformations. Her inquiry centered on our report that explored the expansive gaps between executives and employees around leadership, digital transformation, and culture, “The Digital Culture Challenge; Bridging the Employee-Leadership Disconnect.” Her email inspired me to revisit...
Leadership needs a mindshift: A conversation with Brian Solis - Brian Solis
So many things are changing right now, except our mindsets. To thrive in this renaissance, future leadership requires a mindshift. If you haven’t met NTT DATA’s Tammy Soares yet, this is a good time. I had the absolute pleasure of spending time with her on the Catalyst podcast to talk about why the time is now to challenge your own thinking, your current mindset. We often think that change is for others, when in fact, change is for all of...
To Win in the AI Economy, You Need More Than a Strategy, You Need a Mindshift - Brian Solis
Earlier this year, I was asked to deliver the opening keynote at Avasant’s Empowering Beyond Summit. The event was attended by some of the most influential leaders in business and technology. I learned from each of them their challenges and opportunities with AI and wanted to share my takeaways here. Also, the team uploaded the presentation to Youtube and I’ve included it below! 👇 When people talk about AI, they often default to automation. It’s the low-hanging fruit…faster execution, lower...
Beyond the Hype: The Real State of AI in Business - Brian Solis
Let me ask you a question… What’s moving faster, AI innovation or the rate at which organizations fall behind? While AI continues to advance at breakneck speed, many legacy companies are struggling to keep pace. The real challenge isn’t the technology itself, but the growing gap in alignment and execution. Most CEOs and board members believe they’re confidently leading their organizations into the AI era. Yet new data reveals a stark disconnect between the C-suite and frontline employees when it...
What Happens to Companies That Don’t Think Big Enough with AI? - Brian Solis
I had the privilege of joining GoTo CMO Peter Mahoney on the Practically Tomorrow podcast. We talked about one of the most urgent, and misunderstood, topics of our time: how AI is reshaping the world of work. But this wasn’t just another conversation about automation and productivity. It was a much deeper exploration of how we need to rethink leadership, empathy, and innovation in the age of intelligent machines. “The most dangerous thing for any organization of any size is...
Designing the AI-Powered Workplace: What Workers Want, and Why It Matters - Brian Solis
What do real workers want from AI? And how does that differ from what AI experts think? Let’s explore an insightful study recently published by Stanford University Social and Language Technologies Lab, “Future of Work with AI Agents.” Drawing on over 2,100 tasks across 104 occupations, the research compares how workers and AI experts think about automation (what AI should do on its own) and augmentation (where AI should collaborate with humans). Two groups were surveyed: 1,500 domain workers —...
CIO España: La IA supone un cambio de paradigma al exigir a las organizaciones que se replanteen la forma de operar - Brian Solis
Por Irene Iglesias Álvarez, CIO España, El antropólogo digital y futurista ahonda en el porvenir de los negocios en un escenario copado por la inteligencia artificial e insta a los CIO a tomar la delantera. Así ha hablado para esta publicación. Presentado en sociedad como antropólogo digital y futurista, el perfil de Brian Solis bien podría considerarse una rara avis dada su singularidad; sin embargo, en un escenario en el que parecen brotar evangelistas por doquier al abrigo de la...
El Periódico: La IA se está comiendo el mundo: la nueva revolución empresarial ya está aquí - Brian Solis
El Periódico Al automatizar procesos repetitivos, la inteligencia artificial permite que los equipos se enfoquen en lo que aporta valor: la creatividad, la estrategia y la resolución de problemas Hace una década, fue el ‘software’. Según la célebre frase de Marc Andreessen, esta tecnología se estaba «comiendo el mundo» y cambiaría nuestras vidas para siempre. Ahora, con la Inteligencia Artificial (IA), llega otra revolución. No es solo un avance tecnológico, sino el inicio de una nueva era en la que...
Industria Italiana: L’IA agentica è un’opportunità che non si può rischiare di perdere. Parola di ServiceNow - Brian Solis
Riceviamo e pubblichiamo integralmente un articolo a cura di Brian Solis, head of global innovation di ServiceNow, Industria Italiana La rivoluzione dell’intelligenza artificiale non è solo un altro capitolo della storia della tecnologia, ma l’inizio di una storia completamente nuova. Una storia in cui le aziende possono reimmaginare ciò che è possibile, ripensare la creazione di valore per un mercato in evoluzione e rimodellare il proprio futuro insieme a clienti e dipendenti. In un mondo in cui la disruption sembra...
CIO: Is declining AI maturity a sign of progress? - Brian Solis
via CIO Online, Dave Wright and Brian Solis At first glance, the central finding in the newly released ServiceNow and Oxford Economics’ 2025 Enterprise AI Maturity Index study seems surprising: on a 100-point scale, the average AI maturity score dropped nine points from last year. With so much attention, focus and investment in AI, how is it possible that businesses have fallen behind? The reasons are relatable but telling. The speed of AI is overwhelming and moving faster than most...
