Designer Jide Osifeso will shape the creative direction of Reebok Basketball as the brand seeks to re-establish itself in a performance category it’s been absent from for more than a decade.

Business of Fashion Blog

07.05.2025

Lucien Pagès Merges with AIPR | BoF

The Paris public relations star Lucien Pagès is forming a joint venture with Adam Iezzi’s London-based firm AIPR, backed by superagency The Independents.

Business of Fashion Blog

08.05.2025

How Spain’s Indie Fashion Scene Nailed Global Growth | BoF

Brands including La Veste, Gimaguas and Flabelus have become the hot alternative to Europe’s usual French and Scandinavian labels. Customers in cities like New York can’t get enough.

Business of Fashion Blog

09.05.2025

Beauty Plays the Long Game | BoF

As women’s sports continue to gain mainstream traction, beauty brands are shifting from short-term campaigns to sustained partnerships that deepen brand equity, unlock new audiences and drive long-term growth.

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Business of Fashion Blog

01.05.2025

Etsy Tops Quarterly Revenue Estimates on Steady Demand for Apparel, Gifts | BoF

The online marketplace beat first-quarter expectations, underscoring steady demand for handcrafted goods and its resale apparel platform, Depop.

Business of Fashion Blog

02.05.2025

Ari Emanuel’s Milestone Frieze Acquisition, Explained | BoF

The Hollywood dealmaker’s new firm is buying the powerful international art fair brand. What does it mean for Frieze, Emanuel’s company and the future of the art business?

Business of Fashion Blog

07.05.2025

Kering Shakes Up Leadership at Brioni and Ginori 1735 | BoF

Federico Arrigoni takes over as CEO of Brioni from Mehdi Benabadji, who assumes the helm at homeware label Ginori 1735 as the group looks to strengthen its smaller brands amid wider struggles.

Business of Fashion Blog

09.05.2025

Peloton Shares Slide on Bigger-Than-Expected Q3 Loss | BoF

The fitness company now expects 2025 revenue between $2.46 billion and $2.47 billion, $7.5 million up from the previous forecast range.

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Business of Fashion Blog

Economy

Reebok Names New Head of Basketball | BoF

Lucien Pagès Merges with AIPR | BoF

How Spain’s Indie Fashion Scene Nailed Global Growth | BoF

Beauty Plays the Long Game | BoF

Fashion & Style

Etsy Tops Quarterly Revenue Estimates on Steady Demand for Apparel, Gifts | BoF

Ari Emanuel’s Milestone Frieze Acquisition, Explained | BoF

Kering Shakes Up Leadership at Brioni and Ginori 1735 | BoF

Peloton Shares Slide on Bigger-Than-Expected Q3 Loss | BoF

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