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Business of Fashion Blog - Fashion & Style
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How Portuguese Brands Are Implementing Digital Strategies Today | BoF
The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.
The New Growth Playbook in a Changing Beauty Market | BoF
BoF and Front Row gathered beauty executives over breakfast in New York to examine brand authenticity, channel mix, product innovation and meaningful differentiation in today’s crowded beauty market. Here, BoF shares key insights from the discussion.
Creative Entrepreneurship Takes Centre Stage at BoF and Self-Portrait Los Angeles Cocktail | BoF
Creative entrepreneurs Shay Mitchell, Mike Amiri and Tina Craig joined cultural aficionados Becky G, Bella Poarch, Victoria Justice, Janaya ‘Future’ Khan, Elaine Welteroth and Nara Aziza Smith at the ‘Creatives Shaping Culture’ event in Los Angeles, hosted by BoF’s Imran Amed and Self-Portrait’s Han Chong.
The Hong Kong Opportunity for Global Brands | BoF
Hong Kong’s fashion and luxury sector is preparing for an invigoration — with the recently established Hong Kong Fashion Fest designed to position Hong Kong as a premier fashion and design hub in Asia. At the Asia Fashion Leaders Forum in Hong Kong, BoF’s president Nick Blunden sat down with regional and global business leaders to speak about the opportunity and market reality of the region.