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Business of Fashion Blog - Fashion & Style
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Case Study | How to Get Fashion Collaborations Right | BoF
Collaborations are a powerful tool for grabbing attention, reaching new audiences and letting brands stretch their design aesthetics. But the proliferation of tie-ups has made it hard to stand out. The ones that succeed are built on great products, with a strong point of view and a clear strategy to reach the right consumers.
Case Study | How to Create the Perfect E-Commerce Site | BoF
The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
Increasing Brand Presence and Impact on TikTok | BoF
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage with the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
The BoF Podcast | Tina Brown on the Role of Journalism in the Age of Donald Trump | BoF
Former Vanity Fair editor Tina Brown joined BoF founder and CEO Imran Amed at BoF VOICES 2024 to reflect on the seismic shifts in media, what this means for truth and democracy, and the role of journalism in the age of Donald Trump.
The State of Fashion 2025: Challenges at Every Turn | BoF
The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.
Leveraging TikTok for Brand and Sales Success | BoF
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
TikTok’s Favourite Sunscreen Brand Pushes Further Into the US | BoF
Influencers are obsessed with it. Congresswoman Alexandria Ocasio-Cortez called it her “ride-or-die” sunscreen. Its hero product’s active ingredient isn’t quite legal yet, but TikTok phenomenon Beauty of Joseon is touching down in the US for the first time.
Unlocking Commercial Opportunities with Digital Product Passports | BoF
Digital product passport technology could tackle counterfeiting, help brands meet regulatory requirements and unlock new sources of revenue and engagement. Michele Casucci, founder and GM of Certilogo and Robin Mellery-Pratt, BoF’s head of content strategy, gathered executives in Paris to discuss its potential.
At Shop With Google, Supporting Independent Designers and Celebrating the BoF 500 | BoF
In partnership with BoF, Shop with Google is celebrating independent designers and entrepreneurs. In addition to providing technology and commercial features designed to support their business models, as part of the partnership, BoF will share lessons for success from leading independent design business The Attico. BoF spoke to Stephanie Horton, Google’s senior director of global commerce marketing, at the BoF 500 Gala.