InformationWeek: The End of Business as Usual - How AI-Native Companies Win - Brian Solis
via InformationWeek AI-native companies aren’t just automating — they’re rearchitecting business. Success requires embedding AI into strategy, decision-making, and workforce evolution. As AI continues to evolve, the question becomes whether companies can transform their businesses while adapting their workforce strategies at the same pace. An executive mindset shift — or mindshift — is needed to not only reimagine businesses forward, but to also prepare workers for roles that don’t yet exist. Seismic shifts lie ahead: artificial intelligence will reshape 86%...
The Future Belongs to Those Who See AI as a Partner, Not a Threat - Brian Solis
They call him the Godfather of AI. Geoffrey Hinton spent his life building the foundation for artificial intelligence. But today, he’s sounding the alarm. In a recent conversation with Steven Bartlett, Hinton didn’t hold back: AI is evolving faster than most people, companies, or governments can comprehend. It’s not just coming for routine jobs. It’s coming for ours…the cognitive, creative, and strategic roles we thought were safe. But here’s the truth: AI doesn’t have to replace you. You can evolve...
Workflow: The AI-driven CRM revolution - Brian Solis
Originally published in Workflow By ServiceNow executives, Dave Wright, Chief Innovation Officer; Brian Solis, Global Head of Innovation; and Simon Grice, Senior Director, Innovation How reimagining customer relationship management for an AI-first world can help deliver more relevant, personalized, and productive experiences CRM has all the ingredients of an epic enterprise tech success story: massive growth, industrywide adoption, and innumerable technological innovations that have suggested new strategic possibilities for the enterprise over the span of decades. There’s only one problem:...
ServiceNowAI Maturity Index: A 5-Stage Framework Toward Enterprise AI Transformation - Brian Solis
Unlocking the Future of Enterprise AI: Insights from the ServiceNow AI Maturity Index At ServiceNow Knowledge 2025 in Las Vegas, I had the privilege of joining Chief Innovation Officer Dave Wright, my boss, and Tom Smith, Editor in Chief, analyst, at Cloud Wars, to discuss a pivotal development in the AI landscape: the ServiceNow AI Maturity Index. This comprehensive framework, built on insights from over 4,500 global organizations, offers a structured approach to evaluating and advancing AI strategies within enterprises....
Keynote: Innovation Starts Where Certainty Ends - Brian Solis
💡 The light bulb wasn’t the result of better candles. Think about that. Innovation rarely comes from perfecting the past, it comes from experimenting forward and eventually jumping to the next curve. In this short video, I share the story of how true innovation requires moving beyond what works to chase what could be. It’s uncomfortable. It’s risky. But it’s necessary. Iteration is safe, but finite. Innovation is bold, but risky. The future won’t come from enhancing what we already know. The future will come...
Keynote: Most businesses have no clue what's about to hit them - Brian Solis
🚨 “Most businesses have no clue what’s about to hit them.” Let’s explore the seismic shift unfolding now and over the next decade…where the old rules of business no longer apply. It’s time to challenge ourselves to stop waiting for direction and start shaping the future. With AI accelerating change and organizations struggling to adapt, this is a wake-up call for anyone serious about staying relevant. If you’re navigating uncertainty, this is for you…💡
CIO España: AI is a paradigm shift by requiring organizations to rethink the way they operate - Brian Solis
Brian Solis on Stage at ServiceNow’s AI Summit, Madrid, SpainIrene Iglesias Álvarez, CIO España En el marco de la celebración del evento #PutAItoWork 2025 de ServiceNow, entrevistamos al antropólogo digital y futurista, Brian Solis, para tomar el pulso a la tecnología que más clamores parece estar levantando en los últimos tiempos: la #IA. El antropólogo digital y futurista ahonda en el porvenir de los negocios en un escenario copado por la inteligencia artificial e insta a los CIO a tomar...
What Got You Here Will Bury You Tomorrow: You Can’t Lead the Future with Yesterday’s Mindset - Brian Solis
Disrupt yourself — or be disrupted. We’re not easing into the future. We’re being thrown into it, wave after wave. And most businesses are still optimizing yesterday instead of inventing tomorrow. We now live in a Novel Economy — where change is constant, disruption is a given, and a mindset shift isn’t optional. The future is already here. And I believe it happens to you or because of you. The disruptions we faced over the years, political, societal, technological, aren’t...
