As inflation persists and consumer confidence remains low, brands face a critical challenge: how to sell to a more cautious, value-driven shopper without diluting their cachet. From smarter pricing strategies to sharper audience targeting, executives must recalibrate fast to stay competitive in a volatile economy.

Business of Fashion Blog

01.07.2025

How to Build Beauty Brands Bigger Than Their Founders | BoF

The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, in The State of Fashion: Beauty Volume 2.

Fashion & Style

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Business of Fashion Blog

26.06.2025

Retail Emerges as Most Distressed Sector in Europe, Report Says | BoF

Retail is suffering from weak discretionary spending, margin compression and tightening credit conditions, pushing distress in the sector to the highest level since the global financial crisis in 2009.

Business of Fashion Blog

27.06.2025

Nike Fourth-Quarter Sales Fall by Less Than Expected | BoF

CEO Elliott Hill said the company is making progress in its turnaround effort, though a return to growth will take time.

Business of Fashion Blog

30.06.2025

Case Study | How to Maximise Your Influencer Strategy | BoF

The rise of social media has supercharged the influence economy, making influencers a critical part of the marketing mix. Download BoF’s ‘Playbook’ for actionable insights on how to maximise your influencer strategy.

Business of Fashion Blog

01.07.2025

At Paris Fashion Week, Bigger Was Rarely Better | BoF

Julian Klausner’s Dries Van Noten was the winner of a Paris men’s season where grand statements risked overpowering the fashion, reports Angelo Flaccavento.

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In Paris, All Eyes on Jonathan Anderson’s Dior Debut | BoF

Jonathan Anderson’s Grunge Aristocracy at Dior | BoF

Executive Memo | Selling to Consumers in Uncertain Times | BoF

How to Build Beauty Brands Bigger Than Their Founders | BoF

Fashion & Style

Retail Emerges as Most Distressed Sector in Europe, Report Says | BoF

Nike Fourth-Quarter Sales Fall by Less Than Expected | BoF

Case Study | How to Maximise Your Influencer Strategy | BoF

At Paris Fashion Week, Bigger Was Rarely Better | BoF

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