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Case Study | The Playbook for Succeeding in China’s New Reality | BoF
Once fashion’s most reliable growth engine, the Chinese market is shifting as consumer spending cools and shoppers with more choice than ever gravitate toward savvy domestic brands. Opportunities for international players are still plentiful, but the old formula for succeeding in China is no longer relevant. Brands need a new game plan to stand out.
What Happened to Italy’s Luxury Sweatshops Investigation? | BoF
It’s been almost a year since Italian prosecutors linked Armani and then Dior to sweatshops on the outskirts of Milan as part of an investigation that was expected to put up to a dozen more fashion brands under the microscope. In response, officials and industry leaders have rushed to tighten controls over the luxury supply chain.
Piaget’s CEO on Powering Growth in a Challenging Watch Market | BoF
The Richemont-owned jewellery and watch brand is enjoying newfound momentum after relaunching its Polo 79 timepiece — part of a broader programme to reactivate the glamour of its jet-set glory days. CEO Benjamin Comar shares his vision for how Swiss watchmakers can reach new clients in a tough market for hard luxury for The State of Fashion: Luxury.
Case Study | The Complete Guide to Communicating Value to Shoppers | BoF
Among the greatest challenges fashion businesses face today is convincing increasingly discerning and discount-driven shoppers that their products are worth the buy — at full price. This case study explores how brands, from luxury to mass market, can communicate value in a competitive and choosy environment.
Will Global Retail Giants’ Big Bet on American Consumers Pay Off? | BoF
Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.
The Philosophy Behind Lemaire’s $100 Million Ascent | BoF
Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.
Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted | BoF
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
Messika: Inside French Jewellery’s Most Disruptive Success | BoF
By backing up casual designs and edgy, celebrity-fronted campaigns with deep-rooted diamond industry expertise, Messika has built a global jewellery empire. Husband and wife duo Valérie Messika and CEO Jean-Baptiste Sassine share their vision for the brand’s 20th anniversary year and beyond.