Three brands nailing travel content on TikTok LonelyPlanet As a brand that’s synonymous with providing local recommendations and highlighting hidden gems, their destination deep-dive videos just feel natural. They’ve carried their tone and USPs across to this new platform, staying true to their brand and creating content that aligns with their audience’s expectations. They generally […]

Builtvisible Content

17.05.2024

Generative UI is an emerging topic in the UX/UI Design field, but what does it mean for the future of digital experiences? - Builtvisible

Here’s our take on some of the other potential challenges of Gen UIs: Generative user interfaces could pose challenges for SEO, as they impact current Google guidelines around cloaking (a website purposefully showing one version of a URL/page to a search engine for ranking purposes, while showing another to its actual visitors). If Gen UI […]

Builtvisible Content

14.11.2024

Building Inclusive Brands: The European Accessibility Act and Marketing Best Practices - Builtvisible

The EAA: A Quick Summary The primary goal of the European Accessibility Act is to remove more barriers for the (largely underserved) market of around 101 million people with disabilities in the EU. From a digital perspective, core areas of impact include websites, mobile applications, customer support, and e-commerce platforms. The EAA applies to any […]

Builtvisible Content

15.11.2024

What your competitors don’t want you to know about accessibility - Builtvisible

The EAA and marketing Before we dive into the business cases, here’s a quick summary of how the EAA provides a marketable opportunity. Enhanced SEO: Search engines prioritise user-friendly websites, and accessibility improvements go hand-in-hand with SEO best practices. By making content accessible to all users, you can improve SERP visibility, driving more traffic from […]

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How Can Travel Brands Engage with TikTok Trends in 2024? - Builtvisible

Generative UI is an emerging topic in the UX/UI Design field, but what does it mean for the future of digital experiences? - Builtvisible

Building Inclusive Brands: The European Accessibility Act and Marketing Best Practices - Builtvisible

What your competitors don’t want you to know about accessibility - Builtvisible

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