The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.

Business of Fashion Blog

21.11.2024

Has Fashion’s Convergence With Sports Gone Too Far? | BoF

The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals.

Business of Fashion Blog

22.11.2024

How to Choose a PR Agency | BoF

A good agency can feel like an extension of a brand and bring fresh expertise towards telling its story. But picking the right partner is growing more complex as the definition of PR rapidly evolves.

Business of Fashion Blog

23.11.2024

The BoF Podcast | Jacquemus: A Coming of Age Story | BoF

The designer joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to share how he has built a successful independent business in a competitive environment and his plans for the future as well as settle some of the rumours and speculation.

Fashion & Style

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Business of Fashion Blog

19.11.2024

Kering Names New CEOs at Saint Laurent and Balenciaga | BoF

The company is shaking up its executive ranks again amid sliding sales. Balenciaga chief Cédric Charbit will lead Saint Laurent, to be replaced by Gianfranco Gianangeli.

Business of Fashion Blog

20.11.2024

The Japanese Manicurist Taking on Plastic Pollution, One Nail at a Time | BoF

Tokyo-based nail technician Naomi Arimoto uses umigomi, or “sea trash,” to create intricate nail art designs, hoping to put environmental issues at the forefront of her customers’ minds.

Business of Fashion Blog

21.11.2024

The Ordinary CEO Nicola Kilner to Step Down | BoF

Kilner, who co-founded the company in 2013 with Brandon Truaxe, confirmed she would step down from her role at the end of the year.

Business of Fashion Blog

22.11.2024

Olive & June To Be Acquired by Helen of Troy | BoF

Drybar owner Helen of Troy bets on DIY nail care with its acquisition of Olive & June.

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Business of Fashion Blog

Economy

Sportswear Is Set for an Epic Showdown in 2025 | BoF

Has Fashion’s Convergence With Sports Gone Too Far? | BoF

How to Choose a PR Agency | BoF

The BoF Podcast | Jacquemus: A Coming of Age Story | BoF

Fashion & Style

Kering Names New CEOs at Saint Laurent and Balenciaga | BoF

The Japanese Manicurist Taking on Plastic Pollution, One Nail at a Time | BoF

The Ordinary CEO Nicola Kilner to Step Down | BoF

Olive & June To Be Acquired by Helen of Troy | BoF

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