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Piaget’s CEO on Powering Growth in a Challenging Watch Market | BoF
The Richemont-owned jewellery and watch brand is enjoying newfound momentum after relaunching its Polo 79 timepiece — part of a broader programme to reactivate the glamour of its jet-set glory days. CEO Benjamin Comar shares his vision for how Swiss watchmakers can reach new clients in a tough market for hard luxury for The State of Fashion: Luxury.
Case Study | The Complete Guide to Communicating Value to Shoppers | BoF
Among the greatest challenges fashion businesses face today is convincing increasingly discerning and discount-driven shoppers that their products are worth the buy — at full price. This case study explores how brands, from luxury to mass market, can communicate value in a competitive and choosy environment.
Will Global Retail Giants’ Big Bet on American Consumers Pay Off? | BoF
Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.
The Philosophy Behind Lemaire’s $100 Million Ascent | BoF
Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.
Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted | BoF
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
Messika: Inside French Jewellery’s Most Disruptive Success | BoF
By backing up casual designs and edgy, celebrity-fronted campaigns with deep-rooted diamond industry expertise, Messika has built a global jewellery empire. Husband and wife duo Valérie Messika and CEO Jean-Baptiste Sassine share their vision for the brand’s 20th anniversary year and beyond.
The Best of BoF 2024: Navigating the Wellness Hype Cycle | BoF
Even as wellness fads come and go, the year 2024 revealed a few salient shifts in the industry, including a growing focus on longevity, widespread adoption of GLP-1 agonist medicines and a burgeoning men’s market that points to longer-term evolution.
The Best of BoF 2024: Fragrance Defies the Beauty Slowdown | BoF
Fragrance was a standout category in 2024 amid slowdowns in the greater beauty and luxury fashion industries as brands of all types (and price points) joined the scent business, niche labels scored investments and mass perfumes drove global trends.