Van automatisering naar innovatie: hoe AI ons werk fundamenteel gaat veranderen - Brian Solis
A special contribution to Techzine Waar technologie voorheen werd ingezet om bestaande processen efficiënter te maken, opent AI de deur naar een compleet nieuwe manier van denken en creëren. Automatisering van routinetaken is slechts het begin—de echte kracht van AI ligt in de mogelijkheid om innovatie te versnellen en organisaties in staat te stellen het volledige potentieel van mens en machine te benutten. Hoe kunnen we AI inzetten als een katalysator voor groei, creativiteit en strategische vooruitgang? AI stimuleert innovatie,...
The Rise of Synthetic Intimacy: AI is Becoming Your Co-Pilot in Real Life - Brian Solis
How do you use generative AI? Is it to create content, collaborate on work, ideate, learn, code, or seek direction? What if I told you that, according to one research study, the number one application for generative AI is to help with mental health and loneliness? According to one study, people are increasingly turning to AI for emotional support, personal growth, and self-improvement. This is the 2nd year in a row when Marc Zao-Sanders publishes his research in Harvard Business...
Harvard Business Review: Train Your Brain to Work Creatively with Gen AI by Brian Solis - Brian Solis
Harvard Business Review featured a highly popular article by Brian Solis, “Train Your Brain to Work Creatively with Gen AI.” Summary: When most people prompt generative AI, they do so within the paradigm of how they think about what could or should come next. For example, when searching Google, users may ask a question, search for the best Thai restaurant “near me,” or insert specific criteria based on filtered output, such as “best downhill mountain bike for intermediate riders.” That...
Harvard Business Review Italia: Innovare con l’IA: una sfida all’approccio “business as usual” - Brian Solis
HBR Italy published an insightful article by Brian Solis that explores the imperative for AI Business Transformation. È giunta l’ora di sfruttare l’intelligenza artificiale per lanciare l’azienda verso nuovi orizzonti e la dicotomia tra continuità e cambiamento ne detterà il passo e la direzione. Quale sarà il ruolo dell’IA e dell’IA generativa nelle aziende? Come adottarle in modo sicuro ed etico? Cosa significa time-to-value? Queste le domande che si pongono i dirigenti. D’altro canto, però, non si chiedono come l’IA...
NACD: In an Era of AI, Boards Must Disrupt Legacy Leadership by Brian Solis - Brian Solis
NACD is the most trusted association for board directors. The association’s official publication, Directorship Magazine, featured a contributed article by Brian Solis, “In an Era of AI, Boards Must Disrupt Legacy Leadership.” CEOs have leaned into generative artificial intelligence (genAI) like no other technology in history. According to Fortune, there were more than 30,000 mentions of AI on earnings calls by the end of 2023. Yet, the Economist reported that, so far, genAI has had almost no economic impact. This could...
Integrated Systems Europe: Embracing AI Without Fear - A Summary of the Opening Keynote by Brian Solis - Brian Solis
The opening keynote at ISE 2025 by Brian Solis was featured in the Integrated Systems Europe Daily along with the panel he participated in following his talk. To banish anxiety from a future completely reshaped by AI, it’s important to create new relevance rather than extending yesterday’s, according to digital analyst, author and visionary Brian Solis. He urged people to allow themselves to be disrupted, and to look at AI not with the limitations of an expert, but with the...
4 skills for guiding AI transformation - Brian Solis
Brian Solis was interviewed by Brian Pittman ahead of his keynote presentation at the AI Horizons Conference in Miami. Want to shape your org’s AI strategy? Here are 4 skills for guiding AI transformation and how to lead with both innovation and humanity. The AI gold rush in on — but are organizations asking the right questions? According to Brian Solis, head of global innovation at ServiceNow and author of “Mindshift,” the real threat isn’t the technology but how organizations...
An Interview With Brian Solis. What if Your Digital Transformation Was as Easy as Changing Your Mind - Brian Solis
What if Digital Transformation was as easy as changing your mind? Therein lies the challenge. Changing your mind isn’t easy. 🤔 I joined Jim Hertzfeld on “What If? So What?” to unpack the power of a #Mindshift. ⚡️ We explore how storytelling can inspire creativity and imagination and help leaders envision a better future for their organizations. 💡 We also highlight the impact of Generative AI on business transformation and the need for leaders to embrace new technologies to stay...
Mindshift or Die! How to Stay Ahead in the Age of AI and Disruption - Brian Solis
In today’s fast-moving world, change isn’t just happening—it’s accelerating. The pace of disruption is outpacing the ability of many leaders and organizations to keep up. That’s why I believe we need a Mindshift—a fundamental transformation in how we think, lead, and innovate. Recently, I had the opportunity to sit down with Julia Kirby, Senior Editor, Harvard University Press, for an insightful conversation about digital transformation, AI, and leadership. We explored the key challenges businesses face today and, more importantly, how...
