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How Made-in-America Brands Turn Tariff Turmoil Into Opportunity | BoF
While tariff uncertainty threatens to roil the global fashion industry, brands that already produce their goods in the US have an opportunity to shine if they’re able to communicate the value of American manufacturing to cautious consumers.
Hospitality, Design and the Art of Emotional Connection | BoF
At Milan Design Week, BoF and Marriott International’s Luxury Group co-hosted a panel discussion on the evolving demands of luxury customers and on building brand staying power in 2025. Now, BoF shares insights from the panel, featuring Marriott International’s president of luxury Tina Edmundson, Dimorestudio co-founder Britt Moran and BoF’s founder and CEO Imran Amed.
Why So Many Brands Gave Up on Clothing Rental | BoF
Ralph Lauren, American Eagle Outfitters and Banana Republic are among the retailers that briefly experimented with the concept. The implosion of CaaStle, which provided logistics for many of these services, is the clearest sign yet that rental’s future lies elsewhere.
True Classic Secures $850 Million Valuation From Son of Chanel Owner | BoF
The men’s T-shirt maker’s funding from 1686 Partners, a private equity firm founded by David Wertheimer, will help the brand invest in supply chain, retail and international expansion as it aims to reach upwards of $1 billion in annual sales in the next 10 years.
For Canadians, Trump’s ‘51st State’ Talk Is No Joke | BoF
Tariffs and talk of territorial conquest won’t stop with America’s northern neighbour. The fashion industry should be watching how Canada pushes back, and think about how they might respond should Trump’s attention turn to them, writes Imran Amed.
Jaipur, Not Antwerp: Why India Increasingly Supplies The World’s Gemstones | BoF
Brands including Chopard and Messika have opened up about their reliance on Indian gemstone cutters. In addition to lower costs, the country boasts pedigreed suppliers and craftspeople well-versed in traditional techniques.
How Retailers Are Bracing for a Potentially Grim Year | BoF
Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.
Case Study | The Playbook for Succeeding in China’s New Reality | BoF
Once fashion’s most reliable growth engine, the Chinese market is shifting as consumer spending cools and shoppers with more choice than ever gravitate toward savvy domestic brands. Opportunities for international players are still plentiful, but the old formula for succeeding in China is no longer relevant. Brands need a new game plan to stand out.