News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
The Best of BoF 2024: Fragrance Defies the Beauty Slowdown | BoF
Fragrance was a standout category in 2024 amid slowdowns in the greater beauty and luxury fashion industries as brands of all types (and price points) joined the scent business, niche labels scored investments and mass perfumes drove global trends.
Ralph Lauren: Selling a Dream at Every Price | BoF
The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.
Can Mytheresa Keep Its Place at the Top of Luxury E-Commerce in 2025? | BoF
Ahead of his company’s deal to acquire Yoox-Net-a-Porter, Mytheresa CEO Michael Kliger opens up about what it takes to be a leader in online luxury and his expectations for the year to come in the BoF-McKinsey State of Fashion 2025.
Has Fashion’s Convergence With Sports Gone Too Far? | BoF
The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals.
Sportswear Is Set for an Epic Showdown in 2025 | BoF
The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.
Connecting to Consumers Through Entertainment and Culture | BoF
As today’s consumers split their time across a multitude of content channels and formats, the strategies employed to engage, entertain and convert them are evolving. BoF and Amazon Fashion gathered executives in Milan to discuss the opportunities.
‘Functional Luxury’: How Rimowa Keeps Growing in a Downturn | BoF
After quadrupling sales in five years following LVMH’s acquisition, the German luggage maker is seeing continued momentum during rocky times for high-end shopping, including in China. CEO Hugues Bonnet-Masimbert says the brand is focusing on functionality and innovation, including its first push into the handbag category.