The Futurists: 2025 Outlook With Brett King, Robert Tercek, and Brian Solis - Brian Solis
“The Futurists,” Brett King, Rob Tercek, and yours truly, get together to brainstorm and model the possible big advances and macro changes that are likely to come in 2025. From Trump’s first year back, to the broader market changes and climate impact issues. This is what happens when you let three futurists out after dark to talk about short-term futures Listen 🎧 Watch 🎥
Authority Magazine Posts In-Depth Interview with Brian Solis Author of Mindshift - Brian Solis
This is an excerpt from Authority Magazine, one of the most in-depth interviews Brian Solis has ever conducted. In the interview, Cynthia Corsetti and Brian explored how leaders must rethink their approach to innovation, disruption, and transformation in an era where AI, automation, and customer expectations are evolving at breakneck speed. They also crack the cover to Brian’s new book Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. Here are some key takeaways: 🔹 AI isn’t just a tool—it’s...
RGP - Why Now Is a Mindshift Moment: A Conversation with Futurist Brian Solis - Brian Solis
Source Brian Solis is a world-renowned digital anthropologist and futurist who serves as the Head of Global Innovation at ServiceNow. In his role, Brian advises business and technology leaders around the world on business and digital innovation and transformation strategies. He is also an award-winning author and global keynote speaker. Brian sat down with RGP for an interview following the publication of his new book: Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. Embracing a Mindset of Curiosity & Opportunity While...
Brian Solis Keynote: Reimagining Retail in an AI-Forward World - Brian Solis
Originally posted at RetailSpaces At RetailSpaces, futurist and digital anthropologist Brian Solis took the stage to deliver a message that cut through the noise of AI and tech trends. While generative AI is reshaping the retail landscape, Solis reminded the audience of a timeless truth: the heart of innovation is understanding people. The Consumer at the Center Solis’s work as a digital anthropologist focuses on how technology transforms behaviors—not just for consumers but also for employees. “We spend so much...
diginomica: AI is eating the world - why the AI revolution is good for business - Brian Solis
I’m fortunate to serve as the opening keynote speaker at ISE in Barcelona. To celebrate the moment, my team at ServiceNow secured an opportunity at diginomica for a contributed article that explores the keynote topic, “AI is eating the world – why the AI revolution is good for business.” Summary: AI isn’t just transforming business, it’s redefining what’s possible (if you lead it!) From automation to augmentation, let’s explore how AI can reshape the future of innovation and value creation....
AInsights: Press Zero for the Future, This AI Operator Takes the ‘Work’ Out of Work - Brian Solis
2025 was said to be the year of AI agents and the dawn of agentic AI. I’m just returning from the ServiceNow Sales Kickoff in Las Vegas and from employees to consumers to enterprise, it’s on. Introduction to OpenAI’s “Operator” OpenAI is releasing a “research preview” of an AI agent called Operator that can “go to the web to perform tasks for you,” according to the launch post. “Using its own browser, it can look at a webpage and interact...
AInsights: How OpenAI’s o3 Model Is Ushering in an AI Reasoning Revolution - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… OpenAI introduced its o3 “reasoning” model, three months after introducing o1. Interesting fact…the company skipped o2 not because of a technology leap, but instead, copyright issues. Perhaps you heard of O2 in the UK? The OpenAI o3 model represents a significant advancement in artificial intelligence, positioning as a reasoning and complex problem-solving model. And no, this isn’t AGI. But it is innovative, pushing AI into a new era...
AInsights: Lights, Camera, AI: How OpenAI and Google Are Reimagining Hollywood 2.0 - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… OpenAI released its initial version of Sora, a text-to-video AI model that generates high-quality video clips based on your text prompts. Text-to-Video Generation: Sora enables you to produce videos by simply inputting descriptive text, facilitating rapid content development without the need for extensive technical expertise. But, Sora doesn’t work like you might imagine using ChatGPT. Your movie is comprised of storyboards, where each scene is then described with...
AInsights: Unlocking Executive-Level Insights with Google's NotebookLM - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… I was already a big fan of Google’s NotebookLM. Now Google has already introduced compelling upgrades and new features that have me diving back in. Google’s NotebookLM is an AI-powered workspace that transforms how executives, organize, interact with, and synthesize information. It combines the power of Google’s Gemini Pro language model with whatever information you’re interested in learning more about to create a personalized research assistant and hub....
AInsights: The AI Assistant You Can Call Anytime - Brian Solis
AInsights: Your executive-level insights making sense of the latest in generative AI… OpenAI recently announced the acquisition of the URL chat.com to access ChatGPT directly, saving you an extra three keystrokes! TY! See what I did there? I saved an extra six keystrokes instead of typing out “thank you!” But wait, there’s more. If you don’t feel like using a browser, an app, or a mobile app to collaborate with generative AI, OpenAI has introduced a toll-free phone number for...