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Tariff Windfall Tests Limits of India’s Apparel Factories | BoF
As US retailers shift orders from China and Bangladesh to capitalise on lower tariffs, apparel factories in India’s textile hub of Tiruppur are scrambling to meet demand and are held back by a deepening skilled labour shortage, cost pressures, and fragmented manufacturing capacity.
Michael Chalhoub’s Strategic Roadmap for Chalhoub Group | BoF
After his first 100 days as chief executive officer of Chalhoub Group, Michael Chalhoub joined Imran Amed, BoF’s founder and chief executive officer, at BoF CROSSROADS in Dubai — to discuss the state of luxury in the MENA region and the strategic next steps for the third-generation Chalhoub leader.
How to Get Beauty PR Right in Africa | BoF
Global lines like MAC Cosmetics and Tom Ford have spent the past decade laying the groundwork and solidifying their distribution channels. Now, they’re attempting to create marketing activations to drive sales and boost brand awareness across the region — but cultural nuances mean a more specialised approach is needed.
How Made-in-America Brands Turn Tariff Turmoil Into Opportunity | BoF
While tariff uncertainty threatens to roil the global fashion industry, brands that already produce their goods in the US have an opportunity to shine if they’re able to communicate the value of American manufacturing to cautious consumers.
Hospitality, Design and the Art of Emotional Connection | BoF
At Milan Design Week, BoF and Marriott International’s Luxury Group co-hosted a panel discussion on the evolving demands of luxury customers and on building brand staying power in 2025. Now, BoF shares insights from the panel, featuring Marriott International’s president of luxury Tina Edmundson, Dimorestudio co-founder Britt Moran and BoF’s founder and CEO Imran Amed.
Why So Many Brands Gave Up on Clothing Rental | BoF
Ralph Lauren, American Eagle Outfitters and Banana Republic are among the retailers that briefly experimented with the concept. The implosion of CaaStle, which provided logistics for many of these services, is the clearest sign yet that rental’s future lies elsewhere.
True Classic Secures $850 Million Valuation From Son of Chanel Owner | BoF
The men’s T-shirt maker’s funding from 1686 Partners, a private equity firm founded by David Wertheimer, will help the brand invest in supply chain, retail and international expansion as it aims to reach upwards of $1 billion in annual sales in the next 10 years.
For Canadians, Trump’s ‘51st State’ Talk Is No Joke | BoF
Tariffs and talk of territorial conquest won’t stop with America’s northern neighbour. The fashion industry should be watching how Canada pushes back, and think about how they might respond should Trump’s attention turn to them, writes Imran Amed.