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Business of Fashion Blog - Fashion & Style
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The State of Fashion 2025: Challenges at Every Turn | BoF
The ninth annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals that economic and geopolitical challenges, combined with shifts in customer values, will define a turbulent year ahead. Download the full report to understand the 10 themes that will shape the industry and the opportunities for growth in 2025.
Leveraging TikTok for Brand and Sales Success | BoF
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
TikTok’s Favourite Sunscreen Brand Pushes Further Into the US | BoF
Influencers are obsessed with it. Congresswoman Alexandria Ocasio-Cortez called it her “ride-or-die” sunscreen. Its hero product’s active ingredient isn’t quite legal yet, but TikTok phenomenon Beauty of Joseon is touching down in the US for the first time.
Unlocking Commercial Opportunities with Digital Product Passports | BoF
Digital product passport technology could tackle counterfeiting, help brands meet regulatory requirements and unlock new sources of revenue and engagement. Michele Casucci, founder and GM of Certilogo and Robin Mellery-Pratt, BoF’s head of content strategy, gathered executives in Paris to discuss its potential.
At Shop With Google, Supporting Independent Designers and Celebrating the BoF 500 | BoF
In partnership with BoF, Shop with Google is celebrating independent designers and entrepreneurs. In addition to providing technology and commercial features designed to support their business models, as part of the partnership, BoF will share lessons for success from leading independent design business The Attico. BoF spoke to Stephanie Horton, Google’s senior director of global commerce marketing, at the BoF 500 Gala.
H&M Says It Will Miss Profit Target After Cold June Weather | BoF
Chief executive officer Daniel Erver said that a pick-up in sales since the cold weather in June won’t be enough to help it achieve a 10 percent operating profit margin goal. He also pointed to the continued high cost of living for consumers.
After the ‘Toryssance’: Tory Burch’s Balancing Act | BoF
The American designer and entrepreneur revived industry chatter by updating her aesthetic. Now Burch — wary of straying too far from her roots — is fine-tuning the balance between stretching her creative limits while serving her loyalists. She’s also relaunching her trademark shoe.