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Business of Fashion Blog - Fashion & Style
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Case Study | How to Create Cultural Moments on Any Budget | BoF
When done effectively, a cultural partnership can rightfully earn its own place in the zeitgeist. But it’s not so easy as just hiring a celebrity to star in an ad campaign; brands must choose a partner that makes sense, find the format that fits best and amplify that message to consumers.
Leaders from The Estée Lauder Companies, Sephora, Sol de Janeiro and VMG Partners Join The Business of Beauty Global Awards Jury | BoF
Shana Randhava, Priya Venkatesh, Heela Yang and Robin Tsai will join Imran Amed and Priya Rao to identify the entrepreneurs shaping the future of the beauty industry.
How Matches’ Collapse Could Impact Independent Fashion | BoF
The luxury retailer’s closure has far-reaching knock-on effects for independent brands. Unpaid bills for inventory have pushed some labels into dire financial straits, while confidence in other stockists like Farfetch-backed Browns has sunk to a nadir.
Reddit, Galderma Fire IPO Starting Gun. Now Investors Want More | BoF
Last week was a potential watershed moment for the long-dormant IPO market, as a pair of technology darlings — Reddit Inc. and Astera Labs Inc. — and Swiss skin-care company Galderma Group AG went public with a rush of investor demand that sent their stock prices soaring. To investors hoping for a revival of equity debuts, this was exactly what they wanted to see.
Case Study | The Art and Science of Retail Store Success | BoF
The best stores don’t just serve as billboards or customer touchpoints — they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.