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What your competitors don’t want you to know about accessibility - Builtvisible
The EAA and marketing Before we dive into the business cases, here’s a quick summary of how the EAA provides a marketable opportunity. Enhanced SEO: Search engines prioritise user-friendly websites, and accessibility improvements go hand-in-hand with SEO best practices. By making content accessible to all users, you can improve SERP visibility, driving more traffic from […]
Building Inclusive Brands: The European Accessibility Act and Marketing Best Practices - Builtvisible
The EAA: A Quick Summary The primary goal of the European Accessibility Act is to remove more barriers for the (largely underserved) market of around 101 million people with disabilities in the EU. From a digital perspective, core areas of impact include websites, mobile applications, customer support, and e-commerce platforms. The EAA applies to any […]
Generative UI is an emerging topic in the UX/UI Design field, but what does it mean for the future of digital experiences? - Builtvisible
Here’s our take on some of the other potential challenges of Gen UIs: Generative user interfaces could pose challenges for SEO, as they impact current Google guidelines around cloaking (a website purposefully showing one version of a URL/page to a search engine for ranking purposes, while showing another to its actual visitors). If Gen UI […]
How Can Travel Brands Engage with TikTok Trends in 2024? - Builtvisible
Three brands nailing travel content on TikTok LonelyPlanet As a brand that’s synonymous with providing local recommendations and highlighting hidden gems, their destination deep-dive videos just feel natural. They’ve carried their tone and USPs across to this new platform, staying true to their brand and creating content that aligns with their audience’s expectations. They generally […]
SEO implementation barriers and how to overcome them - Builtvisible
Why SEO implementation is important When completing a large piece of work, whether that’s a nice beefy technical audit, or a site architecture review, we often feel a great sense of accomplishment. But the real value of your work is in its implementation – what’s the point of doing such a large piece of work […]
How to create multi-channel content that doesn’t break the bank - Builtvisible
What is cross channel marketing? Cross channel marketing is all about having content across a range of channels and platforms so you can connect better with your target audiences. By making sure your content can be viewed in more places, you’re boosting your chances of getting noticed, and as your brand awareness goes up, so […]
What You're Trying to Achieve Dictates Who Does What - Builtvisible
Top-of-funnel At this stage of their journey, users will often know little to nothing about your business. So, we need to find a way to pull them into your ecosystem. When doing so, we need to ensure their experience on your website is best-in-class, so their encouraged to stick around – and hopefully convert. Here […]
How to Improve Site Trust Through Your Content - Builtvisible
What makes a site trustworthy? For websites to improve site trust, there are several technical and UX considerations that site owners should consider as a baseline: SSL certificates – Installing an SSL (Secure Sockets Layer) certificate offers increased security when transferring user data and prevents different types of spoofing attacks. Page speed and responsiveness – […]
How to successfully measure and report on content - Builtvisible
How to get started with content measurement and reporting? Getting started with content measuring and reporting doesn’t have to be complicated. At Builtvisible, we begin by having kick-off calls with our clients to really understand what it is they want to achieve through their content. For instance, are they looking to increase conversations? Build brand awareness? […]
The copywriter's checklist for best-in-class conversion copy - Builtvisible
What is conversion copy? Conversion copy is copy that’s designed to encourage users to take a specific action right there and then, i.e. to convert. For e-commerce sites, this action might be clicking a ‘buy now’ button or adding a product to an online shopping cart. However, conversion can also look like filling in an […]
Google vs. Chat GPT: Leveraging automation
What does content meeting E-E-A-T criteria’s look like? Experience – This should be based on the author of the piece. Demonstrate this by showing real-life experience on the subject matter along with proof of this. Google will also assess this based on the opinions and recommendations of other established sources on the subject. Doing this […]
How to future-proof your content against algorithm updates - Builtvisible
The importance of future-proofing content To clarify, future-proofing your website doesn’t mean that once a page has gone live, you’ll never need to touch it again. Rather, it’s about creating content you’ll be able to build on, refresh and repurpose rather than needing to cull it down the line. It’s about ensuring that the content […]
Audience Insights for Financial Services: How to Target Millennials and Gen Z - Builtvisible
Who are Millennials and Gen Z? Before we discuss the value of targeting these generations, it’s important that we define the age groups that we’re talking about. There’s plenty of debate as to the cut-off point for each generation; some sources imply that Millennials are as young as 24, while others claim that Generation Z […]
B2B Content: Writing for Decision Makers - Builtvisible
Effective b2b content marketing B2b copywriting is an essential cog in your marketing machine. Strong b2b copy is crucial because using it across all of your marketing channels allows you to nurture and drive leads and, ultimately, aid conversion. So what exactly makes for successful b2b copywriting? Firstly, an in-depth understanding of your audience. Gaining […]