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Business of Fashion Blog - Fashion & Style
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Phantom Bonuses, Staff Exodus: Inside the Troubled House of Tiffany | BoF
Tiffany & Co.‘s initiative to boost staff morale with the “Tiffany Joy” app backfired, evolving into a source of frustration as employees faced increasing pressure to engage, highlighting broader challenges in the company’s culture and sales strategy.
Lucky, Forever 21 Operator Merges With JCPenney | BoF
The joint venture was formed in an all-equity transaction between JCPenney and SPARC Group and its shareholders Simon Property Group, Brookfield Corp., Authentic Brands Group and SheIn Group Ltd., according to the release. Catalyst will be headed by former JCPenney chief executive officer Marc Rosen.
Trouble in China’s Shopping Paradise as Hainan Duty-Free Spending Falls 29% | BoF
Shoppers visiting Hainan, known for its glitzy seafront hotels and sandy beaches, spent 30.94 billion yuan ($4.24 billion) on duty-free goods in 2024, local customs data showed on Thursday, falling 29.3 percent from a year earlier.
Case Study | How to Get Fashion Collaborations Right | BoF
Collaborations are a powerful tool for grabbing attention, reaching new audiences and letting brands stretch their design aesthetics. But the proliferation of tie-ups has made it hard to stand out. The ones that succeed are built on great products, with a strong point of view and a clear strategy to reach the right consumers.
Case Study | How to Create the Perfect E-Commerce Site | BoF
The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
Increasing Brand Presence and Impact on TikTok | BoF
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage with the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
The BoF Podcast | Tina Brown on the Role of Journalism in the Age of Donald Trump | BoF
Former Vanity Fair editor Tina Brown joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to reflect on the seismic shifts in media, what this means for truth and democracy, and the role of journalism in the age of Donald Trump.